近日，李子园发布公告称，终止全资子公司原本计划在云南投资的2亿元含乳饮料生产线。官方对于项目终止的解 释为"土地规划、产业规划等有关客观因素"，但业内普遍认为与含乳饮料营收下滑，现有产能未能充分利用有 关。截至2024年，李子园5个工厂总产能37.59万吨，而实际产能为24.88万吨，产能利用率仅为66%。今年5月，李 子园还宣布投资3.2亿元在宁夏新建包括全脂脱脂奶粉在内的生产线。从含乳饮料到奶粉，李子园渴望开辟"第二 增长曲线"，但奶粉市场的竞争十分激烈，行业进入存量阶段，李子园要想突出重围较有难度。 2亿元投资项目"踩刹车" 此次李子园终止的产能项目自2022年开始筹划。2022年1月12日，李子园全资子公司云南李子园食品有限公司与陆 良县人民政府签署了《投资合作协议》，拟在陆良工业园区青山片区云南李子园食品有限公司北侧规划投资建设3 条含乳饮料无菌灌装生产线，配套建设仓库等附属设施。项目总用地规模约89亩，计划总投资约为2亿元。 公告显示，9月12日，云南李子园与陆良县人民政府签署《云南李子园含乳饮料（二期）项目解除协议书》，双方 约定协议于2025年9月12日协商解除。 对于项目终止的原因，李子园在 ...

Core Viewpoint - Li Ziyuan celebrates its 30th anniversary, reflecting on its journey and outlining a vision for high-quality development in the future [1][3] Group 1: Company Achievements and Future Plans - Li Ziyuan has grown from three dairy cows in 1995 to five major production bases across China, establishing itself as a well-known brand in sweet milk [3] - By 2024, Li Ziyuan's core product, sweet milk, is expected to cover nearly 50% of the market share in the flavored dairy beverage sector [3] - The company aims to maintain market order and support its over 2,600 distributors to enhance market penetration and growth [3] Group 2: Brand Strategy and Product Development - In 2023, Li Ziyuan launched a brand renewal strategy, introducing a new slogan and updating its brand image to appeal to younger consumers [5] - The company has increased its investment in research and development, expanding its product range to over 60 varieties, including a zero-sugar sweet milk series and plant-based protein drinks [5][6] - Li Ziyuan's new product "VitaYoung" vitamin water features a unique formula with zero sugar, fat, calories, preservatives, flavoring, and color additives, aligning with health trends [6] Group 3: Marketing and Consumer Trends - The company is leveraging multi-channel marketing strategies to enhance brand visibility, including advertising in major urban areas and utilizing social media platforms [5] - Future consumer trends identified by the company include a focus on health, clean ingredients, and the preferences of Generation Z and the aging population [6] - Li Ziyuan plans to adopt a "young and diversified" brand strategy, aiming to create multiple growth curves through its main brand and a matrix of sub-brands [6]

Core Insights - Li Ziyuan reported strong operational resilience in its 2024 annual report, achieving a revenue of 1.415 billion yuan and a net profit of 224 million yuan, with a significant increase in e-commerce revenue by 90.46% [2][5] - The company plans to enhance its product sales on e-commerce platforms and has set new product sales ratio as a key focus [2] - For Q1 2025, Li Ziyuan's revenue reached 320 million yuan, with a net profit growth of 16.17% [2] Financial Performance - In 2024, Li Ziyuan's operating cash flow was 360 million yuan, indicating a healthy cash flow situation [2] - The company proposed a cash dividend of 5 yuan per 10 shares, totaling 194 million yuan, with a dividend payout ratio of 86.57% [2] - The dividend payout ratios from 2021 to 2024 were 37.15%, 41.18%, 81.76%, and 86.57%, showing a consistent increase [2] Market Position and Strategy - Li Ziyuan targets young consumers with its product offerings, including various types of dairy beverages, and has captured nearly 50% market share in the dairy beverage sector [5][6] - The company has implemented a brand rejuvenation strategy, launching new advertising campaigns and engaging celebrity endorsements [5][6] - New product lines, such as zero-sugar sweet milk and functional beverages, have been introduced to meet health-conscious consumer demands [6] Expansion and Innovation - Li Ziyuan is expanding its global footprint, with 30 tons of sweet milk shipped to Thailand and orders exceeding 1200 tons in Southeast Asia [7] - The company has established several production bases and is enhancing its production capabilities with new lines and smart upgrades [6][7] - Li Ziyuan collaborates with academic institutions for product innovation and has contributed to national standards in the industry [7] Future Outlook - The company anticipates a shift in consumer demographics, focusing on the younger generation's preferences and accelerating e-commerce sales channels [7]

Core Viewpoint - The launch of "VitaYoung" vitamin water by Li Ziyuan introduces a new category of health drinks aimed at young consumers, reflecting their increasing health consciousness and preference for healthier beverage options [1][3]. Product Features - "VitaYoung" vitamin water features a unique "Chinese 6 Zero Minimalist Formula" which includes "0 sugar, 0 fat, 0 calories, 0 preservatives, 0 flavoring, and 0 color additives," addressing health concerns and aligning with young consumers' desires for healthy drinks [1][2]. - The product is rich in vitamins, particularly B vitamins and vitamin C, with vitamin C content reaching 200% of the Nutrient Reference Value (NRV), which is essential for maintaining physiological functions, enhancing immunity, and promoting skin health [2]. Market Trends - The health drink market is expected to continue its strong growth, driven by products that meet genuine consumer needs and align with current trends. "VitaYoung" vitamin water is positioned to become a competitive player in the health drink sector, potentially leading new industry trends [3].