Core Viewpoint - Jay Chou's IP is expanding into the card game sector with the launch of officially licensed collectible cards, marking a strategic move for the company in the collectibles economy [1][2]. Group 1: Product Launch and Sales - The collectible cards themed around Jay Chou's 25-year music career and "Carnival" tour are priced at 350 yuan per box, containing 50 cards, with a limited edition of 118,000 boxes [2][5]. - As of October 11, over 1,000 boxes have been sold within the first two days of pre-sale, indicating strong interest from fans [1][5]. - The product is being marketed primarily to Jay Chou's fanbase, with some fans purchasing multiple sets to boost sales [5][6]. Group 2: Company Background and Strategy - The company, Giant Star Legend, was founded in 2017 and is closely associated with Jay Chou, focusing on new retail and IP creation [1][8]. - Giant Star Legend aims to deepen its engagement with Jay Chou's IP and explore more character and content IP card development paths [2][8]. - The company has established a significant IP matrix, collaborating with over 200 authorized partners since the launch of the "Zhou Tongxue" IP in 2019, generating over 1 billion yuan in sales [8][10]. Group 3: Market Context and Comparisons - The collectible card market is experiencing growth, with active users in China increasing from 10 million in 2019 to 30 million in 2023 [6][10]. - Compared to broader IPs like anime and gaming, which dominate the card market, Jay Chou's celebrity IP cards represent a smaller segment, accounting for about 15%-20% of the market [6][10]. - The total release of 118,000 boxes for Jay Chou's cards is significantly lower than the 4.5 million packs released for the "Nezha" card series, which sold out in a week [5][6]. Group 4: Financial Performance and Market Reaction - Giant Star Legend reported a revenue of 355 million yuan in the first half of 2025, a 33% year-on-year increase, although the IP creation segment saw an 8.2% decline [8][9]. - The company's stock price has surged over 208% in the past 120 days, reflecting positive market sentiment towards its IP strategies [11].

Core Insights - Etersource brand launches official collectible cards for Jay Chou's "Carnival" world tour, marking a milestone in his 25-year music career [1][2] - The collectible card series is a strategic move by Superstar Legend to enter the card market and enhance its IP operation strategy [2] Group 1: Product Launch - The collectible card series will be available for pre-sale during the final concert in Shanghai, with a total of 118,000 boxes priced at 350 yuan each, containing 50 cards [1] - Each box will include 6 to 7 special cards and a chance to win a signed card from Jay Chou, emphasizing the emotional value of the cards [1] Group 2: Market Potential - The collectible card market in China is projected to reach 27.66 billion yuan by 2025, with a consumer base of approximately 3.587 million for star cards [2] - The entry into the card market is seen as a way for the company to leverage Jay Chou's popularity to enhance the long-term value of its IP [2] Group 3: Strategic Development - The "Zhou Classmate" IP has generated over 1 billion yuan in sales through diverse licensing and innovative models since its launch in 2019 [2] - The growing influence of Generation Z in the collectible market is expected to drive the expansion of entertainment derivative products [2]

Core Insights - The article discusses the evolution of celebrity virtual image IPs, highlighting the shift from online content to tangible, offline assets that enhance fan engagement and loyalty [3][5][29] Group 1: Industry Trends - The market for celebrity virtual image IPs has expanded, with numerous stars creating their own unique IPs, moving from experimental to mainstream [2][3] - The operational model for managing these IPs has transformed, focusing on fan interaction and emotional value through merchandise, rather than solely on celebrity branding [3][14] Group 2: Product Development - Various celebrities have launched merchandise linked to their virtual IPs, with examples including plush toys and other collectibles, which have generated significant sales [4][17] - The operational strategies for these IPs vary, with some focusing on limited edition products to maintain exclusivity and emotional connection with fans [22][26] Group 3: Fan Engagement - The interaction between fans and virtual IPs has become crucial, with fan-generated content and community engagement driving the popularity of these IPs [14][21] - Successful examples include the collaboration between different fan bases, such as those of 五月天 and 汪苏泷, which has led to increased merchandise sales and concert attendance [21][29] Group 4: Long-term Strategy - Companies are now prioritizing sustainable operational models for IPs, aiming to create long-lasting assets rather than relying on the fleeting popularity of individual celebrities [26][29] - The approach to IP management varies, with some companies focusing on integrating IPs into everyday life through various channels, while others maintain a more cautious, limited release strategy [22][27]

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年9月30日 狀態: 新提交 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 06683 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 5,000,000,000 | USD | | 0.00001 | USD | | 50,000 | | 增加 / 減少 (-) | | | | | | | USD | | | | 本月底結存 | | | 5,000,000,000 | USD | | 0.00001 | USD | | 50,000 | 本月底法定/註冊股本總額： USD 50,000 FF301 第 1 頁 共 10 頁 v 1.1.1 致：香港交易及結 ...

Group 1 - The core point of the article highlights the transfer of shares of Giant Legend (06683) from Min Yin Securities to Guotai Junan (Hong Kong), with a market value of HKD 535 million, representing 5.58% of the total shares [1] Group 2 - For the first half of 2025, Giant Legend reported revenue of RMB 354 million, reflecting a year-on-year growth of 33% [1] - The new consumption business generated revenue of RMB 211 million, showing a significant increase of 91.5% year-on-year [1] - The IP creation and operation business contributed RMB 144 million in revenue [1] - The gross profit for the period was RMB 156 million, resulting in a gross margin of 44% [1] - The net profit for the period was RMB 8.07 million, with basic earnings per share of RMB 0.01 [1]

Core Viewpoint - The recent transfer of shares from Min Yin Securities to Guotai Junan (Hong Kong) indicates a strategic shift in shareholder interests for Giant Star Legend, with a market value of HKD 535 million, representing 5.58% of the company [1] Financial Performance - For the first half of 2025, Giant Star Legend reported revenue of RMB 354 million, reflecting a year-on-year growth of 33% [1] - The new consumption business generated revenue of RMB 211 million, showing a significant increase of 91.5% year-on-year [1] - Revenue from IP creation and operation business amounted to RMB 144 million [1] - The gross profit for the period was RMB 156 million, resulting in a gross margin of 44% [1] - The net profit for the period was RMB 8.07 million, with basic earnings per share of RMB 0.01 [1]

– Notice of Publication of 2025 Interim Report (the "Current Corporate Communication") and Arrangement of Electronic Dissemination of Corporate Communications The English and Chinese versions of the Current Corporate Communication of the Company are available on the website of the Company at www.splegend.com and the HKEXnews website at www.hkexnews.hk. If you have selected to receive the Company's corporate communications (the "Corporate Communications")(Note) in printed form, enclosed is (or are) the Curre ...

（於 開 曼 群 島 註 冊 成 立 的 有 限 公 司） (Stock Code 股份代號： 6683) 30 September 2025 Dear registered shareholder(s), Star Plus Legend Holdings Limited (the "Company") – Notice of Publication of 2025 Interim Report (the "Current Corporate Communication") and Arrangement of Electronic Dissemination of Corporate Communications Star Plus Legend Holdings Limited 巨 星 傳 奇 集 團 有 限 公 司 (Incorporated in the Cayman Islands with limited liability) The English and Chinese versions of the Current Corporate Communication of the Compan ...

巨星傳奇集團有限公司 (Incorporated in the Cayman Islands with limited liability) （ 於 開 曼 群 島 註 冊 成 立 的 有 限 公 司 ） Stock code 股份代號： 6683 INTERIM REPORT 中期報告 Contents 目錄 | Corporate Information | 公司資料 | 2 | | --- | --- | --- | | Condensed Consolidated Statements of | 簡明綜合全面收益表 | 5 | | Comprehensive Income | | | | Condensed Consolidated Statement of | 簡明綜合財務狀況表 | 7 | | Financial Position | | | | Condensed Consolidated Statement of | 簡明綜合權益變動表 | 9 | | Changes in Equity | | | | Condensed Consolidated Statement of | 簡明綜合現金流 ...

Core Viewpoint - The event "Amazing Ancestors - The Time Travel Adventure of Zhou Classmate" is a thematic art show that combines traditional culture with contemporary art, showcasing the innovative use of digital technology in cultural presentations [1] Group 1: Event Overview - The art show is part of the 36th Shanghai Tourism Festival and was inaugurated on September 29 at the Shanghai Museum People's Square venue [1] - The event is guided by the Shanghai Municipal Culture and Tourism Bureau and co-hosted by the Shanghai Museum and Giant Star Legend, with cultural creative consultant Fang Wenshan [1] Group 2: Artistic and Technological Integration - The show utilizes Zhou Jielun's official two-dimensional IP character "Zhou Classmate" as a narrative thread, integrating twelve precious cultural relics from the Shanghai Museum with modern technologies [1] - Technologies employed include AI light and shadow, holographic projection, robot interaction, and NFC digital card drawing, creating an immersive cultural experience [1] Group 3: Cultural Significance - This event marks the Shanghai Museum's first attempt to explore the cross-border integration of traditional culture and contemporary trendy art [1]