Group 1 - Macquarie published a report on Prada, lowering the target price but maintaining the rating [1] - For the fourth quarter, retail sales are expected to grow by 7% year-on-year at constant exchange rates, while retail and group sales are projected to increase by 0.2% and 0.9% year-on-year at reported exchange rates, respectively [1] - Concerns regarding the slowdown in the growth of the Miu Miu brand are considered excessive, as it has grown approximately 150% over the past two years [1] Group 2 - Management is satisfied with the group's balance sheet, generating €1 billion in free cash flow annually and planning to maintain a 50% dividend payout ratio [1] - Due to adverse currency effects, Macquarie has lowered its net profit forecasts for the group for 2025-2027 by 1.5%, 1.3%, and 1.3% respectively [1] - The target price has been reduced from HKD 60 to HKD 59 based on an unchanged 20x price-to-earnings ratio for 2025, with a rating of "outperform" [1]

Group 1 - Morgan Stanley reports that the upcoming creative wave poses risks to Prada (01913) as renowned creative directors join competitive brands, making it difficult to see how Prada and Miu Miu can maintain growth momentum [1] - Despite believing in the group's good management and cheap stock price, Morgan Stanley does not foresee reasons for the group to outperform competitors in the coming months, thus lowering the target price from HKD 53 to HKD 51 and maintaining a "market perform" rating [1] - The firm anticipates that Prada will be one of the few personal luxury goods groups to report a continued slowdown in total sales and retail sales in Q4, with Miu Miu's growth rate expected to slow significantly, projecting a Q4 year-on-year growth of only 17%, down from 29% in Q3 and 49% in the first half of the year [1] Group 2 - For the Prada brand, Morgan Stanley slightly raised its Q4 organic sales growth (OSG) forecast to flat year-on-year, indicating that the brand's momentum remains robust [2] - For the Miu Miu brand, Morgan Stanley lowered its Q4 year-on-year growth forecast to 17%, indicating a continued slowdown compared to the 28.6% growth in Q3, although Miu Miu is still expected to maintain strong momentum and performance [2] - At the group level, Morgan Stanley has reduced its growth forecast for Q4 2025 to 4.4% and for the entire year to 7.6%, leading to a downward revision of the group's earnings per share forecasts by 0.6% and 2.7% for the next two years, respectively [2]

Core Viewpoint - Prada's performance in the first half of the year was slightly below expectations, with revenue of €2.74 billion, which is 2% lower than both the bank's and market's forecasts [1] Group 1: Financial Performance - Prada's retail net sales for the Prada and Miu Miu brands were slightly below expectations, with a decline of 3.6% for Prada and an increase of 40% for Miu Miu [1] - The company's sales increased by 9% year-on-year when calculated at constant exchange rates, aligning closely with Macquarie's predictions [1] - Net profit increased by 0.6% year-on-year, which was 7% lower than Macquarie's forecast due to non-recurring costs associated with the acquisition of Versace [1] Group 2: Market Conditions - The demand for travel consumption has been under pressure in the third quarter, with Miu Miu facing the most significant year-on-year comparative base pressure [1] - Management expects overall tourist traffic in Japan and Europe to stabilize year-on-year by the end of August [1] Group 3: Strategic Outlook - The company aims to prioritize enhancing brand value and believes there is still room for improvement in profitability through operational leverage [1] - Management believes that Miu Miu's penetration rate remains low in many countries, indicating potential for further improvement in product categories and combinations [1]

Core Viewpoint - Prada's performance in the first half of the year was slightly below expectations, with net retail sales for both the Prada and Miu Miu brands not meeting forecasts, leading to a decline in stock price [1] Financial Performance - Prada reported revenue of €2.74 billion, which was 2% lower than both the bank's and market expectations [1] - The retail net sales for Prada decreased by 3.6%, while Miu Miu's sales increased by 40% [1] - Sales growth for Prada, when adjusted for fixed exchange rates, was 9% year-on-year, aligning closely with the bank's predictions [1] Profitability and Costs - The gross margin exceeded expectations due to channel structure optimization, but net profit was below expectations due to costs associated with the acquisition of Versace and weak sales [1] - Net profit increased by 0.6% year-on-year, which was 7% lower than the bank's forecast [1] Market Trends and Future Outlook - The management anticipates that tourism consumption demand will remain under pressure in the third quarter, with Miu Miu facing significant year-on-year comparison challenges [1] - Management expects overall tourist traffic in Japan and Europe to stabilize by the end of August [1] - There is a belief that Miu Miu has low penetration rates in many countries and potential for further improvement in product categories and combinations [1]

Group 1 - The core viewpoint of the report is that Citi has downgraded Prada's net profit forecast for 2025 to 2027 by 5% to 6% due to lower sales expectations for Prada and Miu Miu, along with increased advertising and promotional expenses and sales cost forecasts [1] - The valuation basis has been adjusted, with the expected enterprise value to EBIT ratio reduced from 13 times to approximately 9 times, and the target price lowered from HKD 72 to HKD 50, while maintaining an "outperform" rating due to Miu Miu's growing market share and attractive risk-reward ratio [1] - Prada's performance in the first half of the year was slightly below expectations, with revenue recorded at EUR 2.74 billion, which is 2% lower than both Citi's and market expectations, primarily due to slightly disappointing retail net sales for both Prada and Miu Miu brands, which fell by 3.6% and increased by 40% respectively [1] Group 2 - The optimization of channel structure has led to a gross margin that exceeded expectations, but the costs associated with the acquisition of Versace and weak sales have resulted in net profit falling below expectations [1] - The demand for travel consumption has continued to be under pressure in the third quarter to date, and Miu Miu is expected to face the most significant year-on-year comparative base pressure [1]

Core Viewpoint - Citi has downgraded Prada's net profit forecast for 2025 to 2027 by 5% to 6%, citing lower sales expectations for Prada and Miu Miu, alongside increased advertising and promotional expenses and sales costs [1] Group 1: Financial Performance - Prada's revenue for the first half of the year was €2.74 billion, which was 2% lower than both Citi's and market expectations [1] - Retail net sales for the Prada and Miu Miu brands were slightly below expectations, with Prada experiencing a decline of 3.6% and Miu Miu seeing an increase of 40% [1] - The gross margin exceeded expectations due to channel structure optimization, but costs related to the acquisition of Versace and weak sales led to net profit falling short of expectations [1] Group 2: Valuation and Target Price - Citi has adjusted its valuation basis, estimating the enterprise value to EBITDA at approximately 9 times, down from the previous 13 times [1] - The target price for Prada has been reduced from HKD 72 to HKD 50, while maintaining a "outperform" rating due to Miu Miu's growing market share and attractive risk-reward ratio [1] Group 3: Market Conditions - The demand for travel consumption has continued to face pressure in the third quarter, with Miu Miu expected to face the most significant year-on-year comparative base pressure [1]

Group 1 - Morgan Stanley predicts pressure on Prada's stock price, lowering the target price from HKD 66 to HKD 62 while maintaining an "Overweight" rating and listing it as an industry favorite [1] - The group performed well in the luxury goods sector during Q2, with continued optimism for the appeal and future growth potential of the Prada and Miu Miu brands [1] - The negative impact of international tourism is expected to peak in the summer, leading to potential downward adjustments in Q3 sales forecasts, with the latest prediction showing a fixed exchange rate growth of 8.3%, down from a previous forecast of 10.4% [1] Group 2 - Prada's Q2 performance fell short of expectations, with a year-on-year sales growth of 6.1% at fixed exchange rates, compared to 12.5% in Q1 and market expectations of 9% [1] - Revenue from both the Prada and Miu Miu brands was slightly below expectations, and although same-store sales grew by approximately 9%, there appeared to be a lack of operating leverage, resulting in adjusted EBIT for the first half being 3.1% lower than anticipated [1]

Core Viewpoint - Macquarie's report indicates that Prada's (01913) sales for the first half of the year increased by 9% year-on-year at constant exchange rates, aligning closely with the bank's forecast [1] Financial Performance - Net profit increased by 0.6% year-on-year, which was 7% lower than Macquarie's prediction [1] - Macquarie has revised down its net profit forecasts for Prada for the years 2025 to 2027 by 7.6%, 7.1%, and 6.6% respectively, accounting for the first half performance and brand investments [1] - Target price has been reduced by 8% from HKD 65 to HKD 60, while maintaining an outperform rating [1] Management Insights - Management expects overall tourist traffic in Japan and Europe to stabilize year-on-year by the end of August [1] - The company aims to enhance brand value and believes there is still room for improvement in profitability through operational leverage [1] - Management sees potential for further improvement in product categories and combinations, particularly for MiuMiu, which has low penetration in many countries [1]

Core Viewpoint - Morgan Stanley anticipates pressure on Prada's stock price, lowering the target price from HKD 66 to HKD 62 while maintaining an "Overweight" rating, highlighting the brand's strong performance in the luxury goods sector during Q2 [1] Group 1: Company Performance - Prada's Q2 sales growth was 6.1% year-on-year at constant exchange rates, which was below expectations compared to Q1's 12.5% and market expectations of 9% [1] - Revenue from both Prada and Miu Miu brands slightly missed expectations, with same-store sales growth around 9% but lacking operational leverage, resulting in adjusted EBIT for the first half being 3.1% lower than anticipated [1] Group 2: Market Outlook - The negative impact of international tourism is expected to peak in the summer, leading to potential downward adjustments in Q3 sales forecasts, with the latest prediction showing an 8.3% growth at constant exchange rates, down from a previous forecast of 10.4% [1]

Core Viewpoint - Macquarie's report indicates that Prada's (01913) sales for the first half of the year increased by 9% year-on-year at constant exchange rates, aligning closely with the bank's forecasts [1] Financial Performance - Net profit rose by 0.6% year-on-year, which was 7% lower than Macquarie's predictions [1] - The bank has revised down its net profit forecasts for Prada for the years 2025 to 2027 by 7.6%, 7.1%, and 6.6% respectively, to account for the first half performance and brand investments [1] - Target price has been reduced by 8% from HKD 65 to HKD 60, while maintaining an outperform rating [1] Market Outlook - Management expects that by the end of August, overall tourist traffic in Japan and Europe will stabilize year-on-year [1] - The company aims to enhance brand value and believes there is still room for improvement in profitability through operational leverage [1] - Management also believes that Miu Miu's penetration rate remains low in many countries, indicating potential for further improvement in product categories and combinations [1]