共探新营销，共创新可能 作者 | 张 霖 郁 编辑 | 黄 大 路 设计 | 甄 尤 美 它的最大优势是汽车软硬件实现解耦，开始具备进化迭代能力，这是整个汽车行业梦寐以求实现"软件定义汽车"的必要条件。有了这一架构，意味 着传统车企可以像特斯拉一样以高效的方式用代码指挥硬件。 当年，其他车企还处于跨域集中的电子电气架构阶段。 依据德国博世的划分，跨域集中的电子电气架构是中央集成式加区域控制的上一代架构，它的主要弊端是系统复杂，成本高，关键差异在于整车 各功能无法统一升级，更谈不上软件能力的拓展。 这是传统车企迈进"软件定义汽车"时代，或今天所说"汽车机器人"时代的硬伤。 大众汽车集团德国总部早在2020年便意识到自研软件以及电子电气架构的重要性，时任CEO迪斯（Herbert Diess）先在内部成立了软件开发事业 部，目的就是打造集团统一的软件平台与数字架构。 迪斯的初心是集团旗下不同品牌最终能共用这一软件平台和架构。为此，一年后，2021年3月，大众汽车集团旗下全资软件公司成立，这就是 CARIAD的由来，德国本土最大规模时员工人数过万。 韩三楚首次接到大众汽车中国核心高层邀请，以专家身份讨论如何加速其在 ...

Core Viewpoint - Changan Automobile is restructuring its software development team to enhance efficiency and adapt to the changing landscape of automotive intelligence, following a trend among major automakers to streamline their R&D frameworks [2][6][11]. Group 1: Organizational Restructuring - Changan Automobile has recently adjusted the organizational structure of its software development team, merging most of the personnel from Changan Software Technology Company into departments under Changan Automobile or other subsidiaries [2][7]. - Changan Software, established in 2019, was the first independent software company set up by a major domestic automaker, with nearly 900 employees as of last August, 97.5% of whom were R&D personnel [2][7]. - The restructuring aims to consolidate Changan's complex R&D system, which includes multiple entities and subsidiaries, to create a more efficient and cohesive organization [3][8]. Group 2: R&D Investment and Goals - Changan Automobile plans to invest 15.1 billion yuan in R&D in 2024, surpassing competitors like NIO and Li Auto, to support its extensive R&D system and technological objectives [3][8]. - The company aims to create a shared technology resource pool among its various brands, allowing them to leverage each other's technological advancements for product development [3][8]. Group 3: Challenges in Integration - Despite the restructuring efforts, integrating the complex organizational structure into a cohesive unit remains challenging, with product teams needing to communicate with multiple stakeholders [4][9]. - Changan has undergone several organizational adjustments over the past year, with the core goal of optimizing internal resource allocation [4][9]. - The integration of Changan Software and other subsidiaries into Changan Technology is seen as a step towards establishing a central hub for advanced technology development [5][10]. Group 4: Future Directions - Changan Technology is expected to become the core of Changan Automobile's advanced technology R&D, focusing on foundational architecture and next-generation systems [10][14]. - The company is working on advanced cross-domain integration in its new SDA architecture, aiming to keep pace with emerging competitors [14]. - Changan has invested over 110 billion yuan in new energy, intelligence, and forward-looking technologies over the past decade, indicating a strong commitment to building an agile R&D system [14].