Group 1 - Morgan Stanley's report indicates that the brand popularity of Pop Mart (09992) is expected to rebound due to the launch of the "Labubu and Friends" animation and Labubu 4.0 version, with search interest for "Mini Labubu" rising since June, now comparable to Skullpanda and Dimoo [1] - The search index for Skullpanda increased by 40% compared to May, anticipating the release of a new plush toy series in June, while Crybaby's average search index remained stable from July to August [1] - The global social media engagement for Pop Mart's official accounts rose by 3% over the past two weeks, leading Morgan Stanley to maintain an "overweight" rating and a target price of HKD 400 for Pop Mart [1] Group 2 - Mini and large-sized Labubu are identified as hot-selling items, with the "THE MONSTERS Pin For Love" series (mini version) and "ROCK THE UNIVERSE" series (40 cm version) selling out within one minute during their launch on August 28 [2] - The pricing for Mini Labubu is set at RMB 79 in mainland China and HKD 95 in Hong Kong, with secondary market prices showing a 45% increase as of September 5, while the large Labubu is priced at RMB 499 and HKD 583, with a 56% increase in secondary market prices [2] Group 3 - Twinkle Twinkle is recognized as an emerging IP, with Pop Mart planning to launch it in August 2024, projecting sales of RMB 389 million in the first half of 2025, significantly higher than other IPs like Crybaby and Hirono [3] - The "Sweet Dream Forecast" series, priced at RMB 79 and HKD 95, is set to launch in mid-August 2025 and is expected to sell out quickly, with secondary market prices showing a premium of 110% in mainland China and 36% overseas as of September 5 [3]

Core Viewpoint - Pop Mart's adjusted net profit for the first half of 2025 surged by 367% year-on-year to 4.66 billion RMB, driven by strong overseas market performance and the success of its IP matrix, particularly the new IP "Twinkle Twinkle" which generated 389 million RMB in sales within six months [1][2][9]. Group 1: Financial Performance - Adjusted net profit reached 4.66 billion RMB, exceeding previous forecasts by 4% [2]. - Total revenue increased by 204% to 13.9 billion RMB, aligning with market expectations [2]. - Gross profit margin improved to 70.3%, up 6.3 percentage points from the previous year, while net profit margin rose to 33.0%, an increase of 12.8 percentage points [11]. Group 2: Overseas Market Expansion - Overseas sales, including Hong Kong and Macau, skyrocketed by 440% to 5.59 billion RMB, contributing approximately 50% to total group sales [3][4]. - The average sales per store in overseas markets are estimated to be four times higher than those in mainland China [3]. - Online sales in overseas markets increased significantly, with the proportion rising from 23.2% to 45.8% [3]. Group 3: IP Performance - The flagship IP Labubu saw sales grow by 668% to 4.81 billion RMB, accounting for 34.7% of total sales [7]. - The new IP "Twinkle Twinkle" achieved remarkable sales of 389 million RMB within its first six months, outperforming previous new IP launches [9]. - Crybaby, another established IP, ranked fourth in sales but experienced a 248% year-on-year growth, making it the second-fastest growing IP [10]. Group 4: Future Catalysts - The company is set to launch a collaboration with Uniqlo on August 22, which is expected to drive further sales [12][14]. - Potential inclusion in the Hang Seng Index could increase demand significantly, with estimates suggesting around 420 million USD in increased demand if added [12][14]. - Upcoming releases include the first season of "Labubu & Friends" animation and new product launches, which are anticipated to boost sales [12][14].

Core Viewpoint - The impressive financial report of Pop Mart has drawn attention to its global expansion and the iterative capability of its IP matrix, with significant profit and revenue growth driven by overseas market expansion and strong performance of key IPs [1] Group 1: Financial Performance - Pop Mart's adjusted net profit for the first half of 2025 surged by 367% year-on-year to 4.66 billion RMB, exceeding previous profit forecasts by 4% [1] - Total revenue increased by 204% to 13.9 billion RMB, aligning with market expectations [1] - Gross profit margin reached 70.3%, up 6.3 percentage points from the previous year, while net profit margin rose from 20.2% to 33.0%, an increase of 12.8 percentage points [5] Group 2: Overseas Market Expansion - Sales in overseas markets (including Hong Kong, Macau, and Taiwan) skyrocketed by 440% year-on-year to 5.593 billion RMB, contributing approximately 50% to the group's total sales, up from 44% in the second half of 2024 [2] - The average sales per store in overseas markets are estimated to be about four times that of mainland China stores [2] - Online sales in overseas markets increased significantly, rising from 23.2% in the first half of 2024 to 45.8% in the first half of 2025 [2] Group 3: IP Performance - The super IP Labubu continued its strong growth, with sales in the first half of 2025 increasing by 668% to 4.814 billion RMB, accounting for 34.7% of total sales [4] - The new IP "Twinkle Twinkle" achieved sales of 389 million RMB within its first six months, showcasing its strong market entry [4] - The IP Crybaby, despite ranking fourth, saw a sales increase of 248%, making it the second-fastest growing IP [4] Group 4: Future Growth Catalysts - The company is expected to benefit from several catalysts, including the launch of Labubu-themed T-shirts in collaboration with Uniqlo, potential inclusion in the Hang Seng Index, and the premiere of the "Labubu & Friends" animated series [5]