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Mark Zuckerberg once suggested spinning out Instgram as a solution to its ‘cannibalization' of Facebook
TechCrunch· 2025-04-21 18:56
Core Insights - Meta CEO Mark Zuckerberg expressed concerns about Instagram potentially cannibalizing Facebook, which could lead to a "network collapse" of Facebook, a more engaging and profitable product [1][6][18] - Zuckerberg proposed strategies to mitigate this risk, including creating stronger integrations between Meta's apps and considering the possibility of spinning out Instagram as a separate business [2][10][18] Group 1: Concerns about Cannibalization - Zuckerberg highlighted that Instagram's growth negatively impacted Facebook's engagement, with internal data indicating a significant decline in Facebook usage as users joined Instagram [6][7] - He noted that promoting Instagram to grow as large as Facebook could have unforeseen negative effects on Facebook's overall engagement [7][8] - The internal email indicated that Instagram's growth was primarily driven by Facebook's distribution, raising concerns about replacing a more profitable product with a less engaging one [8][9] Group 2: Strategic Recommendations - Zuckerberg recommended reducing promotions for Instagram and enhancing integrations to encourage cross-engagement between Facebook and Instagram [9] - He suggested that branding should emphasize Facebook's association with Instagram and WhatsApp to maintain Facebook's prominence [15][16] - The email also mentioned the challenges of product development within Instagram and WhatsApp due to their independent leadership, which could hinder open discussions about concerns [15] Group 3: Potential Outcomes of FTC Case - The FTC's case against Meta aims to prove that the company maintains a social networking monopoly through acquisitions like Instagram and WhatsApp [3] - If the FTC succeeds, Meta may be forced to spin out Instagram and WhatsApp, a scenario that Zuckerberg had previously suggested as a potential strategy to preserve Facebook's growth [18] - Zuckerberg warned that there was a "non-trivial chance" of being compelled to separate these acquisitions, which could undermine the company's strategy of building a family of apps [18]
Mark Zuckerberg once suggested spinning out Instagram as a solution to its ‘cannibalization' of Facebook
TechCrunch· 2025-04-21 18:56
In an internal email surfaced as part of the Meta antitrust trial, Meta CEO Mark Zuckerberg fretted about the potential that the company’s Instagram acquisition may cannibalize Facebook. Were that to happen, it could lead to the “network collapse of the more engaging and profitable product,” a worried Zuckerberg told other Meta executives in a confidential message.Zuckerberg proposed multiple ways to prevent this cannibalization from occurring, including building more bridges between Meta’s apps to make the ...
Tesla reportedly delays launch of new low-cost model by months
TechCrunch· 2025-04-21 13:14
In Brief This all comes as Tesla's sales are tumbling in many parts of the world thanks to a combination of an aging lineup of vehicles, Musk's far-right politics and involvement in the U.S. government, and the underperformance of the Cybertruck. CEO Elon Musk first teased the idea of making a $25,000 Tesla at the company's "Battery Day" event in 2020. Tesla was developing a new platform that would be 50% cheaper to build, which it planned to use to power this new model, often colloquially referred to as th ...
Uncovered emails showed how Meta struggled to keep Facebook culturally relevant
TechCrunch· 2025-04-20 14:00
Core Insights - Meta is facing challenges in maintaining Facebook's cultural relevance, as highlighted by internal communications and ongoing antitrust trials [1][4][6] - The company aims to restore Facebook's relevance by returning to its original format and launching a revamped Friends tab [2][5] Group 1: Concerns about Cultural Relevance - Internal emails from 2022 reveal executives' worries about Facebook's declining cultural relevance and the need for a unique vision to ensure sustainable growth [6] - Mark Zuckerberg expressed that Facebook's engagement remains steady, but its cultural relevance is diminishing, which could indicate future health issues for the platform [6] - The current structure of Facebook's "Friends" feature is seen as outdated compared to other platforms that focus on "Following," leading to discussions about potential changes [3][6] Group 2: Proposed Solutions - Zuckerberg suggested refreshing Facebook's graph structure to regain cultural relevance and improve long-term prospects [6] - A strategy is needed to ensure that Facebook and Instagram do not compete for the same audience, as Instagram currently holds more cultural relevance [6] - Ideas discussed include adopting a following model instead of friending, which may involve significant changes to the platform's structure, including potentially wiping existing friend graphs [6][7]
Netflix is revamping search with AI to improve discovery
TechCrunch· 2025-04-18 12:27
Core Insights - Netflix is enhancing its search experience using AI technologies to improve content discovery for users [1][2] - The company acknowledges that only 1% of traffic is driven by its most popular titles, indicating a need for better discovery and recommendation systems [2] - Netflix has been testing OpenAI-powered search features with select customers in Australia and New Zealand, alongside a new homepage design for its TV app [3] Company Developments - The new homepage redesign is the first major structural change in over a decade, aimed at significantly improving the discovery experience [4] - In the first quarter, Netflix reported a revenue increase of 12.5%, reaching $10.54 billion compared to the previous year [4]
Judge rules Google illegally monopolized ad tech, opening door to potential breakup
TechCrunch· 2025-04-17 15:03
A federal judge has found that Google has violated antitrust laws by “willfully acquiring and maintaining monopoly power” in the advertising technology market, rounding out a two-year saga after the U.S. and eight states filed its initial complaints against the Alphabet-owned company.The court will set a briefing schedule and hearing date to determine appropriate remedies for the antitrust violations, per a Thursday filing.  The remedies could include forcing Google to break up its advertising business, li ...
Mark Zuckerberg says TikTok slowed Meta's growth
TechCrunch· 2025-04-17 14:28
Core Insights - Meta CEO Mark Zuckerberg testified that TikTok poses a significant competitive threat to Meta's business, labeling it a "top priority" since its emergence in 2018 [1] - The U.S. Federal Trade Commission's trial could lead to Meta being required to separate Instagram or WhatsApp into independent companies if the FTC's case is successful [2] - Zuckerberg acknowledged that TikTok's popularity has directly affected Meta, causing a "dramatic" slowdown in growth for the company [3] Competitive Landscape - The acquisition of Musical.ly by ByteDance in 2017 and its merger with TikTok in 2018 coincided with Meta's decision to stop reporting Facebook's user numbers, opting for a "family of apps" metric to obscure slowing growth [4] - Zuckerberg noted a shift in social media dynamics, stating that apps now primarily function as discovery engines rather than relying on personal connections for growth [5] - Despite this shift, Meta is attempting to re-emphasize network effects by introducing new features aimed at enhancing connections among friends, with a goal to return to its original social networking roots by 2025 [5]
Zuckerberg: Snapchat would have grown faster if it accepted $6B buyout offer
TechCrunch· 2025-04-16 20:27
Core Viewpoint - Meta's CEO Mark Zuckerberg suggested that Snapchat could have experienced faster growth if Meta had acquired it in 2013 for $6 billion, a claim made during the ongoing antitrust trial [1][2]. Group 1: Acquisition Attempt - Meta, previously known as Facebook, offered to buy Snapchat for $6 billion, contrary to earlier reports of $3 billion [2]. - Zuckerberg expressed that he believed Snapchat was not reaching its growth potential and that Meta could have enhanced the app's development [2]. Group 2: Antitrust Implications - The government referenced the failed acquisition to argue that Meta seeks to maintain its dominance in social media by acquiring competitors instead of competing directly [3]. - The FTC is pursuing actions to compel Meta to restructure or divest Instagram and WhatsApp, claiming that the acquisitions were made to eliminate competition and establish an illegal monopoly [3].
Rivian's first non-Amazon van customer is HelloFresh
TechCrunch· 2025-04-16 19:42
Meal-kit company HelloFresh has added 70 all-electric Rivian vans to its fleet, the first major customer to buy the commercial EVs since the automaker ended its exclusive deal with Amazon. The 70 all-electric commercial vans represent nearly one quarter of HelloFresh’s fleet, which has already helped the company save an estimated 20,000 gallons of gasoline, according to a blog post the company posted Wednesday. HelloFresh said the shift to electric has reduced its CO2 emissions output by 200 tonnes. Rivian ...
Apple races to surpass rivals in quest to eliminate carbon pollution
TechCrunch· 2025-04-16 15:59
Core Insights - Apple, Microsoft, and Amazon are competing to eliminate their carbon emissions, with Apple reporting a 60% reduction since 2015 [1][3] - The challenge lies in addressing Scope 3 emissions, which include those from suppliers and customer energy use, as they are outside direct control [3] - Apple has initiated innovative measures, such as purchasing renewable power for customers, to tackle its carbon footprint [4][6] Group 1: Apple's Progress - Apple has reduced its greenhouse gas emissions by approximately 60% since 2015, covering all aspects from manufacturing to customer use [1][7] - The company aims to eliminate at least 75% of its emissions by 2030, with plans to offset the remaining 25% through carbon removal programs [7] - Apple is collaborating with semiconductor suppliers, with 26 of them committing to reduce at least 90% of fluorinated greenhouse gases [6] Group 2: Emissions from Products - The base model Mac Mini generates 32 kg of carbon pollution over its lifetime, while the top spec version generates 121 kg, largely due to the number of chips used [5] - Fluorinated greenhouse gases, used in semiconductor manufacturing, are significantly more potent than carbon dioxide, with hexafluoroethane being 9,200 times more warming [6] Group 3: Industry Approaches - Other companies like Microsoft are investing in both technological and nature-based solutions to address emissions, while Apple focuses on nature-based solutions for near-term reductions [8]