Core Viewpoint - Prada's performance in the first half of the year was slightly below expectations, with revenue of €2.74 billion, which is 2% lower than both the bank's and market's forecasts [1] Group 1: Financial Performance - Prada's retail net sales for the Prada and Miu Miu brands were slightly below expectations, with a decline of 3.6% for Prada and an increase of 40% for Miu Miu [1] - The company's sales increased by 9% year-on-year when calculated at constant exchange rates, aligning closely with Macquarie's predictions [1] - Net profit increased by 0.6% year-on-year, which was 7% lower than Macquarie's forecast due to non-recurring costs associated with the acquisition of Versace [1] Group 2: Market Conditions - The demand for travel consumption has been under pressure in the third quarter, with Miu Miu facing the most significant year-on-year comparative base pressure [1] - Management expects overall tourist traffic in Japan and Europe to stabilize year-on-year by the end of August [1] Group 3: Strategic Outlook - The company aims to prioritize enhancing brand value and believes there is still room for improvement in profitability through operational leverage [1] - Management believes that Miu Miu's penetration rate remains low in many countries, indicating potential for further improvement in product categories and combinations [1]

Group 1 - The core viewpoint of the report is that Citi has downgraded Prada's net profit forecast for 2025 to 2027 by 5% to 6% due to lower sales expectations for Prada and Miu Miu, along with increased advertising and promotional expenses and sales cost forecasts [1] - The valuation basis has been adjusted, with the expected enterprise value to EBIT ratio reduced from 13 times to approximately 9 times, and the target price lowered from HKD 72 to HKD 50, while maintaining an "outperform" rating due to Miu Miu's growing market share and attractive risk-reward ratio [1] - Prada's performance in the first half of the year was slightly below expectations, with revenue recorded at EUR 2.74 billion, which is 2% lower than both Citi's and market expectations, primarily due to slightly disappointing retail net sales for both Prada and Miu Miu brands, which fell by 3.6% and increased by 40% respectively [1] Group 2 - The optimization of channel structure has led to a gross margin that exceeded expectations, but the costs associated with the acquisition of Versace and weak sales have resulted in net profit falling below expectations [1] - The demand for travel consumption has continued to be under pressure in the third quarter to date, and Miu Miu is expected to face the most significant year-on-year comparative base pressure [1]