Core Viewpoint - The gold market is gaining attention as the National Day holiday approaches, with various brands adjusting their gold jewelry prices, indicating a potential upward trend in consumer demand and pricing [1][3]. Price Trends - Major brands such as Chow Tai Fook, Lao Feng Xiang, and others are currently pricing their gold jewelry around 1108 CNY per gram, with slight variations among different brands [2][3]. - Chow Tai Fook confirmed that its "fixed price" gold products will see price increases starting in October, with an average increase expected to exceed 15% [3]. Emerging Trends - The "pain gold" trend is rapidly gaining popularity among young consumers, priced at 2800 CNY per gram, significantly higher than standard gold jewelry prices [4]. - Collaborations between traditional brands and popular culture, such as Chow Tai Fook's partnership with the game "Black Myth: Wukong," have resulted in substantial sales, exceeding 150 million CNY [5]. Market Dynamics - The gold market's performance is positively correlated with gold prices, influenced by various factors including geopolitical risks and monetary policy changes [6][7]. - Analysts suggest that the recent rise in international gold prices is driven by short-term expectations of U.S. Federal Reserve interest rate cuts and ongoing geopolitical uncertainties [7][8]. Long-term Outlook - The long-term outlook for gold is shaped by a restructuring of the global monetary credit system, with a weakening of the dollar's dominance and increasing demand for gold as a safe-haven asset [8].

9月29日，据报道，随着国际金价走高，国内品牌足金首饰价格已突破1100元/克，如北京周大福、潮宏 基、周生生等国内多家主流珠宝品牌的"一口价"黄金饰品陆续启动涨价。一位武汉地区的周大福门店工 作人员向记者确认了涨价的消息。他告诉记者，十一之后周大福的"一口价"饰品将迎来涨价，涨幅大约 在20%-30%左右，但涨价的产品比例、以及具体是哪几款还未确定。 龙凤珠宝与老凤祥的工作人员称 还未接到涨价通知。龙凤珠宝的工作人员表示，其店里的一口价产品今年还未涨价，不改价的话买下来 跟按克重买差不多。老凤祥的工作人员表示，"今年金价涨得比较厉害，一口价的折扣不能设置太低， 所以趁现在还没涨买一口价饰品是很划算的。" 前述周大福工作人员还提到，由于一口价换款按克重 来，当前卖价高也就是换金价值高，也有很多赶来换金的人。 9月以来，国际金价持续走高，截至目前 已累计上涨约9%，年内涨幅超过40%。（九派新闻） ...

Core Viewpoint - The significant rise in international gold prices has led to domestic gold jewelry brands increasing their prices, with many brands now pricing gold at 1100 yuan per gram and some products exceeding 2000 yuan per gram, making gold jewelry a luxury item [1][3][5]. Price Trends - Major domestic brands such as Chow Tai Fook, Chow Sang Sang, Lao Feng Xiang, and others are currently quoting gold prices at 1108 yuan per gram [1][2]. - Some one-price products from brands like Chow Tai Fook and Chow Sang Sang have already reached prices above 2000 yuan per gram, with specific items like a diamond-studded necklace priced at an average of 2140 yuan per gram [3][4]. Market Dynamics - The price increase trend began on August 25 with Lao Pu Gold, which saw a price hike of approximately 12.5% [4][5]. - Lao Pu Gold's price has risen from 688 yuan per gram at the beginning of the year to 915 yuan per gram, with 16 price adjustments made throughout the year [5][6]. Consumer Sentiment - There is growing consumer frustration regarding the rising gold prices, with many expressing that gold is becoming unaffordable for the average person [5][6].

Group 1 - The international gold price has risen approximately 9% since September, with a year-to-date increase exceeding 40%, reaching a high of $3824.60 per ounce on September 23 [1] - Domestic gold jewelry prices have surpassed 1100 RMB per gram, with major brands like Chow Tai Fook and Lao Puhuang adjusting their prices upwards [1][3] - Chow Tai Fook announced that its "one-price" gold products will see price increases starting in October, with specific adjustments to be disclosed later [1][3] Group 2 - Chow Tai Fook has raised its "one-price" product prices for the second time this year, with previous increases of 10%-20% in March [3] - The price increase for some popular items may reach 30%-40%, prompting customers to pre-order before the hike [3] - Lao Puhuang has also adjusted its prices multiple times this year, with increases of 10%-12% in August and 5%-12% in February [3][4]

（文章来源：第一财经） 国内黄金珠宝品牌的金饰价格再攀新高，具体来看，截至发稿，周大福足金饰品报价1108元/克；老庙 黄金为1106元/克；周生生为1106元/克。 ...

国内金饰价格突破1100元/克。 国际金价和国内金价再创新高之际，记者发现，日前国内部分黄金珠宝品牌的金饰价格也再攀新高，并突破了1100元/ 克。 对于后市金价的走势，中信期货研究所宏观研究组资深研究员朱善颖在接受证券时报记者采访时认为，黄金的上涨行 情并未结束，四季度上行逻辑依然顺畅。 金价再创新高之际 国内金饰突破1100元/克 金价的上涨也传导至产业链下游。 据知名黄金珠宝品牌周生生官网，其足金饰品价格一度超过1100元/克。9月24日9时56分，周生生官网显示，其足金饰 品价格为1105元/克，当天下午的价格有所下降，但仍达1100元/克。 另一家知名黄金珠宝品牌周大福官网数据显示，9月24日其足金（饰品、工艺品类）价格也已逼近1100元/克，为1098 元/克。 金饰价格再攀新高的背后，是黄金价格的持续上行。 数据显示，9月24日上海黄金交易所Au99.99合约价格一度高达856.80元/克，再创出历史新高。今年9月以来，上海黄金 交易所Au99.99合约价格累计已上涨近10%，今年以来该合约价格累计上涨近四成。 国内黄金期货方面，9月24日上海期货交易所黄金期货主力合约亦进一步上行，盘中价格最高 ...

Core Viewpoint - The gold industry has discovered a new market by collaborating with popular anime and gaming IPs, creating a unique product known as "pain gold" that appeals to younger consumers and has seen significant demand and price increases. Group 1: Market Dynamics - Many gold jewelry brands are now linking with anime and gaming IPs to create gold accessories, leading to a surge in popularity and sales [1][4] - The phenomenon of "pain gold" refers to the willingness of fans to spend large amounts of money on gold items featuring their favorite characters, resulting in sold-out products and high demand in the secondary market [4][5] - The price of "pain gold" items often exceeds traditional gold prices, with some products priced at 2-3 times the market rate for gold [20][21][25] Group 2: Consumer Behavior - Young consumers are increasingly drawn to "pain gold" as it combines emotional value with investment potential, allowing them to indulge in their interests while also acquiring a valuable asset [46][47] - The trend has led to a younger demographic becoming a significant consumer group for gold, with a reported 294% year-on-year increase in transactions for IP gold products on platforms like Taobao [57] - The appeal of "pain gold" lies in its perceived value and the ability to purchase gold items at relatively low weights, making them more accessible to younger buyers [52][56] Group 3: Industry Response - Traditional gold brands are adapting to attract younger consumers by innovating their product offerings and marketing strategies, including collaborations with popular IPs [68][73] - The emergence of "pain gold" has revitalized the gold market, providing a new avenue for growth despite rising gold prices that have dampened some consumer demand [44][78] - Brands are increasingly focusing on creating unique and collectible gold items that resonate with the interests of younger consumers, positioning themselves as both luxury and investment options [39][76]

Core Viewpoint - International gold prices continue to rise, reaching historical highs, with COMEX gold nearing $3,800 per ounce and London gold surpassing $3,750 per ounce [1] Group 1: Gold Price Movement - COMEX gold reached a peak of $3,795.1 per ounce [1] - London gold hit a maximum of $3,759.1 per ounce [1] Group 2: Domestic Jewelry Price Adjustment - Domestic gold jewelry prices have increased, with Chow Tai Fook and Chow Sang Sang raising their prices from 1,085 RMB per gram to 1,098 RMB per gram [1] - Chow Sang Sang's gold jewelry price increased from 1,090 RMB per gram to 1,100 RMB per gram [1]

Group 1 - The international gold price continues to rise, reaching historical highs with COMEX gold nearing $3,800 per ounce, peaking at $3,795.1, and London gold surpassing $3,750, hitting $3,759.1 per ounce [1] Group 2 - As a result of the rising international gold prices, domestic gold jewelry prices have been adjusted upwards, with Chow Tai Fook and Chow Sang Sang increasing their gold jewelry prices from 1,085 RMB per gram to 1,098 RMB per gram [2] - Chow Sheng Sheng has also raised its gold jewelry price from 1,090 RMB per gram to 1,100 RMB per gram [3]

Group 1: Gold Jewelry Price Increase - Domestic gold jewelry prices have risen again, with several brands reporting increases. Chow Sang Sang's gold jewelry price reached 1100 CNY per gram, up 10 CNY; Chow Tai Fook's price is 1098 CNY per gram, up 13 CNY; Lao Feng Xiang's price is also 1098 CNY per gram, up 12 CNY; and Lao Miao's gold jewelry price is 1097 CNY per gram, up 13 CNY [1] Group 2: International Gold Price Surge - As of September 23, international gold prices have increased, with London spot gold surpassing 3750 USD per ounce, peaking at 3759.16 USD per ounce; COMEX gold futures reached above 3790 USD per ounce, with a high of 3795.1 USD per ounce [1] Group 3: Federal Reserve's Interest Rate Commentary - Federal Reserve Governor Milan stated that the current interest rate level is "very restrictive," suggesting an appropriate federal funds rate around 2% to 2.5%, which is nearly two percentage points lower than the current level. The Fed aims to maintain inflation at 2% and plans to adjust policies to a neutral level without panic [3]