Core Viewpoint - Samsung and Apple have jointly taken legal action against Xiaomi for its marketing tactics, particularly regarding the advertising of the Xiaomi 15 Ultra, which directly compares its camera system to that of the iPhone 16 Pro Max [1][2][4]. Group 1: Marketing Tactics - Xiaomi's advertising campaign in India directly mocked the iPhone 16 Pro Max's camera, claiming superiority for its own device [2][4]. - The campaign included a full-page newspaper ad during April Fool's Day, further ridiculing Apple's camera system [2][4]. Group 2: Legal Response - Samsung and Apple issued a cease-and-desist notice to Xiaomi, arguing that its "ambush marketing" tactics have harmed their brand image [4]. - The legal framework in India allows comparative advertising as long as it is factual and fair, but mocking competitors by name may cross legal boundaries [4]. Group 3: Market Position - According to IDC data, as of Q2 2025, Samsung leads the Indian smartphone market with a 14.5% share, followed by Xiaomi at 9.6% and Apple at 7.5% [4]. - Apple's smartphone shipments reached 5.9 million units in the first half of 2025, marking a 21.1% year-on-year increase, with the iPhone 16 being the most popular model [4].

Core Insights - Xiaomi has launched the beta version of its operating system, 澎湃OS 3, on August 29, targeting several devices including the Xiaomi 15 series and various Xiaomi Pad models [1][5] - The beta version will not allow users to revert to the previous stable version, and it may have stability issues and compatibility problems with third-party applications [1] - Users have reported that their devices become hot after the upgrade, which Xiaomi attributes to the system recompiling applications for better memory management and efficiency, a process that may temporarily increase power consumption [1] Summary by Sections - **Beta Testing Phase** - Xiaomi aims to quickly address user feedback during the beta testing phase and will adjust the official release schedule based on actual improvements [5] - The goal is to shorten the time required for the official version to cover more devices [5] - **Device Coverage** - The initial rollout of 澎湃OS 3 Beta includes devices such as Xiaomi 15 series, Xiaomi Pad 7S Pro 12.5, Xiaomi Pad 7 Pro, REDMI K80 Pro, and REDMI K80至尊版 [1] - **User Experience** - Users have experienced increased device temperature post-upgrade, which is explained by Xiaomi as a necessary process for optimizing system performance [1]

Core Viewpoint - Xiaomi is set to launch the beta version of its HyperOS 3, with a phased rollout starting from August 29, 2023, and aims to cover a wide range of devices by the end of September 2023 [1][2][3] Group 1: Beta Rollout Plan - The beta version of HyperOS 3 will begin its rollout on August 29, 2023, and will continue until September 30, 2023 [2][3] - Initial devices to receive the beta include the Xiaomi 15 series, Xiaomi Pad 7S Pro 12.5, Xiaomi Pad 7 Pro, REDMI K80 Pro, and REDMI K80 Supreme Edition [3] - Xiaomi plans to dynamically adjust the official version's release schedule based on user feedback during the beta testing phase [2] Group 2: Device Coverage - The rollout will cover various models including Xiaomi 15 Ultra, Xiaomi 15 Pro, REDMI K80, and several tablet models [2] - The company aims to ensure that the official version reaches a broader range of devices in a shorter time frame [2]

Core Insights - Xiaomi officially launched the Xiaomi Surge OS 3, which is set to begin rolling out to the first batch of Beta models on August 29, 2025 [1] Group 1 - The initial rollout will cover the Xiaomi 15 series, Xiaomi Pad 7S Pro 12.5, Xiaomi Pad 7 Pro, REDMI K80 Pro, and REDMI K80 Supreme Edition [1] - Additional models will receive the update in subsequent phases [1]

Core Viewpoint - Xiaomi officially launched the Xiaomi Surge OS 3 at the "Everything Goes Smoothly" event on August 28, 2023, with a rollout planned for various devices starting August 29, 2025 [1] Group 1: Product Launch Details - The Xiaomi Surge OS 3 will be available for the first batch of Beta models, including the Xiaomi 15 series, Xiaomi Pad 7S Pro 12.5, Xiaomi Pad 7 Pro, REDMI K80 Pro, and REDMI K80 Supreme Edition [1] - Additional devices will receive the OS update in subsequent phases, with the rollout for other models expected to begin by September 17, 2023, for certain smartphones and tablets [3] - The Xiaomi MIX Flip 2, REDMI K80, Xiaomi Pad 7 Ultra, Xiaomi Pad 7, and REDMI K Pad are also included in the upcoming update schedule, with a broader rollout for Xiaomi TV S Pro Mini LED series planned by September 30, 2023 [3]

Core Viewpoint - Xiaomi showcased its "Human-Vehicle-Home Ecosystem" at the 22nd ChinaJoy, emphasizing the integration of smart devices through its Surge OS to create a seamless intelligent living experience [1][3][13] Group 1: Exhibition Highlights - The exhibition featured a 820 square meter booth with three main areas: Automotive Experience Zone, Personal Mobile Computing Center, and Scenario Display Area [3] - The Automotive Experience Zone highlighted three models: Xiaomi SU7 Ultra, Xiaomi YU7 Max, and Xiaomi SU7 Max, attracting significant attention from attendees [3][5] - The Personal Mobile Computing Center displayed the Xiaomi 15 series, Xiaomi MIX Flip 2, and various wearable devices, including the Xiaomi AI glasses, which garnered considerable interest [7] Group 2: Smart Home Integration - Four lifestyle scenario spaces were created to showcase Xiaomi's home appliances and AIoT products, demonstrating the interconnectedness and collaborative operation of devices through Surge OS [9] - Featured products included air conditioners, refrigerators, smart TVs, and robotic vacuum cleaners, providing a tangible experience of a smart living environment [9] Group 3: Interactive Engagement - The booth included interactive elements where visitors could receive customized bottled water and ice cream, along with completing tasks for rewards [11] - This engagement strategy aimed to enhance visitor experience and promote brand interaction during the exhibition [11] Group 4: Future Outlook - Xiaomi aims to continue advancing its underlying technology and expanding the "Human-Vehicle-Home Ecosystem" to enhance user experience and convenience [13]

Group 1 - The 22nd China International Digital Interactive Entertainment Expo (ChinaJoy) opened in Shanghai, showcasing Xiaomi's "human-vehicle-home ecosystem" theme [1] - Xiaomi's exhibition area covered 820 square meters, divided into three main sections: automotive display experience area, personal mobile computing center, and scenario display area [1] - The automotive section featured models such as the Xiaomi SU7 Ultra, Xiaomi YU7 Max, and Xiaomi SU7 Max, with the YU7 being the brand's first luxury high-performance SUV launched in June [1] Group 2 - The personal mobile computing area displayed various smart devices, including the Xiaomi 15 series, MIX Flip 2, MIX Fold 4, and Redmi K80 series, along with wearable devices like the Xiaomi Watch S4 and Xiaomi Band 10 [1][2] - The scenario display area showcased AIoT products across four scenes: reading space, smart living room, creative space, and fitness space, demonstrating cross-device smart interconnectivity powered by Xiaomi's Surge OS [2] - Interactive activities were set up at the exhibition, allowing visitors to receive customized drinks and ice cream while completing tasks for gifts, highlighting Xiaomi's ecosystem integration in smartphones, smart cars, and smart home products [2]

Core Insights - Xiaomi showcased its latest electric vehicles and smart ecosystem at the 22nd ChinaJoy, emphasizing a user-centered approach to integrate various smart devices [1][3] - The exhibition featured three main vehicle models: SU7, SU7 Ultra, and YU7, highlighting Xiaomi's commitment to the automotive sector [1][3] - Xiaomi's booth included interactive experiences and various lifestyle scenarios, demonstrating the seamless connectivity of its devices through the Xiaomi Surge OS [3][4] Group 1 - Xiaomi's participation theme at ChinaJoy was "User-Centric, Building a 'Human-Car-Home Ecosystem'" [1] - The exhibition area covered 820 square meters, divided into automotive experience, personal mobile computing, and scenario display zones [3] - The automotive experience zone was the main attraction, featuring the SU7 Ultra, YU7 Max, and SU7 Max models [3] Group 2 - Additional products showcased included the Xiaomi 15 series, MIX Flip 2, MIX Fold 4, and various wearable devices like the Xiaomi Watch S4 series [3] - The home scenario display featured four living spaces, showcasing smart appliances and AIoT products, enhancing the user experience [3] - Interactive activities at the booth included custom gifts for visitors completing tasks, enhancing engagement [4]