WNBA赛事

Search documents
重启交流,中国篮协与NBA达成战略合作
Yang Zi Wan Bao Wang· 2025-10-10 09:02
10月10日,赶在NBA中国赛时隔六年重新回归之前,中国篮协与美国职业篮球联赛(NBA)正式宣布达成 战略合作。据悉,此次双方的合作将聚焦国家队竞技提升、年轻人才培养、篮球生态建设三大核心领 域,并构建"国家队、青年人才、篮球体系"的全链条支持框架。 此次战略合作对中国篮球而言,具有里程碑式的多重行业价值。在竞技水平提升上,中国国家队及年轻 球员将获得贴近国际顶级水平的锻炼机会,有望在奥运会、世界杯等国际大赛中重塑竞争力;人才生态 层面,从教练、裁判到球员的全维度培训,将打破中国篮球"依赖个别球星"的传统模式,构建更完善的 人才培养体系;商业价值方面,随着2025年篮网队与太阳队的澳门NBA中国赛重启,中国篮球市场将 进一步激活,联赛商业权益开发空间持续扩大。 不过,合作前景虽广阔,但"NBA经验"的本土化适配问题仍是中国篮球需要重点关注和解决的问题。例 如,NBA试训与选秀的高门槛要求年轻球员需要在技术、体能、心理层面全面提升;国内联赛也需要 在赛制优化、外援政策调整等方面与合作形成互补,而非简单复制所谓"NBA模式"等。 NBA主席萧华在双方签约仪式上也表示,过去数十年NBA一直致力于帮助篮球运动在中国的 ...
阿里巴巴集团联合创始人蔡崇信接受All-in峰会专访:谈中美竞争,AI普及是马拉松,中国已有50%企业在用AI
美股IPO· 2025-10-09 16:03
本文内容整理自 阿里巴巴集团联合创始人蔡崇信(Joe Tsai) 在 All-In Podcast频道 的专访,公开发表 于2025年10月08日。原始内容参考:https://www.youtube.com/watch?v=sp35RmulTDc 内容提要: 蔡崇信谈中美竞争、AI未来、篮网/自由人队归属及凯特琳·克拉克影响力 阿里巴巴集团联合创始人蔡崇信(Joe Tsai)简介 WNBA影响力飙升: 凯特琳·克拉克(Caitlin Clark)的加盟,让WNBA的收视率、球票销售和赞助等几乎 所有指标都增长了近4倍,产生了巨大的经济效应。 WNBA的竞争与社会热议: 凯特琳·克拉克与安吉尔·里斯(Angel Reese)的竞争,以及围绕比赛身体对抗 性的讨论,正吸引着更广泛的体育迷关注WNBA。 NBA的"产品委员会": NBA的竞赛委员会,更应被称为"产品委员会",因为它专注于调整规则以优化观 赛体验,例如对三分线的改动。 NBA比赛观感: WNBA和NBA的比赛都极具身体对抗性,直接比较并不公平。当下的NBA(如大量三分 球)是一个非常出色的产品。 阿里巴巴的起源与发展: 阿里巴巴在最初15年以自由市 ...
爆火的WNBA:队均44家赞助商,有品牌投入3倍于NBA
3 6 Ke· 2025-08-04 23:41
Core Insights - The WNBA is experiencing unprecedented interest and demand for women's basketball, leading to plans for expansion to 18 teams by 2030, following a recent increase from 12 to 13 teams in 2025 [1][2] - Significant growth in viewership, merchandise sales, and attendance has been reported for the 2024 season, with ESPN's audience increasing by 170%, merchandise sales soaring over 600%, and total attendance reaching a 22-year high with a 48% year-over-year increase [1][2] Sponsorship Growth - In the 2024 season, WNBA teams secured 450 sponsors across 531 deals, generating a total sponsorship revenue of $76 million, with an average of 44 deals per team, marking a 52% increase from 2022 [2][3] - The financial sector dominates sponsorship revenue, accounting for over 40% of total sponsorships, with notable sponsors including Ally Financial, Gainbridge, and Robinhood [6][3] - The healthcare sector is also active, with over 40 healthcare systems investing in the league, exemplified by a significant sponsorship deal between Symetra and the Seattle Storm [6][3] Emerging Opportunities - The gaming sector, despite only 11 sponsorship deals, shows substantial untapped revenue potential, while technology and automotive sectors are still in early stages of collaboration with the WNBA [8][3] - New partnerships have emerged, including Ally Financial as the official banking partner and multi-year agreements with brands like Coach, Evernorth, and Booking.com [8][3] Social Media Engagement - WNBA players and teams benefit from high social media engagement, with a reported media value of $136 million during the regular season, driven by a unique fan demographic that engages more on social platforms compared to other leagues [9][10] - Young fans aged 18-34 spend over 2.3 hours weekly interacting with player content on social media, leading brands to invest in partnerships with popular players [13][10] Player Influence - The most engaged players on social media include Paige Bueckers and Angel Reese, with significant brand interactions, indicating the rising commercial value of new stars [10][14] - Teams with high sponsorship numbers often correlate with player popularity, as seen with the Indiana Fever, which has the most sponsors and social media followers, largely due to star player Caitlin Clark [17][19] Brand Perception - WNBA fans show a higher likelihood of noticing and supporting sponsors compared to NBA fans, with 71% of WNBA fans more likely to notice sponsors and 70% willing to purchase from them [19][21] - New brands are increasingly choosing the WNBA for their first foray into sports sponsorship, recognizing the league's potential to reach targeted audiences effectively [21][19]
一支拥有73个赞助商的女篮球队,长什么样?
3 6 Ke· 2025-05-09 02:10
Core Insights - The article highlights the unprecedented growth and commercial potential of women's sports, particularly focusing on the WNBA and the Indiana Fever team, driven by the emergence of star player Caitlin Clark [1][4][14] - The influx of resources, viewership, and merchandise sales indicates a significant shift in the perception and valuation of women's sports, moving from a charitable perspective to a viable business model [1][18] Group 1: Commercial Growth - The Indiana Fever will have 41 nationally televised games in the upcoming season, surpassing the Los Angeles Lakers, showcasing the increasing media attention on women's sports [1] - Caitlin Clark's impact has led to a 265% increase in ticket sales for the Fever, with an average attendance of 17,036, and 33% of fans coming from out of state [4][6] - Merchandise sales for the Fever saw a staggering 1193% year-over-year growth, with Clark's jersey accounting for 98% of that increase [6][14] Group 2: Strategic Development - The Fever aims to build a sustainable brand that can be passed down through generations, rather than seeking short-term popularity [7] - The team has initiated a comprehensive social media strategy to enhance brand visibility and engagement, aiming for year-round content creation [9][11] - During the offseason, the Fever signed 20 new brand partners, increasing total sponsorships to 73, which is significantly higher than many other WNBA teams [13] Group 3: Market Positioning - Caitlin Clark's influence is so profound that 26.5% of the WNBA's overall economic activity last season was attributed to her, indicating her role as a key driver of growth [14] - The success of the Fever and Clark's phenomenon raises questions about the replicability of this model across other teams and leagues in women's sports [16][19] - The article suggests that women's sports are transitioning from reliance on subsidies to becoming self-sustaining entities with strong commercial prospects [18]