本文源自：市场资讯 作者：行情君 2月22日10点，国际金价报5098.8美元/盎司，国际钯金报1748.0美元/盎司，国际银价报84.22美元/盎 司，国内金价报1142.0元/克。 根据国内主要品牌金店报价，周生生价格最高为1562元/克，菜百首饰价格最低为1508元/克；周大福今 日黄金价格1545元/克，六福珠宝今日黄金价格1545元/克，谢瑞麟今日黄金价格1545元/克，金至尊今日 黄金价格1545元/克，潮宏基今日黄金价格1545元/克，老庙黄金今日黄金价格1518元/克，老凤祥今日黄 金价格1518元/克，中国黄金今日黄金价格1508元/克，周六福今日黄金价格1540元/克。 ...

新浪合作大平台期货开户 安全快捷有保障 责任编辑：尉旖涵 责任编辑：尉旖涵 【#黄金价格重拾涨势# #部分金饰品牌金价每克上涨近50元#】2月21日，金价再度登上热搜。不少网友 表示，今日前往部分金饰品牌门店购买黄金首饰时发现，黄金价格已经站上1500元/克。据了解，由于 昨夜国际金价再度大涨，带动了国内金价的走高。2月21日，国内现货黄金价格为1134.78元/克，涨幅达 到2.22%。这也带动了部分黄金饰品品牌上调金价。其中，周大福今日黄金价格为1545元/克，较前一日 每克上涨46元；周六福黄金价格为1540元/克，较上一日每克上涨46元。周生生黄金报价1550元/克，较 上一日每克上涨48元。 【#黄金价格重拾涨势# #部分金饰品牌金价每克上涨近50元#】2月21日，金价再度登上热搜。不少网友 表示，今日前往部分金饰品牌门店购买黄金首饰时发现，黄金价格已经站上1500元/克。据了解，由于 昨夜国际金价再度大涨，带动了国内金价的走高。2月21日，国内现货黄金价格为1134.78元/克，涨幅达 到2.22%。这也带动了部分黄金饰品品牌上调金价。其中，周大福今日黄金价格为1545元/克，较前一日 每克上涨4 ...

Price Movements in Domestic and International Gold Markets - The price of gold jewelry from major domestic brands has dropped below the psychological threshold of 1500 yuan per gram, with prices reported at 1499 yuan from Chow Tai Fook and 1510 yuan from Lao Feng Xiang, reflecting a decrease of 61 yuan per gram in just one day [1][7] - In contrast, international gold prices have surged, with spot gold rising from 4878.89 USD to 5042.20 USD, marking a daily increase of 2.39% [3][8] - The domestic gold market is experiencing a lag in price adjustments compared to international markets, influenced by fixed costs such as brand premiums and processing fees [11] Geopolitical Influences on Gold Prices - The recent progress in US-Iran negotiations has reduced the likelihood of military conflict, leading to a withdrawal of some safe-haven funds from the gold market [13] - Despite the positive developments, uncertainties remain as Iran refuses to discuss its ballistic missile program, complicating the potential for a formal agreement [9][13] Federal Reserve's Monetary Policy Outlook - Federal Reserve officials have expressed differing views on interest rate adjustments, with some indicating a potential for 75 basis points of rate cuts, while others advocate for maintaining stable rates for a period [5][9][13] - The latest survey from Bank of America shows that 50% of fund managers consider "going long on gold" as the most crowded trade, indicating a strong interest in gold as an investment [5][6] Market Sentiment and Investment Trends - The allocation towards commodities has reached its highest level since May 2022, with a net 28% overweight in commodities among surveyed fund managers [6][11] - The cash levels among investors have slightly increased from a record low, indicating a cautious approach amidst market volatility [11]

2月18日 老铺黄金官宣 将启动2026年首轮提价！ 不过，2月18日，国际金银价今日低开后强势拉升。截至发稿，现货黄金日内涨幅扩大1.23%，报4936.6 美元/盎司。现货白银日内涨幅扩大至超3%，报75.995美元/盎司。 来源：津云 具体调价时间为2月28日，产品调价详情以线上线下产品实际标价为准。老铺黄金每年有2-3次调价。 2025年，老铺黄金于2月、8月、10月三次上调售价。 2月18日，国内黄金饰品价格对比显示，多家黄金珠宝品牌当日公布的境内足金首饰价格回落至1500元 下方，周大福、周大生、潮宏基报价1499元/克。六福珠宝、老庙黄金、周生生、老凤祥、菜百克价仍 维持在1500元水平，分别报价1527元、1516元、1500元、1510元、1502元。 ...

老铺黄金每年有2-3次调价。2025年，老铺黄金于2月、8月、10月三次上调售价。 开年以来，黄金价格高位波动，周生生、潮宏基等黄金品牌均已对一口价产品做出调价。 1月6日，界面新闻从周生生北京多家门店获悉，当日起对部分定价类黄金饰品进行调价，涨幅在10%-13%。相关门店工作人员表示，"一 口价转运珠类饰品涨价已经生效，涨了200元左右"。另据21世纪经济报道，周生生此次涨价幅度在200-1500元。调价产品除了转运珠之 外，还包括定价联名款(如HelloKitty系列)以及金镶钻类饰品。 2月18日，老铺黄金官宣将启动2026年首轮提价。具体调价时间为2月28日，产品调价详情以线上线下产品实际标价为准。 1月16日，潮宏基多款一口价黄金饰品启动新一轮价格调整，涨幅从几百元至上万元不等。 此轮调整中，高端黄金饰品的价格变动幅度较为突出。多款古法金、珐琅、钻石镶嵌类产品价格出现明显上调。比如，一款黄金翡翠钻石 项链从44267元涨至54722元，一款故宫文化黄金钻石吊坠从12987元涨至16557元。 与高端产品相比， 潮宏基热销产品则为小克黄金饰品 。 旗舰店内销量排名靠前的，多为黄金串珠、转运珠、金箔摆件 ...

新京报贝壳财经讯 2月18日，国内黄金饰品价格对比显示，多家黄金珠宝品牌当日公布的境内足金首饰 价格回落至1500元下方，周大福报价1499元/克，老庙黄金报价1499元/克，六福珠宝报价1497/克。周生 生、老凤祥克价仍维持在1500元水平，分别报1500元、1510元。 ...

格隆汇2月18日｜今日国内黄金饰品价格对比显示，多数金店金饰价格已回落至1500元下方，报价落在 1494-1499元/克的区间，不过，老凤祥、周生生等足金饰品价格仍维持在1500元/克的水平。 ...

Group 1 - The international gold price is reported at $5038.5 per ounce, while international palladium is at $1686.0 per ounce, and international silver is at $77.11 per ounce [1] - The domestic gold price is reported at ¥1125.0 per gram [1] - Major domestic gold retailers have varying prices, with Lao Feng Xiang at ¥1548 per gram (highest) and Zhou Shi Fu at ¥1524 per gram (lowest) [1] Group 2 - Other notable domestic gold prices include: Chow Tai Fook at ¥1529 per gram, Chow Sang Sang at ¥1534 per gram, and Liufuk Jewelry at ¥1529 per gram [1] - Additional prices from other retailers include: Xie Rui Lin at ¥1529 per gram, Jin Zi Zun at ¥1529 per gram, Chao Hong Ji at ¥1529 per gram, Cai Bai Jewelry at ¥1530 per gram, Lao Miao Gold at ¥1529 per gram, and China Gold at ¥1530 per gram [1]

Core Viewpoint - The article discusses the dynamics of the gold jewelry market, highlighting the increasing interest from young consumers, the impact of rising gold prices on different brands, and the shift towards high-end positioning in the industry [5][6][13]. Group 1: Young Consumers and Market Trends - Young consumers are increasingly purchasing gold jewelry as a form of self-expression and asset allocation, with a preference for smaller weight pieces that are both decorative and seen as a new form of savings [11][12]. - The trend of buying gold during the Spring Festival is reinforced by promotional activities from brands, with significant discounts being offered to attract younger buyers [9][11]. - The rising gold prices have led to a shift in consumer behavior, where young buyers are more focused on value retention and are setting budgets for their purchases [12]. Group 2: Brand Performance and Market Dynamics - Not all gold brands benefit equally from rising gold prices; some experience significant growth while others face profit pressures and store closures [13][14]. - The gold market can be divided into two main categories: scale-driven brands like Chow Tai Fook, which rely on extensive store networks, and premium brands like Lao Pu Gold, which focus on high-end craftsmanship and brand value [14][16]. - Chow Tai Fook leads in revenue with 347 billion RMB, followed by China Gold at 310.98 billion RMB, while Lao Pu Gold, despite having only 41 stores, achieves a notable revenue of 123.5 billion RMB [15][16]. Group 3: Profitability and Business Models - Profitability varies significantly among brands, with Lao Pu Gold achieving a high net profit margin of 38.10%, compared to China Gold's low margin of 4.50% [18][19]. - The difference in profitability is attributed to brand premium capabilities, with Lao Pu Gold's pricing strategy allowing for higher margins compared to traditional pricing models [19][20]. - Market capitalization reflects these differences, with Chow Tai Fook valued at 1427.46 billion RMB and Lao Pu Gold at 1359.17 billion RMB, indicating that brand positioning and profitability are more critical than sheer scale [20][21]. Group 4: Industry Shift Towards High-End Positioning - Traditional brands are responding to market pressures by increasing prices and shifting towards high-end product offerings, although this strategy may not be sustainable in the long term [24][26]. - The high cost of gold as a raw material limits the potential for brand premium, creating a tension between maintaining high prices and consumer price sensitivity [26][27]. - The industry faces challenges in establishing a complete value chain that allows for brand premium realization, as the market is still in its early stages of accepting the concept of "gold brands" [27][30].

Core Viewpoint - The gold market in 2025 is experiencing a paradox where international gold prices soar to a historical high of $4,584 per ounce, yet domestic gold jewelry sales are plummeting, leading to a wave of store closures among major brands like Chow Tai Fook and Chow Sang Sang [1][3][5]. Group 1: Market Dynamics - In December 2025, Chow Tai Fook raised its gold product prices for the third time, causing consumer reluctance to purchase due to high costs, with some items costing a month's salary for an average worker [3]. - The gold jewelry consumption volume in China decreased by 32.5% year-on-year in the first three quarters of 2025, while gold bar and coin consumption increased by 24.55% [5]. - The domestic gold price was $31.6 lower than the international price per ounce by the end of Q3 2025, indicating a rare discount and reflecting a decline in domestic demand [10]. Group 2: Consumer Behavior - A significant shift in consumer perception has occurred, with 70% viewing gold as an investment rather than for decoration or gifts, leading to more cautious purchasing decisions [16]. - Complaints about high processing fees, purity issues, and fraudulent certificates have surged, with purity concerns being the most prevalent [14]. - The trend of consumers opting for gold ETFs instead of physical gold jewelry has emerged, with inflows into gold ETFs reaching a record high of 112 billion yuan in 2025 [10][18]. Group 3: Industry Challenges - The industry is facing a trust crisis, with reports of counterfeit gold and high processing fees damaging consumer confidence [5][11]. - Major brands are closing stores, with Chow Tai Fook shutting down 397 locations, reflecting the impact of high gold prices on consumer spending [6]. - Regulatory gaps in the gold industry have led to rampant issues, as different regulatory bodies oversee production, sales, and trading, creating a lack of accountability [8][18]. Group 4: Emerging Trends - Traditional retail is declining, while ancient gold craftsmanship is gaining traction, with brands like Baolan and Linchao receiving significant investments [8]. - The demand for customized gold products is rising, particularly among younger consumers who prioritize design over weight [8]. - The market is witnessing a polarization in brand performance, with some companies like Chao Hong Ji experiencing a profit increase of 125.75%, while others like China Gold face a 62.96% profit decline [16].