以下文章来源于FBIF食品饮料创新 ，作者FBIF FBIF食品饮料创新 . 深度，创新 这是新消费智库第 2 7 2 0 期文章 新消费导读 一 款剔除了关键成分牛磺酸的能量饮料，在美国 7-Eleven 上架不到两 个月，就打破历史最高销量。 它 就 是 Phorm Energy 。 今 年 10 月 ， Phorm Energy 成 为 7- Eleven 有 史 以 来 销 量 最 高 的 Dol lar Deal s （ 一 种 促 销 机 制 或 定 价 区 间，直译为一美元特价）能量饮料品牌。 [1] 值得注意的是，它今年 8 月才刚刚在美国 7-Eleven 、 Speedway 、 Stripes 便利店上架。 作者 ：Ab b y 来源：FBI F食品饮料创新 11 月 6 日，距品牌推出仅 4 个月， Phorm Energy 又上新了一款樱桃冰沙限量口味，这款新品将在 7-Eleven 独家发售。该产品是百 威啤酒母公司 Anheuser-Busch （中文名：百威英博）与美国运动营养品牌 1s t Phorm International 联合开发一款能量饮料。 百威英博 CEO Br ...

Global brewing giant Anheuser-Busch InBev is reportedly close to buying US-based hard-punch maker BeatBox Beverages. The Leffe beer maker is in talks to snap up the RTD brand, people familiar with the matter told the The Wall Street Journal yesterday (18 November). The transaction would value BeatBox at roughly $700m and a deal could be on the horizon "soon", the people said, providing negotiations do not break down. Just Drinks has contacted AB InBev and BeatBox for comment. Set up in 2012, Texas-head ...

Group 1: Company Performance - China Resources Beverage reported a revenue decline of 18.52% year-on-year to 6.206 billion yuan in the first half of 2025, with a net profit drop of 28.63% to 805 million yuan [1] - The revenue from packaged drinking water decreased by 23.11% to 5.251 billion yuan, while beverage revenue increased by 21.28% to 955 million yuan [1] - The gross margin for China Resources Beverage was 46.67%, down 2.6 percentage points year-on-year, primarily due to a significant revenue drop and increased channel investments [1] Group 2: Market Trends - The overall beverage market in China is still in a growth cycle, with a 4.7% increase in the domestic beverage market across all channels as of June 2025 [2] - Nongfu Spring reported a revenue increase of 15.6% year-on-year to 25.622 billion yuan in the first half of 2025, with its packaged water business growing by 10.7% [2] - The performance disparity between companies like Nongfu Spring and China Resources Beverage indicates intensifying competition in the beverage market [4] Group 3: Competitor Analysis - Master Kong's beverage revenue declined by 2.6% year-on-year to 26.359 billion yuan in the first half of 2025, with tea beverage sales down 6.3% [3] - The beverage market is experiencing a split in performance, highlighting the competitive landscape where some companies are thriving while others are struggling [4]