Core Insights - The company Blue Moon is leveraging cultural events and artistic projects to strengthen its brand connection with consumers, particularly during the Mid-Autumn Festival [1][2][3] - Blue Moon's initiatives, such as the "Rebirth of Costumes" project, highlight its commitment to preserving traditional culture while promoting its cleaning technology [2][3] - The brand's long-term strategy focuses on building consumer loyalty through emotional connections and innovative product offerings [3][4][5] Group 1: Brand Engagement Strategies - Blue Moon has sponsored cultural events like the "Moonlight in All Directions" concert to enhance its brand influence and connect emotionally with consumers [2][3] - The "Rebirth of Costumes" project aims to protect traditional art while showcasing Blue Moon's cleaning technology, reinforcing the brand's commitment to cultural heritage [2][3] - The company emphasizes the importance of storytelling in its marketing approach to foster a deeper understanding of its brand values among consumers [3] Group 2: Product Innovation - In August, Blue Moon launched a new foam shower gel that features a gentle cleaning formula, significantly increasing the active ingredient concentration compared to industry standards [3] - The brand's previous product, the Supreme Laundry Liquid, has also made a notable impact in the market, showcasing its commitment to product excellence [3] - Continuous innovation in product offerings is a key aspect of Blue Moon's strategy to maintain competitive advantage and meet consumer needs [3][4] Group 3: Knowledge Marketing and Long-term Vision - Blue Moon has been actively engaging in knowledge marketing to educate consumers about its cleaning technology and promote a "scientific laundry" approach [4][5] - The company has initiated various educational activities, such as factory tours and hands-on experiences, to deepen consumer understanding of its products [4][5] - By focusing on long-term consumer relationships and addressing pain points, Blue Moon aims to lead the market into a new era of "scientific laundry" [5]

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年9月30日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 藍月亮集團控股有限公司 呈交日期: 2025年10月9日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 06993 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 10,000,000,000 | HKD | | 0.01 | HKD | | 100,000,000 | | 增加 / 減少 (-) | | | 0 | | | | HKD | | | | 本月底結存 | | | 10,000,000,000 | HKD | | 0.01 | HKD | | 100,000,000 | 本月 ...

Market Position and Product Development - The company reported a leading market share in laundry liquid and hand wash for 16 years and 13 years respectively, with a comprehensive market share ranking first in their categories from 2009 to 2024 and 2012 to 2024[9]. - The company launched the new "Concentrated+" Supreme Biotech Laundry Liquid in 2024, enhancing its product line to meet the trend of multi-functional and efficient living[10]. - The company has maintained a strong commitment to innovation, transitioning from powder to liquid and then to concentrated laundry liquids since 2015[10]. - The company has been recognized for its innovative cleaning solutions, consistently ranking first in the China Brand Power Index for 15 consecutive years[9]. Sales and Revenue Performance - For the first half of 2024, the company reported revenue of HKD 3,131 million, with a gross profit of HKD 1,836 million[24][25]. - The revenue breakdown for the first half of 2024 shows that clothing care products accounted for 88.4%, home care products 6.1%, and personal care products 5.5%[26]. - Online sales channels contributed HKD 2,272 million, representing 72.6% of total revenue, while offline distributors and direct sales to major clients accounted for 4.2% and 23.2%, respectively[27]. - For the six months ended June 30, 2025, the group recorded a loss attributable to equity holders of approximately HKD 435.3 million, a decrease of 34.4% compared to a loss of approximately HKD 663.7 million for the same period in 2024[38][54]. - Revenue for the six months ended June 30, 2025, was approximately HKD 3,036.8 million, remaining stable compared to approximately HKD 3,131.2 million for the same period in 2024[39]. Cost Management and Expenses - The company successfully reduced sales and distribution expenses by 13.2% year-on-year in the first half of 2025, while maintaining stable growth in traditional online and offline sales channels[28]. - Gross profit decreased by approximately 3.9% to HKD 1,764.5 million, with a gross margin slightly declining from 58.7% to 58.1% due to increased costs of key raw materials[45]. - General and administrative expenses decreased by approximately 20.4% to HKD 450.0 million, mainly due to reduced employee costs from improved operational efficiency[48]. Financial Position and Shareholder Information - The company’s stock is listed on the Hong Kong Stock Exchange under the code 6993, with significant dates for interim results and dividends announced for 2025[7]. - The company will review its dividend policy to provide stable and sustainable returns to shareholders[37]. - The company proposed an interim dividend of HKD 0.08 per share for the six months ended June 30, 2025, subject to shareholder approval[88]. - The company’s major shareholder, ZED Group Limited, holds 4,326,400,000 shares, representing 73.79% of the total issued shares as of June 30, 2025[73]. Employee and Operational Insights - As of June 30, 2025, the company has approximately 7,136 employees, with competitive salary levels maintained[63]. - The company has not engaged in any purchase, sale, or redemption of its listed securities during the reporting period[102]. - The total remuneration for key management personnel for the six months ended June 30, 2025, is HKD 28,207,000, down from HKD 49,687,000 for the same period in 2024[182]. Future Plans and Strategic Initiatives - The company plans to enhance its product offerings and continue innovation in response to changing consumer demands, focusing on environmental sustainability[35]. - The company aims to optimize its online product structure and promotional strategies to increase market penetration on major e-commerce platforms[35]. - The company will continue to promote "scientific washing" through interactive educational activities, enhancing consumer awareness of laundry efficiency[37]. Financial Risks and Management - Financial risks faced by the company include market risk (foreign exchange, interest rate, and price risks), credit risk, and liquidity risk[128]. - The company has not made any changes to its risk management policies since the end of the reporting period[129]. - The company is currently evaluating the impact of new accounting standards and interpretations on its financial data[126]. Asset and Liability Management - The company’s total equity attributable to owners decreased to HKD 7,776,852,000 from HKD 8,664,599,000, a decline of 10.2%[111]. - The company’s inventory decreased to HKD 398,750,000 from HKD 487,579,000, a reduction of 18.2%[111]. - The total trade payables and notes payable as of June 30, 2025, were HKD 405,248,000, a decrease from HKD 659,681,000 as of December 31, 2024[174].

Group 1 - The stock of Blue Moon Group (06993.HK) in Hong Kong experienced a significant increase, rising over 10% during trading on September 18, 2023 [1] - As of the report, the stock price reached 3.7 HKD, reflecting a gain of 9.79% [1] - The trading volume for Blue Moon Group was reported at 330 million HKD [1]

Core Viewpoint - Blue Moon Group (06993) saw its stock price increase by over 10% during trading, reflecting positive market sentiment following the announcement of its inclusion in the Hong Kong Stock Connect program [1] Group 1: Stock Performance - As of the report, Blue Moon Group's stock rose by 9.79%, reaching HKD 3.7, with a trading volume of HKD 330 million [1] Group 2: Market Announcement - The Shanghai Stock Exchange and Shenzhen Stock Exchange announced adjustments to the constituent stocks of the Hang Seng Composite Large, Mid, and Small Cap Indices, effective from September 8, which included Blue Moon Group among 20 companies added to the Hong Kong Stock Connect list [1] Group 3: Financial Performance - For the first half of 2025, Blue Moon Group reported revenue of HKD 30.37 billion, maintaining stability compared to the same period last year [1] - The company's losses narrowed by 34.4% year-on-year to HKD 4.35 billion, indicating significant improvements from strategic adjustments and operational optimizations [1] - The board proposed an interim dividend of HKD 0.08 per share, reflecting management's confidence in cash flow and future operations [1] Group 4: Brand Strength - In 2025, Blue Moon's laundry detergent and hand sanitizer maintained the top position in the China Brand Power Index for the 15th consecutive year, indicating a deepening brand moat [1]

Core Viewpoint - Blue Moon Group's stock price increased by over 10% following the announcement of its inclusion in the Hong Kong Stock Connect program, reflecting positive market sentiment and investor confidence [1] Company Performance - For the first half of 2025, Blue Moon Group reported revenue of 3.037 billion HKD, maintaining stability compared to the same period last year [1] - The company's losses narrowed by 34.4% year-on-year, improving to 435 million HKD, indicating significant progress in strategic adjustments and operational optimization [1] - The board proposed an interim dividend of 0.08 HKD per share, demonstrating management's confidence in cash flow and future operations [1] Brand Strength - In 2025, Blue Moon's laundry detergent and hand sanitizer have ranked first in the China Brand Power Index for 15 consecutive years, highlighting the deepening brand moat [1]

Core Insights - The laundry detergent industry is evolving towards energy-saving, environmentally friendly, efficient, gentle, convenient, and safety-compliant products, with concentrated laundry liquids gaining traction due to their significant advantages in energy conservation, environmental friendliness, and cleaning efficiency [1][9] - The concentration rate of laundry liquids in China has increased from 4% in 2015 to 10.7% in 2024, with a compound annual growth rate (CAGR) of 12.3%, indicating a growing market potential compared to over 98% in developed countries [1][9] - The market size of China's concentrated laundry liquid industry has expanded from 1.289 billion yuan in 2017 to 5.511 billion yuan in 2024, with a CAGR of 23.06%, driven by the rising demand for "efficient cleaning" and "green low-carbon" products among younger consumers [1][9] Industry Overview - Concentrated laundry liquid is a liquid detergent product with a higher effective ingredient content, allowing for reduced packaging and lower transportation costs, while requiring less usage compared to regular liquid detergents [4] - The industry has seen significant growth since 2010, with major brands like Blue Moon leading the way in product innovation and market expansion [5][10] Market Dynamics - The concentrated laundry liquid market is currently concentrated, with Blue Moon holding a market share of 27.9%, followed closely by Procter & Gamble at 26.8% [10] - The competitive landscape features both multinational giants and local leaders, with a focus on technological innovation, green supply chain development, and multi-channel marketing [10][11] Future Trends - The industry is expected to continue evolving towards higher efficiency, with innovations in active ingredient concentration and packaging technology [13] - Products will increasingly incorporate multifunctional capabilities, addressing diverse consumer needs such as antibacterial properties and fabric care [14] - Energy-saving and environmentally friendly practices will drive future product development, with a focus on biodegradable ingredients and reduced carbon emissions [15]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完整性亦不發表 任何聲明，並明確表示概不就因本公告全部或任何部分內容而產生或因倚賴該等內容而引致的任何損失承擔任何 責任。 本公司董事會（「董事會」）欣然宣佈，於2025年9月12日（星期五）舉行的股東特別大會 上，通告所載建議決議案（「決議案」）已獲股東以投票表決方式正式通過。決議案投票表 決結果如下： Blue Moon Group Holdings Limited 藍月亮集團控股有限公司 （於開曼群島註冊成立的有限公司） （股份代號：6993） 於 2025 年 9 月 1 2 日（ 星 期 五 ）舉 行 的 股東特別大會的投票表決結果 茲提述藍月亮集團控股有限公司（「本公司」）日期均為2025年8月28日的股東特別大會 （「股東特別大會」）通函（「通函」）及通告（「通告」）。除另有定義者外，本公告所用詞彙 與通函所定義者各自具有相同涵義。 於2025年9月12日（星期五）舉行的股東特別大會的投票表決結果 主席兼執行董事 潘東 香港，2025年9月12日 | 普通決議案 | 投票數目及佔投票 | | 投票總數 | | - ...

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年8月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 藍月亮集團控股有限公司 呈交日期: 2025年9月4日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 06993 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 10,000,000,000 | HKD | | 0.01 | HKD | | 100,000,000 | | 增加 / 減少 (-) | | | 0 | | | | HKD | | | | 本月底結存 | | | 10,000,000,000 | HKD | | 0.01 | HKD | | 100,000,000 | 本月底 ...

Core Viewpoint - Blue Moon Group, known as the "king of laundry detergent," reported a slight revenue decline of 3.01% year-on-year to HKD 30.37 billion in the first half of 2025, while its losses significantly narrowed by 34.4% to HKD 4.35 billion, reflecting challenges during its strategic transformation period [1][2][3] Financial Summary - Revenue for the first half of 2025 was HKD 3,036.83 million, down from HKD 3,131.55 million in the same period last year [2][4] - Gross profit was HKD 1,764.49 million, with a gross margin of 58.1%, indicating strong performance in its core laundry care products, which generated HKD 2,641.00 million in revenue, accounting for 87% of total revenue [2][3] - Sales and distribution expenses decreased to HKD 1,909.91 million from HKD 2,201.43 million, showing a reduction of 13.2% [3][8] Marketing and Sales Strategy - The company has been reducing marketing expenses, which historically correlated positively with revenue, leading to the phenomenon of "profit without revenue growth" [3][8] - Blue Moon has engaged in partnerships with top influencers for live-streaming sales, achieving significant sales during events, such as HKD 75 million in sales during a single live-stream event [5][7] - Despite increased sales volume, the costs associated with influencer marketing, including placement fees and commissions, have limited actual profit growth [7][8] Industry Position and Challenges - Blue Moon is attempting to pivot towards high-end products, such as concentrated laundry detergents, which have low penetration in the domestic market compared to international standards [9][11] - The company faces challenges in changing consumer habits and perceptions regarding high-end products, as evidenced by the slow uptake of concentrated detergents [11][13] - Competitors are successfully tapping into niche markets, highlighting the need for Blue Moon to adapt its strategy to remain competitive [13][14] Internal Issues - The company has faced internal challenges, including marketing missteps that have damaged its brand image and product quality complaints from consumers [14][16] - Blue Moon's research and development spending has been significantly lower compared to competitors, raising concerns about its long-term sustainability and product innovation [19][20] - The company has a substantial cash reserve of HKD 4.36 billion, providing it with a buffer for strategic adjustments and potential recovery [20]