Core Insights - Omdia's latest research indicates a 6.8% year-on-year growth in total shipments of desktops, laptops, and workstations, reaching 72 million units by Q3 2025, driven primarily by device upgrade demands as Windows 10 service termination approaches [1][4] Shipment Data - In Q3 2025, laptop shipments (including mobile workstations) are expected to grow by 4% to 57.2 million units, while desktop shipments (including desktop workstations) are projected to increase by 17% to 15.2 million units [1][4] - Lenovo leads the global PC market with a shipment of 19.4 million units, a 17% increase year-on-year, followed by HP with 15 million units (11% growth), Dell with 10.1 million units (3% growth), Apple with over 6 million units, and Asus with 5.8 million units (7% growth) [5][6] Upgrade Demand - The demand for PC upgrades remains strong among enterprises and consumers, particularly as the deadline for Windows 10 service termination approaches [4][6] - A survey indicated that only 39% of respondents believe their clients have completed PC upgrades, while 18% plan to continue using Windows 10 post-support termination, indicating a significant need for ongoing support and guidance from Microsoft and its partners [4] Future Outlook - Major industry players are expected to unveil new product roadmaps to stimulate PC purchasing demand, with upcoming releases of advanced PC chipsets from Qualcomm and Intel [6] - The 2026 International Consumer Electronics Show (CES) is anticipated to showcase new and attractive PC products, with a focus on "edge AI" technology [6]

Core Insights - Omdia's latest research indicates that the total shipment of desktops, laptops, and workstations is expected to grow by 6.8% year-on-year, reaching 72 million units by Q3 2025, driven by strong device upgrade demand as Windows 10 support ends [1][4] Shipment Growth - Laptop shipments, including mobile workstations, are projected to increase by 4% to 57.2 million units, while desktop shipments, including desktop workstations, are expected to rise by 17% to 15.2 million units [1][4] Market Dynamics - The end of Windows 10 support has led to heightened demand for PC upgrades among both enterprises and consumers, with a significant portion of users still on Windows 10 or using PCs older than five years [4] - A survey indicated that only 39% of enterprise customers have completed their PC upgrades, while 18% plan to continue using Windows 10 post-support, suggesting ongoing opportunities for Microsoft and its partners to promote transitions [4] Vendor Performance - Lenovo leads the global PC market with a shipment of 19.4 million units, a 17% increase year-on-year, followed by HP with 15 million units (11% growth), and Dell with 10.1 million units (3% growth) [5][6] - Apple and Asus follow with shipments of 6.6 million and 5.8 million units, respectively, with Apple maintaining over 6 million units for five consecutive quarters [6] Future Outlook - Major industry players are expected to unveil new product roadmaps to stimulate PC demand, with Qualcomm and Intel launching upgraded chipsets [6] - The upcoming CES 2026 is anticipated to showcase new and attractive PC products, with a focus on "edge AI" technology [6]

Core Insights - Omdia's latest research indicates that total shipments of desktops, laptops, and workstations are expected to grow by 6.8% year-on-year in Q3 2025, reaching 72 million units, driven by strong device upgrade demand as Windows 10 service termination approaches [1][4] Industry Overview - The demand for PC upgrades remains robust as the deadline for Windows 10 service termination is imminent, with a significant portion of users still on Windows 10 or using PCs older than five years [4][6] - A recent survey revealed that only 39% of B2B clients have completed their PC upgrades to Windows 11, indicating a substantial need for ongoing support and guidance from Microsoft and its partners [6] Company Performance - Lenovo reported a strong performance in Q3 2025, with shipments increasing by 17% year-on-year to 19.4 million units, solidifying its leading position in the global PC market [1][7] - HP ranked second with shipments of 15 million units, reflecting an 11% year-on-year growth, while Dell ranked third with a 3% increase in shipments [7][8] - Apple maintained its position in fourth place, with shipments exceeding 6 million units for the fifth consecutive quarter, and Asus rounded out the top five with a 7% year-on-year growth [7][8] Market Share Data - In Q3 2025, Lenovo held a market share of 26.7%, followed by HP at 20.7%, Dell at 14.0%, Apple at 9.0%, and Asus at 8.0% [8]

Core Insights - The total shipment volume of desktops, laptops, and workstations is projected to grow by 6.8% year-on-year in Q3 2025, reaching 72 million units, driven by the demand for device upgrades as Windows 10 service termination approaches [1][3] - Lenovo has shown strong performance in Q3 2025, with a shipment increase of 17% year-on-year, solidifying its leading position in the global PC market [1][6] Industry Overview - The demand for PC upgrades remains high as the deadline for Windows 10 service termination approaches, with many users still on Windows 10 or using PCs older than five years [3][5] - A survey indicates that only 39% of B2B clients have completed their PC upgrades to Windows 11, suggesting significant work remains for Microsoft and its partners [5] Company Performance - Lenovo's Q3 2025 shipments reached 19.4 million units, capturing a market share of 26.7% [7] - HP ranked second with shipments of 15 million units, reflecting an 11% year-on-year growth, while Dell ranked third with a 3% growth [6][7] - Apple maintained its position with over 6 million units shipped for the fifth consecutive quarter, and Asus shipped 5.8 million units, marking a 7% increase [6][7] Future Outlook - Major industry players are expected to unveil new product roadmaps to stimulate PC purchasing demand, with Qualcomm and Intel announcing upgrades to their high-end PC chipsets [5][6] - The 2026 CES is anticipated to showcase new and attractive PC products, with a focus on "device-side AI" [6]

Core Insights - The total shipment volume of desktops, laptops, and workstations is expected to grow by 6.8% year-on-year in Q3 2025, reaching 72 million units, driven by device upgrade demands as Windows 10 service termination approaches [2][5] Group 1: Market Trends - The demand for PC upgrades remains strong among enterprises and consumers, particularly as the deadline for Windows 10 service termination approaches on October 14 [5] - A significant portion of Windows users are still on Windows 10 or using PCs older than five years, indicating a need for continued promotional efforts from Microsoft and its partners [5][8] Group 2: B2B Transition Challenges - A recent survey indicates that only 39% of B2B clients have completed their transition to Windows 11, with 18% planning to continue using Windows 10 post-support termination [8] - This presents an ongoing opportunity for Microsoft and its OEM partners to provide transition support and guidance [8] Group 3: Product Innovations - Major industry players are unveiling new product roadmaps to stimulate PC purchasing demand, with Qualcomm and Intel launching upgraded chipsets [8] - The 2026 CES is anticipated to showcase new and attractive PC products, with a focus on "device-side AI" [8] Group 4: Company Performance - Lenovo showed strong performance with a 17% year-on-year increase in shipments, reaching 19.4 million units, solidifying its market leadership [8] - HP ranked second with 15 million units shipped, an 11% increase, while Dell ranked third with a 3% growth [8] - Apple and Asus also performed well, with Apple maintaining over 6 million units shipped for five consecutive quarters and Asus achieving a 7% year-on-year growth [8]

Group 1 - The core viewpoint of the article highlights Intel's progress in its 18A process technology, with yield rates improving from 50% to 55%, surpassing Samsung's 2nm process yield of approximately 40% [1] - Although Intel's yield is still below TSMC's 2nm yield of 65%, it is expected to meet the conditions for high-volume manufacturing (HVM) by 2025, with potential yield improvements up to 70% [1] - The advancements in the 18A process will support the development of Intel's upcoming Panther Lake series and lay the groundwork for providing services to external customers in the future [2] Group 2 - Intel plans to transition to the 14A process after achieving success with the 18A process to further enhance its competitiveness in the high-end chip market [3]