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2025 Motorola 手机观察:来自 Counterpoint 研究的 10 篇报告数据
Counterpoint Research· 2025-11-28 01:03
Core Insights - The article highlights the significant growth of Motorola in the smartphone market, particularly in India and the foldable smartphone segment in Europe and North America [5][15][26]. Group 1: Motorola's Performance in India - In Q3, India's smartphone shipments increased by 5% year-on-year, with Motorola's shipments growing by 53%, driven by strong demand for the G and Edge series and expanded channel coverage [5]. - In the first half of 2025, India's smartphone exports grew by 30% to 40 million units, with Motorola achieving a sevenfold year-on-year increase, surpassing 1 million units, 95% of which were exported to the U.S. [15]. - Motorola's shipments in India for Q2 2025 saw an 86% year-on-year increase, supported by strong demand for the G and Edge series and expanded distribution in smaller cities [18]. Group 2: Foldable Smartphone Market - Motorola Razr 60 led the foldable smartphone market in Western Europe with a 15% share, and combined with the Razr 50, the two models accounted for approximately 27% of the market [9]. - The global foldable smartphone market is recovering, with a 45% year-on-year growth in Q2 2025, and Motorola's pricing strategy has given it a competitive edge in the U.S. market [11]. - Motorola has become the second-largest foldable smartphone brand in Europe, successfully replacing HONOR due to its more affordable Razr 50 model [26]. Group 3: Overall Smartphone Market Trends - In Q2 2025, global smartphone shipments increased by 2%, driven by growth in developed markets, with Motorola's shipments rising by 16%, making it one of the fastest-growing major brands [22]. - Motorola's global smartphone shipments doubled from 2020 to 2024, achieving a historical high in 2024, with a compound annual growth rate (CAGR) of 15% during this period [29]. - In Q1 2025, India's smartphone shipments declined by 7%, but Motorola continued its growth trajectory with a 59% increase, primarily driven by strong demand in offline channels [30].
Apple Set to Top Samsung in Global Smartphone Shipments, Analyst Says
CNET· 2025-11-26 20:31
Core Insights - Apple is projected to surpass Samsung as the world's leading smartphone manufacturer in 2025 and maintain this position through at least 2029 according to Counterpoint Research [1] Group 1: Market Performance - Global shipments of Apple smartphones are expected to grow by 9% year over year in Q3 2025, allowing Apple to overtake Samsung for the first time in 14 years [2] - The iPhone 17 lineup, including iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max, has exceeded expectations, while Samsung's shipments grew by 4.6% year over year for the same quarter [2] Group 2: Consumer Behavior - Positive reception for the iPhone 17 lineup has been noted, with many consumers upgrading from older iPhones, particularly those who purchased during the COVID-19 boom [3] - A total of 358 million second-hand iPhones were sold between 2023 and Q2 2025, indicating a potential for further upgrades to new iPhones in the coming years [3] Group 3: Future Projections - Counterpoint anticipates that the introduction of a foldable iPhone and budget models, such as the iPhone 17E, will support Apple's continued market dominance [4] - Apple's global smartphone market share is expected to reach 19.4%, compared to Samsung's 18.7% [4]
iPhone 17 Boosts Apple's China Sales: What's Ahead for the Stock?
ZACKS· 2025-11-24 17:56
Core Insights - Apple's iPhone 17 series has seen a significant increase in sales in China, with October sales rising 37% year over year, despite a 4% decline in Greater China's net sales for fiscal 2025 [1][9] - The updated iPhone portfolio is expected to enhance overall iPhone sales, which are projected to reach $209.59 billion for fiscal 2025, accounting for approximately half of total sales [2] - Apple's Services and Mac businesses are also contributing positively to sales in China, with record Services sales reported for the September quarter [3] iPhone Sales Performance - iPhone sales for fiscal 2025 are expected to grow by 4.2% compared to fiscal 2024, reversing the flat growth seen in 2024 and the 2% decline in 2023 [2] - The company anticipates double-digit growth in iPhone sales for the December quarter, driven by new features in Apple Intelligence [4][9] Competitive Landscape - Apple is facing intense competition in the AI sector from companies like Alphabet and Microsoft, which are making significant advancements in AI integration and cloud solutions [5] - Microsoft's AI business has achieved a remarkable annual revenue run rate of over $13 billion, showcasing its strong position in the technology sector [6] Financial Performance and Valuation - Apple shares have returned 16.5% year to date, underperforming the broader Zacks Computer and Technology sector, which has returned 23.8% [7][8] - The Zacks Consensus Estimate for fiscal 2026 earnings is projected at $8.16 per share, indicating a 9.38% growth from fiscal 2025 [12] - Apple's stock is currently trading at a forward price/earnings ratio of 32.72X, which is higher than the sector average of 27.66X, suggesting it may be overvalued [14]
Apple's Sales Hopes Deflated by Tepid iPhone Air Demand
PYMNTS.com· 2025-11-23 21:22
Core Insights - Sales of Apple's iPhone Air have been lower than expected, leading to a reduction in production plans shortly after launch [2][3] - Consumers are prioritizing better value and higher specifications over the iPhone Air's features, which has affected its sales performance [2][3] - Apple is exploring new strategies to boost iPhone sales, which are crucial as they accounted for $209 billion in revenue in the first nine months of the year [3] Sales Performance - The iPhone Air sold about one-third of Apple's highest expectations, prompting a halving of production plans [3] - Other models in the iPhone 17 lineup have performed well, contributing to optimistic projections for a record holiday quarter [4] - Analysts from Morgan Stanley estimate that Apple could produce 90 million units of the iPhone 17 in the second half of the year, partially offset by the weaker performance of the iPhone Air [5] Market Trends - Early sales of the iPhone 17 have surpassed those of the iPhone 16 in key markets like the U.S. and China, indicating strong consumer interest [6] - The base model iPhone 17 is viewed as offering great value, with significant upgrades at the same price point as the previous model [6] - A potential new version of the iPhone Air may be part of a broader rollout of new smartphones by Apple next fall [6]
Apple Is Making Huge China Market Share Wins. Does That Make AAPL Stock a Buy Here?
Yahoo Finance· 2025-11-19 18:53
Core Insights - Apple's resurgence in China is notable, with the iPhone 17 series capturing 25% of the smartphone market, marking a 37% year-over-year sales increase in October, the first such milestone since 2022 [1][4] - All iPhone 17 models are outperforming their iPhone 16 counterparts by double-digit percentages, supporting CEO Tim Cook's optimism for growth in China this quarter [2] - New iPhone models now represent over 80% of Apple's unit sales in China, with higher average selling prices expected to boost revenue during the holiday season [4] Financial Performance - In fiscal Q4 of 2025, Apple reported revenue of $102.5 billion, an 8% year-over-year increase, with adjusted earnings of $1.85 per share and Services revenue growing 15% to nearly $29 billion [5] - The iPhone revenue reached $49 billion in the quarter, a 6% year-over-year increase, with potential for higher figures if demand could be fully met [6] - The Services division surpassed $100 billion in annual revenue for fiscal 2025, growing 14% year-over-year, indicating broad-based strength across categories [7] Market Dynamics - Apple faces competition from Chinese smartphone manufacturers like Huawei, Xiaomi, and Oppo, but the premium positioning of the iPhone continues to resonate with consumers despite a sluggish economic environment [4] - CEO Tim Cook indicated that supply constraints were due to lower demand forecasts rather than manufacturing issues, with expectations for double-digit iPhone growth in the current quarter [6]
iPhone17中国首月销量激增37% 苹果(AAPL.US)重夺20%市场份额高地
Zhi Tong Cai Jing· 2025-11-18 06:33
Core Insights - Apple's iPhone 17 series has driven a 37% increase in monthly smartphone sales in China, indicating strong momentum in a key market [1] - In October, one in four smartphones sold in China was an iPhone, marking Apple's first time reaching this market share threshold since 2022 [1] - The sales of each subsequent iPhone model, from the iPhone 17 priced at 5999 yuan (approximately 850 USD) to the 17 Pro Max at 8999 yuan, have exceeded their predecessors by double-digit percentages [1] Market Performance - The overall smartphone market in China grew by 8%, recovering from previous struggles despite government subsidies [1] - Apple's new iPhone models account for over 80% of its total sales, with rising average selling prices contributing to revenue growth [1] - OPPO's smartphone sales increased by 19% in October, driven by demand for its Find X9 model, while Huawei's sales fell by 19% due to the absence of new releases [1] Competitive Landscape - Huawei remains Apple's strongest competitor in China, with plans to launch its new flagship device next week [1] - Despite the upcoming Huawei Mate 80 series release on November 25, current indicators suggest that Apple's sales momentum is stable [2]
Apple Rises 20% in a Year: Is There More Room for the Stock to Grow?
ZACKS· 2025-11-14 14:36
Core Insights - Apple shares have appreciated 19.6% over the past 12 months, largely due to the positive reception of the iPhone 17 launch, which saw a 17% increase in share price since its introduction on September 9 [1][10] - The iPhone 17 series has outperformed the iPhone 16 series by 14% in its first 10 days of availability in China and the U.S. [1] - Apple is experiencing growth in its services segment, driven by an expanding base of installed devices and a growing games portfolio [7][10] iPhone Sales Performance - iPhone sales increased by 6.1% year over year to $49.03 billion, accounting for 47.8% of total sales in Q4 fiscal 2025 [3] - For fiscal 2025, iPhone sales reached $209.59 billion, representing approximately 50% of total sales of $416.16 billion, with a 4.2% increase from fiscal 2024 [3] - Apple anticipates double-digit growth in iPhone sales for the December quarter, although the iPhone Air has not met sales expectations [4] Mac and iPad Developments - Apple launched new Mac and iPad models featuring the M5 chip, which significantly enhances AI performance [5] - Mac and iPad contributed 8.1% and 6.7% to fiscal 2025 net sales, with year-over-year increases of 12.4% and 5%, respectively [6] - The company faces strong competition in the PC market from Lenovo, Dell, and HP [6] Services Segment Growth - The Services segment benefits from a growing user base and an expanding games portfolio, with Apple Arcade offering over 200 games [7] - Apple TV+ achieved a record 22 Emmy wins and 81 nominations, enhancing its visibility and appeal [8] Stock Performance and Valuation - Apple shares closed at $272.95, near a 52-week high, and are trading above key moving averages, indicating a bullish trend [15][16] - The Zacks Consensus Estimate for Q1 fiscal 2026 earnings has risen by 7.8% to $2.62 per share, reflecting a 9.17% growth from the previous year [18] - The forward price/sales ratio for Apple is 8.96X, indicating a stretched valuation compared to the sector average of 6.85X [20]
苹果跌出中国手机市场前五,iPhone 17难掩整体疲软?
Xi Niu Cai Jing· 2025-11-12 00:34
近日,根据市场调研机构Counterpoint Research最新数据显示,2025年第三季度中国智能手机市场销量同比下滑2.7%。 其中,苹果公司的市占率为13.6%,在主流厂商中排名第六,未能进入前五名。值得关注的是,这是苹果在中国市场连续多个季度面临增长压力。 早在今年第一季度,Counterpoint的数据就显示其销量仅980万台,市场份额13.7%,同比降幅达9%。从一季度到三季度,销量下滑幅度虽有所收窄,但市占 率的持续走低。 据Counterpoint高级分析师Mengmeng Zhang透露,iPhone 17基本款在中国的销量几乎达到去年同期iPhone 16的两倍。进入10月份后,iPhone 17 Pro的同比增 长率比去年的iPhone 16 Pro高出近三分之二。 但从销量数据来看,在iPhone 17的热潮下,苹果在第三季度的销量仍同比下滑2%。这一表现与市场整体下滑趋势基本保持一致,但与其他主要厂商相比, 苹果的增长动力稍显不足。 值得一提的是,苹果财报数据显示,第四财季大中华区营收为144.93亿美元,较上年同期的150.33亿美元下降3.6%,成为其全球各区域中唯一营收下滑 ...
iPhone Air卖不动,库克挥泪砍产线…这也就刚卖了一个月
Sou Hu Cai Jing· 2025-11-11 04:45
Core Insights - The iPhone Air has faced significant challenges since its launch, leading to the decision by Apple to halt production due to poor sales performance and market reception [1][2][4] Sales Performance - iPhone Air's initial sales were disappointing, with activation numbers in the first week exceeding only 50,000 units, which is less than one-tenth of the iPhone 17 Pro Max's performance [1] - In major online sales channels like JD.com and Tmall, iPhone Air's sales lagged behind both the iPhone 17 series and the older iPhone 16 models, failing to make it into the top ten small-screen sales rankings [2] Product Features and Consumer Reception - The iPhone Air was designed as a "non-Pro flagship," aiming to reduce features while maintaining essential components like the A-series chip and main camera, but this strategy did not resonate with consumers [6] - Key features were stripped down, including the removal of high-refresh screens, titanium alloy, and multiple camera options, leading to a perception of the device as outdated [6][11] - User feedback highlighted significant issues with battery life and performance, with many reviews criticizing the device's value proposition compared to the Pro Max [5][8] Market Dynamics - The iPhone Air's inability to leverage Apple's ecosystem effectively contributed to its lack of traction, as it did not stimulate accessory sales or developer interest [11][12] - The exit of the iPhone Air from the market has created an opportunity for domestic brands to fill the gap in the lightweight flagship segment, which they have already capitalized on with competitive offerings [13][14] Future Prospects - Although the iPhone Air 2 project has been removed from the main production schedule, internal development of prototypes is ongoing, indicating that Apple may revisit this product line in the future [17]
iPhone Air卖不动,库克挥泪砍产线…这也就刚卖了一个月
量子位· 2025-11-11 04:24
Core Viewpoint - The iPhone Air has faced significant challenges since its launch, leading to production cuts and a lack of consumer interest, ultimately resulting in its withdrawal from the market [5][25][31] Market Response - The iPhone Air's initial sales were disappointing, with only over 50,000 activations in its first week, which is less than one-tenth of the iPhone 17 Pro Max's performance [5] - In major online sales channels like JD and Tmall, the iPhone Air's sales lagged behind both the iPhone 17 series and the older iPhone 16 models, failing to make it into the top ten of small-screen bestsellers [6] - On Amazon, the iPhone Air received a rating of only 4.4, with many users citing serious battery and performance issues compared to the Pro Max [8] Product Positioning - Apple aimed to create a "non-Pro flagship" by simplifying features, removing high-refresh screens and advanced camera capabilities, while retaining the A-series chip and main camera [12] - However, the iPhone Air's stripped-down features did not meet consumer expectations, leading to a perception of it being underwhelming and overpriced compared to the iPhone 17 Pro, which is only $100 more but offers significantly better specifications [15][16] User Experience Issues - The removal of the physical SIM card slot in favor of eSIM led to complications for users in regions where eSIM is not widely supported, causing frustration and connectivity issues [19][20] - The iPhone Air lacked unique features or configurations that could stimulate accessory development or software adaptation, making it less appealing to consumers [22][23] Competitive Landscape - The withdrawal of the iPhone Air has created a gap in the "light flagship" market, which domestic brands like Xiaomi, OPPO, and Honor have already capitalized on, offering competitive products with strong ecosystems [26][27] - Huawei has quickly responded by launching the Mate 70 Air, which is thinner and lighter at a lower price point, indicating a swift shift in market dynamics following Apple's retreat [28][29] Future Prospects - Although the iPhone Air 2 project has been removed from the main production schedule, internal development continues, with plans for improvements in weight, battery capacity, and camera performance [31][32] - The potential for a future return of the iPhone Air remains, though it may not happen soon [33]