Core Insights - The China International Import Expo (CIIE) serves as a significant platform for companies to connect with global resources and showcase their value in the supply chain [1] - Charoen Pokphand Group (CP Group) emphasizes its commitment to the Chinese market by presenting a variety of products and innovative concepts at the expo [1][2] Group 1: Product Offerings - CP Group introduced a special "Thai Treasures" section at the expo, featuring popular Thai flavors and products, including the world's largest Thai shrimp, which is cultivated using Pacific probiotics [2] - The company showcased a series of local delicacies from various Chinese regions, such as Sichuan dan dan noodles and Shaanxi biangbiang noodles, to cater to local consumer tastes [2] Group 2: Health and Safety Initiatives - The "No Antibiotics Health Table" series is a key highlight, offering safer and healthier food options, including eggs, chicken, pork, and processed products [3] - CP Group aims to elevate food safety standards in the industry, supported by a comprehensive technology-driven supply chain that includes IoT monitoring and automated production lines [3] Group 3: Market Engagement and Partnerships - The expo has evolved into a platform for communication and collaboration, allowing CP Group to engage with retailers and potential partners, enhancing its market presence [4] - CP Group has established a robust retail network in Southeast Asia, holding approximately 70% of the Thai retail market share through various channels, including 7-11 and Lotus's [4][6] Group 4: Future Investment Plans - CP Group has invested over 120 billion yuan in China over the past 46 years and plans to continue its investment strategy, reflecting strong confidence in the Chinese market's potential [6]

Core Points - The 2025 Fourth Shaanxi Noodle Conference and the Xi'an Old Street National Day and Mid-Autumn Festival Cultural and Tourism Consumption Season event opened in Weicheng District, showcasing a vibrant cultural and culinary experience for citizens and tourists [1][24] Group 1: Event Overview - The event features three main themes: "Hundred Noodles Compete for Beauty · Flower Good Moon Round," "Visit Xi'an Old Street · Explore Supply and Marketing Fair," and "Taste Old Street · Sweet Time" cultural market, with over 200 booths spread across 1000 meters from Dongming Street to Qingtai Street [1][24] - The event aims to activate consumption potential through food, connect urban and rural resources via markets, and enhance the street brand through cultural elements, promoting a deep integration of "catering + culture + tourism + regional characteristics" [24] Group 2: Culinary Highlights - The "Hundred Noodles Compete for Beauty · Flower Good Moon Round" food exhibition includes over 100 booths showcasing "time-honored" foods, intangible cultural heritage products, and local Shaanxi noodle specialties, such as Xi'an thirteen noodles, biangbiang noodles, and spicy garlic lamb blood [8][24] - Visitors can enjoy a rich culinary experience while learning about the food culture and folk customs of Weicheng [8] Group 3: Cultural and Market Integration - The "Visit Xi'an Old Street · Explore Supply and Marketing Fair" features over 60 enterprises from Shaanxi and other provinces, presenting more than 1000 types of specialty agricultural products and deep-processed goods, creating a diverse shopping and cultural experience [21][24] - The "Taste Old Street · Sweet Time" cultural market showcases over 50 booths with local cultural and creative products, blending ancient Qin culture with modern creativity, providing a unique shopping experience for visitors [21][24]

Core Insights - The number of foreign visitors entering and exiting China reached 38.05 million in the first half of the year, marking a year-on-year increase of 30.2%, indicating a significant recovery in inbound tourism [1] Group 1: Inbound Tourism Growth - Xi'an has become a popular destination for foreign tourists, with over 135,000 foreign visitors entering through the Xi'an port this year, a 124% increase compared to the previous year [2] - Policies such as visa exemptions and tax refunds for departing tourists have contributed to the influx of foreign visitors [2] Group 2: Cultural Experiences - Foreign tourists are increasingly interested in hands-on cultural experiences, such as making their own terracotta warriors, which has boosted local businesses [2] - The trend of small, personalized travel groups among foreign tourists is growing, with many preferring customized travel experiences [3] Group 3: Culinary Attractions - Street food has become a cultural bridge for foreign visitors in Xi'an, with popular local dishes like roujiamo and biangbiang noodles attracting attention [5] - Taxi drivers report that foreign tourists now prefer using mobile apps for transportation, indicating a shift in how they navigate the city [5] Group 4: Cultural Immersion - There is a noticeable increase in foreign tourists seeking deeper cultural engagement, such as learning traditional Chinese customs and dances [6] - Hotels in Xi'an are adapting to the growing number of foreign guests by enhancing services like English reception and foreign currency exchange [7] Group 5: Overall Trend - The shift from "check-in tourism" to "deep tourism" reflects a broader trend of foreign visitors not only coming to China but also developing a genuine affection for the culture and experiences offered [8]