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上海徐汇:年营收700亿的游戏高地,是怎样炼成的?
Guan Cha Zhe Wang· 2025-12-23 12:18
2025年12月,第二十届中国游戏产业年会在上海徐汇滨江的西岸国际会展中心落下帷幕。这是这场具有行业风向标意义的国家级盛会,首次从海南、广州、 北京等地移师上海,并落户于城市核心地段的滨水文化区。 徐汇西岸 一个看似简单的选址变化,背后是上海游戏产业实力与雄心的集中展现。 数据显示,2024年上海游戏产业营收超过1400亿元,约占全国三分之一。而其中,徐汇一区便贡献了超过700亿元,占据了上海的半壁江山。在仅54平方公 里的区域内,集聚了腾讯、网易、米哈游、莉莉丝、鹰角网络等70余家游戏企业,平均每家企业年营收高达10亿元。 徐汇,何以成为上海乃至全国游戏产业的核心引擎? 其发展路径,并非单一的政策红利或偶然的企业聚集,而是一场由政府精准引导、市场活力迸发、产业生态自组织协同演进的系统性工程。 这是一曲由政策、空间和生态共同配合、共同奏响的产业最强音。 徐汇区游戏产业服务中心 服务中心构建了涵盖政务、金融、法律、版权、出海、人才、技术、场景的八大服务体系,并编制了《企业生长指南》、《出海服务手册》等实用工具,让 企业"找得到门、问得到人、办得成事"。 最关键的一环,是构建了坚实的知识产权护城河。 精准施策,构 ...
游戏产业多项数据创新高,今年网游相关企业注册量已超去年全年
Qi Cha Cha· 2025-12-23 03:26
据证券时报,近日,2025中国游戏产业年会在上海召开。此次大会上发布的《2025年中国游戏产业报告》显示,中国游戏产业实现稳步增长,核心数据均创 历史新高。2025年,国内游戏市场实际销售收入预计达3507.89亿元,同比增长7.68%;用户规模增至6.83亿,同比增长1.35%。出海业务方面,自研游戏海 外市场实际销售收入达204.55亿美元,同比增长10.23%,规模已连续6年超1000亿元人民币。在全球经济波动、竞争加剧的背景下,中国游戏企业凭借创新 实力与应变能力,展现出强劲发展韧性。 作为年会核心亮点,上海正式发布"游戏沪十条",围绕产业发展关键领域推出系统性支持政策,每年扶持资金总额达5000万元,旨在构建具有全球影响力的 游戏电竞产业生态体系,为产业注入强劲动力。 企查查数据显示,截至12月22日,国内现存网络游戏相关企业58.7万家。注册量方面,近五年来相关企业年注册量整体呈上升趋势,2024年注册量达13.24万 家,截至目前,今年已注册17.24万家,超去年全年注册水平,与2024年同期相比增长33.88%。存量方面,现存网络游戏相关企业多分布在华东地区、华南 地区,分别占比29.76%、 ...
2025年国内游戏市场收入超3500亿元 再创历史新高
12月19日,2025年度中国游戏产业年会发布《2025年中国游戏产业报告》(以下简称"《报告》")。 游戏出海方面,自研游戏海外市场实际销售收入204.55亿美元,同比增长10.23%,规模已连续六年超千 亿元人民币。其中,自研移动游戏海外市场实际销售收入184.78亿美元,同比增长13.16%。 中国音像与数字出版协会理事长孙寿山表示,今年是"十四五"收官之年,也是我国迈向高质量发展新阶 段的关键年。值此背景下,游戏产业也处在品质升级与格局重塑的关键节点,创新动能持续释放,呈现 量质齐升、结构优化、国际化加速的良好态势。 《报告》显示,2025年,国内游戏市场实际销售收入3507.89亿元,同比增长7.68%;用户规模6.83亿 户,同比增长1.35%。两项数据均创历史新高。其中,2025年,自主研发游戏国内市场实际销售收入 2910.95亿元,同比增长11.64%。 中国音像与数字出版协会第一副理事长、游戏工委主任委员张毅君表示,市场收入与用户规模同步增长 主要有几点原因:一是移动游戏品质提升,新品市场表现出色;二是多款头部长青游戏创新玩法、优化 运营;三是小程序游戏增长强劲;四是产品多端互通,玩家数量 ...
2025年国内游戏市场收入3507.89亿元 市场规模和用户规模均创新高
Huan Qiu Wang· 2025-12-19 14:11
12月19日,在2025年度中国游戏产业年会大会上,中国音像与数字出版协会第一副理事长、游戏工委主任委员张毅君正式对外发布《2025年中国游戏产业报 告》。报告显示,2025年,国内游戏市场实际销售收入3507.89亿元,同比增长7.68%;用户规模6.83亿,同比增长1.35%。同为历史新高点。 报告显示,市场收入与用户规模同步得益于多重因素:移动游戏品质提升,多款头部长青游戏创新玩法、优化运营,小程序游戏增长强劲以及产品多端互 通,玩家数量得以扩张。 分别来看,2025年,自主研发游戏国内市场实际销售收入2910.95亿元,同比增长11.64%。自研游戏海外市场实际销售收入204.55亿美元,同比增长 10.23%,规模已连续六年超千亿元人民币。其中,自研移动游戏海外市场实际销售收入184.78亿美元,同比增长13.16%。在全球经济波动、竞争明显加剧背 景下,我国游戏企业积极应对,展现出不俗实力和强劲韧性。 2025年,美、日、韩仍是我国自主研发移动游戏主要海外市场,占比分别为32.31%、16.35%和9.15%。无论美、欧、东亚等成熟市场,还是拉美、中东等新 兴市场,整体分布格局暂无明显变化。 目前 ...
2025年国内游戏市场实际销售收入超3500亿元
Xin Hua Wang· 2025-12-19 12:55
新华社上海12月19日电(记者邢拓、程思琪)2025年度中国游戏产业年会大会19日在上海举办。中 国音像与数字出版协会游戏出版工作委员会在会上发布的《2025年中国游戏产业报告》显示,2025年, 国内游戏市场实际销售收入达3507.89亿元,同比增长7.68%;用户规模为6.83亿,同比增长1.35%。 "市场收入与用户规模实现同步增长,主要得益于移动游戏品质提升,新品市场表现出色,多款头 部长青游戏创新玩法、优化运营,小程序游戏增长强劲。"中国音像与数字出版协会第一副理事长、游 戏工委主任委员张毅君说,产品多端互通同时也带动玩家数量扩张。 同日举办的"游戏助力经济生态发展"论坛上,中国音像与数字出版协会常务副理事长兼秘书长敖然 表示,游戏产业早已超越单一的娱乐范畴,正在逐步成为融汇文化与科技、助力千行百业发展的新力 量。 2025年度中国游戏产业年会于12月17日至19日在上海徐汇举办,由国家新闻出版署主管,上海市新 闻出版局支持,中国音像与数字出版协会、上海市徐汇区人民政府主办。 【纠错】 【责任编辑:邱丽芳】 报告指出,2025年,自主研发游戏国内市场实际销售收入达2910.95亿元;自研游戏海外市场 ...
2025年国内游戏市场实际销售收入3507.89亿元,创历史新高
Jing Ji Guan Cha Wang· 2025-12-19 07:24
经济观察网据人民财讯消息,12月19日在上海举行的2025年度中国游戏产业年会上公布的数据显示, 2025年国内游戏产业实际销售收入3507.89亿元,同比增长7.68%;游戏用户规模6.83亿,同比增长 1.35%,两项数据均创历史新高。 ...
城市24小时 | 中部两省间的第二条高铁,来了
Mei Ri Jing Ji Xin Wen· 2025-11-25 16:16
Core Points - The Yichang to Changde High-Speed Railway is expected to start construction within this year and be completed by the end of 2029, covering a distance of 234.4 kilometers with a total investment of approximately 32.47 billion yuan [1][2] - The railway will significantly reduce travel time between Yichang and Changde to about 1.5 hours, and to Changsha in approximately 2.5 hours, cutting the current travel time by more than half [2] - The project is a key component of the "Eight Vertical and Eight Horizontal" high-speed rail network and is included in the "14th Five-Year Plan" for the development of the Yangtze River Middle Reaches Urban Agglomeration [2][3] Project Details - The railway will have a design speed of 350 km/h and will include six stations along the route, with three located in Hubei and three in Hunan [1] - The project has faced delays due to disagreements between Hubei and Hunan provinces regarding the route, but it has recently gained momentum with approvals from relevant authorities [2] Economic Impact - Yichang is expected to be the primary beneficiary of the railway, enhancing its status as a regional hub and supporting the development of a "cross-regional connection" [3][4] - The railway is anticipated to improve the transportation infrastructure in the region, facilitating economic growth and urban development in both Yichang and Changde [3][4] Strategic Importance - The Yichang to Changde High-Speed Railway is positioned as a significant corridor in the western wing of the Jinggang'ao Channel, serving as the second high-speed rail link between Hunan and Hubei provinces [4] - The project is expected to alleviate transportation bottlenecks in the northwestern regions of Hunan and southwestern regions of Hubei, with potential future extensions to the Guangdong-Hong Kong-Macao Greater Bay Area [4]
莫斯科国际游戏周即将开幕 五位中国行业领袖齐聚亮相
Sou Hu Wang· 2025-11-24 01:56
Core Points - The Moscow International Game Week will be held from November 28 to 30, gathering over 200 industry experts from more than 20 countries, including five leading figures from China [1] - The Chinese delegation is led by Li Jie, Deputy Director of the E-sports Working Committee of the China Internet Association, and includes notable experts from various companies [1] - The event will focus on collaboration between China and Russia in the gaming industry, discussing strategies for Russian developers to enter the Chinese market and technical solutions for cross-platform development [2] Group 1: Event Overview - The event will feature a series of commercial activities covering four main topics, including "Game Ecosystem," which will analyze infrastructure and institutional support mechanisms in different countries [4] - The "Industry Technology" segment will explore emerging technological solutions and business models reshaping the market, including a core session on the development stages of games [6] - A discussion led by VK Play will focus on the new directions in the gaming industry from globalization to localization, with insights from five Chinese industry leaders [6] Group 2: Discussion Topics - The "Player Determines Everything" direction will discuss consumer culture, community, and new forms of audience interaction, including mechanisms to maintain player interest over the years [6] - The "Industry Trends" segment will address global and local challenges in defining the future of game development, including how games can shape and promote a country's cultural image [8] - The event will also feature practical workshops, such as one on the technical solutions of the COCOS engine, aimed at helping developers optimize performance while maintaining creativity [6]
米哈游次时代新作公布实机演示;腾讯战投育碧11.6亿欧元;Unity和Epic宣布合作 | 氪游周报
3 6 Ke· 2025-11-23 05:52
Group 1: Game Releases and Updates - MiHoYo and HoYoverse have unveiled a 31-minute gameplay demonstration of their flagship new title "Varsapura," showcasing its immersive experience and unique design [1] - The action mobile game "Bleach: Immortal Souls" developed by ACG has officially launched on all platforms, emphasizing the original storyline and 3D combat [3] - The highly anticipated hardcore shooter "Escape from Tarkov" has received negative reviews post-launch on Steam, with a current positive rating of only 8% in the simplified Chinese region due to performance issues and server problems [5][7] Group 2: Industry Developments - Beijing's Haidian District has released measures to promote high-quality development in the gaming and esports industries, offering up to 20 million yuan in rewards for outstanding game projects [10] - Unity and Epic Games have announced a historic collaboration, allowing Unity editors to directly publish game projects to Epic's "Fortnite" platform, enhancing cross-platform capabilities [11] - Tencent has completed a strategic investment of 1.16 billion euros in Ubisoft Nova SAS, valuing the studio at 3.8 billion euros, which oversees major game franchises like "Assassin's Creed" and "Rainbow Six" [12]
《黑神话:悟空》制作人冯骥:全世界去年最赚钱的10款游戏,有4款是中国团队研发丨直击乌镇
Xin Lang Ke Ji· 2025-11-07 09:01
Core Insights - The 2025 World Internet Conference featured a dialogue among leaders of the "Six Little Dragons" from Hangzhou, highlighting the significance of the Chinese gaming industry on a global scale [1] Industry Overview - The Chinese gaming industry has been the largest in the world in terms of user base and scale for over a decade, contributing to the development of numerous users and talents [1] - Four out of the ten highest-grossing games globally last year were developed by Chinese teams, with three others involving Chinese investment or participation, showcasing the industry's ability to produce top-tier companies [1] Company Insights - The founder and CEO of Game Science, Feng Ji, emphasized the high technical content of the gaming industry, likening it to other tech giants like Nvidia and Microsoft, which have historically benefited from advancements in gaming [1]