XREAL由徐驰、吴克艰等人于2017年在中国创立，他们都是从美国回国创业。 （文/观察者网 吕栋 编辑/张广凯） 今年在消费电子行业，最火爆的产品莫过于AI眼镜。先是年初Rokid祝铭明一句"发言稿就在我的眼镜里"火出圈，而后小米、阿里的先后入局，又给AI眼镜 的热度添了一把火。 但行业的一片喧嚣中，AR眼镜头部企业XREAL却迟迟没有发布自己的AI眼镜。按照IDC发布的数据，XREAL已连续三年成为AR领域全球销量冠军。在 2025年第一季度，XREAL在全球AR/VR大行业中，份额位居全球市场前二，仅次于Meta，超越互联网巨头字节跳动。 针对外界关心的AI、芯片和操作系统等话题，观察者网近期在世界人工智能大会现场，独家对话了XREAL联合创始人、算法和AI负责人吴克艰。他坦言， 当前市面上多数AI眼镜功能仍较为简单，主要用于拍照或充当蓝牙耳机，这更像"多媒体眼镜"而非"AI眼镜"。 "这类产品缺乏核心优势，供应链已高度成熟，只需整合智能手表或手机的供应链就可以做出一个AI眼镜。大厂的轻松入局正说明无需深厚积累即可推出产 品。但这种模式并非XREAL的核心价值所在，远未达我们期望的全面智能形态，我们不会 ...

Group 1 - The core viewpoint highlights the rapid development of Chinese companies in the smart glasses industry, with XREAL positioned to lead and define the next generation of smart terminals [1] - XREAL has launched its new flagship product, XREAL One Pro, which has already garnered significant interest with 26,000 online reservations on JD.com on the day of its release [1] - The XREAL One Pro features a groundbreaking 57-degree field of view (FoV), setting a new global benchmark for consumer AR glasses, achieved through the innovative X Prism optical engine technology [3] Group 2 - In May 2025, Google announced a strategic partnership with XREAL to jointly release the next-generation smart glasses, Project Aura, marking a significant collaboration between a Chinese company and an international tech giant [5] - The Project Aura will be the first flagship smart glasses equipped with XREAL's self-developed X1S chip, specifically designed for the Android XR platform, representing a deep integration of Chinese AR technology with a global ecosystem [5] - The X1S chip offers a 25% performance improvement over its predecessor, integrating perception algorithms and system-level optimizations at the chip level, which has garnered high recognition from Google [6]