以下文章来源于LEDinside ，作者Mia LEDinside . TrendForce集邦咨询旗下光电研究处。研究领域包括MicroLED、MiniLED、照明、显示屏、紫外线（UV LED）、红外线 (IR LED/VCSEL)、化合物半导体等，提供以上各领域的产业研究报告及资讯。 在消费需求提升和国家家电补贴政策的支持下，Mini LED背光电视成为彩电市场的热门选择，根 据TrendForce集邦咨询观察，Mini LED背光电视 符合节能标准可获得补贴 ，预期今年Mini LED 背光电视出货量将成长50%，达1,156万台。 面对快速发展的Mini LED背光市场，跨界企业也开始布局，9月4日，扫地机器人品牌追觅在2025 新品发布上发布电视和显示器产品，其中包括Mini LED背光电视。 追觅 发布Mini LED电视新品 此次发布会上，追觅旗下的智能影音事业群——追觅智显首次亮相，带来Aura V3000 Mini LED 电视、X1 Ultra显示器和Pano S2回音壁三款产品。 其中，追觅Mini LED开机可直接进入播放状态，采用黑晶臻彩屏，画质参数为10亿+色彩、98% DCI- ...

Investment Rating - The investment rating for the industry is "Positive" and maintained [11]. Core Viewpoints - The global TV market is stabilizing, with TCL and Hisense achieving growth against the trend. Both companies have a significant growth space in the long term for their TV businesses in China [3][9]. - Mini LED backlighting is identified as the next mainstream display technology, with TCL and Hisense leading in this area, which is expected to enhance profitability through product upgrades and cost reductions [3][8]. Summary by Sections Global TV Market Dynamics - TCL and Hisense are experiencing reverse growth in a stable global TV shipment environment, with their global market share steadily increasing. Their marketing strategies include local event sponsorships and partnerships with top sports events to enhance brand recognition [6][9]. - In terms of pricing, TCL and Hisense's average selling prices are significantly lower than Samsung's, particularly in mature markets like North America and Western Europe, where their average prices are only 40%-60% of Samsung's [7][49]. Growth Potential - The long-term growth potential for TCL and Hisense in the TV business is substantial, especially as they narrow the gap in market share and average selling prices in Japan and some emerging markets [7][9]. - The Mini LED backlight technology is expected to see rapid adoption, with cost reductions projected to be between 20%-30% for backlight modules, enhancing profitability for TCL and Hisense [8][9]. Competitive Landscape - TCL and Hisense are enhancing their global competitiveness through differentiated strategies, with TCL focusing on localized marketing and Hisense leveraging high-profile sports sponsorships [6][19]. - The competitive landscape shows that while TCL and Hisense have made strides in high-end product offerings, they still face challenges in matching Samsung's pricing and market share in North America and Western Europe [49][63]. Financial Outlook - The report anticipates that by 2024, both TCL and Hisense will have significant room for improvement in net profit margins compared to overseas brands, driven by cost optimization and product structure upgrades [8][9]. - TCL's net profit margin is expected to improve through reductions in sales and management expenses, while Hisense's growth will primarily rely on product structure upgrades [8][9].

Group 1: Sanlipu - In 2024, Sanlipu achieved a total sales volume of polarizers of 33.07 million square meters, a year-on-year increase of 30.40% [1] - The company reported operating revenue of 2,589,692,805.31 yuan, up 25.25% from the previous year [2] - Net profit attributable to shareholders reached 68,091,111.50 yuan, reflecting a significant growth of 59.07% year-on-year [2] - The company’s cash flow from operating activities was 42,211,248.57 yuan, a slight increase of 1.70% compared to the previous year [2] - Sanlipu's gross profit margin improved, with the third and fourth quarters achieving record high revenues [1][2] Group 2: Business Expansion and R&D - Sanlipu's OLED product series continued to grow, with accelerated domestic substitution [3] - The company is advancing the construction of its second phase of production capacity in Hefei, focusing on trial production, yield improvement, and customer certification [3] - In 2024, Sanlipu submitted 29 new patent applications, including 19 invention patents and 10 utility model patents, and obtained 25 new authorized patents [3] Group 3: Hisense Visual - In 2024, Hisense Visual achieved operating revenue of 58.53 billion yuan, a year-on-year increase of 9.17% [4] - The net profit attributable to shareholders was 2.25 billion yuan, up 7.17% from the previous year [5] - The net cash flow from operating activities was 3.59 billion yuan, reflecting a growth of 22.79% year-on-year [5] Group 4: Technology and Product Development - Hisense Visual is focusing on three core display technologies: ULED, Micro LED, and laser display, accelerating platform innovation [5] - The company has seen growth in the shipment of Mini LED backlight TV products across various domestic and international markets [6] - In the AR field, Hisense Visual successfully completed the assembly of Micro LED ultra-small optical modules, achieving significant reductions in size and improvements in performance [6]