Core Viewpoint - The company is expected to complete its overseas capacity relocation by the end of 2025, which may support accelerated growth in 2026 due to cyclical recovery in the industry, despite potential impacts from U.S. tariffs [1][2]. Group 1: Financial Performance - In H1 2025, the company's revenue reached $7.83 billion, a year-on-year increase of 7.1%, aligning with expectations [2]. - The net profit attributable to the parent company for H1 2025 was $630 million, reflecting a year-on-year growth of 14.2%, which also met expectations [2]. - The gross margin improved by 0.3 percentage points to 40.3%, driven by enhanced DIY profit margins and operational efficiency [2]. Group 2: Brand Performance - Milwaukee brand experienced a year-on-year growth of 11.9%, with OPE and PPE categories growing faster than the product mix average [2]. - RYOBI brand saw a year-on-year growth of 8.7%, with double-digit growth in electric tools and single-digit growth in OPE [2]. Group 3: Future Outlook - The company anticipates that by the end of 2025, overseas capacity will fully cover U.S. demand, with a cautious outlook for H2 2025 due to tariff-related inventory adjustments [3]. - The market expects a recovery in the tools industry driven by a potential interest rate cut and a replacement cycle in 2026, with Milwaukee expected to return to double-digit growth [3].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][5] Core Views - The company is expected to achieve accelerated performance growth in 2026 due to the completion of overseas capacity relocation by the end of 2025, which will fully cover shipments to the U.S. market [5][7] - The company has adjusted its net profit forecasts for 2025-2027 from $1.35 billion, $1.63 billion, and $1.94 billion to $1.29 billion, $1.56 billion, and $1.84 billion, reflecting year-on-year growth rates of 14.7%, 21.4%, and 17.9% respectively [5][6] - The company's core brands, Milwaukee and RYOBI, continue to show strong growth, with Milwaukee achieving a year-on-year increase of 11.9% and RYOBI 8.7% in the first half of 2025 [6][7] Financial Summary and Valuation Metrics - Revenue for 2025 is projected at $15.52 billion, with a year-on-year growth of 6.1% [8] - Net profit for 2025 is estimated at $1.29 billion, reflecting a year-on-year increase of 14.7% [8] - The gross margin is expected to improve to 40.6% in 2025, while the net margin is projected at 8.3% [8] - The diluted EPS is forecasted to be $0.7 for 2025, with a P/E ratio of 17.3 times [8]

Core Insights - The company reported strong performance in H1 2025, with revenue of $7.833 billion (yoy +7.1%) and net profit of $628 million (yoy +14.2%), achieving a net profit margin of 8.0% (yoy +0.5pct) [1][2] - Growth was driven by strong sales of flagship brands Milwaukee and RYOBI, an increase in high-end brand revenue share, and strategic reduction of non-core business investments [1][2] - The company maintains a "buy" rating due to the expected continued growth of Milwaukee and RYOBI brands and a solid long-term growth logic [1] Business Performance - The electric tools segment generated $7.425 billion in revenue (yoy +7.9%), with Milwaukee's revenue growing by 11.9% and RYOBI's by 8.7% [1] - The floor care and cleaning segment saw revenue of $408 million (yoy -4.8%), but operating profit increased by 3.6% to $97 million, attributed to a shift from AC to rechargeable products and reduced non-essential spending [1] - North America and Europe are core markets, with revenues of $5.872 billion and $1.401 billion respectively, both showing steady growth [1] Profitability and Efficiency - The company's gross margin for H1 2025 was 40.3% (yoy +0.3pct), benefiting from a higher proportion of high-margin businesses and improved operational efficiency [2] - Total operating expenses were $2.452 billion (yoy +6.5%), with a period expense ratio of 31.3% (yoy -0.2pct) [2] - Management expenses decreased due to enhanced operational efficiency, while R&D expenses increased due to higher investment in new products and technologies [2] Competitive Advantages - The company holds a leading position in the electric tools and outdoor power equipment (OPE) market, with a diverse portfolio of 13 sub-brands catering to various consumer needs [2] - The company has a global production footprint, with 39% of capacity in China and significant operations in Vietnam, the U.S., and Mexico, allowing it to respond flexibly to tariff disruptions [2] Financial Forecast and Valuation - The company maintains profit forecasts for 2025-2026 and introduces a forecast for 2027, expecting net profits of $1.293 billion, $1.473 billion, and $1.737 billion respectively, with corresponding EPS of $0.71, $0.80, and $0.95 [2] - The target price is set at HKD 132.59, with a target PE of 24 times for 2025, reflecting the company's strong market position and profitability improvements [2]

Investment Rating - The report maintains a "Buy" rating for the company with a target price of HKD 132.59 [6][5]. Core Insights - The company reported strong performance in H1 2025, achieving revenue of USD 7.833 billion (yoy +7.1%) and a net profit of USD 628 million (yoy +14.2%), with a net profit margin of 8.0% (yoy +0.5pct) [1][3]. - Growth is driven by flagship brands Milwaukee and RYOBI, with a strategic focus on high-end brands and improved operational efficiency [1][4]. - The company is positioned as a global leader in electric tools and outdoor power equipment (OPE), benefiting from a diversified global production capacity to navigate trade challenges [1][4]. Revenue Performance - The electric tools segment generated USD 7.425 billion in H1 2025, up 7.9% yoy, with Milwaukee's revenue increasing by 11.9% and RYOBI's by 8.7% [2]. - The floor care and cleaning segment saw revenue decline to USD 408 million (yoy -4.8%), but operating profit increased by 3.6% to USD 9.7 million due to a shift towards rechargeable products [2]. Profitability Analysis - The company's gross margin for H1 2025 was 40.3% (yoy +0.3pct), attributed to the higher contribution from profitable brands and improved operational efficiency [3]. - Total operating expenses were USD 2.452 billion (yoy +6.5%), with a corresponding expense ratio of 31.3% (yoy -0.2pct) [3]. Brand and Technology Advantage - The company has a strong brand and technological edge, with 13 sub-brands catering to various consumer segments and a commitment to lithium battery upgrades [4]. - Global production facilities are strategically located, with 39% of capacity in China and significant portions in Vietnam, the US, and Mexico, allowing flexibility in response to tariff disruptions [4]. Earnings Forecast and Valuation - The company’s net profit is projected to be USD 1.293 billion, USD 1.473 billion, and USD 1.737 billion for 2025, 2026, and 2027 respectively, with corresponding EPS of USD 0.71, USD 0.80, and USD 0.95 [5][10]. - The report assigns a target PE of 24x for 2025, reflecting the company's leading position and consistent profitability improvements [5][10].