Workflow
Reddit Answers
icon
Search documents
Reddit Rides on Solid Momentum in Ad Business: A Sign of More Upside?
ZACKS· 2025-09-15 17:41
Core Insights - Reddit (RDDT) is experiencing significant growth in its advertising business, with Q2 2025 advertising revenues increasing by 84% year over year to $465 million, driven by deeper investments from existing advertisers and a 50% rise in active advertisers [1][11] Advertising Growth - The increase in advertising revenue is attributed to both existing advertisers increasing their spending and a substantial rise in the number of active advertisers, showcasing Reddit's appeal to a diverse range of businesses [1] - User engagement is also on the rise, with daily and weekly active users increasing, along with improvements in Average Revenue Per User (ARPU) and the introduction of new advertiser tools such as DPA, Reddit Pixel, and CAPI [2] User Engagement and Tools - Reddit Answers has seen remarkable growth, with weekly users jumping from 1 million to 6 million in Q2 2025, contributing to enhanced impressions and pricing for ads [3] - The platform's focus on automation and usability is improving its advertising capabilities, integrating tools like Smartly to leverage audience and performance data with AI, facilitating easier campaign management for advertisers [4] Competitive Landscape - Reddit faces strong competition from companies like Meta Platforms and Snap, which are also enhancing their advertising strategies to capture market share in the growing digital ad space [5] - Meta Platforms reported a 21.5% year-over-year increase in advertising revenue to $46.56 billion in Q2 2025, while Snap's advertising platform saw a 39% increase in purchase volume for commerce advertisers [6][7] Stock Performance and Valuation - RDDT shares have increased by 55.6% year to date, outperforming the broader Zacks Computer & Technology sector, which returned 18.9% [9] - Despite strong revenue growth, RDDT is considered overvalued with a forward Price/Sales ratio of 18.86X compared to the sector's 6.91X, and it holds a Value Score of F [12] - The consensus estimate for RDDT's 2025 earnings is $1.81 per share, indicating a projected year-over-year growth of 154.35% [14]
Reddit Surges 120% in Three Months: Should You Buy the Stock Now?
ZACKS· 2025-09-12 17:15
Core Insights - Reddit's shares have surged 120.5% over the past three months, significantly outperforming the broader Zacks Computer & Technology sector, which rose by 17.1% [1][11] - The company's advertising revenue grew 84% year-over-year to $465 million in Q2 2025, driven by an increase in active advertisers and higher Average Revenue Per User (ARPU) [4][11] - Reddit's international revenue increased by 71.7% year-over-year to $91 million, with international Daily Active Uniques (DAUq) rising 32% to 60.1 million [12][11] Company Performance - Reddit's user engagement metrics have shown strong growth, with rising daily and weekly active users contributing to the overall performance [3] - The ARPU increased by 47% year-over-year to $4.53, indicating effective monetization strategies [7] - The platform's focus on automation and usability, including the integration of AI-powered advertising tools, has enhanced its advertising success [8] Advertising Growth - The number of active advertisers increased by 50%, reflecting Reddit's ability to attract a diverse range of businesses [4] - New tools for publishers, such as Reddit Pro, are currently in beta testing, aimed at enhancing user experience and engagement [9] - Reddit Answers saw significant growth, with weekly users increasing from 1 million to 6 million, contributing to improved ad revenue [10] Future Outlook - For Q3 2025, Reddit expects revenues between $535 million and $545 million, with a Zacks Consensus Estimate of $549.59 million, indicating a year-over-year growth of 57.77% [15] - The consensus estimate for earnings is 49 cents per share, reflecting a year-over-year growth of 206.25% [16] Competitive Position - Reddit's partnerships, particularly with Integral Ad Science, enhance its advertising measurement capabilities, providing greater transparency and reporting for advertisers [13][14] - The company's stock is currently trading at a premium, with a forward Price/Sales ratio of 19.37, higher than its historical median and peers [17] Conclusion - Reddit's expanding advertising business, growing user engagement, and improved user experience position the company favorably for future growth, justifying its premium valuation [20]
RDDT vs. GOOGL: Which Ad-Tech Powerhouse Stock Has Greater Upside?
ZACKS· 2025-09-05 17:51
Core Insights - Reddit (RDDT) and Alphabet (GOOGL) are significant players in the digital advertising sector, with Reddit emerging as a community-driven platform and GOOGL maintaining its dominance in global search and digital ads [1][2] Digital Advertising Market Overview - The global digital advertising market was valued at $488.4 million in 2024 and is projected to reach $1,164.25 million by 2030, with a CAGR of 15.4% from 2025 to 2030, benefiting both Reddit and GOOGL [2] Reddit's Performance - Reddit's advertising revenue surged 84% year over year to $465 million in Q2 2025, driven by increased investments from existing advertisers and a 50% rise in active advertisers [4][10] - The platform's focus on automation and usability, including tools like Smartly, enhances advertisers' ability to launch and optimize campaigns [5] - Reddit Answers saw significant growth, with weekly users increasing from 1 million to 6 million, contributing to improved ad revenues [6] Alphabet's Performance - Alphabet's advertising revenues increased 10.4% year over year to $71.34 billion in Q2 2025, with search and other revenues rising 11.7% to $54.19 billion and YouTube ad revenues improving 13.1% to $9.77 billion [9][10] - The introduction of AI-powered tools like Asset Studio reflects Alphabet's commitment to enhancing advertiser capabilities [9] Stock Performance and Valuation - Year-to-date, Reddit's stock has risen 42%, while Alphabet's has increased by 22.7%, attributed to strong ad revenue growth and engagement [10][12] - Both stocks are currently considered overvalued, with RDDT trading at a forward Price/Sales ratio of 17.35X compared to GOOGL's 7.76X [14] Earnings Estimates - The Zacks Consensus Estimate for RDDT's 2025 earnings is $1.81 per share, indicating a 154.35% year-over-year increase, while GOOGL's estimate is $10 per share, reflecting a 24.38% increase [16] Conclusion - Reddit is viewed as having greater upside potential due to its rapid revenue growth, expanding advertiser base, and enhanced engagement tools compared to Alphabet [19]
Can Reddit's Data Licensing Momentum Drive More Upside in the Stock?
ZACKS· 2025-08-22 18:11
Core Insights - Reddit's extensive archive of authentic conversations is a key driver for its monetization strategy, particularly through data licensing, which saw a 24% year-over-year increase in other revenues to $34.8 million in Q2 2025 [1][8] - The global AI datasets and licensing market is projected to grow from $381.8 million in 2024 to $1.59 billion by 2030, with a CAGR of 26.8%, positioning Reddit's user-generated content as a valuable resource for AI developers [2] - Engagement features like Reddit Answers and machine translation have expanded user participation, contributing to a 21% year-over-year growth in Daily Active Uniques (DAUq) to 110.4 million and a 22% increase in Weekly Active Uniques (WAUq) to 416.4 million [3][8] Data Licensing Strategy - Reddit's licensing strategy is anchored in its growing base of authentic conversations, creating a self-reinforcing model where increased engagement enhances the dataset's utility for AI training, leading to further revenue opportunities [4] - Despite facing competition from larger tech platforms like Meta Platforms and Alphabet, Reddit's unique archive of community-driven conversations offers a specialized dataset that is difficult to replicate [5][6] Financial Performance - Reddit's stock has increased by 33.8% year-to-date, outperforming the broader Zacks Computer & Technology sector and the Internet Software industry, which rose by 10.8% and 17.6%, respectively [6] - The Zacks Consensus Estimate for Q3 2025 earnings is projected at 49 cents per share, a significant increase from 16 cents per share in the same quarter last year [13]
Reddit Surges 50% in a Month: Is the Stock Still Worth Buying?
ZACKS· 2025-08-21 15:55
Core Insights - Reddit shares have surged 49.6% in the past month, outperforming the broader Zacks Computer & Technology sector and the Zacks Internet - Software industry [1] - The company reported second-quarter 2025 earnings of 45 cents per share, beating estimates by 25 cents, with revenues of $499.63 million, surpassing estimates by 16.9% and increasing 77.9% year over year [2] - For Q3 2025, Reddit expects revenues between $535 million and $545 million, indicating a year-over-year growth of 54-56% [3] Financial Performance - Reddit's advertising revenues surged 84% year over year to $465 million in Q2 2025, driven by strong demand for direct-response formats [11] - The Zacks Consensus Estimate for Q3 advertising revenues is pegged at $438.3 million, reflecting continued growth in this segment [11] - The consensus estimate for Q3 2025 earnings is 49 cents per share, a significant increase from the previous year's EPS of 16 cents [3] User Engagement and Growth - Reddit's AI tools, such as Reddit Answers and translation features, are enhancing user engagement globally, with Reddit Answers reaching 6 million weekly users [8][13] - International Daily Active Uniques (DAUq) grew 32% year over year, indicating strong global adoption, with a consensus mark for Q3 DAUq at 113.17 million [13] - Focus markets like France, Spain, and Brazil contributed significantly to international growth and are expected to remain key drivers [14] Strategic Developments - Reddit's advertising platform has expanded to include performance marketing solutions, attracting more sophisticated marketers [10] - The company is leveraging its unique content for data licensing, with Q3 consensus for other revenues, including data licensing, at $34.6 million [14] - The platform's ability to scale authentic content through AI-driven features positions it for sustained revenue expansion [19] Valuation - Reddit shares are trading at a premium with a forward 12-month P/S ratio of 16.5X compared to the Zacks Internet - Software industry's 5.58X [16] - The company holds a Zacks Rank 1 (Strong Buy) and a Growth Score of B, indicating a strong investment opportunity [20]
Reddit Stock Pops After a Blowout Quarter, But Is It a Buy?
The Motley Fool· 2025-08-09 16:05
Core Insights - Reddit has reported its most profitable quarter with significant revenue growth and user engagement [2][3] - The company is focusing on international expansion and leveraging AI to enhance its platform [8][9] Financial Performance - Reddit's revenue for the second quarter reached $500 million, representing a 78% increase year-over-year, marking the fastest quarterly growth since 2022 [2] - Daily active users increased by 21% to 110 million, with a profit of $89 million and earnings per share of $0.48, compared to a loss of $10 million and a loss per share of $0.06 in the same quarter of the previous year [3] Future Guidance - For Q3, Reddit projects revenue between $535 million and $545 million, indicating a 55% year-over-year growth [5] - The company is targeting international markets, with international revenue increasing by 71% to $91 million in the second quarter [8] Strategic Initiatives - Reddit is implementing machine translation to expand its presence in Asia, Europe, and Latin America, aiming to support around two dozen languages [8] - The introduction of the Reddit Answers tool, an AI-driven search engine, has seen user growth from 1 million in Q1 to 6 million in Q2, enhancing the platform's relevance [9] Investment Considerations - Despite strong performance, Reddit's stock is considered expensive compared to competitors like Meta and Snap, with a 260% increase in the last year [10] - While Reddit is viewed as a solid investment, it is suggested that potential investors wait for a more favorable buying opportunity [11]
Reddit vs. Snap: Which Social Media Ad Stock is the Smarter Buy Now?
ZACKS· 2025-08-07 16:55
Core Insights - Reddit (RDDT) and Snap (SNAP) are competing for digital ad budgets, with Reddit focusing on community engagement and Snap on visual messaging and AR experiences [1][2] - Both platforms are investing in AI to enhance ad targeting and campaign performance [1][2] Digital Advertising Market - The global social media ad market is expected to grow from $228.18 billion in 2024 to $406.64 billion by 2029, at a CAGR of 12.25% [2] - Brands are increasingly seeking platforms with personalized reach and engaged audiences, benefiting both Reddit and Snap [2] Reddit's Position - Reddit has over 100,000 active subreddits, with Reddit Answers reaching 6 million weekly active users in Q2 2025, a 5x increase sequentially [4][11] - Ad revenues for Reddit grew 84% year over year to $465 million in Q2 2025, with a consensus estimate of $438.33 million for Q3 2025 [6][12] - Daily Active Uniques (DAUq) rose 21% year over year to 110.4 million in Q2 2025, with a consensus estimate of 113.17 million for Q3 2025 [7] Snap's Position - Snap's global user base reached 469 million DAUs in Q2 2025, an 8.6% year-over-year increase [8] - The Snapchat+ subscriber base approached 16 million, supported by new offerings like Lens+ [9][11] - Commerce-driven ad volume grew 39% year over year in Q2 2025, with newer ad formats like Sponsored Snaps showing stronger conversion outcomes [10][12] Financial Performance and Valuation - RDDT shares have increased by 30.2% year-to-date, while SNAP shares have declined by 27.7% [13] - RDDT trades at 17.35X forward Price/Sales, significantly higher than SNAP's 2.09X [11][16] - The Zacks Consensus Estimate for Reddit's Q3 2025 earnings is 34 cents per share, a 112.5% increase year over year, while SNAP's estimate is 4 cents per share, a 50% decline year over year [18] Investment Outlook - Reddit is building momentum through community engagement and improving ad tools, but its monetization model is still evolving [19] - Snap offers a more mature platform with a broader global footprint and deeper youth traction, making it a more attractive investment option [20]
Reddit (RDDT) Q2 Revenue Jumps 78%
The Motley Fool· 2025-08-02 09:23
Core Insights - Reddit reported Q2 fiscal 2025 results that significantly exceeded expectations, with GAAP revenue of $500 million, a 78% year-over-year increase, and GAAP diluted EPS of $0.45, compared to a consensus estimate of $0.19 [1][5] - The company achieved a GAAP net income of $89 million, a turnaround from a net loss of $10 million in the previous year, and adjusted EBITDA reached $167 million, reflecting a 318% increase year-over-year [1][5] Financial Performance - Revenue for Q2 2025 was $500 million, surpassing the estimate of $425.67 million and up from $281 million in Q2 2024, marking a 78% increase [2][5] - Adjusted EBITDA was $167 million, with a margin of 33.4%, compared to $40 million in the previous year [2][5] - Gross margin improved to 90.8%, up 1.3 percentage points from the previous year [2][5] - Free cash flow rose to $111 million, a 311% increase from $27 million in the prior year [2][5] User Metrics - Global daily active uniques (DAUq) increased by 21% year-over-year to 110.4 million, with U.S. DAUq growing by 11% and international DAUq jumping 32% [6] - Logged-in DAUq grew 17%, and weekly active users rose 22% to 416 million [6] Monetization Strategies - Global average revenue per unique (ARPU) increased by 47% year-over-year, with U.S. ARPU rising 59% and international ARPU gaining 40% [7] - Advertising revenue reached $465 million, an 84% increase, driven by investments in machine learning-driven ad targeting and improved sales tools [7] - Data licensing and other non-advertising revenue contributed $35 million, up 24% from the prior year [8] International Expansion - Of Reddit's 110.4 million daily users, 60.1 million are outside the U.S., a 32% increase from the prior year, with international revenue at $90.8 million, up 71% [10] - The company expanded machine translation to 13 languages, although international ARPU remains significantly lower than in the U.S., indicating potential for further monetization growth [10] Future Outlook - Management forecasts Q3 revenue between $535 million and $545 million, with adjusted EBITDA expected in the range of $185 million to $195 million, suggesting sequential growth of around 8% [12] - Investors will focus on Reddit's ability to close the monetization gap between U.S. and international users while maintaining user engagement and community quality [13]
Reddit Shifting Towards Search as Company Wants to Become a Search Engine
CNET· 2025-08-01 18:21
Core Insights - Reddit is integrating its search function with Reddit Answers to create a unified search experience, making the search box more prominent in the app [1] - The company has over 70 million weekly active users utilizing the search function and 6 million using Reddit Answers [1] - A recent survey indicated that 80% of users believe some questions can only be answered by humans rather than AI [2] User Demand and Engagement - There is a strong demand for Reddit as a source of information, being the most cited source for AI platforms like Google Overviews and Perplexity, and second for ChatGPT [3] - The percentage of Reddit cited on Perplexity is 46.7%, indicating a strong preference for community-generated content [3] Financial Performance - In Q2 2025, Reddit reported a 78% increase in revenue year-over-year, reaching $500 million [5] - Daily active users have grown to 110 million, marking a 21% increase from the previous year [5] Industry Trends - The shift towards search is seen as a strategic move, as users often add "Reddit" to their Google searches, indicating existing demand [4][5] - The rise of alternative search experiences, such as TikTok, reflects changing user behavior in seeking specific content [5] Challenges - Reddit may face challenges with increased AI-generated spam as it enhances its search capabilities [6][7] - The platform will need to combat the influx of AI content that could undermine the quality of community-generated responses [7]
Reddit Stock Extends Recovery Thanks To Surprise Q2 Report
Schaeffers Investment Research· 2025-08-01 15:40
Core Insights - Reddit Inc's shares surged after reporting adjusted second quarter earnings of $0.45, significantly exceeding the expected $0.19 [1] - Key drivers for the earnings beat included the AI-powered search feature Reddit Answers, the new brand insights tool Reddit Insights, and a growing user base [1] Stock Performance - RDDT shares increased by 15.06% to $184.78, marking the best single-session gain since April 9, with an intraday high of $192.57, the highest since February 18 [2] - Year-to-date, shares are up 14.59%, bouncing off support at the 40-day moving average [2] - A short squeeze may be contributing to the gains, with short interest down by 15%, yet 19.64 million shares sold short represent 16.3% of the total float [2] Options Activity - Traders are showing bullish sentiment, with 134,000 calls placed today compared to 68,000 puts, indicating volume eight times the normal amount [3] - The 50-day put/call volume ratio of 1.07 ranks higher than 89% of readings from the past year, suggesting a shift in options trends [3] Performance Metrics - The stock has consistently outperformed expectations in recent months, reflected in a Schaeffer's Volatility Scorecard (SVS) score of 90 out of 100 [4]