香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責， 對其準確性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何 部分內容而產生或因依賴該等內容而引致的任何損失承擔任何責任。 Haier Smart Home Co., Ltd.* 海爾智家股份有限公司 （於中華人民共和國註冊成立之股份有限公司） 股份代號：6690 海外監管公告 本公告乃根據《香港聯合交易所有限公司證券上市規則》第13.10B條由海爾智家股份 有限公司作出。 以下公告的中文版本已於上海證券交易所網站(www.sse.com.cn)刊登，僅供參閱。 特此公告。 承董事會命 海爾智家股份有限公司 董事長 李華剛 中國青島 2025年6月3日 於本公告日期，本公司執行董事為李華剛先生及Kevin Nolan先生；非執行董事為 宮偉先生、俞漢度先生、錢大群先生及李少華先生；獨立非執行董事為王克勤先 生、李世鵬先生、吳琪先生及汪華先生；及職工董事為孫丹鳳女士。 * 僅供識別 股票简称：海尔智家 股票代码：600690 编号：临 2025-040 海尔智家股份有限公司（以下简称"公司"）于 2025 年 5 月 28 日 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責， 對其準確性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何 部分內容而產生或因依賴該等內容而引致的任何損失承擔任何責任。 Haier Smart Home Co., Ltd.* 海爾智家股份有限公司 （於中華人民共和國註冊成立之股份有限公司） 股份代號：6690 海外監管公告 本公告乃根據《香港聯合交易所有限公司證券上市規則》第13.10B條由海爾智家股份 有限公司作出。 以下公告的中文版本已於上海證券交易所網站(www.sse.com.cn)刊登，僅供參閱。 特此公告。 海尔智家股份有限公司 关于以集中竞价交易方式回购 A 股股份的进展公告 承董事會命 海爾智家股份有限公司 董事長 李華剛 中國青島 2025年6月3日 於本公告日期，本公司執行董事為李華剛先生及Kevin Nolan先生；非執行董事為 宮偉先生、俞漢度先生、錢大群先生及李少華先生；獨立非執行董事為王克勤先 生、李世鵬先生、吳琪先生及汪華先生；及職工董事為孫丹鳳女士。 * 僅供識別 股票简称：海尔智家 股票代码：600690 编号：临 2025-039 上 ...

海尔智家股份有限公司 关于以集中竞价交易方式回购 A 股股份的进展公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗 漏，并对其内容的真实性、准确性和完整性承担法律责任。 股票简称：海尔智家 股票代码：600690 编号：临 2025-039 海尔智家股份有限公司（以下简称"公司"）于 2025 年 3 月 27 日召开第十 一届董事会第十三次会议，审议通过了《海尔智家股份有限公司关于回购部分 A 股社会公众股份方案的议案》，同意公司以集中竞价的方式使用自有资金或自筹 资金回购部分公司 A 股股份，回购价格为不超过人民币 40 元/股，拟回购总金额 不超过人民币 20 亿元且不低于 10 亿元，实施期限为自董事会审议通过回购股份 方案之日起 12 个月内。公司于 2025 年 3 月 28 日披露了《海尔智家股份有限公 司关于回购部分 A 股社会公众股份方案的公告》、于 2025 年 4 月 2 日披露了《海 尔智家股份有限公司关于回购股份事项前十大股东和前十大无限售条件股东持 股情况的公告》、于 2025 年 4 月 3 日披露了《海尔智家股份有限公司关于回购部 分 A 股社 ...

股票简称：海尔智家 股票代码：600690 编号：临 2025-040 2025 年 6 月 3 日 - 1 - 海尔智家股份有限公司（以下简称"公司"）于 2025 年 5 月 28 日召开海尔智 家股份有限公司 2024 年年度股东大会，审议通过了《海尔智家股份有限公司 2025 年度 A 股核心员工持股计划（草案）及摘要》（简称"2025 年度 A 股核心员工持 股计划"）、《海尔智家股份有限公司 2025 年度 H 股核心员工持股计划（草案）及 摘要》（简称"2025 年度 H 股核心员工持股计划"）等相关议案，同意实施公司 2025 年度 A 股核心员工持股计划和 2025 年度 H 股核心员工持股计划，具体内容详见 公司分别于 2025 年 4 月 30 日、2025 年 5 月 29 日在上海证券交易所网站 （www.sse.com.cn）披露的员工持股计划方案及股东大会决议公告等相关内容。 根据《中华人民共和国公司法》《中华人民共和国证券法》《关于上市公司实施 员工持股计划试点的指导意见》及《上海证券交易所上市公司自律监管指引第 1 号——规范运作》等法律、行政法规及规范性文件的相关规定，现将 ...

Core Insights - The article highlights a shift in consumer behavior during the 618 shopping festival, focusing on quality and user experience rather than just price competition [1][11] - Haier Smart Home has achieved significant sales success, leading multiple categories on platforms like JD and Tmall, indicating strong market recognition and consumer trust [1][6][11] Consumer Trends - Consumers are increasingly seeking a balanced combination of price, brand, quality, logistics, and service, rather than just extreme cost-effectiveness [3][4] - High-income consumers in tier-one cities are particularly focused on enhancing their quality of life, which aligns with Haier's strategy of offering high-quality products [4] Product Performance - As of May 31, Haier's products, including refrigerators, washing machines, and water heaters, ranked first in multiple categories on major e-commerce platforms [1][6] - Specific products like the Haier Mountain Camellia 485 refrigerator and Haier Yunxi washing machine have become top-selling items, showcasing the effectiveness of their health-focused technologies [4][6] Technological Innovation - Haier's products incorporate advanced AI technologies that address specific consumer needs, such as food preservation and air quality improvement [6][8] - The company emphasizes the practical benefits of its technologies, which enhance user experience and solve everyday problems [6][8] Service and Quality Assurance - Haier Smart Home provides comprehensive service guarantees, including extended warranties and 24/7 customer support, ensuring a hassle-free experience for consumers [9][11] - The company has established a reputation for high-quality products that withstand rigorous testing, further solidifying consumer confidence [9][11] Market Strategy - Haier's approach focuses on respecting user needs and leveraging technology, service, and quality to create a valuable market presence [11]

Core Insights - Haier Smart Home has dominated the 618 shopping festival, achieving top rankings in multiple categories on Tmall's V list, indicating strong consumer preference for its products [1][3][5] Product Performance - Haier's washing machines, water heaters, air purifiers, and wine cabinets have all secured the top position in their respective categories, showcasing the brand's commitment to quality and user satisfaction [1][3] - Specific products like the Haier air conditioning unit, with its billion-level negative ion airflow, and the ultra-thin 10kg washing machine, which scored 9.8 in popularity, have led their categories [3][5] Consumer Trends - The 618 shopping festival has seen consumers increasingly focused on upgrading their home appliances for a better quality of life, with Haier's products being the preferred choice [1][5] - The demand for high-quality preservation in refrigerators and advanced washing technologies reflects changing consumer expectations [5][7] Technological Innovation - Haier's use of AI technology in its products, such as the magnetic control preservation technology in refrigerators and AI-driven washing machines, has enhanced user experience and satisfaction [5][7] - The integration of smart home solutions, like the Haier Little Red Flower series, demonstrates the company's commitment to providing comprehensive lifestyle enhancements [7] Market Strategy - Haier's strategy of focusing on user needs and satisfaction has been pivotal in maintaining its leading position in a competitive market [5][7] - The ongoing promotion of trade-in subsidies during the 618 festival has further incentivized consumers to upgrade their appliances [7]

Core Viewpoint - The article highlights the strong performance of Haier Smart Home during the 618 shopping festival, emphasizing its leading position in various home appliance categories based on sales data from JD.com [1][3]. Group 1: Sales Performance - Haier Smart Home achieved first place in multiple categories on JD.com, including refrigerators, washing machines, water heaters, and freezers, showcasing its strong market presence [1][3]. - Specific products like the Haier Mountain Camellia 485 refrigerator and Haier Cloud Stream 3.0 washing machine were noted as top-selling items in their respective categories [3][6]. Group 2: Product Features and Technology - The company has integrated advanced AI technologies into its products, such as full-space preservation technology in refrigerators and AI direct-drive cleaning technology in washing machines, enhancing user experience and product quality [6][9]. - The air conditioning unit features AI health air purification technology, which not only eliminates bacteria and viruses but also releases a high volume of negative ions for improved indoor air quality [6]. Group 3: Customer Service and Support - Haier Smart Home has implemented comprehensive customer service measures, including free delivery and installation, extended warranties, and dedicated customer support during the 618 promotion [9][11]. - The company ensures that customers benefit from national subsidy policies, allowing them to purchase high-quality appliances at lower prices [9].

Investment Rating - The report maintains a "Buy" rating for Haier Smart Home (600690.SH) with a current price of 25.04 CNY and a target price of 35.54 CNY [1] Core Views - The air conditioning business is significantly improving, and digital transformation is accelerating [1] - The company is expected to see a notable increase in air conditioning operations in 2025, with retail growth outpacing the industry [5] - The company continues to implement a high dividend policy, with a cash dividend ratio of 48.0% for 2024, expected to remain above 50% for 2025-2026 [7] Summary by Sections Company Overview - Haier Smart Home has appointed a new board and executive team, with key positions filled to enhance operational efficiency [5][11] - The company is focusing on digital marketing and inventory reforms to improve efficiency and brand recognition [6] Financial Performance - The company forecasts a net profit of 21.5 billion CNY for 2025, with a projected growth rate of 14.82% [10] - Revenue is expected to reach 307.31 billion CNY in 2025, reflecting a growth rate of 7.46% [10] Market Position - Haier's air conditioning retail volume has increased significantly, with online and offline sales growing by 76% and 25% respectively in early 2025 [5] - The company's market share in air conditioning has strengthened, with a year-on-year increase of 3.6% in online sales [5] Digital Transformation - The launch of Haier Smart Home AI Data Cloud has improved customer interaction and product offerings [6] - The company is replicating its successful digital strategies from the Chinese market to its overseas operations [6] Dividend and Share Buyback - The company plans to repurchase up to 10% of its H shares and 30% of its D shares, with a total buyback amount between 1 billion and 2 billion CNY [7] - The expected dividend yield for 2025 is 4.8% based on a projected net profit of 21.5 billion CNY [7]

Investment Rating - The report maintains a "Buy" rating for Haier Smart Home (600690.SH) with a current price of 25.04 CNY and a target price of 35.54 CNY [1] Core Insights - The air conditioning business is significantly improving, and digital transformation is accelerating [1] - The company is experiencing strong growth in both domestic and international markets, with a notable increase in market share [5][6] - The digital marketing and inventory reforms are enhancing operational efficiency and brand recognition [6] - The company continues to implement a high dividend policy, with a cash dividend ratio of 48.0% for 2024, expected to remain above 50% in 2025-2026 [7] Summary by Sections Financial Performance - Revenue for 2025 is projected at 307.31 billion CNY, with a growth rate of 7.46% [10] - The net profit for 2025 is estimated to be 21.52 billion CNY, reflecting a growth rate of 14.82% [10] - The expected earnings per share (EPS) for 2025 is 2.29 CNY [10] Market Position - Haier's air conditioning retail sales significantly outperformed the industry, with online and offline retail volumes increasing by 76% and 25% respectively in the first four months of 2025 [5] - The company's market share in air conditioning has strengthened, with a year-on-year increase of 3.6% in online sales and 1.0 percentage points in offline sales [5] Digital Transformation - The launch of the Haier Smart Home AI Data Cloud in Q1 2025 has improved customer interaction and product offerings [6] - The digital inventory model has reduced operational costs for clients, with over 60 new clients introduced to the POP model, resulting in a retail sales increase of over 100% [6] Management and Governance - A new board of directors and executive team has been established, with key appointments including Kevin Nolan for North America and Song Yujun for air conditioning [5][11] - The board has been authorized to repurchase up to 10% of H shares and 30% of D shares [5] Valuation and Forecast - The report maintains profit forecasts for 2025-2027 at 215 billion CNY, 243 billion CNY, and 273 billion CNY respectively, with corresponding price-to-earnings (PE) ratios of 11, 10, and 9 [7][10]

Investment Rating - The report maintains a "Buy" rating for Haier Smart Home (600690.SH) with a current price of 25.04 CNY and a target price of 35.54 CNY [1] Core Insights - The air conditioning business is significantly improving, and digital transformation is accelerating [1] - The company has seen substantial growth in both domestic and international markets, with a notable increase in retail sales and market share in the air conditioning sector [5][6] - The digital marketing and inventory reforms have enhanced operational efficiency and brand recognition [6] - The company continues to implement a high dividend policy, with a cash dividend ratio of 48.0% for 2024, expected to remain above 50% in the coming years [7] Summary by Sections Company Overview - Haier Smart Home has appointed a new board and executive team, with key positions filled to enhance operational focus across various regions and product lines [5][11] Financial Performance - The company reported a significant increase in air conditioning retail sales, outperforming the industry average [5] - The expected net profit for 2025 is projected at 21.5 billion CNY, with a consistent growth trajectory in subsequent years [7][10] Digital Transformation - The launch of AI data cloud has improved customer interaction and product offerings, leading to successful new product launches [6] - The digital inventory model has reduced operational costs for clients, resulting in a substantial increase in retail sales through new channels [6] Dividend Policy - The company maintains a high dividend payout, with a projected dividend yield of 4.8% for 2025, supported by a robust cash flow [7][10] Valuation Metrics - The report forecasts a price-to-earnings (P/E) ratio of 11 for 2025, indicating a favorable valuation compared to historical performance [7][10][14]