Core Viewpoint - The article discusses the commencement of the new full-color M-LED display chip base project by Huike in Nanchong, Sichuan, highlighting the company's strategic shift towards new display technologies amid intense competition in the LCD market [5][6]. Summary by Sections Project Overview - The M-LED display chip base project has a total investment of 10 billion yuan, covering an area of approximately 500 acres, and is planned to be built in three phases with a total monthly production capacity of 1 million pieces. The first phase includes the construction of a standardized factory covering 134,500 square meters, with a planned monthly production capacity of 150,000 pieces, expected to commence production by June 2026 [5][6]. Industry Context - Huike's investment in MLED technology is influenced by changes in the industry landscape and reflects its ambition for growth. The LCD market, where Huike primarily operates, has matured, leading to reduced profit margins and increased competition from companies like BOE and TCL Huaxing [6][7]. Competitive Landscape - The competition in the MLED sector includes not only major panel manufacturers like BOE and TCL Huaxing but also specialized LED display companies such as Leyard and Absen. In the OLED sector, BOE and TCL Huaxing are also expanding their production capabilities, posing additional challenges for Huike [6][7][8]. Diversification Strategy - To navigate the competitive landscape, Huike is diversifying its business by investing in MLED, OLED, and electronic paper technologies. This includes significant investments in multiple projects throughout the year, totaling 14.76 billion yuan for three key MLED projects [8][10]. Product Development - Huike has showcased several Mini LED backlight televisions and made strategic acquisitions to enhance its OLED capabilities. The company acquired part of Royole's flexible display assets for approximately 504 million yuan, marking a significant step into the OLED market [11][12]. Financial Strategy - To support its large-scale production line construction, Huike is actively seeking to go public to facilitate financing. Although the IPO process was temporarily halted due to outdated financial documents, it is expected to resume upon timely updates [12].

Core Viewpoint - The Mini LED backlight television market is experiencing significant growth, with a projected shipment increase of 50% to 11.56 million units this year, driven by rising consumer demand and government subsidies for energy-efficient products [2]. Group 1: Market Overview - The Mini LED backlight television has become a popular choice in the TV market, supported by energy-saving standards that qualify for subsidies [2]. - The competitive landscape is intensifying, with major brands like TCL, Hisense, and Xiaomi actively promoting Mini LED products amid ongoing trade-in policies [6]. - A total of 43 new Mini LED products are expected to launch in 2025, indicating a robust market entry by various manufacturers [6]. Group 2: Company Developments - The company ZhiMi has entered the Mini LED television market, launching products such as the Aura V3000 Mini LED TV and X1 Ultra monitor [3][4]. - ZhiMi aims to leverage its existing user base and sales network, which includes 6,000 offline channels across over 100 countries, to support the promotion of its Mini LED televisions [4][10]. - The company has diversified its product offerings beyond cleaning appliances to include televisions, refrigerators, and other smart home devices, indicating a strategic move towards creating a comprehensive smart home ecosystem [4][10]. Group 3: Competitive Challenges - ZhiMi faces significant competition from established brands in the Mini LED television market, which may pose challenges in gaining market share [10]. - The maturity of the market suggests that consumer awareness is high, and ZhiMi must differentiate its products to attract attention [10]. - The simultaneous expansion into multiple product categories raises questions about ZhiMi's resource allocation and strategic focus [10].

Investment Rating - The investment rating for the industry is "Positive" and maintained [11]. Core Viewpoints - The global TV market is stabilizing, with TCL and Hisense achieving growth against the trend. Both companies have a significant growth space in the long term for their TV businesses in China [3][9]. - Mini LED backlighting is identified as the next mainstream display technology, with TCL and Hisense leading in this area, which is expected to enhance profitability through product upgrades and cost reductions [3][8]. Summary by Sections Global TV Market Dynamics - TCL and Hisense are experiencing reverse growth in a stable global TV shipment environment, with their global market share steadily increasing. Their marketing strategies include local event sponsorships and partnerships with top sports events to enhance brand recognition [6][9]. - In terms of pricing, TCL and Hisense's average selling prices are significantly lower than Samsung's, particularly in mature markets like North America and Western Europe, where their average prices are only 40%-60% of Samsung's [7][49]. Growth Potential - The long-term growth potential for TCL and Hisense in the TV business is substantial, especially as they narrow the gap in market share and average selling prices in Japan and some emerging markets [7][9]. - The Mini LED backlight technology is expected to see rapid adoption, with cost reductions projected to be between 20%-30% for backlight modules, enhancing profitability for TCL and Hisense [8][9]. Competitive Landscape - TCL and Hisense are enhancing their global competitiveness through differentiated strategies, with TCL focusing on localized marketing and Hisense leveraging high-profile sports sponsorships [6][19]. - The competitive landscape shows that while TCL and Hisense have made strides in high-end product offerings, they still face challenges in matching Samsung's pricing and market share in North America and Western Europe [49][63]. Financial Outlook - The report anticipates that by 2024, both TCL and Hisense will have significant room for improvement in net profit margins compared to overseas brands, driven by cost optimization and product structure upgrades [8][9]. - TCL's net profit margin is expected to improve through reductions in sales and management expenses, while Hisense's growth will primarily rely on product structure upgrades [8][9].

Group 1: Sanlipu - In 2024, Sanlipu achieved a total sales volume of polarizers of 33.07 million square meters, a year-on-year increase of 30.40% [1] - The company reported operating revenue of 2,589,692,805.31 yuan, up 25.25% from the previous year [2] - Net profit attributable to shareholders reached 68,091,111.50 yuan, reflecting a significant growth of 59.07% year-on-year [2] - The company’s cash flow from operating activities was 42,211,248.57 yuan, a slight increase of 1.70% compared to the previous year [2] - Sanlipu's gross profit margin improved, with the third and fourth quarters achieving record high revenues [1][2] Group 2: Business Expansion and R&D - Sanlipu's OLED product series continued to grow, with accelerated domestic substitution [3] - The company is advancing the construction of its second phase of production capacity in Hefei, focusing on trial production, yield improvement, and customer certification [3] - In 2024, Sanlipu submitted 29 new patent applications, including 19 invention patents and 10 utility model patents, and obtained 25 new authorized patents [3] Group 3: Hisense Visual - In 2024, Hisense Visual achieved operating revenue of 58.53 billion yuan, a year-on-year increase of 9.17% [4] - The net profit attributable to shareholders was 2.25 billion yuan, up 7.17% from the previous year [5] - The net cash flow from operating activities was 3.59 billion yuan, reflecting a growth of 22.79% year-on-year [5] Group 4: Technology and Product Development - Hisense Visual is focusing on three core display technologies: ULED, Micro LED, and laser display, accelerating platform innovation [5] - The company has seen growth in the shipment of Mini LED backlight TV products across various domestic and international markets [6] - In the AR field, Hisense Visual successfully completed the assembly of Micro LED ultra-small optical modules, achieving significant reductions in size and improvements in performance [6]