编辑：王伟 版权归原作者所有 如有侵权请及时联系 11月25日， 现货黄金站上4150美元/盎司，日内涨0.39%。 国内黄金饰品价格对比显示，多家黄金珠宝品牌公布的境内足金首饰价格较昨日有所上调，周生生报价 1315元/克，周大福报价1312元/克，老凤祥报价1315元/克，老庙黄金上海区域克价为1315元，六福珠宝 报价1310元/克。 来源：第一财经 ...

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【11月22日国内零售金价及回收价情况公布】11月22日，国内零售金价呈现不同态势。头部品牌价差明 显，周大福、周大生统一报价1305元/克，老凤祥1298元/克，周生生1295元/克。 亲民品牌更具价格优 势，中国黄价1210 - 1242元/克，深圳水贝市场足金999批发价1078元/克，工费另计。 黄金回收价方 面，足金999回收价区间为913 - 917元/克，品牌金店约913元/克。18k金回收价663元/克，22k金805元/ 克，纯度差异影响显著。 本文由 AI算法生成，仅作参考，不涉投资建议，使用风险自担 和闭猎报 11.22 09:45:15 周六 周大福、周大生等:11月22日零售金 价及回收价情况 【11月22日国内零售金价及回收价情况公布】 11月 22日,国内零售金价呈现不同态势。头部品牌价差 明显,周大福、周大生统一报价1305元/克,老凤祥 1298元/克,周生生1295元/克。亲民品牌更具价格 优势,中国黄价1210 - 1242元/克,深圳水贝市场足 金999批发价1078元/克,工费另计。黄金回收价方 面,足金999回收价区间为913-917元/克,品牌金 店约913元/克 ...

格隆汇11月22日｜国内零售金价方面，头部品牌价差明显，周大福、周大生统一报价1305元/克，老凤 祥1298元/克，周生生1295元/克；亲民品牌更具优势，中国黄金1210-1242元/克，深圳水贝市场足金999 批发价1078元/克（工费另计）。黄金回收价方面，足金999回收价区间913-917元/克，品牌金店约913 元/克；18k金回收价663元/克，22k金805元/克，纯度差异影响显著。 ...

Core Points - International gold and silver prices experienced a significant drop, with London spot gold falling below $4030 per ounce and silver dropping below $50 per ounce [2] - Domestic gold jewelry prices in China were adjusted downward, with notable reductions from major brands [2] Price Adjustments - Chow Sang Sang gold price is now ¥1289 per gram, down by ¥16 from the previous day [2] - Lao Miao gold price is now ¥1276 per gram, down by ¥13 from the previous day [2] - Chow Tai Fook gold price is now ¥1288 per gram, down by ¥17 from the previous day [2] Current Gold Prices in China - The price of 24K gold jewelry is ¥1289 per gram [4] - The price of 950 platinum jewelry is ¥626 per gram [4] - Lao Miao gold price for 24K gold is ¥1276 per gram [6]

Core Viewpoint - International gold and silver prices have declined, leading to a reduction in domestic gold jewelry prices from major brands [1] Price Adjustments - Chow Sang Sang's gold jewelry price is now 1289 CNY per gram, down 16 CNY from the previous day [1] - Lao Miao's gold price has decreased to 1276 CNY per gram, a drop of 13 CNY from yesterday [1] - Chow Tai Fook has adjusted its price to 1288 CNY per gram, down 17 CNY from the previous day [1]

Core Viewpoint - Domestic gold jewelry prices have experienced a three-day decline starting from the 14th, indicating a downward trend in the market [1] Price Summary - Lao Miao gold jewelry is priced at 1289 CNY per gram, down 36 CNY from the 13th [1] - Lao Feng Xiang gold jewelry is priced at 1293 CNY per gram, down 32 CNY from the 13th [1] - Chow Tai Fook gold jewelry is priced at 1305 CNY per gram, down 28 CNY from the high on the 14th [1] - Chow Sang Sang gold jewelry is also priced at 1305 CNY per gram, down 23 CNY from the high on the 14th [1]

Core Insights - The gold jewelry industry is undergoing a significant transformation, with a notable reduction in the number of retail stores despite rising gold prices [1] - Major brands are actively closing underperforming franchise stores while increasing self-operated and experiential outlets, indicating a shift towards a more efficient store structure [1] Group 1: Market Trends - As of November 10, international gold prices have surged, with spot gold exceeding $4,060 per ounce, reflecting a daily increase of 1.47% [1] - Despite the high gold prices, the number of gold retail stores in China is decreasing, with nearly 2,000 closures reported among leading brands this year [1] Group 2: Company Strategies - Leading brands such as Chow Tai Fook, Chow Sang Sang, Lao Feng Xiang, Chow Tai Sheng, and Chow Sang Fook are focusing on closing inefficient franchise stores [1] - The strategy includes enhancing self-operated and experiential stores to improve overall store performance and customer engagement [1]

Core Insights - The article provides a comparison of gold prices from various jewelry brands as of November 13, 2025, indicating a range of prices for gold per gram across different retailers [1][2] Price Comparison - Water Bay Gold: 1107 CNY/gram [1] - Chow Tai Fook: 1333 CNY/gram [1][2] - Lao Feng Xiang: 1325 CNY/gram [1] - Lao Miao Gold: 1325 CNY/gram [1] - Chow Sang Sang: 1326 CNY/gram [1] - Liufeng Jewelry: 1331 CNY/gram [2] - Chao Hong Ji: 1333 CNY/gram [2] - Xie Rui Lin: 1333 CNY/gram [2] - Cai Bai Jewelry: 1285 CNY/gram [2] - Zhou Liu Fu: 1295 CNY/gram [2] - Zhou Da Sheng: 1333 CNY/gram [2] - China Gold: Price not specified [2]

Core Viewpoint - The gold jewelry retail industry in China is undergoing a significant transformation, with major brands closing inefficient franchise stores while focusing on self-operated and experiential outlets in response to high gold prices and changing consumer behavior [1][2][4]. Group 1: Industry Trends - As of 2025, major gold jewelry brands have closed nearly 2,000 stores, primarily franchise outlets, indicating a shift towards efficiency and brand experience [1][2]. - The closure of stores is concentrated in lower-tier cities, reflecting a broader trend of optimizing retail networks and moving from expansion to profitability [2][3]. - The industry's focus has shifted from the number of stores to the value and profitability of each store, with brands prioritizing "坪效" (sales per unit area) and single-store profitability [3][4]. Group 2: Financial Performance - Chow Tai Fook reported a net reduction of 1,022 stores in nine months, with a total of 6,685 stores as of the end of 2024, indicating a daily closure rate of nearly 4 stores [2][5]. - In the first three quarters of 2025, Chow Sang Sang's revenue dropped by 37.35% to 6.772 billion yuan, with franchise revenue plummeting by 56.34% [5][6]. - Online sales have become a growth highlight, with Chow Sang Sang's e-commerce business growing by 17.68%, while franchise contributions to retail sales have decreased from 70.9% to 67.5% [5][6]. Group 3: Franchise Model Challenges - The franchise model, once a growth engine, is now seen as a burden due to rising gold prices, increased rental and labor costs, and a more rational consumer base [4][6]. - The profitability of franchise operations has significantly declined, with some brands reporting gross margins as low as 9.39% for wholesale compared to 23.6% for retail [6][7]. - Experts suggest that traditional brands must transition from a franchise model to a direct sales model to ensure consistent service and experience, which is crucial for brand upgrading [6][7]. Group 4: Strategic Shifts - Brands are exploring new growth avenues such as online sales, e-commerce, and high-end positioning, with some investing in live-streaming sales to drive traffic [7][8]. - Chow Sang Sang has established a joint venture to create a live-streaming sales model, aiming to reduce reliance on traditional franchise systems [7][8]. - Other brands like Lao Feng Xiang are focusing on brand upgrades and high-end market entry, while Chow Tai Fook is restructuring its relationship with franchisees through a new partnership model [7][8].