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架构化造车再进化,SMA才是沃尔沃新底牌?
Tai Mei Ti A P P· 2025-08-07 22:52
在如今的中国新能源汽车市场,"下一步该怎么走"是所有传统豪华品牌都会面临的选择,而对于沃尔沃 来说这个问题更加严峻。 数据显示,2024年沃尔沃全球新能源车型占比已达46%,但在中国市场这一比例仅为15%,与本土新势 力品牌的差距显著。这种压力倒逼沃尔沃必须拿出更具竞争力的技术方案。 因此,SMA(Super Modular Architecture)超级混动架构在这样的背景下便应运而生。 沃尔沃的破局之路 2025年新能源积分考核比例将提升至38%,且单车积分分值下调40%,这意味着沃尔沃必须通过技术创 新提升新能源车型的积分贡献。 SMA平台的诞生,本质上是沃尔沃对市场需求与政策约束的双重回应。而作为SMA平台的首款量产车 型,XC70承担着三重战略使命:技术标杆、市场卡位、品牌重振。 首先,作为SMA超级混动平台技术落地的"样板"车型,XC70搭载了P1+P2+P4三电机构型与3DHT混动 专用变速箱,实现了CLTC 200+公里纯电续航与5.28秒零百加速的性能组合。 其次,XC70定价预计为40-50万元,精准填补了XC60(30万级)与XC90(50万级)之间的市场空白, 对标了代表中国品牌新生力 ...
车展季·大咖说 | 沃尔沃汽车袁小林:创新需尊重生命,要以安全为底线推进智驾落地
Mei Ri Jing Ji Xin Wen· 2025-04-17 12:37
Core Viewpoint - Volvo emphasizes safety as the core value of its brand, which has been maintained for 98 years, and this focus is central to the launch of the new XC90 SUV [1][6][12]. Group 1: Product Launch and Features - The new Volvo XC90 was officially launched on April 15, with five models priced between 479,000 to 679,000 yuan [1]. - The launch event highlighted Volvo's commitment to safety, showcasing the brand's long-standing values rather than just product specifications [1]. Group 2: Autonomous Driving and Safety - The automotive industry is viewing 2025 as a pivotal year for autonomous driving, prompting a reassessment of safety concerns following several accidents [3]. - Volvo is cautious about the rollout of advanced autonomous driving features, prioritizing safety and reliability over speed to market [4][5]. - The company believes that achieving high-level autonomous driving requires industry-wide collaboration, with safety as the foundational principle [3][4]. Group 3: Commitment to Safety Innovations - Volvo has a rich history of safety innovations, including the invention of the three-point seatbelt and various child safety measures [6][11]. - The company maintains rigorous safety testing standards, exceeding industry norms significantly, such as higher collision test speeds and stricter material regulations [11]. Group 4: Market Strategy in China - Volvo aims to establish China as its second "home" market, leveraging the country's advanced supply chain and digital capabilities [12][13]. - The company plans to launch a new product lineup in 2025, including seven new models across various powertrains, to enhance its market presence [13]. - Volvo's strategy includes maintaining a balance between brand strength, product quality, and operational capabilities to navigate the competitive luxury car market [12].