STARPLUS LEGEND(06683)
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传统与潮流的破圈对话:巨星传奇携手上海博物馆打造周同学主题艺术秀
Zheng Quan Shi Bao Wang· 2025-09-29 10:33
Core Viewpoint - The art show "Amazing Ancestors - The Time Travel Adventure of Zhou Classmate" aims to blend traditional culture with contemporary art, utilizing digital technology to engage younger audiences and create an immersive cultural experience [2][5][8]. Group 1: Event Overview - The art show is held at the Shanghai Museum from September 30, 2025, to March 8, 2026, coinciding with the 36th Shanghai Tourism Festival [1][2]. - It features Zhou Jie Lun's official two-dimensional IP character "Zhou Classmate" as a narrative thread, integrating modern technologies like AI, holography, and interactive robots with twelve precious artifacts from the museum [2][5]. Group 2: Cultural Significance - The event represents an innovative attempt to merge traditional cultural heritage with modern artistic expressions, aiming to make ancient artifacts resonate with contemporary audiences [3][7]. - The collaboration seeks to foster a dialogue between the past and the present, encouraging young people to engage with cultural heritage in a relatable manner [3][8]. Group 3: Audience Engagement - The art show includes various interactive segments, such as a time travel experience through different cultural themes, allowing visitors to explore ancient rituals and artistic expressions [4][6]. - The initiative aims to attract a diverse audience, particularly younger generations, by showcasing that traditional culture can be vibrant and engaging [8][9]. Group 4: Ticketing and Accessibility - The ticket pricing structure includes full-price tickets at 88 yuan, weekday tickets at 68 yuan, and discounted tickets at 44 yuan, with additional options for VR experiences [9][10]. - Special discounts are available for seniors, students, and military personnel, while children under six can enter for free [10][11].
首个潮流IP入驻上海博物馆,巨星传奇打造“周同学”主题艺术秀|最前线
3 6 Ke· 2025-09-29 10:08
Core Insights - The "Remarkable Ancestor - Zhou's Time Adventure" themed art show opened at the Shanghai Museum, coinciding with the 36th Shanghai Tourism Festival, showcasing the integration of traditional culture with modern technology [1][2] - The exhibition features Zhou Jielun's official 二次元 IP character "Zhou Tongxue" and employs various technological methods such as digital light and shadow, holographic projection, and interactive robots to present twelve precious cultural relics from the museum [1][2] Group 1 - The art show is guided by the Shanghai Municipal Bureau of Culture and Tourism and aims to promote traditional culture in a trendy manner, targeting younger audiences [1][2] - The exhibition includes multiple themed areas such as "Jade Meets the Future," "Bronze Crosses Eras," "Blue and White Martial Arts," and "Romantic Porcelain," each creatively interpreting specific cultural relics [2] - Interactive zones like "Trendy Code" print area and "Carnival Fantasy Island" enhance audience engagement, while a VR relic restoration experience allows visitors to participate actively [2] Group 2 - The exhibition is a paid event with various ticket types, including full-price, weekday, discount, and VR experience tickets, with special offers for seniors, students, children, and military personnel [2] - The art show is linked to the "Leisurely Shanghai: Finding Zhou Tongxue" city activity, featuring check-in points at six landmarks in Shanghai to further connect culture with the public [2] - The event will run until October 12, 2025, indicating a long-term commitment to cultural engagement and audience interaction [2]
巨星传奇推全新原创IP “WAKAEMO”
Ge Long Hui A P P· 2025-09-29 04:35
Core Viewpoint - The company, Giant Star Legend (6683.HK), is expanding its IP matrix by launching a new original IP character named "WAKAEMO" [1] Group 1: New Product Launch - Giant Star Legend has unveiled its new original IP character "WAKAEMO" during a pop-up event at the Shanghai Times Square [1] - The pop-up store for the trendy brand "Zhou Tongxue Black Label" will be open until November 30 [1] - The character "WAKAEMO" is inspired by a three-leaf clover design and is said to originate from an "emotion forest" on a distant planet [1]
IP矩阵再扩容,巨星传奇推出全新原创IP“WAKAEMO”
Zheng Quan Shi Bao Wang· 2025-09-28 06:38
Core Insights - The launch of the new original IP character "WAKAEMO" by the company represents a strategic move to capitalize on the trends of personalized and emotional consumption in the潮玩 market [1][3] - The潮玩 market is experiencing explosive growth, with a 330.2% year-on-year increase in platform order volume and a 309.7% increase in transaction value in the second quarter [2] - The company is expanding its IP matrix by not only focusing on the official二次元 IP image of Jay Chou but also entering the original IP market to enhance its offerings [2][3] Group 1 - The "WAKAEMO" character is designed as an emotional carrier for the brand, with a unique personality that resonates with consumers' unexpressed feelings [1] - The company is launching a limited-time pop-up store featuring the "WAKAEMO" character and a range of new products, including pillows and gift boxes, to engage with fans [1] - The pop-up event also includes a promotional offer for fans holding tickets to Jay Chou's concert, enhancing customer engagement [1] Group 2 - The潮玩 market is increasingly dominated by original IPs, with only four overseas IPs making it to the top 20 sales list in the first half of the year [2] - The company is taking steps towards internationalization in IP operations, as evidenced by the global launch of its "Hundred International Trend Artists Co-Creation Plan" in Wuhan [2] - The trend indicates that rebellious and unique IPs are becoming more popular, attracting a significant consumer base [2]
IP矩阵再扩容 巨星传奇推出全新原创IP“WAKAEMO”
Quan Jing Wang· 2025-09-28 04:41
Core Insights - The company, Giant Star Legend, has expanded its IP matrix by launching a new original IP character "WAKAEMO" [1] - The limited-time pop-up store for the brand "Zhou Classmate Black Label" opened in Shanghai and will run until November 30 [1] - The new IP "WAKAEMO" is designed to resonate with human emotions and is characterized as cold, stable, and somewhat awkward, serving as an emotional companion [1] Product Launch and Market Trends - The pop-up event will feature a range of new products including pillows, bags, and eye masks, along with limited edition gift boxes [3] - Fans holding tickets from Jay Chou's concert can receive exclusive themed stickers at the store [3] - According to the "2025 Xianyu Trendy Toy Consumption Insight Report," the trendy toy market is expected to see explosive growth, with a 330.2% increase in order volume and a 309.7% rise in transaction value in Q2 [3] Industry Dynamics - The domestic trendy toy market is currently dominated by Chinese original IPs, with only four overseas IPs making it to the top 20 sales list in the first half of the year [3] - The market is experiencing a polarization trend, with original IPs entering a golden period of growth, particularly those that are rebellious and unique [3] - The company is strategically positioning itself in the personalized and emotional consumption trends of the trendy toy market [4] Strategic Initiatives - Giant Star Legend is deepening its operations around Jay Chou's official IP while also entering the original IP market to enrich its IP matrix [4] - The company launched a global co-creation plan with international trendy artists, marking a significant step towards internationalization in IP operations [4] - The introduction of "WAKAEMO" is seen as a crucial step in building a sustainable IP ecosystem, enhancing the company's core competitiveness in content creation [4]
巨星传奇股东将股票由盈宝证券国际香港转入国泰君安(香港) 转仓市值4.14亿港元
Zhi Tong Cai Jing· 2025-09-24 00:39
Core Viewpoint - The recent stock transfer of Giant Star Legend (06683) indicates a strategic move involving a significant market value and a new acquisition agreement that may enhance the company's portfolio [1] Group 1: Stock Transfer - On September 23, shareholders of Giant Star Legend transferred stocks from Yingbao Securities International Hong Kong to Guotai Junan (Hong Kong) with a market value of HKD 414 million, representing 4.06% of the total shares [1] Group 2: Acquisition Agreement - On September 16, Giant Star Legend announced that its wholly-owned subsidiary, Xing Chuang Yi (Kunshan) Cultural Entertainment Co., Ltd., entered into a share purchase agreement to acquire approximately 1.17% equity in National Stadium Co., Ltd. from Beijing Jinzhuo Sunshine Consulting Co., Ltd. and Deloitte Huayong Accounting Firm [1] - The acquisition corresponds to the target company's registered capital of approximately RMB 24.3 million that has been fully paid [1]
巨星传奇(06683)股东将股票由盈宝证券国际香港转入国泰君安(香港) 转仓市值4.14亿港元
智通财经网· 2025-09-24 00:37
Group 1 - The core point of the article highlights the recent stock transfer of Giant Star Legend (06683) from Yingbao Securities International Hong Kong to Guotai Junan (Hong Kong), with a market value of HKD 414 million, representing 4.06% of the total shares [1] - On September 16, Giant Star Legend announced that its wholly-owned subsidiary, Xing Chuang Yi (Kunshan) Cultural Entertainment Co., Ltd., entered into a share purchase agreement to acquire approximately 1.17% equity in the National Stadium Limited Liability Company, corresponding to a registered capital of approximately RMB 24.3 million [1]
巨星传奇百位国际潮流艺术家共创计划武汉首发 “周同学”IP价值再扩容
Zheng Quan Shi Bao Wang· 2025-09-19 12:07
Core Insights - The company is exploring a new model for IP value transformation through its core IP "Zhou Tongxue" [1][3] - The "Heartfelt Art Realm Zhou Tongxue Art Exhibition" in Wuhan marks a significant milestone in the internationalization of the company's IP strategy [1][3] - The exhibition features over 20 collaborative works from top international trend artists, enhancing the cultural connotation of the "Zhou Tongxue" IP [1][4] Company Strategy - The collaboration is a crucial step for the company in the field of IP operations, aiming to accelerate the construction of a global artist resource pool [3] - The company plans to strengthen the development capabilities of original IP and derivative content related to "Zhou Tongxue" [3] - The integration of the art exhibition with the upcoming Jay Chou concert aims to provide a complete consumer experience from viewing to purchasing [4] Market Impact - Since its launch in 2019, the "Zhou Tongxue" IP has achieved over 1 billion yuan in sales through various innovative models [4] - The company views IP as a core asset driving new consumption patterns, with the Wuhan exhibition serving as an experiment in "IP scene transformation" [4] - The strategy of collaborating with international trend artists is similar to resource integration methods used by leading companies in the industry, aiming to build a unique artistic creation ecosystem [4] Future Plans - The company intends to create a dynamic IP content pool that updates based on market feedback, employing a selection mechanism to identify and incubate popular works [4] - This approach aims to enhance commercial conversion efficiency and strengthen the company's differentiated advantage in the competitive IP market [4]
巨星传奇“百位国际潮流艺术家共创计划”武汉首发 周同学IP价值再扩容
Quan Jing Wang· 2025-09-19 08:51
Core Insights - The article highlights the launch of the "Heartfelt Art Realm" exhibition in Wuhan, featuring over 20 collaborative works from international trend artists, marking a significant step in the internationalization of the "Zhou Classmate" IP strategy [1] - The exhibition is designed to merge art, music, and commerce, aiming to enhance local cultural tourism consumption by extending audience stay through the combination of the exhibition and Jay Chou's concert [1] Group 1 - The "Zhou Classmate" IP has generated over 1 billion yuan in sales since its launch in 2019, becoming one of the most commercially valuable IPs in the "Gou Circle" [3] - The company has implemented a dual-track selection mechanism for choosing the 100 international trend artists, combining data intelligence and expert evaluation to enhance the hit rate of derivative content [2] - The exhibition serves as an experiment in "IP scene transformation," providing unique content and products for fans and art enthusiasts [3] Group 2 - The company aims to build a dynamic IP content pool by leveraging market feedback and a "racehorse mechanism" to optimize the artist resource allocation [4] - The initiative reflects the company's deep exploration of the "long-tail value" of IP in the context of rising interest consumption trends [4] - The collaboration with international artists aligns with strategies employed by leading companies in the industry, such as Pop Mart, to create a unique artistic ecosystem based on market feedback [3]
巨星传奇拟购“鸟巢”运营主体1.17%股权 能否带来实质性业务协同?
Xin Lang Zheng Quan· 2025-09-19 08:19
Core Viewpoint - The acquisition of approximately 1.17% equity in the National Stadium by Giant Star Legend marks the entry of private capital into a national cultural landmark, highlighting a significant strategic move for the company [1][2]. Group 1: Acquisition Details - Giant Star Legend's wholly-owned subsidiary, Xing Chuang Yi (Kunshan) Cultural Entertainment Co., Ltd., will acquire about 1.17% of the equity in the National Stadium Co., which corresponds to a registered capital of approximately 24.3 million RMB [1]. - The seller of the equity is Beijing Jinzou Sunshine Consulting Co., Ltd., which is currently undergoing bankruptcy liquidation [1]. - The acquisition is subject to several preconditions, including the lifting of equity freezes and the waiver of preemptive rights by existing shareholders [1][2]. Group 2: Strategic Implications - This acquisition positions Giant Star Legend as the only private shareholder in the National Stadium's operations, which carries significant symbolic and strategic value [1][2]. - The company will act as an "IP strategic partner," providing comprehensive services related to IP creativity, design, development, and commercialization for major events held at the stadium [1]. Group 3: Market Reaction and Challenges - Following the announcement, Giant Star Legend's stock experienced volatility, initially dropping by about 4% before rising by 2%, closing at HKD 11.42, a decrease of 4.83% [2]. - The limited equity stake implies restricted decision-making power, necessitating reliance on cooperation agreements for strategic alignment [2][3]. - The state-owned nature of the National Stadium introduces challenges in balancing social and economic benefits, potentially limiting commercial development opportunities [2][3].