（央视财经《天下财经》）目前，美国流媒体服务行业竞争呈现爆发式增长，多家流媒体巨头发展迅 猛，美媒称，此次奈飞和华纳兄弟合并后，其在流媒体领域的市场份额将超过30%，引发业内对其垄断 市场的担忧。 转载请注明央视财经 编辑：令文芳 由于观众偏好的巨大转变，流媒体服务市场近年来出现了爆炸式增长。截至2025年，全球有超过55.6亿 人使用社交媒体，其中许多人转向数字流媒体平台获取内容。根据相关统计，在美国流媒体市场，亚马 逊公司通过PrimeVideo在流媒体领域占据22%的市场份额，居于首位。奈飞以21%的市场份额位居第 二。华纳兄弟探索公司旗下的HBOMax则以13%的市场份额位居第三。如果奈飞收购完成，其在美国流 媒体领域的市场份额将达到34%。而美国司法部自2023年起规定，如果直接竞争对手经合并后市场份额 超过30%，合并被推定为非法。司法部一般需经由调查决定是否干预收购，调查至少历时10个月。 有分析师称，对于普通观众而言，并购可能带来短期福利：奈飞已承诺HBOMax用户一年内订阅费不涨 价，并将推出"DC+哈利·波特"专属内容包。但长期来看，市场集中度提升可能导致内容同质化、订阅 费上涨等问题。美 ...

Core Insights - Amazon announced a new round of layoffs, cutting approximately 14,000 employees, which is 4% of its total workforce of 350,000, despite strong financial performance [1] - The layoffs reflect a broader structural transformation in the global tech industry, moving from "scale expansion" to "lean growth" [1][2] Group 1: Industry Trends - The tech industry is undergoing a collective shift towards cost reduction and efficiency amid post-pandemic demand adjustments and the disruptive impact of AI technology [2] - The global e-commerce market is expected to exceed $6.8 trillion in 2025, but growth rates have declined from 25% during the pandemic to 8.7% [2] - In the U.S., online retail penetration has reached 18.3%, with growth rates below 10% for four consecutive quarters, indicating a shift from impulsive to rational consumer behavior [2] Group 2: Cost Pressures - Cost pressures are a common challenge across the industry, exacerbated by high tariffs on Chinese goods, which could lead to an annual profit loss of up to $10 billion for Amazon [3] - The net profit margin for leading platforms has decreased from 4.2% in 2021 to 2.8% in 2025, pushing companies to enhance efficiency to maintain profitability [3] Group 3: AI and Cloud Computing - AI has become a core variable in cloud computing competition, with enterprise demand shifting towards high-performance computing for AI training and inference [4] - AWS leads the global cloud infrastructure market with a 29% share, but its growth rate of 17.5% lags behind competitors like Microsoft Azure and Google Cloud [4] Group 4: Strategic Restructuring - The layoffs are part of a strategic restructuring aimed at enhancing efficiency and reallocating resources towards AI and cloud computing [7] - Over 80% of the laid-off employees are from retail and logistics, indicating a focus on optimizing non-core business areas [7][8] Group 5: Financial Performance - Amazon's Q1 2025 revenue reached $155.67 billion, a 9% year-over-year increase, with AWS contributing significantly to operating profit [13] - Despite a 64% increase in net profit, the growth rate is primarily due to a low base effect from the previous year, with profit growth lagging behind revenue growth [14] Group 6: Long-term Outlook - The company plans to increase capital expenditures to $100 billion in 2025, with a significant portion allocated to AI infrastructure [16] - The success of Amazon's transformation into an AI-driven platform will depend on its ability to commercialize AI technology effectively and manage competitive pressures [29]