Amazon.com Inc's (NASDAQ:AMZN) investment case heading into 2026 is no longer about e-commerce dominance. JPMorgan says the real upside sits in AWS acceleration, AI-led share gains, and a margin story that's finally beginning to show discipline.Track AMZN stock here.After years of heavy reinvestment, Amazon is entering a phase where scale, automation, and AI monetization start working together. That shift, JPMorgan argues, is what sets up the stock for the next leg higher.Read Also: Amazon’s $150 Billion AI ...

这里的空气，充斥着「计算存储」、「云原生」、「Agentic AI」等术语。走廊里随处可见行色匆匆的开发者，或是盘腿坐在地毯上敲代码的极客，抑或 是坐在简易塑料桌椅上低声洽谈百万级合作的行业伙伴。 但当你推开 Sports Forum 的大门时，画风发生了一百八十度的大转弯。我甚至一度怀疑自己是不是走错了片场。这里不再是严肃的技术讨论场，而是一个 充满活力的「主题乐园」。眼前不再是枯燥的代码屏幕和架构图，而是投篮机、正规尺寸的半场篮球场、乒乓球台，以及轰鸣声不断的 F1 模拟器和激战 正酣的电竞舞台。 但如果你认为这仅仅是个活跃气氛的「游乐场」，那就被骗了。事实上，这可能是整个 re:Invent 技术含量最高的区域之一。揭开这些娱乐设施的幕布， 背后全是硬核的算力和算法。亚马逊云科技正在用云和 AI，在体育行业里掀起新一轮技术革命。 Sports Forum 丨来自：2025 re:Invent 今年在拉斯维加斯举行的「云计算春晚」——re:Invent，新增了一个非常特殊的板块：体育论坛（Sports Forum）。 如果你是 re:Invent 的常客，大概会对其典型的「硬核技术风」印象深刻：在威尼斯人 ...

Core Insights - Both Amazon and Microsoft are expected to perform well in 2026, with Amazon having a larger growth opportunity in its cloud computing segment [1][16]. Amazon - Amazon's most profitable segment is its cloud computing unit, Amazon Web Services (AWS), which leads the market share [5]. - The driving force for cloud computing is AI, with Amazon providing solutions like Bedrock and SageMaker to help customers develop AI models [6]. - AWS revenue growth accelerated to 20% in Q3, with the company indicating potential for more growth if not for capacity constraints [8]. - Amazon has launched Project Rainier, a significant data center cluster for AI research, and signed a $38 billion deal with OpenAI for computing power [9]. - Amazon's e-commerce business is leveraging AI and robotics for operational efficiency and is experiencing growth in its high-gross-margin sponsored ad business [10]. Microsoft - Microsoft's Azure is the fastest-growing cloud computing service, with a revenue increase of 40% last quarter, marking the ninth consecutive quarter of over 30% growth [11]. - Microsoft has a strategic partnership with OpenAI, securing a 27% stake and exclusive access to its AI models, which is expected to drive growth [12]. - Microsoft has also partnered with Nvidia and Anthropic, committing to $30 billion of compute capacity from Azure [14]. - Other segments of Microsoft, such as productivity and business processes, have seen revenue growth of 17%, while the "intelligent cloud" segment grew by 28% year over year [15]. Conclusion - The demand for cloud computing is expected to remain strong, with both companies positioned for growth. However, Amazon is seen as having a greater opportunity to accelerate growth in AWS, which could positively impact its stock narrative [16].

Core Insights - RTX Corporation's unit, Raytheon, has partnered with Amazon Web Services (AWS) to enhance satellite data processing and mission control operations, aiming to bolster customers' space capabilities for national security [1][10] - The collaboration will leverage AWS's AI and machine learning services to provide scalable cloud-based solutions, ultimately reducing mission costs and increasing operational flexibility [2][4] Group 1: Collaboration Details - Raytheon will utilize AWS to help customers lower mission costs, enhance flexibility, and expedite capability delivery while ensuring responsible AI development and strong security [2] - The partnership will offer customers improved decision-making and operational coordination through combined Raytheon and AWS solutions, including advanced mission data processing and management at edge locations [3][10] - The collaboration will also support scalable mission management using AWS serverless technologies, allowing customers to securely and efficiently add new capabilities [4] Group 2: Industry Growth Prospects - The modern space industry is rapidly expanding due to technological advancements, rising satellite demand, and increased investment in space infrastructure, creating significant opportunities for companies with expertise in space systems [5] - RTX is well-positioned to benefit from this growth as it is actively involved in satellite operations and supports critical space missions, managing satellite networks and utilizing data for various applications [6][7] Group 3: Opportunities for Other Defense Stocks - Other defense companies, such as Northrop Grumman, Boeing, and Lockheed Martin, are also expected to benefit from the expanding space market, with Northrop Grumman focusing on launch vehicles and propulsion systems [8][11] - Boeing's long-term earnings growth rate is projected at 31.3%, while Lockheed Martin's is at 12.4%, indicating strong growth potential in the sector [11][12] Group 4: RTX Stock Performance - RTX shares have increased by 45.1% over the past year, significantly outperforming the industry average growth of 21.9% [13]

Core Viewpoint - The AI race is intensifying, with Amazon leading the charge through significant investments in AI infrastructure, aiming to maintain its competitive edge in the cloud services market [1][2]. Investment and Financials - Amazon plans to end 2025 with approximately $125 billion in AI spending, outpacing other cloud providers, and has already announced a $50 billion deal for 2026 [2]. - AWS generated $33 billion in revenue in Q3 2023, contributing 66% to Amazon's total operating income, with an operating margin of 34% [4]. Market Position - AWS holds a 29% market share in the cloud services sector, significantly ahead of competitors like Microsoft's Azure at 20% and Alphabet's Google Cloud at 13% [2][3]. - Amazon's first-mover advantage in the AI space necessitates ongoing investment to sustain its leadership position [4]. Government Contracts and Capabilities - AWS services include segments for U.S. government agencies, with plans to invest $50 billion in enhancing capabilities for classified information management and supercomputing [5]. - The expansion includes adding 1.3 gigawatts of AI and data center capacity, improving access to AI tools and large language models [5][6]. Growth Potential - Amazon's AI business is experiencing triple-digit growth and is already a multibillion-dollar segment, indicating strong future potential [9]. - Long-term defense contracts present lucrative opportunities for Amazon, further bolstered by partnerships with companies like Nvidia, which supports AWS infrastructure [10].

Core Insights - Berkshire Hathaway's portfolio includes significant investments in technology stocks, particularly in the field of artificial intelligence (AI), with Apple, Amazon, and Alphabet identified as key players poised for long-term growth in this sector [2]. Group 1: Apple - Apple constitutes 22.69% of Berkshire Hathaway's portfolio and remains its largest holding despite recent share sales [3]. - The company is gradually enhancing its AI capabilities, integrating more AI features into its latest iPhone models, which are experiencing strong demand [3][4]. - Apple's supply constraints on the iPhone 16 and 17 models are limiting its ability to meet high demand, but a strong renewal cycle is expected to boost sales in the coming years [4]. - The company is significantly increasing its investments in AI, aiming to leverage its large installed base to enhance its ecosystem and drive growth in both hardware and services segments [6][7]. Group 2: Amazon - Amazon represents 0.82% of the portfolio and is a leading provider of AI services through its Amazon Web Services (AWS), offering products like SageMaker and Bedrock [8]. - The company is utilizing AI in its warehouses to optimize operations, which aligns with its focus on customer service and is expected to positively impact financial results [9]. - Amazon's cloud computing business is experiencing a resurgence in sales growth, and its robot-related initiatives are anticipated to reduce costs and improve margins [10][11]. Group 3: Alphabet - Alphabet accounts for 1.62% of the portfolio and is a newcomer to Berkshire Hathaway's investments, having initiated a position in the third quarter [12]. - The company is establishing itself as a leader in AI, successfully adapting its business model to incorporate AI technologies despite initial concerns about disruption from chatbots [12][14]. - Alphabet's latest AI model, Gemini 3, is being touted as its best yet, contributing to the company's growth in its cloud segment, which is its fastest-growing area [14].

Core Insights - Meta Platforms and Amazon are projected to surpass the combined market value of Nvidia and Palantir by the end of the decade, with Nvidia at $4.3 trillion and Palantir at $395 billion, totaling approximately $4.7 trillion [1][2]. Meta Platforms - Meta Platforms owns three of the four most popular social media networks, providing significant insights into consumer preferences, which enhances its advertising targeting capabilities [3]. - The company has developed custom AI chips and large language models, leading to increased user engagement and higher ad conversion rates [4]. - Meta is also working on a superintelligence system for augmented reality smart glasses, aiming to dominate the smart glasses market with a 73% share [5]. - Current trading at 28 times earnings, Meta's earnings are expected to grow at 16% annually, potentially increasing its market value to $4.8 trillion by late 2030 [6][8]. - Even if growth expectations are not fully met, the current price offers an attractive entry point for long-term investors [7]. Amazon - Amazon's investment thesis is based on its leadership in e-commerce and cloud computing, with a strong presence in retail advertising and AWS [9]. - The company is actively monetizing AI across its businesses, offering various cloud services and developing AI tools for retail efficiency [10][12]. - AWS has introduced custom AI accelerators that outperform current GPUs, with partnerships to enhance AI model development [11]. - Amazon's operating margin has improved, with potential for further enhancement through AI and robotics innovations [13]. - Trading at 33 times earnings, Amazon's earnings are forecasted to grow at 19.5% annually, potentially reaching a market value of $4.8 trillion by late 2030 [14][15].

Core Insights - Focusing on technology giants with durable competitive advantages is a strategic investment approach in the current market environment [1] - Amazon's recent $38 billion partnership with OpenAI positions it prominently in the AI cloud sector [1] Cloud Infrastructure Leadership - AWS holds a 29% share of the global cloud infrastructure market, surpassing Azure's 20% and Google Cloud's 13% [4] - In Q3 2025, AWS generated $33 billion in revenue, reflecting a 20.2% year-over-year growth, the fastest since 2022 [6] - AWS's operating income increased by 9.6% year-over-year to $11.4 billion, resulting in an operating margin of over 34% [6] - AWS has an annualized run rate of $132 billion and a backlog of $200 billion, indicating strong revenue visibility [7] AI Capacity - Amazon has added over 3.8 gigawatts of data center power capacity in the past year, with plans to double this by 2027 [9] - The company expects to add at least one additional gigawatt of power capacity in Q4 2025 [9] Custom Silicon Advantage - Amazon's custom chips, Trainium and Inferentia, provide superior price-performance compared to other AI chips [11] - Trainium2 has become a multibillion-dollar business, with a 150% quarter-over-quarter revenue growth in Q3 [11] - The company plans to expand its AI compute cluster to 1 million Trainium2 chips by the end of 2025 [11] - Trainium2 is positioned as 30% to 40% better in price-performance than many GPU options, with Trainium3 expected to deliver 40% better performance than Trainium2 [12] Complete AI Stack - AWS offers platform services like SageMaker and Bedrock, enabling clients to build and deploy custom AI models [14] - The introduction of open-source capabilities like Strands and infrastructure building blocks like AgentCore supports the development of agentic AI [15] Competitive Position - AWS's rapid capacity expansion, custom silicon development, and focus on AI platform services indicate its growing momentum in the AI cloud race [16] - Despite competitors like Microsoft and Alphabet growing faster, AWS is well-positioned to be a significant player in the AI cloud boom [16]

Core Insights - Amazon is gaining momentum and is likely to join the $3 trillion market cap club with only a 12% gain needed next year [2] Group 1: AWS Performance - Amazon Web Services (AWS) has shown a 20% year-over-year increase in sales for Q3 2025, indicating a recovery and growth in its cloud services [4] - AWS controls approximately 30% of the global cloud services market, maintaining a significant lead over competitors [4] - The sales growth acceleration is notable given the wider base, suggesting that clients perceive AWS as offering more value than its rivals [4] Group 2: AI Developments - AWS is central to Amazon's AI initiatives, providing a platform for clients to develop various AI applications [5] - Recent AI updates include SageMaker for custom large-language models, Bedrock for utilizing other LLMs, and new tools like AgentCore and Kiro [6][7] - The AI business is projected to have a run rate of $132 billion, contributing significantly to Amazon's overall revenue [8] Group 3: E-commerce Enhancements - E-commerce remains a core revenue driver for Amazon, generating $110 billion in revenue in Q3, accounting for nearly two-thirds of total revenue [10] - Amazon is enhancing its product selection and delivery speed, with a 14% increase in available products year-over-year [11] - The company has expanded same-day grocery delivery to 1,000 locations, with plans to reach 2,300 by year-end, improving customer loyalty and satisfaction [12]

Core Insights - Wall Street shows strong optimism for Amazon, with 59 out of 73 analysts giving "Buy" ratings, indicating confidence in the company's future performance [1] AWS Growth Trends - Amazon Web Services (AWS) is experiencing accelerated growth, with Q3 fiscal 2025 revenues increasing by 20.2% year-over-year to $33 billion, achieving an annualized run rate of $132 billion and a backlog of $200 billion [2] - The backlog has significantly increased in early November 2025, surpassing the previous quarter's total, with AWS adding 3.8 gigawatts of data center capacity in the last year and plans to double this by 2027, showcasing strong revenue visibility [3] AI Services and Market Position - AWS's AI services, including SageMaker and Bedrock, are contributing to rapid growth, with Bedrock offering a variety of foundational models and high performance for AI workloads; the proprietary AI chip Trainium 2 has become a multibillion-dollar business [4] - The global agentic AI market is projected to grow from $13.8 billion in 2025 to $140.8 billion by 2032, with Amazon investing heavily to establish AWS as a leader in this space through tools like Strands and Agentcore [5] Advertising and E-commerce Momentum - The advertising business is gaining momentum, with revenues growing 22% year-over-year to $17.7 billion in Q3, driven by a comprehensive advertising portfolio and partnerships with streaming services [8] - In e-commerce, a focus on same-day delivery for perishable goods and increased penetration in rural markets may provide a competitive advantage in upcoming quarters [8]