小锦了解到，Temu近日针对所谓"高价商品"的流量管控手段进一步收紧。 不同于以往的"明面警告"，平台此次似乎采用了一种更为严厉的"隐形屏蔽"机制，让不少卖家措手不及。 据卖家反馈，当前被标记 "高价限流" 的商品，若未及时处理，相关SKU会被平台 "前端屏蔽"——消费者在页面无法搜索、查看该商品，但卖家后台仍显 示商品状态正常，堪称 "看不见的限流"。 "不特意去前端搜一搜，根本发现不了这波骚操作！"有卖家无奈吐槽。 此外，据买手透露，自本月起，被判定"高价限流"的商品链接若放任不管，面临的风险将远超以往。 此前，被判定为"高价"的商品链接，通常仅会被限制曝光或直接下架，卖家能快速定位问题，甚至部分链接放置一段时间后流量还可能自行恢复。 但新惩罚机制"前端屏蔽、后台无感"的这种操作，卖家难以及时察觉，显然是为了堵死卖家过去通过"放置等待恢复"的侥幸心理。 虽然目前该屏蔽措施尚属"概率性事件"，主要仍以限流为主，但种种迹象表明，这种隐蔽的屏蔽手段可能在未来成为常态化的治理工具。 面对升级后的"高价限流"政策，业内人士结合实操经验，总结了针对性应对方案，建议卖家按具体情况灵活处理： ①小幅价差：参与活动，临时破 ...

这项政策现在还没有完全确定，欧盟计划在12月召开会议，讨论具体的细则，看看是2026年才开始执 行，还是再次推迟。对于我们来说，未来海淘可能会变得更加昂贵，但那些中国商家很可能会迅速想出 新的解决办法，因为做生意的人总能找到出路。 有趣的是，欧盟负责贸易的谢夫乔维奇表示，这项政策是为了保护欧洲企业，但大家都能看出来，最终 买单的还是普通消费者。以前一百五十欧元可以买很多东西，现在同样的钱可能买不了那么多。欧洲人 心里肯定会疑惑，是否值得花这么多钱，而那些大型商场和公司反而可能松了一口气，毕竟这样一来， 竞争压力会减轻。 要说这背后没有其他动机，谁会相信呢？欧盟表面上看似是在讲公平，实际上可能 是在试图压制中国电商的增长。Temu和Shein在全球的成功，连亚马逊和沃尔玛这样的巨头也感受到了 威胁。如果欧盟加税，短期内确实会给中国卖家带来麻烦，但他们可能会通过调整物流方式或者改变经 营策略，找到应对的办法。 最近欧盟出台了一项新规定，计划对我们平时买的小包裹征税。以前那些单价不到150欧元的小物品可 以免税，原定是到2028年才开始执行这个政策，现在突然决定提前到明年开始实行。法国、德国等国家 的财政部长召开会 ...

Shipping Data - Global container freight index CCFI reported at 1200.73 points, down 2.56% month-on-month[5] - Shanghai Container Freight Index (SCFI) at 1489.68 points, down 3.94% month-on-month[5] - Ningbo Container Freight Index (NCFI) at 1053.86 points, down 3.11% month-on-month[5] Air Freight Data - Global air cargo index BAI reported at 2071 points, up 2.17% month-on-month[5] - BAI30 at 3460 points, up 2.06% month-on-month[5] - BAI80 at 4455 points, up 0.84% month-on-month[5] Market Trends - SCFI has declined for nine consecutive weeks, with significant drops in the US West and East routes, at 9.8% and 10.7% respectively[19] - FedEx increased import handling fees from $1.5 to $2.5 per package, a 67% increase, effective August 18[13] - UPS will implement new dimensional weight pricing rules, tightening thresholds for additional fees[13] Cross-Border E-commerce Developments - Temu shifts focus to the European market as US tax policies impact growth, with GMV in Europe surpassing that in the US[15] - Trump plans to impose a 250% tariff on semiconductor and pharmaceutical products, potentially impacting trade dynamics[15]

Group 1 - The core point of the article is that Shein has reduced its prices in the U.S. to attract consumers after the U.S. lowered tariffs on Chinese imports, contrasting with competitor Temu, which has imposed additional fees [2][5]. - Shein's average price for 98 tracked items dropped to $5.56 on May 15, down approximately 13% from the peak of $6.38 on May 7 [2]. - Following price increases since April 25, Shein's U.S. sales have declined by 15% year-over-year as of May 4, while Temu's sales fell by about 10% during the same period [5]. Group 2 - Both Shein and Temu experienced a similar decline in consumer traffic, with average daily visits dropping over 20% in the 15 days following the price increase [6].

Core Viewpoint - Temu has announced the cessation of all direct shipping from China to the United States, shifting to local fulfillment from U.S. sellers, marking a significant turning point and setback for the company [1][9]. Group 1: Business Model Changes - Temu's U.S. site and app have undergone major adjustments, now only displaying products shipped from local warehouses, with items shipped from China marked as out of stock [1][2]. - To promote local warehouse products, Temu has prominently displayed a message stating "Local warehouse products, no import fees" on its homepage [4]. - The decision to stop direct shipping from China was anticipated, as Temu had already begun limiting traffic to U.S. fully managed products and increasing prices prior to the announcement [7]. Group 2: Regulatory Impact - The U.S. Customs and Border Protection (CBP) announced the cancellation of the tariff exemption for goods valued under $800 from mainland China and Hong Kong, effective May 2 [8]. - This change significantly impacts Temu's ability to maintain low prices, as it previously exploited the T86 customs clearance loophole to avoid tariffs [8][9]. - With the new regulations, Temu's direct shipping model to the U.S. is no longer sustainable, leading to a shift towards a semi-managed model [9][11]. Group 3: Market Dynamics - The U.S. market is crucial for Temu, contributing 29.27% of its traffic, while other countries contribute only single-digit percentages [9][10]. - The cancellation of the T86 exemption diminishes Temu's competitive pricing advantage, which had previously allowed it to outperform competitors like Amazon [11]. - Following the shift to a semi-managed model, Temu's advertising efforts have significantly decreased, with its Google Shopping ad exposure dropping from 19% to 0% within a few weeks [12][15]. Group 4: Expansion Challenges - Temu is now focusing on expanding into Europe and Brazil, but faces challenges in these markets due to their fragmented nature and varying regulations [15][17]. - In Brazil, Temu's advertising expenditure surged by 800 times, resulting in an increase in traffic share to 11.59%, but the overall market remains less lucrative compared to the U.S. [16]. - The European market presents additional hurdles, including potential new tariffs on imported small packages, which could further complicate Temu's expansion efforts [17][18].

Core Viewpoint - Temu, a cross-border e-commerce platform under Pinduoduo, will cease direct sales of goods imported from China to U.S. customers, shifting to local sellers for U.S. market sales [1][3] Group 1: Business Model Changes - Temu will no longer allow U.S. consumers to purchase directly from China, instead offering products stored in U.S. warehouses [1] - The new model eliminates additional import duties and customs fees, helping Temu maintain competitive pricing [1][3] - Temu is actively recruiting U.S. local sellers to enhance its platform and expand business reach [1][3] Group 2: Regulatory Impact - The change was prompted by a new policy from U.S. Customs and Border Protection (CBP) that ended the duty exemption for small packages from mainland China and Hong Kong, effective May 2 [1][3] - All goods imported from China must now go through formal customs procedures and pay full duties, with tariffs potentially reaching up to 145% [3] Group 3: Operational Adjustments - To ensure sufficient local inventory, Temu is accelerating the recruitment of U.S. sellers and has expanded its warehouse coverage from 15 to 40 cities [3][4] - Temu is investing in local operations by hiring talent from major U.S. e-commerce companies, offering salaries 40%-60% higher to attract executives [4] Group 4: Financial Performance and Market Pressure - Pinduoduo's revenue growth is slowing, with Q4 2024 revenue reported at 110.61 billion yuan, a 24% year-over-year increase, below market expectations [5] - Temu is projected to contribute over half of Pinduoduo's nearly 200 billion yuan commission revenue in 2024, but it is still unprofitable, with losses estimated at around $3.5 billion [5] - In response to market pressures, Temu significantly reduced its advertising spending in the U.S. in April, indicating a strategy to lower costs [5] Group 5: Industry Trends - Similar to Temu, SHEIN has announced price increases to cope with the new tariff pressures and is shifting production from China to other countries to avoid high tariffs [6] - The cross-border e-commerce sector is entering a more complex and competitive phase due to increased tariffs and the cancellation of duty exemptions, necessitating a balance between price competition and compliance costs [6]

Group 1 - Chongqing's "6·18 E-commerce Festival" officially launched on April 28, 2025, aiming to enhance regional consumption and promote the development of the digital economy in Western China [3] - The festival features a theme of "Empowering Digital Commerce, Creating a Smart Future" and includes activities such as foreign trade product promotions and digital economy forums [3] - The event will leverage technology through three-dimensional live broadcasts to showcase Chongqing's manufacturing capabilities [3] Group 2 - The U.S. government has increased tariffs on Chinese goods from 104% to 145%, leading to significant price hikes on e-commerce platforms like Amazon and Temu, with average price increases of 29% and over 90% for some low-cost items [4] - The tariff changes have created challenges for U.S. importers reliant on Chinese manufacturing, with some companies experiencing dramatic increases in packaging costs [4] - The impact of these tariffs is squeezing the survival space for small and medium-sized enterprises, leading to a shift in consumer behavior towards discount retailers [4] Group 3 - The State Council of China has approved the establishment of 15 new cross-border e-commerce comprehensive pilot zones, which will benefit from tax exemptions and support for overseas warehouse construction [5] - This strategic move is seen as a response to changes in international trade dynamics, with the potential for Chinese cross-border e-commerce to gain market share due to its cost advantages [5] - The A-share market for cross-border e-commerce has shown active performance, with companies like Tianyuan Co. seeing stock price increases of over 30% due to policy benefits and market demand [5]