宁波创源文化发展股份有限公司 | 投资者关系活动类别 特定对象调研 | | ☐分析师会议 | | | --- | --- | --- | --- | | ☐媒体采访 | | ☐业绩说明会 | | | ☐新闻发布会 | ☐路演活动 | | | | ☐现场参观 | | | | | ☐其他 | | | | | 泽添基金 励波 | | 泽添基金 | 徐跃垒 | | 英领投资 张莉 | | 个人投资者 | 陈辉 | | 个人投资者 郭江一 | | 个人投资者 | 虞迪 | | 个人投资者 李超瑜 | | 个人投资者 | 王海燕 | | 个人投资者 周宏良 参与单位名称及人员姓名 | | 个人投资者 | 陈志强 | | 个人投资者 应晨豪 | | 个人投资者 | 陈杰 | | 个人投资者 王建忠 | | 个人投资者 | 李春旭 | | 个人投资者 顾檀波 | | 个人投资者 | 邵科论 | | 个人投资者 陈杰 | | | | | 时间 2025年5月12日 | 14:00-15:00 | | | | 浙江省宁波市北仑区庐山西路45号 地点 | | | | | 董事会秘书 赵雅 上市公司接待人员姓名 | | | | | ...

证券代码：002878 证券简称：元隆雅图 2.从地区收入来看，2024 年华北地区收入增长 92.34%，而西 南地区下降 84.68%，这背后的原因是什么？公司针对不同地区的 市场差异有怎样的战略调整？ 答:主要是区域内客户业务的变化。2023年西南地区收入较高 主要是成都大运会和酒类客户收入较高，本期华北地区收入增长主 要是金融类客户收入增加。 3.面对礼赠品行业竞争激烈的局面，公司作为龙头企业，相较 于其他竞争对手，核心的竞争优势体现在哪些方面？ 答:公司多年来服务于行业头部客户，所形成的包括"广告创 意+产品设计"全案营销、IP资源、创意设计、供应链管理、媒介 与渠道、数字化营销、AI技术、客户资源在内的一体化综合服务能 力，以及细分行业龙头上市公司所具备的企业声誉和规范管理优 势，有助于公司在市场竞争中持续保持优势地位。具体来讲，公司 的核心竞争优势体现在以下几个方面： 1、形成线上+线下、广告 创意+产品设计一体化的全案营销能力 2、拥有国内顶尖的创意设 计能力及丰富的IP资源 3、具备强大的供应链资源和管理能力 4、 拥有强大的媒介资源和渠道资源 5、形成技术驱动的数字化营销一 体化服务能力 ...

2025 年 05 月 01 日 公司研究●证券研究报告 元隆雅图（002878.SZ） 公司快报 收入稳健增长， "大 IP+科技"战略加速落地 投资要点 风险提示：政策不确定性、市场竞争加剧、新业务开拓未及预期等。 财务数据与估值 | 会计年度 | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业收入(百万元) | 2,692 | 2,790 | 3,086 | 3,503 | 3,883 | | YoY(%) | -18.2 | 3.6 | 10.6 | 13.5 | 10.8 | | 归母净利润(百万元) | 24 | -184 | 81 | 123 | 167 | | YoY(%) | -85.9 | -878.2 | 144.1 | 51.3 | 36.4 | | 毛利率(%) | 15.5 | 13.8 | 16.3 | 16.9 | 17.4 | | EPS(摊薄/元) | 0.09 | -0.70 | 0.31 | 0.47 | 0.64 | | ROE(%) | 1.7 | ...

Core Viewpoint - The company reported a revenue of 2.79 billion yuan for 2024, reflecting a year-on-year increase of 3.65%, but a significant net loss of 184 million yuan, primarily due to substantial goodwill impairment and changes in revenue structure impacting gross margin [1][2] Revenue and Profitability - The revenue structure change led to a pressure on gross margin, with a comprehensive gross margin of 13.83%, down 1.62 percentage points year-on-year, mainly due to the increased proportion of low-margin virtual redemption business in promotional services [2] - The company recognized a goodwill impairment loss of 171 million yuan in 2024, significantly affecting the net profit attributable to shareholders [2] - For Q1 2025, the revenue was 685 million yuan, a year-on-year increase of 15.4%, but the comprehensive gross margin decreased to 14.96%, down 4.99 percentage points, again due to the higher proportion of low-margin promotional services [2] Strategic Initiatives - The "Big IP + Technology" strategy is accelerating, with significant progress in developing IP cultural products and expanding channels, leading to a rapid increase in product categories and SKUs [2] - The company is actively expanding its offline channels, including self-operated cultural life museums, specialty stores, pop-up stores, airport stores, high-speed rail stores, and vending machines, while also developing online IP e-commerce and WeChat stores [2] Licensing and Event Participation - The company has expanded its licensed business rights, successfully operating exclusive licensed products for the 2025 Harbin Winter Universiade on the JD platform and opening numerous retail stores for licensed products [3] - The company has also obtained licensing qualifications for the 2025 Chengdu World University Games and the Greater Bay Area National Games, and is currently developing and selling related products [3] Earnings Forecast and Valuation - Based on the revenue structure changes and gross margin trends, the company adjusted its net profit forecasts for 2025-2027 to 93 million, 113 million, and 133 million yuan, with adjustments of +9.07% and +10.84% for 2025 and 2026 respectively [4] - The target price is set at 16.1 yuan, corresponding to a 46 times PE for 2025, reflecting the gradual release of the "Big IP + Technology" strategy's effectiveness [4]