中经记者 夏治斌 石英婧 上海报道 在数字化浪潮席卷全球的当下，消费电子行业与汽车制造业正以前所未有的速度加速融合。而在这一趋 势下，巨头之间的跨界联姻也已从探索性的尝试跃升为主流模式。 《中国经营报》记者注意到，日前，海尔集团与长安汽车在重庆签署战略合作协议。双方将依托各自深 厚的产业底蕴，加速落实在新能源、供应链、大健康、全球创牌等多个前沿领域开展全面而深入的战略 合作。 海尔集团董事局主席、首席执行官周云杰在其个人社交媒体上直言："海尔与长安的战略合作，将实现 全面的升级。我们将依托各自深厚的产业底蕴，加速落实全面而深入的战略合作。" 实际上，海尔集团已经在"车家生态"进行了多维度的布局，与长安汽车的合作仅是其中一环。在周云杰 看来，未来企业的竞争，不是单个企业间的竞争，而是生态与生态的对话。 为何海尔要将"车家生态"作为企业战略布局的重点？中国企业资本联盟副理事长柏文喜告诉记者，核心 驱动力是"生态竞争逻辑"主导下的主动战略卡位，而非单一因素驱动。 "家电行业增长瓶颈是现实背景。全球家电市场趋于饱和，海尔作为白电龙头亟须突破原有增长天花 板。"柏文喜进一步向记者解释道，"新能源汽车场景化需求是外部拉力 ...

Core Insights - The collaboration between Haier Group and Changan Automobile marks a significant shift in the integration of the consumer electronics and automotive industries, moving from exploratory attempts to mainstream models [1][2] - Haier's strategic focus on the "car-home ecosystem" aims to expand the boundaries of smart home scenarios while creating new growth opportunities [1][3] Group 1: Strategic Collaboration - Haier and Changan will engage in comprehensive strategic cooperation across multiple fields, including new energy, supply chain, and global branding [1][2] - The partnership will focus on building a connected car-home ecosystem, exploring digital transformation solutions, sharing global industrial networks, and co-creating new brand marketing models [2][5] Group 2: Market Dynamics - The drive for Haier's focus on the "car-home ecosystem" is influenced by the saturation of the global home appliance market and the evolving demand for smart vehicles that seamlessly integrate with home environments [3][6] - Haier aims to transition from selling products to selling scenarios, leveraging user data throughout the lifecycle [3][6] Group 3: Competitive Advantages - Haier's "car-home ecosystem" is supported by three main advantages: platform and technology development, global R&D layout, and ecological collaboration [4][6] - The establishment of the UhomeCar platform aims to enhance data interoperability and create a seamless user experience between home and vehicle [4][6] Group 4: Investment and Growth - Haier has invested over 15 billion yuan to build the car-home ecosystem, focusing on partnerships with leading automotive companies like Changan [5][6] - The acquisition of AutoHome and strategic investments in companies like New Times Data are part of Haier's strategy to enhance its industrial internet capabilities and complete the ecosystem [5][6] Group 5: Future Outlook - The future of the "car-home ecosystem" will depend on unifying technical standards and differentiating service offerings based on user scenarios [6][7] - Haier's approach to innovation balances technological advancement with cost control, aiming to create competitive products and services for a broader user base [7]