Core Insights - The price drop of the PlayStation 5 Pro from $750 to $619 during Amazon's October Prime Day raises questions about demand and sustainability strategies [1] - The discount on refurbished models indicates a shift in the electronics industry towards reconditioning and circular manufacturing, moving away from constant hardware upgrades [2] Pricing and Market Trends - The refurbished PS5 Pro is now priced at $619, reflecting a 17% decrease from its launch price, highlighting a redefinition of value in the electronics market [3] - Gaming hardware sales have declined by 12% year-over-year in 2025, influenced by factors such as inflation and competition, prompting a need for repositioning [4] Refurbished Technology Business Model - Sony's refurbishment program ensures that refurbished consoles undergo thorough testing and certification, enhancing their appeal as a viable alternative to new products [5] - Amazon's integration of refurbished electronics into major sales events signifies a shift in consumer perception, making sustainability a mainstream value [6] Circular Economy and Corporate Strategy - The move towards refurbished products aligns with a circular economy model, focusing on reuse and recycling to minimize waste, while also stabilizing profits for Sony [7] - The PS5 Pro's repositioning reflects a strategic response to competition and changing consumer preferences, particularly in emerging markets where refurbished electronics are gaining traction [9] Industry Implications - The markdown of the PS5 Pro is seen by some as a sign of struggle against competitors like Microsoft's Xbox Series X and Nintendo's upcoming console [8] - Others view the strategy as a way to make high-end gaming more accessible, potentially influencing competitors to adopt similar refurbishment practices [9] Future Outlook - The PS5 Pro's price reduction is indicative of a broader trend where sustainability, affordability, and innovation are becoming intertwined in the tech industry [10] - Amazon's focus on premium refurbished products suggests a future prioritizing tech accessibility over exclusivity, while Sony aims to maintain relevance and reduce costs and emissions [11]

XboxMicrosoftThis week, Microsoft raised prices on Xbox Game Pass to a genuinely shocking degree, following similarly large hikes on all of its current-generation hardware. While it’s tough times in the economy to be sure, that’s also true on the consumer side, and what Xbox is doing here is now completely incomprehensible.While other competitors like Sony finally did give in and raise hardware prices due to tariff issues imposed by the Trump administration, Xbox has now done so twice, the end result being ...

Microsoft Corporation (NASDAQ:MSFT) is one of the Best Technology Stocks to Invest in for the Long Term. On September 19, Reuters reported that Microsoft Corporation (NASDAQ:MSFT) announced a second price increase for its Xbox gaming consoles in the United States this year. The change in prices reflects the rising costs caused by tariffs and supply chain issues, and the increased prices are expected to take effect on October 3. After the increase in prices, the one-terabyte Xbox Series S price will rise t ...

Core Insights - The core reason for Microsoft's Xbox price increase is attributed to internal profit pressures rather than external factors like tariffs [1] Pricing Adjustments - Microsoft announced a price adjustment for Xbox consoles effective October 3, with the Xbox Series S 512GB increasing from $379 to $399 and the Xbox Series X rising from $499 to $599 [1] - This marks the second price increase in 2023, following a previous hike in May that saw prices rise by up to $150 [1] - Since their launch in 2020, the cumulative price increases for the two consoles are 33% for the Series S and 30% for the Series X [1] Profitability Concerns - Mike Ybarra criticized Microsoft for shifting operational risks onto consumers, suggesting that the company should absorb tariff costs instead of passing them on to users [1] - The initial price increase in May was linked to tariff costs, but the recent adjustment is primarily driven by internal profit pressures [1]

IT之家 9 月 23 日消息，前暴雪娱乐总裁 Mike Ybarra 今天在 X 平台发文，聊及微软 Xbox 游戏机的涨价政策。 据IT之家此前报道，微软在本月 21 日宣布再次上调 Xbox 游戏机售价，其中 Xbox Series S 512GB 由原价 379 美元（IT之家注：现汇率约合 2697 元人民币） 涨至 399 美元（现汇率约合 2839 元人民币），Xbox Series X 由 499 美元（现汇率约合 3550 元人民币）涨至 599 美元（现汇率约合 4262 元人民币），新价 格将于 10 月 3 日在美国生效。 Mike 表示，本次微软涨价与关税无关，纯粹是利润问题，具体来说就是主机的利润没有达到应有的水平，内部的原因远比人们口中传言深得多。 后续 Mike 在回复玩家观点时表示，Xbox 今年第一次涨价确实是有"关税方面的原因"，本次涨价完全是另一种原因，微软只是让消费者继续为这些问题买 单，而关税就被当成了"持续涨价的借口"。 值得注意的是，微软强调过本次涨价的原因是"宏观经济环境变化"，而今年 5 月微软已经将 Xbox 游戏机及配件大幅涨价，最高涨幅达 150 美元 ...

Core Points - Microsoft announced a price increase for the Xbox Series S and Series X consoles effective October 3, citing changes in the overall economic environment [1] - This marks the second price increase for Xbox consoles this year [1] Pricing Details - The price of the Xbox Series S will increase by $20, bringing the new prices to $400 and $450 [1] - The Xbox Series X will see a price increase of $50, with new prices set at $600 and $650 [1] - The 2TB version of the Xbox Series X will increase by $70, resulting in a new price of $800 [1]

Core Insights - Microsoft has significantly raised prices for its Xbox hardware, with the Xbox Series X now priced between $600 and $800, up from its original launch price of $500 in 2020 [3][6] - Sony has also increased prices for its PlayStation consoles, with the PS4 now costing $100 less than the Xbox Series X, despite both systems launching in 2025 [4][7] - Xbox is facing a challenging market, reportedly losing to Sony in sales at a ratio of at least 2:1, with some estimates suggesting it could be closer to 3:1 [6][8] Pricing Changes - Xbox Series S (512 GB) - increased from $380 to $400 [7] - Xbox Series S (1 TB) - increased from $430 to $450 [7] - Xbox Series X Digital - increased from $550 to $600 [7] - Xbox Series X Disc - increased from $600 to $650 [7] - Xbox Series X (2 TB) - increased from $729 to $800 [7] - PS5 Digital - priced at $500 [7] - PS5 Disc - priced at $550 [7] - PS5 Pro - priced at $750 [7] Market Position - Xbox has not released a power-upgraded version like Sony's PS5 Pro, which may contribute to its competitive disadvantage [5] - The high pricing strategy raises questions about the sustainability of Xbox's console business, especially given the declining hardware sales [6][8]

Core Viewpoint - Microsoft announced an increase in the suggested retail prices of several Xbox consoles in the U.S. starting in October due to changes in the macroeconomic environment [1] Pricing Changes - The starting price for the Xbox Series S will rise to $399 from the previous $379, reflecting a $20 increase [1] - The digital version of the Xbox Series X will now be priced at $599, up by $50, while the disc version will reach $649, also reflecting a $50 increase [1] Accessories Pricing - Microsoft stated that the prices for accessories such as controllers and headsets will not be increased [1] International Pricing - Prices for Xbox consoles in other countries and regions will remain unchanged [1]

微软(MSFT.US)周五表示，将从10月起上调多款Xbox游戏主机在美国市场的建议零售价，原因是"宏观 经济环境变化"。 微软在官网声明中指出，此次调价仅涉及主机产品，不包括手柄、耳机等配件，且其他国家的价格保持 不变。 虽然微软并未在公告中直接提及关税因素，外界普遍认为，此举或与特朗普政府近期加征关税的政策相 关。过去数月，众多消费品公司已不断发出涨价预警，称美国贸易政策变化将推高产品成本。特朗普总 统今年对多个国家加征关税，目标是推动更多制造业回流美国。 微软表示："我们理解这些调整会给用户带来挑战，但这是经过慎重考虑后作出的决定。" 这已是微软今年第二次上调美国市场Xbox主机售价。与此同时，竞争对手索尼和任天堂也在特朗普关 税政策落地后，对其主机产品进行了类似涨价。 根据微软官网公布的PDF文件，Xbox Series S标准版价格从379美元上调至399美元，1TB存储版售价449 美元；Xbox Series X数字版(无光驱)上涨50美元至599美元；Xbox Series X光驱版同样上涨50美元至649 美元；而2TB顶配版价格从729美元提升至799美元。 业内人士指出，在美国消费者面临 ...

Group 1: Microsoft and Xbox Developments - Microsoft has introduced its first Xbox-branded handheld gaming devices, the "ROG Xbox Ally" models, in partnership with ASUS, set to launch by the year-end holiday season [1] - The Xbox Ally handhelds are designed to allow users to access Microsoft's extensive game library anywhere, featuring elongated designs similar to Xbox controllers [1][2] - Microsoft is planning to raise the prices of its Xbox consoles on October 3, with the Xbox Series S increasing by $20, Series X by $50, and Series X 2TB by $70 [7][8] Group 2: Competitive Landscape and Market Dynamics - The announcement of Xbox handhelds follows the recent release of Nintendo's Switch 2, which is expected to achieve record early sales due to its enhanced features [2] - Sony has raised the prices of its PlayStation 5 consoles in the U.S. by approximately $50, with the PS5 Pro version expected to retail at $749.99, amid a slow recovery in the video game market [3][6] - Price hikes across major console brands, including Xbox and Sony, are occurring in response to U.S. tariffs on imports, raising concerns about supply chain disruptions and increased material costs [5][9] Group 3: Industry Growth Projections - The video game market was anticipated to grow significantly this year, driven by the launch of premium titles like "Grand Theft Auto VI" and Nintendo's Switch 2 [6][9] - However, the combination of console price increases and the delay of "GTA VI" to next year has introduced uncertainty regarding the industry's growth trajectory [6][9]