来源丨 极客公园（ID：geekpark） 作者丨张勇毅 作为苹果本周新品三连发的压轴产品，万众期待的 MacBook Neo 终于来了。 不知道还有多少人记得：2008 年，苹果的创始人史蒂夫乔布斯主讲的这次发布会，到了MacBook Air的亮相环节，他不紧不慢 地从旁边的招牌式讲桌上拿起一个类牛皮信封式的文件袋，文件袋里看起来有一沓文件资料。他很轻松地、缓缓地把文件袋举起 来，像往常一样解开封口，从里面抽出了那个银色的本子。 "这是新的MacBook Air，你可以感受一下它有多薄，对，就是这么薄"——乔布斯就这样成就了科技史上的一个著名场面。 如今时光已经过去近二十年，虽然乔帮主已经离我们而去，但这个名场面时至今日仍然是很多人心中的"名场面"。 如今，初代 MacBook Air 的精神继承者，终于要来了—— 但这一次，它并没有追求轻薄，而是以苹果历史上售价最便宜的 MacBook 形态亮相。 本周苹果「新品连珠炮」的压轴一击 过去三天，苹果以一种罕见的「不开发布会、连续放新品」的方式，密集发布了一整波产品线更新。从周一到今天，节奏快得让 人有点喘不过气来。 A18 Pro，去年 iPhone 16 ...

These are Apple's new displays for 2026. The Studio Display, which are these two, and then the Studio Display XDR. Both are 27in 5K displays.The Studio Display XDR gets an upgrade to miniLEDD and can do 120 Hz variable refresh rate, while the standard Studio Display is a 60 Hz panel. Both have an upgraded webcam with 12 megapixel center stage webcam, just like the recent MacBooks. That should be hopefully a big upgrade in the webcam department because the original Studio Display was not great.The Studio Dis ...

From a budget-friendly MacBook to a new iPhone, Apple announced a series of new products this week. The tech giant started things off on Monday with the new iPhone 17e and the M4 iPad Air. Then on Tuesday, Apple announced the M5 MacBook Air, new MacBook Pro models, new M5 Pro and M5 Max chips, a new Studio Display and Studio Display XDR. Apple then rounded out its announcements on Wednesday with a cheaper MacBook called the MacBook Neo that runs on a chip similar to the iPad and iPhone.  If you didn’t have ...

以下文章来源于智东西 ，作者云鹏 智东西 . 智能产业新媒体！智东西专注报道人工智能主导的前沿技术发展，和技术应用带来的千行百业产业升级。聚焦智能变革，服务产业升级。 苹果一切向着AI，性能暴涨价格也暴涨。 文 ｜ 云鹏 编辑 ｜ 李水青 来源｜ 智东西（ID：zhidxcom） 封面来源 ｜ 企业官网 智东西3月4日消息，继3999元用上苹果A19芯片iPhone后，刚刚，苹果春季新品发布第二弹正式揭晓： 两款Mac笔电芯片：M5 Pro和M5 Max； 两款新电脑：苹果MacBook Pro、MacBook Air； 两台新显示器：Studio Display、Studio Display XDR； 作为地表最强PC笔电芯片，M5 Pro和M5 Max的CPU、GPU都有大幅性能升级，基于新融合架构"拼好芯"， 苹果将两颗3纳米晶粒合二为一 ，与其他模块共 同构成SoC，兼顾高带宽和低延迟。 两颗芯片的每个GPU内核都塞入了神经网络处理器，加上统一内存性能的提升， M5 Max的AI峰值性能相比上代暴涨了4倍。 | M5 Max 芯片的 MacBook Pro 与前代机型的各项性能对比。 | | | | ...

3月3日，苹果发布了新款Studio Display和全新Studio Display XDR。 图片来源：苹果 新款Studio Display沿用了上一代屏幕规格，配备27英寸5K分辨率面板，刷新率为60Hz，支持 P3广色域，亮度可达600尼特。 全新Studio Display XDR搭载27英寸5K Retina XDR显示屏，分辨率5120×2880，拥有120Hz 刷新率（自适应同步，范围为47~120Hz）、10亿色显示、P3 + Adobe RGB广色域以及原彩显 示技术。 Studio Display XDR采用Mini LED背光技术，具备2304个局部调光区，可实现超高对比度。典 型SDR亮度最高为1000尼特，HDR峰值亮度达2000尼特，对比度高达1000000:1。 价格方面，新款Studio Display起售价为11999元，而Studio Display XDR起售价为24999元。 笔记本电脑 苹果推出搭载M5芯片的新款MacBook Air，全系标配16GB内存和512GB存储空间。其中13英寸 版起售价8499元，15英寸版起售价9999元。 近日，苹果公司推出了多款 ...

Core Viewpoint - Apple has made significant updates to its MacBook lineup, introducing the M5 series chips that enhance performance, particularly in AI capabilities, without a formal launch event [1][4][36]. Group 1: Product Launches - Apple released the MacBook Pro M5 series and MacBook Air M5, starting at 8499 yuan [1]. - The new Studio Display and Studio Display XDR monitors were also unveiled alongside the laptops [2]. Group 2: Chip Performance - The new MacBook Pro features the M5 Pro and M5 Max chips, boasting up to 18-core CPUs, significantly improving performance for tasks like code compilation in Xcode [4][5]. - The M5 Pro and M5 Max chips are reported to be 4 times faster in prompt processing compared to M4 Pro/M4 Max, and 8 times faster in image generation compared to M1 Pro/M1 Max [6][7]. - Overall performance improvements include a 15% increase in multi-threaded performance compared to M4 Max and a 30% increase compared to M4 Pro [15][16]. Group 3: AI Capabilities - The M5 Max chip enhances AI capabilities, with improvements in graphics performance by approximately 20% compared to M4 Max, and up to 8 times faster AI image generation compared to M1 Max [19]. - The new chips also improve video editing and rendering speeds, with enhancements of 5.4 times compared to M1 Max and 3 times compared to M4 Max [19]. Group 4: Storage and Connectivity - The new MacBook Pro offers read/write speeds up to 14.5GB/s, with storage options of 1TB for M5 Pro and 2TB for M5 Max [22]. - The MacBook Air now supports up to 4TB of storage, doubling the previous generation's maximum [31]. - Both models have upgraded wireless connectivity, moving from Wi-Fi 6E to Wi-Fi 7 and Bluetooth 5.3 to Bluetooth 6 [33]. Group 5: Display and User Experience - The MacBook Pro features a Liquid Retina XDR display with peak brightness of 1600 nits, enhancing visual performance for creative professionals [25]. - The new models are designed to better support AI applications, indicating a shift in how computers are utilized, moving towards AI-centric tasks [35].

3月3日晚间，苹果公司继续通过官网更新的方式上新，推出了新款14英寸和16英寸MacBook Pro机型，搭载全新M5 Pro和M5 Max芯 片，以及 搭载M5芯片的MacBook Air， 在性能、AI算力及存储等方面全方位升级。 新款MacBook Pro提供深空黑色与银色两种配色，3月4日起开启预购，3月11日正式发售。 与此同时，苹果同步上调了MacBook Air及MacBook Pro全系列产品售价，应对存储芯片供应紧张及硬件升级带来的成本压力。 此次新品核心亮点集中在全新自研芯片上。M5 Pro和M5 Max芯片采用苹果全新融合架构，将两颗3纳米晶粒整合为单一单片系统， 两款 芯片均配备18核中央处理器，包含6颗 "超级核心" 和12颗全新性能核心，围绕 AI 功能优化设计， 专业工作负载性能较前代提升最高 30%。 售价方面，全系列机型均有不同幅度上涨。 其中，MacBook Air系列中，13英寸起售价从999美元上调至1099美元，15英寸起售价从1199美元上调至1299美元，基础存储同步翻倍 至512GB以缓解涨价影响。 MacBook Pro系列涨幅更为明显，14英寸M5 Pro版 ...

Shares of Apple (NASDAQ: AAPL) have climbed about 10% over the past 12 months, trailing the S&P 500's gain of about 17% during the same period. But the tech giant is making a strong case for its stock this week. In a barrage of product releases that has already lasted two days and is expected to continue tomorrow, a fresh lineup across multiple categories -- iPhone, iPad, displays, and laptops -- highlights the company's exceptional product positioning. Will AI create the world's first trillionaire? Our ...

Apple Inc. (NASDAQ:AAPL) kicked off Tuesday with a wave of product announcements, rolling out new MacBook Air and MacBook Pro lineups alongside a revamped Studio Display family — a broad hardware push that puts AI performance front and center across its Mac ecosystem.The announcements cover four products: MacBook Air with M5, MacBook Pro with M5 Pro and M5 Max, and a new Studio Display and Studio Display XDR.MacBook Air Gets M5, Doubled StorageKey MacBook Air with M5 specs at launch:10-core CPU and up-to-10 ...

Core Insights - Apple Inc. has updated its MacBook Air and MacBook Pro lines with faster processors and increased prices amid a memory shortage in the industry [1][9] - The new models feature the M5 chip for the MacBook Air and M5 Pro and M5 Max chips for the MacBook Pro, along with enhanced storage and graphics capabilities [2][12] Pricing and Specifications - The MacBook Air starts at $1,099 for the 13-inch model (up from $999) and $1,299 for the 15-inch model (up from $1,199), with base storage doubled to 512 gigabytes [2] - The 14-inch MacBook Pro with the M5 Pro chip is priced at $2,199 (up from $1,999), and the 16-inch version is now $2,699 (up from $2,499) [3] - The M5 Max chip versions start at $3,599 for the 14-inch model (up from $3,199) and $3,899 for the 16-inch model (up from $3,499) [3] - All MacBook Pro models now have a minimum storage of 1 terabyte, with the M5 Max models including 2 terabytes as standard [4] New External Monitors - Apple introduced two new external monitors: a standard Studio Display and a Studio Display XDR, both featuring 27-inch screens and high-quality audio [5] - The standard monitor starts at $1,599, while the XDR version starts at $3,299, with the previous $4,999 Pro Display XDR discontinued [6] Market Context - Apple is facing challenges due to rising memory prices, which are impacting margins, as suppliers focus on more profitable AI data centers [10][11] - The company reported a 6.7% decline in Mac sales during the holiday season, totaling $8.39 billion, below analyst expectations of over $9 billion [9] Performance Enhancements - The new MacBook models are reported to be four times faster for AI-related tasks and up to 30% faster overall compared to their predecessors [12] - The M5 MacBook Air features up to a 10-core CPU and GPU, with storage options up to 4 terabytes, while the MacBook Pro models can have up to 18-core CPUs and 40-core GPUs [13] Future Developments - Apple plans to launch its first touch-screen laptops by the end of 2026, along with new Mac Studio desktops, iMacs, and an updated Mac mini later this year [14][15]