文|新消费财研社 | 证券代码:605337 | 证券简称:李子园 公告编号:2025-068 | | --- | --- | | -------------------------- | A BOOK AND THE COLLECT COLLEGION | 近日，以甜牛奶为主业的李子园（605337.SH）发布公告，宣布终止云南子公司2亿元含乳饮料二期项目。这一原本计 划建设3条无菌灌装产线的投资，因"土地规划、产业规划等客观因素"搁浅。 尽管李子园强调"优化资源配置"，但财报数据与行业趋势揭示了更深层的隐忧。在健康消费浪潮下，李子园赖以生存 的高糖含乳饮料正遭遇前所未有的市场寒流，核心产品收入下滑、产能利用率不足、成本压力加剧，这家区域性乳饮 龙头正面临成立30年来最严峻的增长挑战。 健康风潮下核心业务失速，含乳饮料收入连续两年下滑 云南项目的终止标志着李子园产能扩张进入审慎期。截至 2025 年上半年，公司仍有5个在建项目，总预算15.8亿元， 预计2029年产能将达59.26万吨，较2024年增长58%。如何在需求疲软的背景下消化这些产能，已成为李子园管理层的 核心挑战。 李子园的困境始于其过度依赖的 ...

Meeting Overview - The company will hold its second extraordinary general meeting of shareholders in 2025 on September 12, 2025, at 14:30 [1] - The meeting will be conducted through a combination of on-site and online voting [1] - The online voting will take place on the same day from 9:15 to 15:00 [1] Meeting Agenda - The meeting will start with the announcement of the attendance and qualification of shareholders [2] - The board secretary will read the meeting guidelines [2] - Election of monitors and counters for the meeting will be conducted [2] - Shareholders will have the right to speak, inquire, and vote during the meeting [2][3] Voting Procedures - Voting will be conducted through both on-site and online methods, with specific instructions for marking votes [3][4] - Invalid votes will be considered as abstentions [4] - The counting of votes will be overseen by appointed monitors and a witnessing lawyer [4][6] Proposals for Cash Management - The company proposes to use up to 820 million yuan of idle funds for cash management to enhance fund efficiency and reduce financial costs [4][5] - The investment will focus on high-security and high-liquidity financial products [5][6] - The cash management will be valid for 12 months from the date of approval at the meeting [5][6] Use of Idle Raised Funds - The company plans to use up to 380 million yuan of idle raised funds for cash management, ensuring it does not affect ongoing projects [7][8] - The funds will be sourced from the proceeds of convertible bonds issued to unspecified investors [8][9] - The cash management will also be valid for 12 months from the date of approval [11] Profit Distribution Proposal - The company proposes a cash dividend of 2.40 yuan per share, totaling approximately 95.67% of the net profit for the first half of 2025 [13][14] - The distribution will be based on the total share capital as of August 25, 2025, excluding shares held in the company's repurchase account [14] Governance Changes - The company intends to abolish the supervisory board and amend its articles of association, transferring the supervisory functions to the audit committee of the board [15][16] - The changes aim to enhance corporate governance and align with legal regulations [15][16]

Core Insights - Li Ziyuan reported a stable performance in the first half of 2025, with operating revenue of 621 million yuan and a net profit attributable to shareholders of 96.12 million yuan, reflecting a year-on-year growth of 1.05% [1] - The company announced a profit distribution plan, proposing a cash dividend of 2.40 yuan per 10 shares, totaling approximately 91.96 million yuan, which accounts for 95.67% of the half-year net profit, indicating a strong commitment to shareholder returns [1] - As a leading player in the dairy beverage industry, Li Ziyuan holds nearly 50% market share in sweet milk beverages, maintaining its top position in the segment according to Frost & Sullivan research data [1] Business Development - The company is expanding its production capacity nationwide, with stable operations in production bases located in Jinhua, Jiangxi, Qujing, and Hebi, and the second phase of the Jiangxi Li Ziyuan project is set to commence production by the end of 2024 [1] - Li Ziyuan has been recognized as a "Smart Factory" in Zhejiang Province, showcasing significant results from its smart transformation efforts [1] Brand and Innovation - The company has appointed actor Cheng Yi as its brand ambassador and launched a new advertising slogan to enhance brand influence and connect with younger consumers [1] - Li Ziyuan emphasizes research and development, holding 211 effective patents and 474 registered trademarks, and actively participates in the formulation of national standards, demonstrating strong technical capabilities [2] Future Outlook - Looking ahead to the second half of the year, Li Ziyuan plans to continue optimizing its product structure and market channel development to ensure steady growth in its core dairy beverage business while enhancing brand value and market competitiveness [2]

Core Viewpoint - The board of directors of Zhejiang Liziyuan Food Co., Ltd. held its 25th meeting of the third session, where several important resolutions were passed regarding the company's financial reports, fund management, and governance structure [1][2][3]. Meeting Details - The meeting was held on August 25, 2025, in compliance with relevant laws and regulations, with all directors present [1]. - The meeting was chaired by the company's chairman, Mr. Li Guoping, and included the attendance of supervisors and senior management [1]. Resolutions Passed - The board approved the 2025 semi-annual report and its summary, with a unanimous vote of 9 in favor [2]. - A special report on the use of raised funds was also approved, again with a unanimous vote [2]. - The board agreed to use idle self-owned funds for cash management to enhance fund utilization efficiency, pending shareholder approval [3]. - The proposal to use part of the idle raised funds for cash management was approved, with the condition that it does not affect ongoing projects [3]. - A profit distribution plan for the first half of 2025 was proposed, subject to shareholder approval [4]. - The board evaluated the "Quality Improvement and Efficiency Enhancement" action plan for the first half of 2025 [4]. - The proposal to cancel the supervisory board and amend the company's articles of association was passed, pending shareholder approval [4]. - Several amendments to internal governance documents, including rules for board meetings and various committee guidelines, were approved [5][6][7][8][9]. Future Actions - All resolutions passed require further approval from the company's shareholders at the upcoming general meeting [4][9].

Fundraising Overview - Zhejiang Liziyuan Food Co., Ltd. has been approved to publicly issue convertible bonds totaling RMB 600 million, with a maturity of 6 years and a face value of RMB 100 per bond, resulting in 6 million bonds issued [1] - The actual funds raised after deducting issuance costs of RMB 2,402,075.47 (excluding tax) amount to RMB 597,597,924.53, which were received on June 28, 2023 [1] Fund Allocation Changes - The company has decided to change the allocation of part of the raised funds, specifically RMB 235.57 million, from the original project of expanding the production line for dairy beverages to a new project for processing 1,000 tons of raw milk daily [1][2] - This decision was approved during the board and supervisory meetings held on April 26, 2025 [1] Fund Management and Supervision Agreement - A four-party supervision agreement was signed on June 27, 2025, involving the company, its wholly-owned subsidiary, the bank, and the sponsor, to regulate the management and use of the raised funds [2] - The agreement stipulates that the funds must be stored in a dedicated account and used solely for the specified project [4][5] Account Details - As of June 29, 2025, the company has opened several dedicated accounts at various banks for the management of the raised funds, including accounts at Agricultural Bank of China and Zhejiang Jinhua Chengtai Rural Commercial Bank [2][4] - The balance in the dedicated account for the new project was reported as zero as of June 20, 2025 [5] Regulatory Compliance - The agreement mandates compliance with relevant laws and regulations, including the supervision of fund usage by the sponsor, which has the right to conduct audits and inquiries [5][6] - Any withdrawal exceeding 20% of the net raised funds must be reported to the sponsor, ensuring transparency in fund management [6][7] Legal Framework - The agreement is governed by the laws of the People's Republic of China, with disputes to be resolved through arbitration in Shanghai [8]

Core Viewpoint - Zhejiang Liziyuan Food Co., Ltd. maintains a stable credit rating of AA for both the company and its convertible bonds, indicating a solid financial position and outlook for the future [1][6]. Company Overview - The company primarily engages in the research, production, and sales of "Liziyuan" brand sweet milk beverages and other dairy products, with a focus on enhancing its product matrix and maintaining strong competitiveness in niche markets [7][10]. - As of March 2025, the company has total assets of 30.12 billion yuan and equity of 17.98 billion yuan, with a debt ratio of 40.31% [14]. Financial Performance - The company reported a revenue of 14.15 billion yuan and a profit of 2.87 billion yuan for the year 2024, reflecting a stable financial performance [6][14]. - The gross profit margin has improved due to a decrease in the prices of key raw materials such as milk powder and sugar [7][18]. Market Position - The company's sales are primarily concentrated in East China, Southwest, and Central China, with ongoing efforts to enhance brand recognition and channel management [6][7]. - The company faces competition from both national and regional brands, with a stable market concentration in the dairy beverage industry [19][22]. Industry Analysis - The dairy beverage market in China is expected to grow from 1,432.1 billion yuan in 2023 to 1,696.6 billion yuan by 2027, with a compound annual growth rate of 4.3% [17]. - The industry benefits from rising consumer income and demand for diverse beverage options, indicating significant growth potential [16][17]. Risks and Challenges - The company remains highly dependent on dairy beverage products, making it vulnerable to changes in consumer preferences and market conditions [8]. - Increased sales and management expenses have impacted overall profitability, and there are concerns regarding production capacity utilization and competition in ongoing investment projects [8][9].

Core Viewpoint - Li Ziyuan's core product, dairy beverages, has faced stagnation in growth for three consecutive years, leading to a revenue plateau around 1.4 billion yuan [1][2][3] Group 1: Company Performance - Li Ziyuan's revenue from 2022 to 2024 remained stagnant at approximately 1.4 billion yuan, with figures of 1.404 billion, 1.412 billion, and 1.415 billion respectively [2][3] - The net profit has also failed to surpass the 2021 peak of 262 million yuan, with figures of 222 million, 237 million, and 224 million for the respective years [2][3] - The company's reliance on dairy beverages has been over 95% from 2017 to 2024, indicating a lack of diversification [3] Group 2: Market Challenges - The dairy beverage market is highly competitive, with Li Ziyuan's core product, sweet milk, facing declining sales due to changing consumer preferences towards healthier options [3][4] - Sales growth for dairy beverages from 2022 to 2024 showed a decline of 8.06%, 1.67%, and a slight increase of 0.41%, indicating a weak market performance [3] Group 3: Product Diversification Efforts - Li Ziyuan has attempted to diversify its product offerings, including fruit and vegetable beverages, protein drinks, and entering the vitamin water market in 2024 [1][5] - Despite launching numerous new products, the impact on overall sales has been minimal, with the second-largest category, flavored dairy beverages, only generating over 10 million yuan in sales despite a 61.95% increase in volume [6] Group 4: Strategic Focus - The company plans to focus on milk powder and dairy product production and sales by 2025, with a project to process 1,000 tons of raw milk daily [7] - The shift towards milk powder may provide strategic transformation opportunities, but success will depend on various factors, including supply chain management and brand image [7]

Core Viewpoint - Li Ziyuan celebrates its 30th anniversary, reflecting on its journey and outlining a vision for high-quality development in the future [1][3] Group 1: Company Achievements and Future Plans - Li Ziyuan has grown from three dairy cows in 1995 to five major production bases across China, establishing itself as a well-known brand in sweet milk [3] - By 2024, Li Ziyuan's core product, sweet milk, is expected to cover nearly 50% of the market share in the flavored dairy beverage sector [3] - The company aims to maintain market order and support its over 2,600 distributors to enhance market penetration and growth [3] Group 2: Brand Strategy and Product Development - In 2023, Li Ziyuan launched a brand renewal strategy, introducing a new slogan and updating its brand image to appeal to younger consumers [5] - The company has increased its investment in research and development, expanding its product range to over 60 varieties, including a zero-sugar sweet milk series and plant-based protein drinks [5][6] - Li Ziyuan's new product "VitaYoung" vitamin water features a unique formula with zero sugar, fat, calories, preservatives, flavoring, and color additives, aligning with health trends [6] Group 3: Marketing and Consumer Trends - The company is leveraging multi-channel marketing strategies to enhance brand visibility, including advertising in major urban areas and utilizing social media platforms [5] - Future consumer trends identified by the company include a focus on health, clean ingredients, and the preferences of Generation Z and the aging population [6] - Li Ziyuan plans to adopt a "young and diversified" brand strategy, aiming to create multiple growth curves through its main brand and a matrix of sub-brands [6]

Core Insights - Li Ziyuan reported strong operational resilience in its 2024 annual report, achieving a revenue of 1.415 billion yuan and a net profit of 224 million yuan, with a significant increase in e-commerce revenue by 90.46% [2][5] - The company plans to enhance its product sales on e-commerce platforms and has set new product sales ratio as a key focus [2] - For Q1 2025, Li Ziyuan's revenue reached 320 million yuan, with a net profit growth of 16.17% [2] Financial Performance - In 2024, Li Ziyuan's operating cash flow was 360 million yuan, indicating a healthy cash flow situation [2] - The company proposed a cash dividend of 5 yuan per 10 shares, totaling 194 million yuan, with a dividend payout ratio of 86.57% [2] - The dividend payout ratios from 2021 to 2024 were 37.15%, 41.18%, 81.76%, and 86.57%, showing a consistent increase [2] Market Position and Strategy - Li Ziyuan targets young consumers with its product offerings, including various types of dairy beverages, and has captured nearly 50% market share in the dairy beverage sector [5][6] - The company has implemented a brand rejuvenation strategy, launching new advertising campaigns and engaging celebrity endorsements [5][6] - New product lines, such as zero-sugar sweet milk and functional beverages, have been introduced to meet health-conscious consumer demands [6] Expansion and Innovation - Li Ziyuan is expanding its global footprint, with 30 tons of sweet milk shipped to Thailand and orders exceeding 1200 tons in Southeast Asia [7] - The company has established several production bases and is enhancing its production capabilities with new lines and smart upgrades [6][7] - Li Ziyuan collaborates with academic institutions for product innovation and has contributed to national standards in the industry [7] Future Outlook - The company anticipates a shift in consumer demographics, focusing on the younger generation's preferences and accelerating e-commerce sales channels [7]

Core Viewpoint - The AD calcium milk market is experiencing a resurgence with both established brands like Wahaha and new entrants such as Lebaishi, Liziyuan, and Three Squirrels, focusing on nostalgia and innovation in their product offerings [1][2][3] Group 1: Market Dynamics - The AD calcium milk category has attracted multiple food and beverage companies, indicating a competitive landscape with brands employing strategies like reduced sugar, lower prices, and collaborations to enhance visibility [2][3] - The market is facing challenges such as declining market share and average prices, prompting a need for innovation and differentiation among new products [1][6] Group 2: Product Innovations - Liziyuan has launched its AD calcium milk with added vitamins A and D, priced at 2.5 yuan per bottle, while Lebaishi has introduced a zero-sugar variant that reduces sugar by 47% and calories by 49% [2][3] - Three Squirrels is focusing on product differentiation with its calcium, iron, and zinc AD calcium milk, priced at 1.25 yuan per bottle, and emphasizes cost leadership through optimized supply chains [3][4] Group 3: Consumer Trends - The nostalgia factor is a significant marketing strategy for brands, aiming to attract consumers from the 80s and 90s demographics by evoking childhood memories associated with AD calcium milk [4][5] - The industry is witnessing a shift towards personalized and health-oriented products, with suggestions for developing customized offerings for different consumer segments [7][8] Group 4: Industry Challenges - The overall dairy beverage market is facing a decline in market share and average prices, with the milk beverage segment growing at 5% while the yogurt drink segment is down by 12% [6][7] - Experts suggest that brands need to rethink their innovation strategies, focusing on substantial upgrades rather than superficial changes, to maintain relevance in a competitive market [8]