证券研究报告 | 行业专题 | 传媒 传媒 报告日期：2026 年 02 月 08 日 AI 驱动北美云厂资本开支继续高速增长，但 ROIC 环比下滑 ——北美云厂商资本开支与 AI 应用专题报告 投资要点 2、AI 应用仍在产业初期，Tokens 消耗量呈指数级增长，应用领域百花齐放，AI 正在 创造新的供应，同时也在赋能互联网平台的核心主业（如广告、编程、AIGC 等）。 行业评级: 看好(维持) 分析师：冯翠婷 执业证书号：S1230525010001 fengcuiting@stocke.com.cn 分析师：徐紫薇 执业证书号：S1230524120005 xuziwei@stocke.com.cn ⚫ 2C 新产品：2C 产品主要体现为独立的以 chatbot 形态为主的 APP，和嵌入在原产 品中的 AI 助手，如 Google Gemini、Amazon Rufus、微软 Copilot 等。 ⚫ 2B 赋能企业打造 Agent：如 Google Gemini Enterprise、Amazon Agentcore、 Microsoft Azure AI 等均开始覆盖大型客户，帮助客户优化效率 ...

Group 1 - Microsoft's stock has declined 11% in 2026, with a significant drop of 10% following its Q2 fiscal year 2026 earnings report [1][2] - The S&P 500 has only increased by 1%, indicating that Microsoft faces challenges in outperforming the market despite its current low price [2] - Azure, Microsoft's cloud computing division, is identified as a key factor that could enable the company to outperform the market in 2026 [2][4] Group 2 - Cloud computing is essential for AI development, as smaller companies cannot afford to build their own data centers, leading them to rely on large tech firms like Microsoft [4] - Microsoft does not disclose Azure's individual profit margins, but competitors AWS and Google Cloud reported operating margins of 35% and 24% respectively [5] - It is estimated that Azure's operating margins are likely between 25% to 35%, which may be lower than Microsoft's overall operating margin of around 47% [6] Group 3 - Azure is the fastest-growing segment for Microsoft, with a revenue growth rate of 39% in Q2 [8] - Microsoft's overall growth rate for Q2 was 17%, with Microsoft 365 Consumer Cloud being the next fastest-growing segment at 29% [8][9] - The growth of cloud computing is expected to continue driving Microsoft's performance in the coming years [9]

- 净利润 384.58 亿美元 ，同比大增 60%(但 GAAP 利润受 OpenAI 投资亏损拖累， 调整后净利润 309 亿元 ，增⻓ 23%) - 成本端，服务与其他成本同比上升 25.2%至 224.73 亿美元，主要源于数据中心扩张与 AI 算力投入， 但毛利率提升至 68.0% (上年同期 68.7%)，显示规 模效应与运营效率优化。 运营利润 382.75 亿美元 ，同比增⻓20.9%。 市场质疑 · 资本⽀出的⿊洞⻛险 - 本季度资本支出高达 375 亿美元，同比暴增 66%，多用于 GPU 与数据中心; FY26Q2核心财务数据 - 2026 财年第二季度总营收达 812.73 亿美元 ，同比增⻓ 16.7%，驱动核心为云服务收入增⻓ 26%至 515亿美元，AI 驱动的云业务持续高增⻓。 - Azure 与云服务收入同比激增 39% ，带动服务与其他收入达 648 亿美元，贡献超 80%营收，云业务成为核心增⻓引擎。 - 投资者质疑: 若 AI 硬件使用周期短于服务合同期限，折旧压力可能侵蚀利润，形成"期限错配"; - 与 Meta 将 AI 基建表外化不同，微软选择全额表内折旧，导致云 ...

Core Insights - Microsoft is experiencing significant growth and compounding, with a substantial contracted backlog indicating future revenue growth [1] - The integration of Azure, Foundry, and Copilot enhances customer retention by providing a comprehensive infrastructure to applications solution [1] - The company's deliberate increase in investments is aimed at sustaining this growth trajectory [1] Group 1 - Microsoft has a large contracted backlog that represents future revenue potential [1] - The combination of Azure, Foundry, and Copilot creates a synergistic effect that increases customer stickiness [1] - Higher investments are a strategic choice to support ongoing growth [1]

Core Insights - Microsoft is experiencing significant growth and compounding, with a substantial contracted backlog indicating future revenue growth [1] - The integration of Azure, Foundry, and Copilot enhances customer retention by providing a comprehensive infrastructure to applications solution [1] - The company's deliberate increase in investments is aimed at sustaining this growth trajectory [1] Group 1 - Microsoft has a large contracted backlog that represents future revenue potential [1] - The synergy between Azure, Foundry, and Copilot contributes to greater customer stickiness [1] - Higher investments are a strategic choice to support ongoing growth [1]

证券研究报告 | 行业定期报告 2026 年 02 月 08 日 AI 军备竞赛持续升级，关注高壁垒软件及云服务 计算机周观察 20260208 TMT 及中小盘/计算机 海外互联网大厂发布季报，资本开支持续超预期。过去一周，微软、META、 亚马逊、谷歌等海外科技大厂先后发布季度财报，四家公司明确表示将持续扩 大 AI 领域的相关投资。SaaS 商业模式遭受质疑，关注高壁垒软件及云服务。 ❑ 亚马逊 AWS 超预期大增，资本开支持续扩大影响自由现金流。亚马逊 25 财 推荐（维持） 行业规模 | | | 占比% | | --- | --- | --- | | 股票家数（只） | 285 | 5.5 | | 总市值（十亿元） | | 3.8 | | 流通市值（十亿元） | | 3.8 | 行业指数 % 1m 6m 12m 绝对表现 2.2 8.8 26.8 相对表现 5.3 -4.1 6.0 资料来源：公司数据、招商证券 -30 -20 -10 0 10 20 30 40 Feb/25 May/25 Sep/25 Jan/26 (%) 计算机 沪深300 相关报告 1、《板块配置进一步下降，服务器、 智驾获机 ...

Core Insights - Amazon remains the leader in cloud computing despite losing market share to Google Cloud and Microsoft Azure, with AWS reporting a 20% growth compared to Google Cloud's 36% and Azure's 39% in 2025 [1][2][5] Group 1: Market Position and Growth - Amazon's AWS generated over $21.2 billion in revenue in 2025, significantly outpacing Google Cloud's $15.5 billion growth and Azure's approximately $19 billion growth [5] - AWS's annualized run rate reached $142 billion, with a year-over-year growth of 24%, marking its fastest revenue growth in 13 quarters [3][6] - AWS's chips business, focused on AI, achieved a $10 billion annual revenue run rate, growing at triple digits [3] Group 2: Financial Performance - In 2025, AWS operating income rose to $45.6 billion, compared to $13.9 billion for Google Cloud, highlighting AWS's profitability advantage [6] - Amazon's total revenue for the quarter increased by 14% to $213.4 billion, with operating income up 18% to $25 billion [10] Group 3: Capital Expenditure and Future Outlook - Amazon plans to invest $200 billion in capital expenditures in 2025, primarily for AWS and AI workloads, indicating a commitment to maintaining its leadership position [6] - The company generated $139.5 billion in operating cash flow in 2025, suggesting that the $200 billion target may lead to negative free cash flow in 2026 [10] - The stock trades at a price-to-earnings ratio of less than 30, with adjustments indicating it is fairly valued, though the spending boom may limit short-term upside potential [11]

Investment Opportunities in AI Sector - The AI sector presents several strong investment opportunities, particularly for stocks that are expected to benefit from significant AI spending [1] - Companies identified as excellent buys include Nvidia, Broadcom, Taiwan Semiconductor Manufacturing (TSMC), and Microsoft, all of which are positioned to outperform the market [2] Nvidia - Nvidia is the world's most valuable company by market cap, driven by high demand for its GPUs, which are essential for training and running AI models [4] - The company has a market cap of $4.5 trillion, with a current price of $185.65 and a gross margin of 70.05% [5][6] - Analysts project a 52% growth for Nvidia in fiscal 2027, indicating strong long-term potential despite concerns about an AI bubble [6] Broadcom - Broadcom is competing with Nvidia in the AI chip sector by focusing on ASICs, which are optimized for specific workloads and can outperform GPUs in certain applications [7] - The company has a market cap of $1.6 trillion, with a current price of $333.06 and a gross margin of 64.71% [8][9] - Broadcom expects its AI semiconductor revenue to double year over year, indicating rapid growth potential [9] Taiwan Semiconductor Manufacturing (TSMC) - TSMC is a leading chip foundry with unmatched technology and capacity, making it a key player in the AI industry [10] - The company has a market cap of $1.8 trillion, with a current price of $348.85 and a gross margin of 59.02% [11] - Analysts forecast a 31% growth for TSMC this year and 22% next year, supported by sustained AI spending [11] Microsoft - Microsoft operates in both AI application and infrastructure markets, with its Azure cloud platform experiencing significant revenue growth of 39% year over year [13] - The company has a substantial backlog of $625 billion in its cloud business, indicating further growth potential [13] - Despite a recent stock decline, Microsoft is viewed as a buying opportunity, trading at 25 times forward earnings, the lowest in some time [14][16]

We recently published 12 Stocks Jim Cramer Talked About. Microsoft Corporation (NASDAQ:MSFT) is one of the stocks that Jim Cramer talked about. Software giant Microsoft Corporation (NASDAQ:MSFT)’s shares dipped by 7% in extended trading after it reported its fiscal third-quarter earnings report. The results saw the firm post $81 billion in revenue and $4.14 in adjusted earnings per share to beat analyst estimates of $80.27 billion and $3.97. Following the earnings, Stifel downgraded Microsoft Corporation ...

Group 1: Microsoft - Microsoft is a leading tech company with a market cap of $3.1 trillion, experiencing a recent stock decline despite a 17% revenue growth in the last quarter of 2025 [4][6] - The Azure cloud business showed a growth rate of 39%, slightly below the expected 39.4%, which contributed to investor disappointment [4] - The company reported a profit of $38.5 billion, up from $24.1 billion a year ago, indicating strong financial health [7] - Microsoft has a dividend yield of 0.9% and recently announced a 10% increase in its dividend [8] Group 2: American Express - American Express generated $72.2 billion in revenue for 2025, reflecting a 10% year-over-year increase, driven by strong card member spending [9] - The company forecasts a revenue growth rate of 9% to 10% for 2026, despite concerns over potential caps on credit card interest rates [10] - American Express has a market cap of $247 billion and a dividend yield of approximately 0.9%, with plans to increase its payout by 16% this year [12]