Key Takeaways lululemon's men's line rose 8% in Q1, outpacing women's and driving plans for deeper investment and expansion. LULU launched its first men's footwear line with solid sell-through, eyeing shoes as a long-term growth lever. lululemon faces rising competition from NKE and RL as all three target active, style-driven male consumers.As part of its Power of Three ×2 growth strategy, lululemon athletica inc. (LULU) continues to lean into two major bets, expanding its men’s category and growing its p ...

Core Insights - NIKE Inc. is undergoing a significant transformation as its stock performance lags despite exceeding earnings expectations in Q4 FY25 with an EPS of $0.14, while facing a 12% year-over-year revenue decline and ongoing gross margin pressures [1][8] - The company is pivoting towards performance innovation, tighter product segmentation, and a renewed commitment to sports, with initiatives like realigning digital strategy and streamlining operations showing early signs of success, particularly in North America and EMEA [1][2] Financial Performance - NIKE reported a Q4 FY25 EPS of $0.14, surpassing estimates despite a 12% revenue decline year-over-year [8] - The Zacks Consensus Estimate for NIKE's fiscal 2026 earnings indicates a year-over-year decline of 21.8%, while fiscal 2027 earnings are expected to grow by 54.2% [11] - NIKE's stock has decreased by approximately 2.3% year-to-date, contrasting with the industry's growth of 11.7% [9] Strategic Initiatives - Innovation is central to NIKE's recovery strategy, with a new "sport offense" model that organizes its brands around sport-specific teams to enhance product development and storytelling [2] - The company is focusing on performance-led launches, such as the Vomero 18, which achieved $100 million in sales within 90 days, and athlete-led initiatives like A'ja Wilson's signature line [2] - NIKE's management aims for a cleaner inventory position and a stronger product pipeline by fiscal 2026, shifting focus from legacy franchises to performance and sportswear innovation [3] Competitive Landscape - NIKE faces competition from Under Armour and Skechers, both of which are implementing distinct strategies to enhance their market positions [4] - Under Armour is refocusing on performance athletic wear and investing in digital platforms to stabilize its brand [5] - Skechers is emphasizing comfort-driven innovation and operational agility, maintaining consistent performance through a diversified product mix [6] Valuation Metrics - NIKE trades at a forward price-to-earnings ratio of 43.72X, significantly higher than the industry average of 22.75X [10]

Key Takeaways NIKE's Win Now strategy targets growth via sport-led innovation and streamlined product focus. FY25 revenues for NIKE fell 10%, with headwinds from China, digital shifts and elevated inventories. LULU Q1 revenues grew 7% y/y and gross margin rose 60 bps, driven by global expansion and product traction.The dynamic world of athletic apparel is marked by two titans vying for dominance: NIKE Inc. (NKE) , the undisputed global sportswear giant, and lululemon athletica inc. (LULU) , the sleek disr ...

Nike (NKE 4.17%) seems to always align with winners. It brought us the iconic "Bo Knows" campaign with two-sport star Bo Jackson; its association with Michael Jordan and the Air Jordan line of footwear is legendary; and it has longtime deals with tennis star Serena Williams and soccer's Cristiano Ronaldo. But the stock has been on a losing streak -- until recently.The company released its fiscal 2025 fourth-quarter earnings on June 26 (for the quarter ended May 31). While revenue fell from the previous fisc ...

Nike (NKE 3.38%) stock jumped 17% in June, according to data from S&P Global Market Intelligence. The market was happy with its latest quarterly update, and investors see a path toward a rebound. Getting back to growth Nike has had an awful few years, as its problems have evolved from supply chain issues to inflation to losing an edge in sports. It's cycled through several CEOs as it tries to work itself back up, and it's landed on veteran Elliott Hill, who may finally be making the decisions the company ne ...

Core Viewpoint - Nike's new CEO Elliott Hill suggests that the company has turned a corner after reporting fiscal fourth-quarter results that exceeded low expectations, leading to a surge in stock price despite a year-to-date decline and a more than 20% drop over the past five years [1][2]. Group 1: Leadership and Strategy - CEO Elliott Hill is focused on reversing the previous leadership's missteps, particularly those of former CEO John Donahoe, who emphasized classic footwear and direct-to-consumer sales at the expense of innovation and wholesale relationships [4][5]. - Hill's "Win Now" action plan aims to restore Nike's commitment to innovation, reorganizing the business to enhance sports-specific innovation across its main brands: Nike, Jordan, and Converse [5][12]. - The company is also working to rebuild relationships with wholesalers, including a new partnership with Amazon to offer a select assortment of Nike products [6][12]. Group 2: Financial Performance - For fiscal Q4, Nike's revenue fell 12% to $11.1 billion, with Nike brand revenue down 11% to $10.8 billion, and Nike Direct revenue decreasing 14% to $4.7 billion, largely due to a 26% drop in digital sales [9][10]. - The company experienced a significant decline in gross margins, which fell 440 basis points to 40.3%, attributed to heavy discounting and declining sales [10]. - Earnings per share (EPS) plummeted 86% in the quarter to $0.14, reflecting the overall financial challenges faced by the company [10]. Group 3: Market Segmentation and Future Outlook - Nike is implementing sharper marketplace segmentation to cater to different customer price points while positioning its digital platforms and stores as premium destinations [7][8]. - Despite current weak results, Hill expresses optimism for future improvements, indicating that the groundwork is being laid for a potential turnaround [12]. - The stock is currently trading at a high valuation with a forward P/E ratio of around 39 times analysts' 2026 estimates, but if EPS can return to previous levels, the stock could trade at under 20 times earnings [13].

证券研究报告 | 2025年06月28日 纺织服装海外跟踪系列六十一 耐克管理层指引最差时间已过，2026 财年有望逐季改善 行业研究·行业快评 纺织服饰 投资评级：优于大市（维持） 证券分析师： 丁诗洁 0755-81981391 dingshijie@guosen.com.cn 执证编码：S0980520040004 证券分析师： 刘佳琪 010-88005446 liujiaqi@guosen.com.cn 执证编码：S0980523070003 事项： 公司公告：2025年6月27日，耐克披露截至2025年5月31日的2025财年及第四季度业绩：2025财年公司实现 收入463亿美元，同比-10%，不变汇率口径-9%；第四季度实现收入111亿美元，同比-12%，不变汇率-11%。 国信纺服观点：1）业绩和指引核心观点：FY2025Q4 收入超出彭博一致预期和管理层指引，最差时期已过， Win Now 战略及关税负面影响在 FY2026 有望逐季缓解；2）FY2025 业绩：收入和利润小幅超出彭博一致预 期，大中华区需求疲软形成拖累，部分地区库存去化效果显著，库存将于 FY26H1 末达到健康水平；3） ...

6月27日，耐克集团公布2025财年第四季度财报及全年报，本季度耐克营收111亿美元，全年营收463亿 美元。本季度营收表现超分析师预期。财报公布后，耐克股价盘后涨超10%。 以运动为中心，稳固关键领域行业领先地位 本季度，跑步业务成为推动耐克业务的关键引擎。今年围绕跑者核心需求，耐克重构并简化了其路跑产 品矩阵，涵盖Vomero、Structure、Pegasus系列的全新产品组合，精准匹配不同层级跑者的运动需求。 Vomero 18一经推出，收获了全球市场的热烈反响，在过去90天内单品销售额超1亿美元。近期，耐克还 官宣了Nike Vomero Premium耐克顶级迈柔与Nike Vomero Plus耐克超级迈柔路跑鞋，两款鞋型均延续了 耐克迈柔系列备受好评的柔软脚感，进一步优化缓震系统与响应性能。 耐克集团总裁兼首席执行官贺雁峰（Elliott Hill）在财报电话会上表示："尽管财务表现符合预期，但尚 未达到我们的目标。未来，随着'Win Now'计划的推进，我们预计业务将持续改善。进入新财年，我们 正翻开崭新的一页，下一步我们将以运动为引领调整我们的团队，我们称之为'Sport Offense' ...

6月27日，耐克公布2025财年第四季度及全年财报，其中本季度耐克营收111亿美元，全年营收463亿美 元，营收表现超分析师预期。财报公布后，耐克股价盘后涨超10%。耐克正稳步推进"Win Now"转型， 并在多个领域展现实质性进展。 创新驱动产品升级，回归运动夯实消费势能 同时耐克集团总裁兼首席执行官贺雁峰（Elliott Hill）表示："尽管财务表现符合预期，但尚未达到我们 的目标。未来，随着'Win Now'计划的推进，我们预计业务将持续改善。进入新财年，我们正翻开崭新 的一页，下一步我们将以运动为引领调整我们的团队，我们称之为'Sport Offense'。这将加速'Win Now'计划的推进，重新定位业务以实现未来增长。" 本季度，从财报可以看出，耐克的"Win Now"计划并非短期的策略调整，而是面向长期发展的主动重 构。同时在多个关键市场产品组合上的调整与库存优化已展现出初步成效，品牌正逐步回归稳健发展轨 道。 随着耐克Win Now计划的前置投资持续性落地，当前分析师们表示已看到转型带来的拐点，但考虑到耐 克的业务面覆盖广泛，因此仍需时间积累，认为在2026财年耐克业务就将迎来改善。耐克集团 ...

Financial Data and Key Metrics Changes - For Q4, revenues decreased by 12% on a reported basis and 11% on a currency-neutral basis [28] - Gross margins declined by 440 basis points to 40.3% due to higher wholesale discounts and supply chain cost deleverage [28] - Earnings per share was $0.14, with full-year revenue down 10% on a reported basis [29] Business Line Data and Key Metrics Changes - Nike Direct revenues were down 14%, with Nike Digital declining 26% and Nike Stores increasing by 2% [28] - In North America, Q4 revenue declined 11%, with Nike Direct down 14% and wholesale down 8% [31] - In EMEA, Q4 revenue declined 10%, with Nike Direct down 19% and wholesale down 4% [33] - Greater China saw a 20% revenue decline, with Nike Direct down 15% and wholesale down 24% [35] Market Data and Key Metrics Changes - North America made progress in cleaning up the marketplace, with a focus on repositioning Nike Digital as a full-price model [31] - EMEA demonstrated growth in key performance dimensions, with women's sportswear footwear returning to growth [34] - APLA experienced a 3% revenue decline, with mixed results across countries [38] Company Strategy and Development Direction - The company is implementing "WinNow" actions to reposition its brands and business for future growth, focusing on sport and innovation [26][27] - A new partnership with Amazon will feature a select assortment of footwear and apparel, aimed at expanding distribution [17] - The company is reorganizing into sport-focused teams to drive deeper relationships with athletes and enhance product innovation [12] Management's Comments on Operating Environment and Future Outlook - Management acknowledged that Q4 results were not up to Nike's standards but expressed optimism about future improvements [7] - The company expects headwinds to revenue and gross margin to begin to moderate, with a clear path to recovery ahead [22][44] - Management emphasized the importance of inspiring and innovating for consumers, with a focus on returning to sustainable growth [25] Other Important Information - The company is facing new tariffs that are expected to increase costs by approximately $1 billion, with plans to mitigate this impact over time [42][43] - Inventory remains elevated but is being managed down, with a goal to exit the first half of fiscal 2026 in a healthy position [30][47] Q&A Session Summary Question: Can you elaborate on the accelerated actions under your sport offense realignment? - The company is organizing into sport-obsessed teams to drive a relentless flow of innovative products across all brands, focusing on performance and sportswear [61][62] Question: What is the expected impact of tariffs in Q1? - The first quarter will see a larger impact from tariffs, but the company is confident in its ability to mitigate these over time as actions are implemented [74][77] Question: Are you expecting gross margin pressures to abate sequentially? - Margins are expected to remain under pressure in the first half of fiscal 2026, but moderation is anticipated in the second half [79][80] Question: Can you discuss the timeline for recovery in the China marketplace? - The company believes in the long-term opportunity in China and is focused on inspiring consumers, although recovery will take time due to unique market characteristics [102]