Core Insights - The article emphasizes the importance of effective communication between brands and users in the digital age, introducing the "Content Golden Triangle" principle consisting of value, shareability, and contextualization as a practical approach to address content homogenization and inefficient communication [1][4]. Group 1: Value - Value is identified as the foundation of the "Content Golden Triangle," requiring brands to create a sense of scarcity in users' minds by providing solutions that address their pain points or emotional needs rather than just functional descriptions [3]. - A case study of Laopu Gold illustrates this principle, where the brand transcended the traditional "per gram pricing" model in the gold industry by leveraging cultural storytelling and non-material heritage craftsmanship, achieving a 60% higher price per gram than competitors and projecting a nearly 200% increase in net profit for 2024 [3]. Group 2: Shareability - Shareability acts as an amplifier, encouraging users to share content voluntarily, with emotional resonance and interactive design being key elements rather than traditional advertising methods [3]. - The example of 999 Cold Medicine's TikTok challenge highlights successful engagement with younger audiences, generating over 7,000 user-generated content pieces and achieving a total view count exceeding 300 million, effectively facilitating the brand's transformation towards a younger demographic [3]. Group 3: Contextualization - Contextualization serves as a connection point, allowing content to resonate in real-life scenarios, transforming one-way communication into a two-way experience [3]. - The Inne Calcium Magnesium Zinc product exemplifies this by extending its calcium supplementation narrative to a high-altitude setting, achieving over 12 million in sales within seven days, with short video content driving 67% of traffic [3]. - IKEA's focus on rental market pain points through "10㎡ rental room transformation" content generated over 820 million in topic exposure and increased offline foot traffic by 35% [3]. Group 4: Overall Strategy - The "Content Golden Triangle" principle provides a comprehensive framework for content operations, urging brands to avoid focusing on a single dimension and instead collaborate across all three aspects to build a complete communication chain [4]. - Future brand content creation is expected to prioritize precision and experiential elements, aiming to establish lasting connections in users' minds by integrating value depth, shareability vitality, and contextual warmth [4].

Core Insights - The Vitafoods Asia 2025 event successfully gathered over 650 exhibitors and 13,000 professional visitors from 38 countries, focusing on "natural nutrition, functional innovation, and sustainable development" [1] Group 1: Market Trends - The children's nutrition market in the Asia-Pacific region is rapidly growing due to the evolving family structures and consumption upgrades, with parents demanding higher safety and effectiveness in nutritional supplements [2] - Inne's product range addresses key areas such as bone development, vision protection, brain development, and immune support, aligning with the nutritional needs of families in the region [2] Group 2: Product Highlights - Inne's calcium series products, particularly the liquid calcium for children under 6 and the bamboo calcium for adolescents, have garnered attention for their innovative formulations and clinical research backing [2] - The eye care products, including the Blue Light Shield gummies and Vision Stick, are designed for different age groups and have shown positive effects on children's retinal health and axial growth [2] Group 3: Market Reception - The product experience area at the event received positive feedback, with attendees expressing interest in Inne's liquid calcium due to its convenience and high absorption rate [3] - Several distributors from Southeast Asia showed keen interest in Inne's products, highlighting the unique appeal of the jelly-like probiotic and the effective liquid calcium formulation [3][4] Group 4: Research and Development - Inne has established a global R&D system with five centers in Germany, China, the USA, and Italy, and has formed the Inne Nutrition and Health Research Institute to focus on cutting-edge research in children's nutrition [5] - The company aims to optimize product formulations based on the growth characteristics and dietary habits of children in the Asia-Pacific region, collaborating with local institutions for clinical research [6]