Core Viewpoint - Blue Moon Group reported stable performance in the first half of 2025, with revenue of HKD 30.37 billion, maintaining the same scale as the previous year, while significantly reducing losses by 34.4% to HKD 4.35 billion, indicating effective strategic adjustments and operational optimizations [1] Financial Performance - The company achieved a revenue of HKD 30.37 billion in the first half of 2025, consistent with the same period last year [1] - Losses narrowed by 34.4% year-on-year to HKD 4.35 billion, reflecting improvements in strategy and operations [1] - The board proposed an interim dividend of HKD 0.08 per share, demonstrating confidence in cash flow and future operations [1] Product Performance - The core business showed resilience despite challenges in the consumer environment, with laundry care products generating HKD 26.41 billion, accounting for over 87% of total revenue [1] - Personal care products experienced a notable revenue increase of 12.4%, becoming the fastest-growing category [1] Channel Performance - Offline distributor channel revenue grew by 15% year-on-year, highlighting the effectiveness of the company's channel penetration and refinement strategies [1] - Although there was a slight decrease in the revenue share from online channels due to resource reallocation, Blue Moon maintained top sales in multiple core categories during the 618 shopping festival on major e-commerce platforms [1] Brand Strength - In 2025, Blue Moon's laundry detergent and hand sanitizer ranked first in the China Brand Power Index for the 15th consecutive year, indicating a deepening brand moat [1] Strategic Outlook - For the second half of 2025, the company plans to advance three key strategies: providing comprehensive home cleaning solutions, enhancing omni-channel sales and distribution efficiency, and strengthening user awareness through "scientific washing" knowledge marketing [2] - The company will also deepen digital factory construction and promote green low-carbon packaging to enhance long-term competitiveness in sustainable growth [2]

Core Viewpoint - Blue Moon Group (06993) announced a mid-term dividend of HKD 0.08 per share to be distributed on September 30, 2025 [1] Company Summary - The company is set to distribute a mid-term dividend, indicating a commitment to returning value to shareholders [1]

Group 1 - The company, Blue Moon Group (06993), announced a mid-term dividend of 8 Hong Kong cents per share to be distributed on September 30, 2025 [1]

EF001 免責聲明 | 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完整性亦不發表任何聲明，並明確表示，概不對因 | | | --- | --- | | 公告全部或任何部份內容而產生或因倚賴該等內容而引致的任何損失承擔任何責任。 股票發行人現金股息公告 | | | 發行人名稱 | 藍月亮集團控股有限公司 | | 股份代號 | 06993 | | 多櫃檯股份代號及貨幣 | 不適用 | | 相關股份代號及名稱 | 不適用 | | 公告標題 | 截至2025年6月30日止六個月之中期股息 (更新) | | 公告日期 | 2025年8月21日 | | 公告狀態 | 更新公告 | | 更新/撤回理由 | 更新股息信息 | | 股息信息 | | | 股息類型 | 中期（半年期） | | 股息性質 | 普通股息 | | 財政年末 | 2025年12月31日 | | 宣派股息的報告期末 | 2025年6月30日 | | 宣派股息 | 每 股 0.08 HKD | | 股東批准日期 | 2025年9月12日 | | 香港過戶登記處相關信息 | | | 派息金額及公司預設派發貨幣 | 每 ...

Group 1 - The core point of the article is that Blue Moon Group reported a revenue of approximately HKD 3.0368 billion for the first half of 2025, a slight decrease from HKD 3.1312 billion in the same period last year [1] - The company recorded a loss attributable to equity holders of approximately HKD 435.3 million, which represents a year-on-year reduction in loss of about 34.4% [1] - The board of directors has proposed an interim dividend of HKD 0.08 per share [1]

Group 1 - The company reported a revenue of HKD 3.037 billion and a gross profit of HKD 1.764 billion for the six months ending June 30, 2025, with a loss per share of HKD 0.0822 and proposed an interim dividend of HKD 0.08 per share [1] - The company continues to promote the concept of "scientific washing" and has strategically expanded emerging channels while optimizing resource allocation across various channels to enhance brand influence and market share [1] - The company effectively controlled sales and distribution expenses, which decreased by 13.2% year-on-year, while maintaining stable growth in both traditional online sales channels and offline distributor channels [1] Group 2 - The company launched the "Incredible Future Laundry Technology" IP project, which has achieved over 1.8 billion exposures online, targeting young families and new generations through a multi-narrative approach [2] - The company is systematically expanding its market coverage through channel penetration, increasing the number of offline distributors and terminal stores, and promoting traditional channel sales [2] - During the "618 Shopping Festival," the company maintained a leading position, with its main product categories ranking first in cumulative sales across major e-commerce platforms [2]

Blue Moon Group Holdings Limited 藍月亮集團控股有限公司 （於開曼群島註冊成立的有限公司） （股份代號：6993） （「本公司」） 提名委員會職權範圍 1 成立 提名委員會（「委員會」）是本公司董事會（「董事會」）的附屬委員會，負責協助董事 會處理第4段所載事項。 2 架構及行政管理 2.1 組成 2.2 主席 董事會將委任董事會主席或一名獨立非執行董事擔任委員會主席。倘主席 及╱或委任代表缺席任何會議，委員會將選舉一名出席會議的成員擔任主 席。委員會主席（或倘委員會主席無法出席，則另一名委員會成員，倘該成員 無法出席，則由適當授權代表）應出席股東周年大會，回答股東就委員會活動 提出的問題。 2.3 秘書 4 職責範圍 委員會秘書將由本公司的公司秘書或其代名人擔任。 1 2.1.1 委員會由董事會委任的至少三名成員組成。 2.1.2 委員會成員須大多數為獨立非執行董事。 2.1.3 委員會至少應有一名成員為不同性別。 2.4 會議 2.5 匯報 委員會須向董事會匯報其決策或建議，並在適當情況下諮詢董事會主席。 3 權限 2 2.4.1 委員會每年至少召開一次會議。經委員會任何成 ...

Core Viewpoint - Blue Moon Group reported a revenue of HKD 3.037 billion for the six months ending June 30, 2025, with a gross profit of HKD 1.764 billion and a loss per share of HKD 0.0822, while proposing an interim dividend of HKD 0.08 per share [1] Group 1: Financial Performance - The company achieved a revenue of HKD 3.037 billion and a gross profit of HKD 1.764 billion for the first half of 2025 [1] - The loss per share was reported at HKD 0.0822, and the company plans to distribute an interim dividend of HKD 0.08 per share [1] Group 2: Marketing and Sales Strategy - The company continued to promote the concept of "scientific washing" and expanded the use of concentrated laundry detergent [1] - Sales and management strategies were optimized, leading to a 13.2% reduction in sales and distribution expenses [1] - Traditional online sales channels and offline distributor channels maintained stable growth [1] Group 3: IP Project and Consumer Engagement - The company launched the "Incredible Future Laundry Technology" IP project, achieving over 1.8 billion exposures online, targeting young families and new generations [2] - The project utilized diverse storytelling methods such as music videos, short dramas, and micro-variety shows to engage users [2] Group 4: Distribution and Market Coverage - The company systematically expanded its market coverage through channel penetration into counties and towns across China [2] - The number of offline distributors and terminal stores increased year-on-year as part of the strategy to enhance traditional channel sales [2] - During the "618 Shopping Festival," the company maintained a leading position, ranking first in cumulative sales across major e-commerce platforms for key product categories [2]

發行人所發行上市權證/可轉換債券的相關信息 發行人所發行上市權證/可轉換債券 不適用 其他信息 其他信息 不適用 發行人董事 於本公告日期，本公司董事會包括執行董事潘東女士、羅秋平先生、羅東女士、潘國樑先生及肖海珊女士；以及獨立非執行董事 Bruno Robert MERCIER先生、顏文玲女士及胡野碧先生。 第 2 頁 共 2 頁 v 1.1.1 第 1 頁 共 2 頁 v 1.1.1 EF001 EF001 免責聲明 | 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完整性亦不發表任何聲明，並明確表示，概不對因 公告全部或任何部份內容而產生或因倚賴該等內容而引致的任何損失承擔任何責任。 | | | --- | --- | | 股票發行人現金股息公告 | | | 發行人名稱 | 藍月亮集團控股有限公司 | | 股份代號 | 06993 | | 多櫃檯股份代號及貨幣 | 不適用 | | 相關股份代號及名稱 | 不適用 | | 公告標題 | 截至2025年6月30日止六個月之中期股息 | | 公告日期 | 2025年8月21日 | | 公告狀態 | 新公告 | | 股息信息 ...

[Financial Summary and Performance Overview](index=1&type=section&id=%E8%B2%A1%E5%8B%99%E6%91%98%E8%A6%81%E8%88%87%E6%A5%AD%E7%B8%BE%E6%A6%82%E8%A6%BD) [Financial Highlights](index=1&type=section&id=%E8%B2%A1%E5%8B%99%E6%91%98%E8%A6%81) H1 2025 revenue was HK$3.037 billion, with losses narrowing 34.4% to HK$435.3 million due to optimized selling expenses, maintaining a 58.1% gross margin, and an interim dividend of HK$0.08 per share proposed Key Financial Indicators for H1 2025 | Indicator | H1 2025 (HK$ Thousand) | H1 2024 (HK$ Thousand) | Year-on-Year Change | | :--- | :--- | :--- | :--- | | Revenue | 3,036,826 | 3,131,155 | -3.0% | | Gross Profit | 1,764,493 | 1,836,435 | -3.9% | | Gross Margin | 58.1% | 58.7% | -0.6pp | | Loss Before Income Tax | (456,361) | (810,723) | +43.7% (Loss Reduction) | | Loss for the Period | (435,329) | (663,745) | +34.4% (Loss Reduction) | - The Board recommended an interim dividend of **HK$0.08 per share**[2](index=2&type=chunk) - Through strategic optimization, the Group significantly reduced selling expenses while maintaining a stable gross margin, leading to a substantial year-on-year reduction in losses[3](index=3&type=chunk) [Consolidated Financial Statements](index=2&type=section&id=%E7%B6%9C%E5%90%88%E8%B2%A1%E5%8B%99%E5%A0%B1%E8%A1%A8) [Condensed Consolidated Interim Statement of Comprehensive Income](index=2&type=section&id=%E7%B0%A1%E6%98%8E%E7%B6%9C%E5%90%88%E4%B8%AD%E6%9C%9F%E5%85%A8%E9%9D%A2%E6%94%B6%E5%85%A5%E8%A1%A8) For H1 2025, Group revenue was HK$3.037 billion, a 3.0% decrease, with operating loss narrowing from HK$939 million to HK$526 million due to expense control, resulting in a 34.4% reduction in loss attributable to equity holders to HK$435 million Summary of Consolidated Statement of Comprehensive Income | Item (HK$ Thousand) | H1 2025 | H1 2024 | | :--- | :--- | :--- | | Revenue | 3,036,826 | 3,131,155 | | Gross Profit | 1,764,493 | 1,836,435 | | Selling and Distribution Expenses | (1,909,910) | (2,201,429) | | General and Administrative Expenses | (450,001) | (565,377) | | Operating Loss | (526,357) | (938,535) | | Loss for the Period | (435,329) | (663,745) | | Basic Loss Per Share | (0.0822) HK$ | (0.1200) HK$ | - Selling and distribution expenses decreased by **13.2%** year-on-year, and general and administrative expenses decreased by **20.4%** year-on-year, primarily contributing to the narrowed loss[4](index=4&type=chunk) [Condensed Consolidated Interim Statement of Financial Position](index=4&type=section&id=%E7%B0%A1%E6%98%8E%E7%B6%9C%E5%90%88%E4%B8%AD%E6%9C%9F%E8%B3%87%E7%94%A2%E8%B2%A0%E5%82%B5%E8%A1%A8) As of June 30, 2025, total assets decreased to HK$9.050 billion, primarily due to reduced cash, while total liabilities fell to HK$1.273 billion, with total equity at HK$7.777 billion and net current assets at HK$5.368 billion Summary of Statement of Financial Position | Item (HK$ Thousand) | June 30, 2025 | December 31, 2024 | | :--- | :--- | :--- | | Total Assets | 9,049,784 | 10,305,598 | | Total Liabilities | 1,272,932 | 1,640,999 | | Total Equity | 7,776,852 | 8,664,599 | | Cash and Cash Equivalents | 3,734,470 | 5,216,379 | | Net Current Assets | 5,368,033 | 6,350,872 | - Trade receivables and inventories within current assets both decreased, from **HK$1.208 billion** to **HK$919 million** and from **HK$488 million** to **HK$399 million**, respectively[7](index=7&type=chunk) [Notes to the Condensed Consolidated Interim Financial Information](index=6&type=section&id=%E7%B0%A1%E6%98%8E%E7%B6%9C%E5%90%88%E4%B8%AD%E6%9C%9F%E8%B2%A1%E5%8B%99%E8%B3%87%E6%96%99%E9%99%84%E8%A8%BB) [Basis of Preparation and Accounting Policies](index=6&type=section&id=%E7%B7%A8%E8%A3%BD%E5%9F%BA%E6%BA%96%E8%88%87%E6%9C%83%E8%A8%88%E6%94%BF%E7%AD%96) This interim financial information is prepared under HKAS 34, with accounting policies consistent with the 2024 annual report, and adopted HKAS 21 amendments on January 1, 2025, with no significant impact - The financial information is prepared based on **HKAS 34**[9](index=9&type=chunk) - Accounting policies are consistent with the prior year, and amendments to standards effective during the period have been adopted[10](index=10&type=chunk)[11](index=11&type=chunk) [Segment Information](index=7&type=section&id=%E5%88%86%E9%83%A8%E8%B3%87%E6%96%99) The Group operates as a single segment, manufacturing, selling, and distributing cleaning products, with executive directors assessing performance on a consolidated basis, thus no separate segment analysis is presented - In accordance with **HKFRS 8**, the Group has only one single operating segment, the cleaning products business[16](index=16&type=chunk) [Revenue Analysis](index=8&type=section&id=%E6%94%B6%E7%9B%8A%E5%88%86%E6%9E%90) H1 2025 total revenue was HK$3.037 billion, with laundry care products contributing 87.0%, personal care products growing 12.4% year-on-year, and all revenue sourced from customers in China Revenue by Product Category | Product Category | H1 2025 Revenue (HK$ Thousand) | H1 2024 Revenue (HK$ Thousand) | Year-on-Year Change | | :--- | :--- | :--- | :--- | | Laundry Care Products | 2,641,020 | 2,767,339 | -4.6% | | Personal Care Products | 215,676 | 191,870 | +12.4% | | Home Care Products | 180,130 | 171,946 | +4.8% | - All of the Group's revenue is derived from customers in China[17](index=17&type=chunk) [Dividends](index=11&type=section&id=%E8%82%A1%E6%81%AF) The Board proposed an interim dividend of HK$0.08 per share for H1 2025, totaling HK$442 million, subject to approval, and a 2024 final dividend of HK$0.06 per share, totaling HK$333 million, was paid during the period - An interim dividend of **HK$0.08 per share** for 2025 was proposed[26](index=26&type=chunk) - A final dividend of **HK$0.06 per share** for 2024, totaling approximately **HK$333 million**, was paid[25](index=25&type=chunk)[26](index=26&type=chunk) [Management Discussion and Analysis](index=15&type=section&id=%E7%AE%A1%E7%90%86%E5%B1%A4%E8%A8%8E%E8%AB%96%E8%88%87%E5%88%86%E6%9E%90) [Business Review and Outlook](index=15&type=section&id=%E6%A5%AD%E5%8B%99%E5%9B%9E%E9%A1%A7%E5%8F%8A%E5%B1%95%E6%9C%9B) H1 2025 saw effective control of selling expenses, increased user reach through knowledge marketing and omnichannel expansion, and growth in offline channels, with future strategies focusing on comprehensive solutions, omnichannel penetration, digital transformation, and sustainability - Management optimization: Effective control of selling and distribution expenses, decreasing by **13.2%** year-on-year[34](index=34&type=chunk) - Increased user reach: The 'Amazing Future Laundry Technology II' IP project achieved over **1.8 billion** online exposures, attracting younger target demographics[35](index=35&type=chunk) - Omnichannel expansion: Offline channels expanded with year-on-year growth in distributors and retail stores; online channels maintained a leading position during the '618 Shopping Festival' across multiple platforms[35](index=35&type=chunk) - Future strategy: Focus on product innovation, enhancing omnichannel networks, knowledge marketing, digital transformation, and sustainable development[38](index=38&type=chunk) [Financial Review](index=17&type=section&id=%E8%B2%A1%E5%8B%99%E5%9B%9E%E9%A1%A7) H1 2025 saw significant financial improvement, with revenue at HK$3.037 billion (-3.0%), operating loss narrowing 43.9% and net loss 34.4% due to expense reductions, gross margin stable at 58.1%, and cash balances decreasing due to dividends and share awards [Revenue, Gross Profit, and Gross Margin](index=17&type=section&id=%E6%94%B6%E7%9B%8A%E3%80%81%E6%AF%9B%E5%88%A9%E8%88%87%E6%AF%9B%E5%88%A9%E7%8E%87) Total revenue slightly decreased by 3.0% to HK$3.037 billion, with offline channels growing 15.0% and online sales declining 8.9%; gross profit was HK$1.765 billion, and gross margin slightly decreased to 58.1% due to higher raw material costs Revenue Contribution by Sales Channel | Sales Channel | H1 2025 Revenue (HK$ Thousand) | Share (%) | H1 2024 Revenue (HK$ Thousand) | Share (%) | Year-on-Year Change (%) | | :--- | :--- | :--- | :--- | :--- | :--- | | Online Sales Channels | 2,068,455 | 68.1 | 2,271,654 | 72.6 | (8.9) | | Offline Distributors | 836,812 | 27.6 | 727,737 | 23.2 | 15.0 | | Direct Sales to Key Accounts | 131,559 | 4.3 | 131,764 | 4.2 | (0.2) | - Gross margin slightly decreased from **58.7%** to **58.1%**, primarily due to increased costs of key raw materials[46](index=46&type=chunk) [Operating Expenses and Profitability](index=19&type=section&id=%E7%B6%93%E7%87%9F%E9%96%8B%E6%94%AF%E8%88%87%E7%87%9F%E5%88%A9%E8%83%BD%E5%8A%9B) Selling and distribution expenses decreased 13.2% to HK$1.910 billion, and general and administrative expenses fell 20.4% to HK$450 million due to efficiency, leading to operating loss narrowing from HK$939 million to HK$526 million and loss attributable to equity holders decreasing 34.4% to HK$435 million - Selling and distribution expenses decreased by **13.2%** year-on-year due to optimized marketing and omnichannel sales strategies[49](index=49&type=chunk) - General and administrative expenses decreased by **20.4%** year-on-year, primarily due to reduced staff costs from improved operational efficiency[50](index=50&type=chunk) - Operating loss decreased by **43.9%** year-on-year, from **HK$938.5 million** to **HK$526.4 million**[52](index=52&type=chunk) [Liquidity and Financial Resources](index=20&type=section&id=%E6%B5%81%E5%8B%95%E8%B3%87%E9%87%91%E8%88%87%E8%B2%A1%E5%8B%99%E8%B3%87%E6%BA%90) As of June 30, 2025, total bank deposits and cash decreased 17.3% to HK$4.361 billion due to operating outflows, dividends, and share purchases; the Group had no bank borrowings, and its current ratio improved from 5.46x to 5.92x, indicating a robust financial position - Total bank deposits and cash decreased by **17.3%** from **HK$5.271 billion** to **HK$4.361 billion**[58](index=58&type=chunk) - The current ratio (current assets/current liabilities) improved to approximately **5.92 times** from **5.46 times** at the beginning of the year[58](index=58&type=chunk) - As of the end of the reporting period, the Group had no bank borrowings[58](index=58&type=chunk) [Corporate Governance and Other Information](index=22&type=section&id=%E4%BC%81%E6%A5%AD%E7%AE%A1%E6%B2%BB%E5%8F%8A%E5%85%B6%E4%BB%96%E8%B3%87%E6%96%99) [Interim Dividend and Share Transfer Registration](index=22&type=section&id=%E4%B8%AD%E6%9C%9F%E8%82%A1%E6%81%AF%E5%8F%8A%E8%82%A1%E4%BB%BD%E9%81%8E%E6%88%B6%E7%99%BB%E8%A8%98) The Board proposed an interim dividend of HK$0.08 per share, payable on September 30, 2025, to shareholders registered on September 22, 2025, with specific share transfer registration suspension dates detailed for eligibility - An interim dividend of **HK$0.08 per share** was proposed[68](index=68&type=chunk) - The record date for the interim dividend is **September 22, 2025**, with payment on **September 30, 2025**[68](index=68&type=chunk) [Corporate Governance Practices](index=23&type=section&id=%E4%BC%81%E6%A5%AD%E7%AE%A1%E6%B2%BB%E5%B8%B8%E8%A6%8F) The company complied with HKEX Corporate Governance Code provisions, adopted the Model Code for directors' securities transactions with all directors confirming compliance, and the audit committee reviewed the interim results - The Board believes the company complied with the applicable code provisions of the **Corporate Governance Code** for the six months ended June 30, 2025[71](index=71&type=chunk) - The Audit Committee reviewed the Group's unaudited condensed consolidated financial information with management[73](index=73&type=chunk) [Use of Net Proceeds from Global Offering](index=24&type=section&id=%E5%85%A8%E7%90%83%E7%99%BC%E5%94%AE%E6%89%80%E5%BE%97%E6%AC%BE%E9%9D%9C%E9%A1%8D%E7%94%A8%E9%80%94) The company disclosed the use of HK$11.004 billion net IPO proceeds, with HK$2.166 billion unutilized as of June 30, 2025, allocated for business expansion, brand awareness, and R&D, expected to be fully utilized by end of 2028 Unutilized Net Proceeds by Intended Use (HK$ Million) | Intended Use | Unutilized Amount as of June 30, 2025 | | :--- | :--- | | Business Expansion and Capacity Expansion | 608 | | Enhancing Brand Awareness and Sales Network | 1,527 | | Strengthening Research and Development Capabilities | 31 | | **Total** | **2,166** | - For the six months ended June 30, 2025, approximately **HK$1.194 billion** of net proceeds were utilized[77](index=77&type=chunk)