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半月谈丨2025,人间烟火流量燃旺人气经济
Xin Hua Wang· 2026-01-13 01:27
Core Insights - The revival of traditional markets, referred to as "smoky markets," is transforming urban and rural connections, creating a new "people's economy" that resonates with nostalgia and community [1][7][19] - The rise of "internet celebrity stalls" showcases how small vendors can leverage social media to gain popularity, emphasizing authenticity and personal connection over commercialism [2][32][34] - The integration of modern amenities and community engagement in markets is reshaping them into vibrant social spaces, enhancing their role in urban life [19][23][44] Group 1: Market Revival - Traditional markets are experiencing a renaissance, becoming emotional hubs that connect urban and rural communities through shared experiences and local products [1][6][19] - The transformation of markets from "dirty and chaotic" to attractive social spaces is driven by younger generations seeking authentic experiences [1][19][23] - The "cloud market" phenomenon allows people to engage with their hometowns and cultural memories through digital platforms, enhancing the emotional value of these markets [3][7][12] Group 2: Internet Celebrity Stalls - Small vendors are gaining fame through social media, with some refusing to commercialize their authenticity, focusing instead on genuine customer interactions [2][32] - The success of internet celebrity stalls is attributed to their affordability, sincerity, and the unique stories behind the vendors, which resonate with consumers [34][35] - The rise of "live-streaming" and "short video" platforms has created new opportunities for vendors to reach wider audiences and promote local products [33][39] Group 3: Community Engagement and Modernization - Local governments are investing in infrastructure improvements for markets, such as parking and digital payment systems, to enhance the shopping experience [18][39] - The integration of diverse services and products in markets is fostering a sense of community, making them essential social spaces in urban environments [23][26] - The shift in governance from strict regulation to community involvement is helping to maintain the vibrancy of markets while addressing urban management challenges [44]
(走进中国乡村)新疆巴扎之变:老集市成文旅新地标
Zhong Guo Xin Wen Wang· 2025-12-30 07:06
Core Insights - The transformation of bazaars in Xinjiang has turned them into cultural and tourism landmarks, attracting both local residents and tourists [1][2][3] Group 1: Economic Impact - Bazaars serve as vibrant marketplaces where local residents engage in shopping and socializing, contributing to the local economy [1][2] - In the first half of this year, the per capita disposable income of rural residents in Xinjiang reached 3,160 yuan, reflecting a nominal growth of 7.4% year-on-year [1] Group 2: Cultural Significance - Bazaars are not only places for commerce but also act as social hubs where people connect with friends and family, enhancing community ties [2][3] - The integration of cultural performances, such as traditional music and dance, into bazaar experiences enriches the cultural landscape and attracts more visitors [2][3] Group 3: Tourism Development - Bazaars have become essential for tourists to experience the local culture and interact with residents, providing a unique insight into Xinjiang's heritage [2][3] - The lively atmosphere of bazaars, often enhanced by live streaming and social media engagement, has made them popular destinations for both local and external audiences [2]
筑牢乡村全面振兴产业支撑
Xin Lang Cai Jing· 2025-12-23 23:14
Core Viewpoint - The article emphasizes the development strategy of Gusaocang Village, focusing on integrating agriculture, culture, tourism, and commerce over the next five years to enhance its status as a notable tourist destination and a center for the inheritance of Lei Feng culture [1] Group 1: Development Strategy - The village plans to focus on two main areas: the Ren Shen Valley scenic area and the Lei Feng educational base [1] - The strategy includes upgrading the Ren Shen Valley scenic area, particularly through the construction of a high-quality 6,000 square meter homestay cluster [1] - The development will feature unique tree houses and themed courtyards, connecting various tourist attractions such as hot and cold parks and a thousand-acre flower sea [1] Group 2: Economic Impact - The initiative aims to boost local income by promoting the sale of local specialty products, including wild vegetables, forest ginseng, and handmade crafts [1] - The goal is to make Ren Shen Valley a core carrier of ecological tourism and rural experiences, thereby increasing the economic benefits for villagers [1] Group 3: Educational and Cultural Development - The plan includes the high-standard construction of the Lei Feng educational expansion base, which will recreate immersive experiences from the 1950s, including scenes from supply and marketing cooperatives, barbershops, and production teams [1] - The project aims to create a "retrace Lei Feng's footsteps" experiential route, enhancing cultural education and engagement [1]
以商聚气 以文赋能 以旅兴城——第四届陕西面食大会暨咸阳老街国庆中秋商文旅消费季活动开幕
Sou Hu Cai Jing· 2025-09-30 02:01
Core Points - The 2025 Fourth Shaanxi Noodle Conference and the Xi'an Old Street National Day and Mid-Autumn Festival Cultural and Tourism Consumption Season event opened in Weicheng District, showcasing a vibrant cultural and culinary experience for citizens and tourists [1][24] Group 1: Event Overview - The event features three main themes: "Hundred Noodles Compete for Beauty · Flower Good Moon Round," "Visit Xi'an Old Street · Explore Supply and Marketing Fair," and "Taste Old Street · Sweet Time" cultural market, with over 200 booths spread across 1000 meters from Dongming Street to Qingtai Street [1][24] - The event aims to activate consumption potential through food, connect urban and rural resources via markets, and enhance the street brand through cultural elements, promoting a deep integration of "catering + culture + tourism + regional characteristics" [24] Group 2: Culinary Highlights - The "Hundred Noodles Compete for Beauty · Flower Good Moon Round" food exhibition includes over 100 booths showcasing "time-honored" foods, intangible cultural heritage products, and local Shaanxi noodle specialties, such as Xi'an thirteen noodles, biangbiang noodles, and spicy garlic lamb blood [8][24] - Visitors can enjoy a rich culinary experience while learning about the food culture and folk customs of Weicheng [8] Group 3: Cultural and Market Integration - The "Visit Xi'an Old Street · Explore Supply and Marketing Fair" features over 60 enterprises from Shaanxi and other provinces, presenting more than 1000 types of specialty agricultural products and deep-processed goods, creating a diverse shopping and cultural experience [21][24] - The "Taste Old Street · Sweet Time" cultural market showcases over 50 booths with local cultural and creative products, blending ancient Qin culture with modern creativity, providing a unique shopping experience for visitors [21][24]
爱心市集 汇聚向善力量
Xin Hua Wang· 2025-09-15 00:54
Group 1 - The "Charity Day" event in Anhui Province aims to promote charitable culture and engage the community through various activities, including the "Good Deeds Anhui · Long-term Charity Festival" love market [1] - The event featured over ten unique booths selling donated items such as books and handmade products, raising a total of 87,000 yuan in charitable funds [1] - The "One Day Charity Donation" initiative for 2025 has officially launched, encouraging voluntary participation from individuals and organizations to contribute to charitable causes [1] Group 2 - As of 2024, the "One Day Charity Donation" initiative has raised over 240 million yuan, benefiting over 1 million people through various charitable projects [2] - The initiative has become a significant charitable brand project in the province, focusing on helping the elderly, orphans, and students in need [2] - A call to action has been made for individuals from all walks of life to participate in the 2025 "One Day Charity Donation" initiative, emphasizing the importance of collective efforts in promoting kindness and support [2]
当世运村变成“文化市集” 外国选手们都玩嗨了~
Core Points - The 12th World Games is being held in Chengdu, Sichuan, where cultural activities in the athletes' village are showcasing traditional Chinese heritage alongside sports [1] - Athletes are engaging in interactive experiences such as bamboo weaving and paper cutting, highlighting the integration of sports and culture [1][5] Group 1: Cultural Activities - The cultural activities in the athletes' village include hands-on experiences and interactive exchanges, allowing foreign athletes to experience Chinese intangible cultural heritage [1] - Activities such as rope weaving and paper cutting are designed to reflect traditional Chinese culture, with specific crafts like the "Ping An Ru Yi" knot and the mascots of the World Games being featured [5] - Athletes can also learn calligraphy and painting, participate in "Chinese Bridge" activities to learn Chinese characters and Sichuan cuisine, and experience traditional Chinese medicine practices [7] Group 2: Athlete Experiences - Athletes from various countries express enjoyment in the cultural activities, with one Italian athlete noting the ease and fun of making a rope bracelet [3] - A Cypriot athlete appreciates the local handmade crafts and the unique aspects of Chinese culture, highlighting the positive experiences during their stay [11] - The cultural market within the village attracts athletes who explore and purchase local handicrafts as souvenirs [9] Group 3: Local Artisans and Heritage - The cultural activities involve ten local intangible cultural heritage teachers from Chengdu, showcasing traditional crafts such as lacquer, silver wire, and bamboo weaving [13] - The initiative aims to enhance understanding of Chinese culture and Eastern aesthetics among international athletes [13]