回顾iPhone主摄的像素演进历程，苹果始终秉持稳健升级策略。2007年初代iPhone仅配备200万像素后置摄像头，2011年的iPhone 4S将像素提升至800万并 沿用至2015年。2015年发布的iPhone 6s系列首次迈入1200万像素时代，这一规格成为后续七年iPhone的主摄标配，期间苹果更侧重计算摄影、光学防抖等 技术优化。 2022年，iPhone 14 Pro系列率先搭载4800万像素主摄，随后iPhone 15系列全系普及该配置，成为至今仍在沿用的核心规格。 与苹果的稳健不同，安卓阵营早已完成2亿像素的普及布局。以2025年旗舰机型为例，小米15 Ultra除了5000万像素索尼主摄外，还配备2亿像素超长焦镜 头，支持8焦段无损变焦与120倍数码变焦。华为近年发布的旗舰机型也均将2亿像素纳入影像系统，通过多焦段高像素组合满足专业拍摄需求。安卓阵营 的技术迭代，也成为推动苹果加快高像素布局的重要外部因素。 在2028年2亿像素机型落地前，苹果还将分阶段推进影像技术升级：2026年iPhone 18 Pro系列或搭载f/1.4-f/2.8可变光圈主摄，2027年恰逢初代iPhone发布2 ...

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Core Insights - The resale platform SellCell reports a significant decline in the resale value of the iPhone Air, with some configurations depreciating nearly 50%, marking the largest drop for iPhone models in recent years [1][4] Group 1: iPhone Air Performance - The average depreciation of the iPhone Air across all versions is 44.3%, with the 1TB version experiencing a 47.7% drop, categorizing it as a "value black hole" [4] - In comparison, the iPhone 17 series has an average depreciation of 34.6%, which is better than the iPhone 16 series during the same period [4] - The iPhone Air's depreciation rate is significantly worse than the iPhone 15 series, which had a 31.9% depreciation rate, and it is now recognized as Apple's least valuable model since the iPhone 14 Plus in 2022 [4] Group 2: Market Implications - The ongoing depreciation of the iPhone Air, which has not stabilized even after ten weeks, indicates market concerns regarding its value [4] - Analysts suggest that the pricing strategy and configuration positioning of the iPhone Air may contribute to its poor resale value, leading to increased "holding costs" for consumers [4] - This data serves as a warning for Apple regarding future product pricing and market strategies [4]

据报道，苹果iPhone 15系列的续航时间将会延长11%至15%不等。 据悉，基本款iPhone 15的续航时间可能延长15%，iPhone 15 Plus/Pro延长12%，iPhone 15 Pro Max则是 11%。 增加续航后，这四款手机的电池分别为3877mAh、4912mAh、3650 mAh和4852mAh。 科技视频博主Jacklyn Dallas表示，与软件开发方面相比，目前智能手机在硬件上的提升不是很明显—— 虽然屏幕、相机素质都越来越好，但是续航还是顶多撑一天。 "屏幕时间变得更好，相机也变得更好，但智能手机实际上仍然只能维持一天，因此容量的增加确实是 一件好事，"她说。 她认为，此次更新最多让续航稍有提升，且不会对苹果定价产生太大影响。 ...

Core Insights - Apple is expected to release three new Apple Watch models this fall, including two from the Apple Watch Series 9 and a second-generation Apple Watch Ultra [1] - The product roadmap for the second half of 2023 and the first half of 2024 indicates that these watches will be part of Apple's usual fall product lineup, alongside the iPhone 15 series [1] Group 1: Upcoming Products - The three new Apple Watch models are codenamed N207, N208, and N210, with two belonging to the Apple Watch Series 9 and one being an upgraded version of the Ultra [1] - Other products listed in the roadmap include the 13-inch, 14-inch, and 16-inch MacBook Pro models equipped with M3, M3 Pro, and M3 Max chips, as well as a new MacBook Air [1] - Several iMac models are expected to feature 24-inch displays, with early work on models exceeding 30 inches already underway [1] Group 2: Additional Developments - Other products in early development include the third-generation AirPods, smart displays as part of "home devices," and an improved Apple TV [2]

Core Insights - The iPhone 17 series has seen significant consumer interest, positively impacting the recovery business of the circular economy company, Transsion Group [1] - From September 19 to September 25, the recovery order volume for the iPhone 16 series increased by 609% compared to the same period last year for the iPhone 15 series, indicating strong demand [1] - On the official release day of the iPhone 17 (September 19), the total transaction value of recovery orders for Apple series on Transsion's platform exceeded 100 million yuan, setting a new single-day recovery record [1]

Core Insights - The article highlights the increasing desire of the Chinese population for asset preservation and appreciation amid persistent inflation and market volatility, with national household savings exceeding 130 trillion yuan, marking a 9.3% year-on-year growth, the highest in five years [1] Group 1: Investment Opportunities - The first category of potential investment is high-quality second-hand digital products, which have seen price increases due to their scarcity after being discontinued, exemplified by the Sony A7M3 camera, which rose from 7,500 yuan to over 9,000 yuan, a 20% increase in just over a year [4][6] - The second category is premium liquor from specific origins, particularly limited edition and vintage products, with the price of Guizhou Moutai "Moutai 1935" increasing from 1,935 yuan to around 4,300 yuan, a rise of over 120% in three years [7][8] - The third category consists of small-sized, well-decorated urban residences, which have shown a 5.2% price increase in the first half of 2025, outperforming the overall real estate market [8][9] Group 2: Market Trends and Projections - The global second-hand digital product market reached $387 billion in 2024 and is expected to exceed $500 billion by 2027, indicating strong growth potential [4] - The domestic high-end liquor market reached 87.6 billion yuan in the first quarter of 2025, with a year-on-year growth of 7.8%, reflecting robust market vitality [7] - The average rental yield for small apartments under 70 square meters in major cities was 3.7% in 2024, significantly higher than the 2.8% for larger units, highlighting the investment appeal of smaller properties [9]

Core Insights - The initial sales performance of the iPhone 15 series appears positive, with strong pre-order data expected to drive Apple's Q4 profit and revenue growth [2] - The iPhone 15 Pro Max is projected to be the main growth driver for Apple in Q4, with an increased order volume of 35 million units, significantly higher than the previous year's 28 million units for the iPhone 14 Pro Max [2] - Apple's pricing strategy for the iPhone 15 series, particularly the Pro Max model, has been effective in maintaining profit margins despite a generally weak smartphone market [3] Group 1: Sales and Demand - The iPhone 15 base model and iPhone 15 Plus are readily available for immediate pickup, while the Pro series faces supply constraints, particularly the Pro Max, which is out of stock in all Shanghai stores [1] - Pre-order data indicates that the iPhone 15 series could see a shipment of 80 million units in the second half of the year, surpassing last year's iPhone 14 series shipments of 76 million units [2] - The majority of pre-orders are for the iPhone 15 Pro and Pro Max, which is beneficial for Apple due to their higher average selling price (ASP) [3] Group 2: Market Position and Pricing - Apple's share in the high-end smartphone market in China has increased, capturing over 67% of the market for devices priced above $600 [4] - The ASP for the iPhone 15 series is expected to be around $925, which is approximately $100 higher than the previous year, with the Pro Max model seeing a 9% price increase [3] - Despite the positive pre-order numbers, Apple's stock has declined over 5% in the past week, indicating that initial sales may not have significantly boosted investor confidence [4]

Group 1 - Global smartphone shipments are projected to see a slight year-on-year increase of 2% in Q2 2025, marking the second consecutive quarter of growth, primarily driven by contributions from North America, Japan, and Europe [1] - The first quarter's shipment disruptions due to tariff concerns have started to ease in the second quarter, although markets like China and North America still face some impacts, leading to inventory buildup in North America [1] - Entry-level and budget 5G devices are gaining traction in emerging markets, while high-end demand remains stable in mature markets [1] Group 2 - Samsung retains the top position in the global smartphone market with an 8% year-on-year increase in shipments in Q2 2025, supported by strong performance from the A series and foldable AI-driven products [1] - Apple ranks second with a 4% year-on-year increase in shipments, driven by preemptive demand in North America due to anticipated tariff impacts and strong performance in India and Japan [1] - The iPhone 16 and iPhone 15 series continue to see stable demand, and the upcoming iPhone 17 series is expected to maintain momentum in the second half of the year [1] Group 3 - Vivo and OPPO rank fourth and fifth respectively, showing stable performance in the mid-range market and signs of recovery in overseas markets such as Latin America and the Middle East and Africa (MEA) [2] - OPPO solidifies its leading position in the entry-level market with strong performance from the A5 Pro, while Vivo benefits from events like China's "618" shopping festival and strong performance of its Y and T series in the Indian mid-range market [2] - Motorola experiences a 16% year-on-year increase in shipments, becoming one of the fastest-growing major brands, driven by high demand in India and expansion in the North American prepaid market [2]

Core Viewpoint - The global smartphone shipment is projected to see a slight year-on-year growth of 2% in Q2 2025, marking the second consecutive quarter of growth, primarily driven by contributions from North America, Japan, and Europe [2][3]. Market Dynamics - The first quarter's shipment disruptions due to tariff concerns have started to ease in the second quarter, although markets like China and North America still face some impacts, leading to inventory build-up in North America [2]. - There is a rising interest in entry-level and budget 5G devices in emerging markets, while high-end demand remains stable in mature markets [2]. Brand Performance - Samsung retained its position as the global leader in smartphone shipments, achieving an 8% year-on-year growth, supported by resilient performance across regional markets and strategic product launches, particularly in the mid-range A series [3]. - Apple continued its growth trajectory with a 4% year-on-year increase in shipments, driven by strong performances in North America, India, and Japan, alongside stable demand for the iPhone 16 and iPhone 15 series [3]. - Motorola experienced a significant year-on-year growth of 16%, primarily fueled by strong demand in the Indian market and the North American prepaid market [4]. Competitive Landscape - Xiaomi's performance in Q2 2025 remained flat year-on-year, ranking third, with strong demand in Central Europe and Latin America, and stable momentum in China [4]. - Vivo and OPPO ranked fourth and fifth, respectively, showing stable performance in the mid-range market and signs of recovery in overseas markets like Latin America and the Middle East and Africa [4]. - OPPO solidified its position in the entry-level market with strong performance from the A5 Pro, while Vivo benefited from promotional activities during China's "618" shopping festival [4].