發行人所發行上市權證/可轉換債券的相關信息 發行人所發行上市權證/可轉換債券 不適用 其他信息 其他信息 不適用 發行人董事 於本公告日期，本公司董事會包括執行董事潘東女士、羅秋平先生、羅東女士、潘國樑先生及肖海珊女士；以及獨立非執行董事 Bruno Robert MERCIER先生、顏文玲女士及胡野碧先生。 第 2 頁 共 2 頁 v 1.1.1 第 1 頁 共 2 頁 v 1.1.1 EF001 EF001 免責聲明 | 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完整性亦不發表任何聲明，並明確表示，概不對因 公告全部或任何部份內容而產生或因倚賴該等內容而引致的任何損失承擔任何責任。 | | | --- | --- | | 股票發行人現金股息公告 | | | 發行人名稱 | 藍月亮集團控股有限公司 | | 股份代號 | 06993 | | 多櫃檯股份代號及貨幣 | 不適用 | | 相關股份代號及名稱 | 不適用 | | 公告標題 | 截至2025年6月30日止六個月之中期股息 | | 公告日期 | 2025年8月21日 | | 公告狀態 | 新公告 | | 股息信息 ...

[Financial Summary and Performance Overview](index=1&type=section&id=%E8%B2%A1%E5%8B%99%E6%91%98%E8%A6%81%E8%88%87%E6%A5%AD%E7%B8%BE%E6%A6%82%E8%A6%BD) [Financial Highlights](index=1&type=section&id=%E8%B2%A1%E5%8B%99%E6%91%98%E8%A6%81) H1 2025 revenue was HK$3.037 billion, with losses narrowing 34.4% to HK$435.3 million due to optimized selling expenses, maintaining a 58.1% gross margin, and an interim dividend of HK$0.08 per share proposed Key Financial Indicators for H1 2025 | Indicator | H1 2025 (HK$ Thousand) | H1 2024 (HK$ Thousand) | Year-on-Year Change | | :--- | :--- | :--- | :--- | | Revenue | 3,036,826 | 3,131,155 | -3.0% | | Gross Profit | 1,764,493 | 1,836,435 | -3.9% | | Gross Margin | 58.1% | 58.7% | -0.6pp | | Loss Before Income Tax | (456,361) | (810,723) | +43.7% (Loss Reduction) | | Loss for the Period | (435,329) | (663,745) | +34.4% (Loss Reduction) | - The Board recommended an interim dividend of **HK$0.08 per share**[2](index=2&type=chunk) - Through strategic optimization, the Group significantly reduced selling expenses while maintaining a stable gross margin, leading to a substantial year-on-year reduction in losses[3](index=3&type=chunk) [Consolidated Financial Statements](index=2&type=section&id=%E7%B6%9C%E5%90%88%E8%B2%A1%E5%8B%99%E5%A0%B1%E8%A1%A8) [Condensed Consolidated Interim Statement of Comprehensive Income](index=2&type=section&id=%E7%B0%A1%E6%98%8E%E7%B6%9C%E5%90%88%E4%B8%AD%E6%9C%9F%E5%85%A8%E9%9D%A2%E6%94%B6%E5%85%A5%E8%A1%A8) For H1 2025, Group revenue was HK$3.037 billion, a 3.0% decrease, with operating loss narrowing from HK$939 million to HK$526 million due to expense control, resulting in a 34.4% reduction in loss attributable to equity holders to HK$435 million Summary of Consolidated Statement of Comprehensive Income | Item (HK$ Thousand) | H1 2025 | H1 2024 | | :--- | :--- | :--- | | Revenue | 3,036,826 | 3,131,155 | | Gross Profit | 1,764,493 | 1,836,435 | | Selling and Distribution Expenses | (1,909,910) | (2,201,429) | | General and Administrative Expenses | (450,001) | (565,377) | | Operating Loss | (526,357) | (938,535) | | Loss for the Period | (435,329) | (663,745) | | Basic Loss Per Share | (0.0822) HK$ | (0.1200) HK$ | - Selling and distribution expenses decreased by **13.2%** year-on-year, and general and administrative expenses decreased by **20.4%** year-on-year, primarily contributing to the narrowed loss[4](index=4&type=chunk) [Condensed Consolidated Interim Statement of Financial Position](index=4&type=section&id=%E7%B0%A1%E6%98%8E%E7%B6%9C%E5%90%88%E4%B8%AD%E6%9C%9F%E8%B3%87%E7%94%A2%E8%B2%A0%E5%82%B5%E8%A1%A8) As of June 30, 2025, total assets decreased to HK$9.050 billion, primarily due to reduced cash, while total liabilities fell to HK$1.273 billion, with total equity at HK$7.777 billion and net current assets at HK$5.368 billion Summary of Statement of Financial Position | Item (HK$ Thousand) | June 30, 2025 | December 31, 2024 | | :--- | :--- | :--- | | Total Assets | 9,049,784 | 10,305,598 | | Total Liabilities | 1,272,932 | 1,640,999 | | Total Equity | 7,776,852 | 8,664,599 | | Cash and Cash Equivalents | 3,734,470 | 5,216,379 | | Net Current Assets | 5,368,033 | 6,350,872 | - Trade receivables and inventories within current assets both decreased, from **HK$1.208 billion** to **HK$919 million** and from **HK$488 million** to **HK$399 million**, respectively[7](index=7&type=chunk) [Notes to the Condensed Consolidated Interim Financial Information](index=6&type=section&id=%E7%B0%A1%E6%98%8E%E7%B6%9C%E5%90%88%E4%B8%AD%E6%9C%9F%E8%B2%A1%E5%8B%99%E8%B3%87%E6%96%99%E9%99%84%E8%A8%BB) [Basis of Preparation and Accounting Policies](index=6&type=section&id=%E7%B7%A8%E8%A3%BD%E5%9F%BA%E6%BA%96%E8%88%87%E6%9C%83%E8%A8%88%E6%94%BF%E7%AD%96) This interim financial information is prepared under HKAS 34, with accounting policies consistent with the 2024 annual report, and adopted HKAS 21 amendments on January 1, 2025, with no significant impact - The financial information is prepared based on **HKAS 34**[9](index=9&type=chunk) - Accounting policies are consistent with the prior year, and amendments to standards effective during the period have been adopted[10](index=10&type=chunk)[11](index=11&type=chunk) [Segment Information](index=7&type=section&id=%E5%88%86%E9%83%A8%E8%B3%87%E6%96%99) The Group operates as a single segment, manufacturing, selling, and distributing cleaning products, with executive directors assessing performance on a consolidated basis, thus no separate segment analysis is presented - In accordance with **HKFRS 8**, the Group has only one single operating segment, the cleaning products business[16](index=16&type=chunk) [Revenue Analysis](index=8&type=section&id=%E6%94%B6%E7%9B%8A%E5%88%86%E6%9E%90) H1 2025 total revenue was HK$3.037 billion, with laundry care products contributing 87.0%, personal care products growing 12.4% year-on-year, and all revenue sourced from customers in China Revenue by Product Category | Product Category | H1 2025 Revenue (HK$ Thousand) | H1 2024 Revenue (HK$ Thousand) | Year-on-Year Change | | :--- | :--- | :--- | :--- | | Laundry Care Products | 2,641,020 | 2,767,339 | -4.6% | | Personal Care Products | 215,676 | 191,870 | +12.4% | | Home Care Products | 180,130 | 171,946 | +4.8% | - All of the Group's revenue is derived from customers in China[17](index=17&type=chunk) [Dividends](index=11&type=section&id=%E8%82%A1%E6%81%AF) The Board proposed an interim dividend of HK$0.08 per share for H1 2025, totaling HK$442 million, subject to approval, and a 2024 final dividend of HK$0.06 per share, totaling HK$333 million, was paid during the period - An interim dividend of **HK$0.08 per share** for 2025 was proposed[26](index=26&type=chunk) - A final dividend of **HK$0.06 per share** for 2024, totaling approximately **HK$333 million**, was paid[25](index=25&type=chunk)[26](index=26&type=chunk) [Management Discussion and Analysis](index=15&type=section&id=%E7%AE%A1%E7%90%86%E5%B1%A4%E8%A8%8E%E8%AB%96%E8%88%87%E5%88%86%E6%9E%90) [Business Review and Outlook](index=15&type=section&id=%E6%A5%AD%E5%8B%99%E5%9B%9E%E9%A1%A7%E5%8F%8A%E5%B1%95%E6%9C%9B) H1 2025 saw effective control of selling expenses, increased user reach through knowledge marketing and omnichannel expansion, and growth in offline channels, with future strategies focusing on comprehensive solutions, omnichannel penetration, digital transformation, and sustainability - Management optimization: Effective control of selling and distribution expenses, decreasing by **13.2%** year-on-year[34](index=34&type=chunk) - Increased user reach: The 'Amazing Future Laundry Technology II' IP project achieved over **1.8 billion** online exposures, attracting younger target demographics[35](index=35&type=chunk) - Omnichannel expansion: Offline channels expanded with year-on-year growth in distributors and retail stores; online channels maintained a leading position during the '618 Shopping Festival' across multiple platforms[35](index=35&type=chunk) - Future strategy: Focus on product innovation, enhancing omnichannel networks, knowledge marketing, digital transformation, and sustainable development[38](index=38&type=chunk) [Financial Review](index=17&type=section&id=%E8%B2%A1%E5%8B%99%E5%9B%9E%E9%A1%A7) H1 2025 saw significant financial improvement, with revenue at HK$3.037 billion (-3.0%), operating loss narrowing 43.9% and net loss 34.4% due to expense reductions, gross margin stable at 58.1%, and cash balances decreasing due to dividends and share awards [Revenue, Gross Profit, and Gross Margin](index=17&type=section&id=%E6%94%B6%E7%9B%8A%E3%80%81%E6%AF%9B%E5%88%A9%E8%88%87%E6%AF%9B%E5%88%A9%E7%8E%87) Total revenue slightly decreased by 3.0% to HK$3.037 billion, with offline channels growing 15.0% and online sales declining 8.9%; gross profit was HK$1.765 billion, and gross margin slightly decreased to 58.1% due to higher raw material costs Revenue Contribution by Sales Channel | Sales Channel | H1 2025 Revenue (HK$ Thousand) | Share (%) | H1 2024 Revenue (HK$ Thousand) | Share (%) | Year-on-Year Change (%) | | :--- | :--- | :--- | :--- | :--- | :--- | | Online Sales Channels | 2,068,455 | 68.1 | 2,271,654 | 72.6 | (8.9) | | Offline Distributors | 836,812 | 27.6 | 727,737 | 23.2 | 15.0 | | Direct Sales to Key Accounts | 131,559 | 4.3 | 131,764 | 4.2 | (0.2) | - Gross margin slightly decreased from **58.7%** to **58.1%**, primarily due to increased costs of key raw materials[46](index=46&type=chunk) [Operating Expenses and Profitability](index=19&type=section&id=%E7%B6%93%E7%87%9F%E9%96%8B%E6%94%AF%E8%88%87%E7%87%9F%E5%88%A9%E8%83%BD%E5%8A%9B) Selling and distribution expenses decreased 13.2% to HK$1.910 billion, and general and administrative expenses fell 20.4% to HK$450 million due to efficiency, leading to operating loss narrowing from HK$939 million to HK$526 million and loss attributable to equity holders decreasing 34.4% to HK$435 million - Selling and distribution expenses decreased by **13.2%** year-on-year due to optimized marketing and omnichannel sales strategies[49](index=49&type=chunk) - General and administrative expenses decreased by **20.4%** year-on-year, primarily due to reduced staff costs from improved operational efficiency[50](index=50&type=chunk) - Operating loss decreased by **43.9%** year-on-year, from **HK$938.5 million** to **HK$526.4 million**[52](index=52&type=chunk) [Liquidity and Financial Resources](index=20&type=section&id=%E6%B5%81%E5%8B%95%E8%B3%87%E9%87%91%E8%88%87%E8%B2%A1%E5%8B%99%E8%B3%87%E6%BA%90) As of June 30, 2025, total bank deposits and cash decreased 17.3% to HK$4.361 billion due to operating outflows, dividends, and share purchases; the Group had no bank borrowings, and its current ratio improved from 5.46x to 5.92x, indicating a robust financial position - Total bank deposits and cash decreased by **17.3%** from **HK$5.271 billion** to **HK$4.361 billion**[58](index=58&type=chunk) - The current ratio (current assets/current liabilities) improved to approximately **5.92 times** from **5.46 times** at the beginning of the year[58](index=58&type=chunk) - As of the end of the reporting period, the Group had no bank borrowings[58](index=58&type=chunk) [Corporate Governance and Other Information](index=22&type=section&id=%E4%BC%81%E6%A5%AD%E7%AE%A1%E6%B2%BB%E5%8F%8A%E5%85%B6%E4%BB%96%E8%B3%87%E6%96%99) [Interim Dividend and Share Transfer Registration](index=22&type=section&id=%E4%B8%AD%E6%9C%9F%E8%82%A1%E6%81%AF%E5%8F%8A%E8%82%A1%E4%BB%BD%E9%81%8E%E6%88%B6%E7%99%BB%E8%A8%98) The Board proposed an interim dividend of HK$0.08 per share, payable on September 30, 2025, to shareholders registered on September 22, 2025, with specific share transfer registration suspension dates detailed for eligibility - An interim dividend of **HK$0.08 per share** was proposed[68](index=68&type=chunk) - The record date for the interim dividend is **September 22, 2025**, with payment on **September 30, 2025**[68](index=68&type=chunk) [Corporate Governance Practices](index=23&type=section&id=%E4%BC%81%E6%A5%AD%E7%AE%A1%E6%B2%BB%E5%B8%B8%E8%A6%8F) The company complied with HKEX Corporate Governance Code provisions, adopted the Model Code for directors' securities transactions with all directors confirming compliance, and the audit committee reviewed the interim results - The Board believes the company complied with the applicable code provisions of the **Corporate Governance Code** for the six months ended June 30, 2025[71](index=71&type=chunk) - The Audit Committee reviewed the Group's unaudited condensed consolidated financial information with management[73](index=73&type=chunk) [Use of Net Proceeds from Global Offering](index=24&type=section&id=%E5%85%A8%E7%90%83%E7%99%BC%E5%94%AE%E6%89%80%E5%BE%97%E6%AC%BE%E9%9D%9C%E9%A1%8D%E7%94%A8%E9%80%94) The company disclosed the use of HK$11.004 billion net IPO proceeds, with HK$2.166 billion unutilized as of June 30, 2025, allocated for business expansion, brand awareness, and R&D, expected to be fully utilized by end of 2028 Unutilized Net Proceeds by Intended Use (HK$ Million) | Intended Use | Unutilized Amount as of June 30, 2025 | | :--- | :--- | | Business Expansion and Capacity Expansion | 608 | | Enhancing Brand Awareness and Sales Network | 1,527 | | Strengthening Research and Development Capabilities | 31 | | **Total** | **2,166** | - For the six months ended June 30, 2025, approximately **HK$1.194 billion** of net proceeds were utilized[77](index=77&type=chunk)

Core Insights - Blue Moon's new moisturizing foam shower gel will debut in a live stream hosted by top influencer Zhu Xiaohan on Douyin, marking a significant milestone in the company's expansion from laundry cleaning to personal care products [1][3] - The four new shower gel products are designed to meet diverse consumer needs, featuring a "quick wash and rinse" capability with millions of micro-level foam released per pump, and a gentle cleaning formula that leaves skin neither dry nor slippery [1] - The collaboration with Zhu Xiaohan represents a strategic shift for Blue Moon, showcasing its commitment to becoming a leading brand in the daily chemical sector beyond home cleaning [3] Product Features - The new moisturizing variant includes multiple moisturizing molecules for hydration and is formulated to be gentle and non-irritating [1] - The innovative use of AI-generated promotional videos by Blue Moon and Zhu Xiaohan has garnered significant attention, marking a pioneering effort in the industry to engage younger consumers [3] Marketing Strategy - The live stream event is positioned as a major promotional opportunity, encouraging consumers to follow Zhu Xiaohan on Douyin for exclusive access to the new products [3]

Group 1 - The core event is the launch of Blue Moon's new moisturizing bubble bath product on Douyin, marking a significant milestone in the company's expansion from laundry cleaning to personal care [1][3] - The new bubble bath products are designed to meet diverse consumer needs, featuring a "quick wash and rinse" capability with millions of micro-level bubbles and amino acid surfactants for gentle cleaning [1] - The moisturizing variant includes multiple moisturizing molecules for hydration without irritation, enhancing the overall user experience [1] Group 2 - The collaboration with top Douyin influencer Zhu Xiaohan represents a strong partnership between traffic and product, showcasing Blue Moon's commitment to deepening its presence in the cleaning sector [3] - The innovative use of AI-generated promotional videos by Blue Moon, released by Zhu Xiaohan, has garnered significant attention and serves as a landmark case of industry innovation, connecting the brand with younger consumers [3] - The launch event is set to attract consumers with exclusive offers and encourages them to follow Zhu Xiaohan on Douyin for real-time updates on the product release [3]

Summary of Key Points Core Viewpoint - The Shanghai Municipal Market Supervision Administration conducted a quality inspection of laundry liquid products, revealing that all 20 sampled batches met the relevant quality standards, indicating a positive trend in product quality within the industry [2]. Group 1: Inspection Details - A total of 20 batches of laundry liquid products were sampled from various regions, including Shanghai, Anhui, and Zhejiang [2]. - The inspection was based on the implementation guidelines SHSSXZ0005-2025 for liquid detergents in Shanghai [2]. - All sampled products were sourced from physical retail outlets, ensuring a comprehensive assessment of market offerings [2]. Group 2: Product Information - The inspection included products from both local and external manufacturers, with 4 batches from Shanghai and 16 from other provinces [2]. - Notable brands included Blue Moon, OMO, and others, with various specifications such as 1kg, 2kg, and 5kg packaging [2]. - The inspection results highlighted a range of products, including those with specific features like antibacterial properties and natural ingredients [2][3].

Core Viewpoint - The article emphasizes the importance of large-scale cultural events, such as the "Moonlight in All Directions Concert," in connecting people emotionally in a fragmented society, showcasing how brands like Blue Moon leverage art to resonate with consumers' emotions and values [3][5][10]. Summary by Sections Event Overview - The "Moonlight in All Directions Concert," sponsored by Blue Moon and produced by the Central Radio and Television Station, serves as a prelude to the Mid-Autumn Festival, aiming to elevate national sentiment as the full moon approaches [3]. - This concert, held on the Blue Moon Supreme cruise ship, combines music, scenic views, and cultural expressions, creating an immersive experience that transcends traditional formats [3]. Emotional Connection - The concert's core message revolves around "emotion," with the "full moon" symbolizing a bond among citizens. The event achieved a total online viewership of 61.186 million, reaching an audience of 532 million [5]. - On Weibo, the concert's hashtag garnered over 340 million views, ranking first in the variety show index, indicating a strong emotional resonance with the audience [5]. Aesthetic Society - The concept of an "aesthetic society" suggests that consumer choices are increasingly driven by aesthetic values rather than mere functionality. This shift reflects a broader trend where consumers seek emotional connections through brands [6][8]. - Blue Moon's strategy of integrating art into its brand narrative aligns with this trend, allowing the brand to differentiate itself in a competitive market by fostering emotional resonance and cultural identity [6][8]. Long-term Brand Strategy - Blue Moon's commitment to using art as a medium for brand expression is a long-term strategy, aiming to redefine cleanliness as a lifestyle and aesthetic value rather than just a functional necessity [8][11]. - The brand's collaboration with the Mid-Autumn Festival has been ongoing for 12 years, emphasizing a consistent narrative of "clean art and beautiful living" that resonates with consumers [13][15]. Cultural Significance - The moon, as a symbol of reunion and purity in Chinese culture, naturally aligns with Blue Moon's brand identity, enhancing emotional connections with consumers [10][11]. - The artistic expression in the concert reflects Blue Moon's values of cleanliness, order, and aesthetic comfort, reinforcing the brand's commitment to a holistic view of cleanliness that encompasses physical, psychological, and aesthetic dimensions [11][18]. Consumer Engagement - Blue Moon's approach to consumer engagement extends beyond traditional marketing, focusing on creating meaningful experiences that resonate with consumers' emotional and aesthetic needs [20][26]. - The brand's initiatives, such as the "Blue Moon Festival" and "Laundry Master" events, aim to educate consumers on cleaning techniques while fostering a deeper connection with the brand [22][24]. Broader Impact - Blue Moon's ongoing support for various cultural and social initiatives reflects its commitment to a broader narrative of cleanliness and well-being, positioning the brand as a leader in the daily consumer goods sector [27].

Core Viewpoint - The event "Moonlight over the Nine Provinces" is a unique water-based music concert that creatively combines music, traditional Chinese festivals, and the upcoming Mid-Autumn Festival, showcasing the brand's commitment to cultural engagement and emotional connection with consumers [1][2]. Company and Industry Summary - The concert was hosted by the Central Radio and Television Station and exclusively sponsored by Blue Moon (06993), marking the 12th consecutive year the brand has sponsored the CCTV Mid-Autumn Festival Gala [1]. - Blue Moon is recognized as a leading brand in the Chinese daily chemical and household cleaning sector, continuously innovating and expanding its Mid-Autumn IP strategy to deepen emotional connections with consumers [1]. - The event featured a mobile stage on the Blue Moon Supreme cruise ship, with performances from six intergenerational singers, blending classic melodies and popular songs to convey the theme of reunion [1]. - The concert not only showcased artistic expression but also extended Blue Moon's brand vision of promoting a clean, healthy, comfortable, dignified, and joyful living environment for families [1].

Core Viewpoint - Blue Moon (06993.HK) announced that its board meeting will be held on August 21, 2025, to consider and approve the unaudited interim results for the six months ending June 30, 2025, and to discuss any proposed interim dividend, if applicable [1] Group 1 - The board meeting is scheduled for August 21, 2025 [1] - The meeting will focus on the unaudited interim results for the six months ending June 30, 2025 [1] - The board will also consider any proposed interim dividend [1]

（於開曼群島註冊成立的有限公司） （股份代號：6993） 董事會會議通告 藍月亮集團控股有限公司（「本公司」）董事會（「董事會」）宣佈，董事會會議將於2025年 8月21日（星期四）舉行，以（其中包括）考慮及批准本公司及其附屬公司截至2025年6月 30日止六個月的未經審核中期業績，以及考慮有關中期股息（如有）的建議。 承董事會命 藍月亮集團控股有限公司 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完整性亦不發表 任何聲明，並明確表示概不就因本公告全部或任何部分內容而產生或因倚賴該等內容而引致的任何損失承擔任何 責任。 Blue Moon Group Holdings Limited 藍月亮集團控股有限公司 主席兼執行董事 潘東 香港，2025年8月8日 於本公告日期，董事會包括執行董事潘東女士、羅秋平先生、羅東女士、潘國樑先生及肖海珊女士；以及獨立非 執行董事Bruno Robert MERCIER先生、顏文玲女士及胡野碧先生。 ...

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年7月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 藍月亮集團控股有限公司 呈交日期: 2025年8月6日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 06993 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 10,000,000,000 | HKD | | 0.01 | HKD | | 100,000,000 | | 增加 / 減少 (-) | | | 0 | | | | HKD | | | | 本月底結存 | | | 10,000,000,000 | HKD | | 0.01 | HKD | | 100,000,000 | 本月底 ...