"电视剧《阵地》用文化抗战这一独特视角，拍出了新鲜感与厚重感，催人奋进、激励人心。"近 期，以桂林抗战文化城为主题创作的电视剧《阵地》在央视一套热播，引发观众关注，类似的感言在社 交媒体上刷屏。 中国视听大数据显示，该剧首播收视率高达3.059%，收视份额达13.074%，强势登顶同时段全国收 视榜首，成为今年首部首集收视率突破3%的革命题材剧。该剧热播时，也带动八路军桂林办事处纪念 馆、救亡日报旧址等景点"出圈"。 "这部剧首次全景式展现中国共产党领导下的文化抗战，既填补了抗战题材中文化抗战叙事的空 白，也探索了红色主题表达的新路径。"该剧总制片之一严从华回忆创作历程时，对广西影视创作劲头 深为感佩，"令我感动的是，广西方面以巨大勇气选中并坚持了这个稀缺题材。" 如今，该公司拥有国内品牌"山海短剧"与海外品牌"Stardust TV"两大核心产品。"山海短剧"已储备 优质微短剧版权超700部，并取得月均票房超3.5亿元、爆款率超40%的行业标杆成绩，稳居国内短剧行 业第一梯队。"Stardust TV"也已成功登陆200多个国家和地区，成为文化出海的新生力量。 "我们计划打造AI动态漫应用平台，全面融合AI ...

Core Viewpoint - The article highlights the entrepreneurial journey of Zhou Peijin, founder of Guangxi Shanhai Xingchen Cultural Media Co., Ltd., emphasizing his successful transition from the web literature industry to the short drama sector, capitalizing on market trends and consumer preferences [2][3][4]. Group 1: Company Background and Growth - Zhou Peijin started his entrepreneurial journey in 2017 by establishing a web literature studio, which eventually grew to over 100 online authors and 30 offline authors [3][9]. - The company transitioned to the short drama industry in 2023, leveraging its content advantages and aiming for high-quality productions, resulting in significant revenue growth [3][16]. - By 2024, the company expanded its operations to overseas markets, investing over 60% of its resources into the international platform Stardust TV, which quickly gained traction in the U.S. market [4][28]. Group 2: Market Dynamics and Strategic Shifts - The short drama market in China saw a dramatic increase, with the market size reaching 373.9 billion yuan in 2023, a 267.65% growth from 2022 [15]. - As the market evolved, Zhou Peijin recognized the shift from a paid to a free model, leading to the launch of free short dramas in 2025 to adapt to changing industry dynamics [7][33]. - The company has become a key supplier for major platforms like Hongguo, with its free short drama business accounting for 60% of its operations by mid-2025 [35][39]. Group 3: Future Aspirations and Challenges - Zhou Peijin aims to build a comprehensive ecosystem for the company, exploring various business models such as vertical brand incubation and AI-driven content [39]. - The company plans to stabilize its position in the domestic short drama market while gradually expanding into new areas, with a target of achieving a net profit of 1 to 2 billion yuan [38][39]. - Despite the rapid growth, the company faces challenges in maintaining profitability and adapting to the competitive landscape dominated by larger players [33][34].