Blue Moon Group Holdings Limited 藍月亮集團控股有限公司 （於開曼群島註冊成立的有限公司） （股份代號：6993） 選用最低指定公眾持股量替代門檻 本公告乃由藍月亮集團控股有限公司（「本公司」，連同其附屬公司統稱「本集團」）根據 香港聯合交易所有限公司證券上市規則（「上市規則」）第13.32C條而作出。 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完整性亦不發表 任何聲明，並明確表示概不就因本公告全部或任何部分內容而產生或因倚賴該等內容而引致的任何損失承擔任何 責任。 本公司將遵守上市規則第13.32D條之相關披露規定。 股東及潛在投資者於買賣本公司股份時務請審慎行事。 承董事會命 藍月亮集團控股有限公司 主席兼執行董事 根據上市規則第13.32B條，在香港聯合交易所有限公司（「聯交所」）上市的股份必須有 一個公開市場。這一般指，無論何時，在聯交所上市的股份類別中由公眾人士持有的 部分均須：(1)佔發行人該類別已發行股份（不包括庫存股份）總數的至少25%，或根據 上市規則第8.08(1)條上市時所規定的任何較低的最低公眾持股量百分比（「初 ...

公司名稱: 藍月亮集團控股有限公司 呈交日期: 2026年1月6日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 06993 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 10,000,000,000 | HKD | | 0.01 | HKD | | 100,000,000 | | 增加 / 減少 (-) | | | 0 | | | | HKD | | | | 本月底結存 | | | 10,000,000,000 | HKD | | 0.01 | HKD | | 100,000,000 | 本月底法定/註冊股本總額： HKD 100,000,000 FF301 股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2 ...

Core Insights - The home cleaning and care industry is essential for maintaining a healthy living environment and improving quality of life, demonstrating resilience against economic cycles [2][6] - The market size of China's home cleaning and care industry is projected to reach 1,442 billion yuan in 2024, with an expected increase to 1,501 billion yuan in 2025 [6][8] Industry Definition and Classification - The home cleaning and care industry provides products and services for cleaning, maintenance, and disinfection, utilizing chemical agents, physical tools, or manual/intelligent services [3][6] - Products include general home cleaning, kitchen cleaning, and bathroom cleaning [3] Current Development Status - The market is growing due to increased consumer awareness of hygiene and health, with a market size increase of 59 billion yuan from 2023 to 2024 [6] - The industry is characterized by a shift from traditional retail channels to online platforms, with online sales projected to account for 38.72% of the market by 2025 [8] Market Structure and Competition - Traditional sales channels like supermarkets and convenience stores remain dominant, but online sales are steadily increasing [8] - In 2024, online platforms are expected to generate 561 billion yuan, while offline stores will account for 940 billion yuan [8] Related Companies - Key listed companies in the industry include Shanghai Jahwa (600315), Chaoyun Group (06601.HK), Blue Moon Group (06993), and Ruoyuchen (003010.SZ) [3]

Core Insights - Blue Moon has been awarded the "Annual Brand Value Award" at the "Technology Empowerment · Capital Breakthrough" online sharing event, reflecting strong recognition of its brand-building achievements [1] - The award is based on rigorous evaluation standards, measuring brand value through differentiation, awareness, and customer loyalty, highlighting companies with innovative practices and outstanding performance [1] - In the context of consumer upgrades and intensified market competition, brand value is identified as a key pillar of corporate competitiveness, particularly in the daily chemical industry [1] Group 1: Product Innovation and Market Position - Blue Moon has been a pioneer in the concentrated laundry detergent sector, launching its first "Concentrated+" laundry detergent in 2015, which has significantly influenced industry standards [2] - The "Supreme" series of concentrated laundry detergents boasts an active ingredient content of 47%, three times higher than national standards, and features a patented pump design for precise dosing [2] - The company continues to innovate, with the launch of the "All-in-One Supreme" product in 2024, which integrates multiple cleaning functions to meet diverse consumer needs [3] Group 2: Personal Care Market Expansion - Blue Moon is expanding its personal care product line, launching the "Moisturizing Grapefruit Jasmine" shower gel in 2025, enhancing its "cleaning and care" strategy [4][7] - The personal care market in China is substantial, with a market size of 3.798 trillion yuan in 2023 and an annual growth rate of 3.4% since 2019, indicating a clear trend towards consumer upgrades [7] - The company aims to build competitive barriers through differentiated product design, leveraging its expertise in the cleaning sector to tap into the personal care market [7][8] Group 3: Future Growth Potential - The recognition from the capital market through the "Annual Brand Value Award" signifies both acknowledgment of past achievements and expectations for future growth potential [9] - With the ongoing expansion of the concentrated laundry detergent market and steady growth in the personal care sector, Blue Moon's brand advantages are expected to translate into enhanced market competitiveness [9] - The company is positioned to maintain its leading status in the daily chemical industry while achieving dual empowerment of brand value and performance growth through its comprehensive product strategy [9]

Core Insights - The Chinese fabric softener industry is experiencing steady growth, with the market size expected to reach 7.768 billion yuan in 2024, representing an 8.9% year-on-year increase. This growth is driven by rising disposable income and increased consumer willingness to spend on fabric care [1][12]. Industry Overview - Fabric softeners, also known as fabric care agents, are used to improve the softness, fluffiness, and static elimination of fabrics. They work by applying a protective film on fabric fibers, reducing friction and enhancing the inherent smoothness and elasticity of the fibers [3][4]. Market Dynamics - The growth of the fabric softener market is attributed to the continuous increase in disposable income and consumer spending in China. From 2020 to 2024, disposable income is projected to rise from 32,189 yuan to 41,314 yuan, while consumer spending is expected to grow from 21,210 yuan to 28,227 yuan [8]. Industry Chain - The fabric softener industry consists of an upstream segment that includes raw materials such as silicone oil, fatty acids, and packaging materials. The midstream involves production and processing, while the downstream focuses on sales channels, including e-commerce platforms and physical retail stores [8][9]. Sales Channels - Online e-commerce platforms have become a major sales channel for fabric softeners, allowing consumers in lower-tier cities to access a variety of products. The convenience of online shopping and promotional events have contributed to increased sales volume [10][11]. Competitive Landscape - The fabric softener market in China is characterized by a competition between foreign brands like Unilever and Procter & Gamble, and local companies such as Blue Moon and Liby. Local brands are gaining market share through competitive pricing and innovative marketing strategies [13][14]. Development Trends - Technological innovation is crucial for the ongoing development of the fabric softener industry. Companies are focusing on developing eco-friendly and safe formulations, as well as enhancing user experience through smart technologies [15][16]. - The integration of online and offline sales channels is becoming essential for market expansion, with companies needing to strengthen partnerships with e-commerce platforms [16]. - There is a growing demand for personalized and customized products in the fabric softener market, prompting companies to cater to diverse consumer preferences [16].

Core Viewpoint - The "Annual Brand Value Award" was presented to Blue Moon Group (6993.HK) during the "Technology Empowerment · Capital Breakthrough" sharing session held by Gelonghui, recognizing the company for having the highest brand value in the capital market [1] Group 1 - The "Annual Brand Value Award" aims to honor companies with exceptional brand value, which is crucial for their survival and development [1] - The award evaluates brand value from multiple perspectives, including brand differentiation, recognition, and customer loyalty [1] - Selected companies have demonstrated innovation and outstanding practices in enhancing their brand value [1]

Core Insights - The "Golden Award" annual outstanding company selection by Gelonghui will reveal a list of notable companies, including Aneng Logistics, BYD, Oriental Yuhong, and others, recognized for their brand value in the capital market [1] - The "Annual Brand Value Award (Large Market Capitalization)" aims to honor companies with the highest brand value, emphasizing the importance of brand differentiation, recognition, and customer loyalty [1][2] Group 1: Award Recipients - Ten companies received the "Annual Brand Value Award (Large Market Capitalization)" including Aneng Logistics (09956.HK), BYD (002594.SZ/01211.HK), and Lenovo Group (00992.HK) [1] - The award selection process involved quantitative data analysis and expert review to determine the final results [1] Group 2: Evaluation Criteria - The evaluation of brand value considered multiple factors such as brand differentiation, recognition, and customer loyalty [1] - The aim of the award is to create a reference for the most valuable listed companies and unicorns in the investment community [2]

Core Insights - Kuaishou's e-commerce ecosystem is significantly bolstered by the "Product Card Flow Plan," which has led to over 32% of the GMV from the general merchandise shelf during Q3 2025, enhancing brand visibility and sales growth [1][3] - The collaboration between content and merchandise has allowed brands like Blue Moon and Han Shu to effectively convert live streaming and short video engagement into sustained sales, particularly during the year-end shopping festival [1][3] E-commerce Performance - During the year-end shopping festival from December 3 to 16, Han Shu's exposure through the Product Card Flow Plan exceeded 3.8 million, with a 75% increase in GMV for their stores, and some products saw GMV doubling [3][10] - Blue Moon's GMV in the general merchandise shelf surpassed 10 million yuan in 2025, benefiting from the synergy of content and merchandise [3][10] Product Card Flow Plan - The Product Card Flow Plan incentivizes brands that can effectively utilize both content sales and merchandise operations, allowing for targeted traffic recommendations based on user interest generated from content [3][4] - Brands must meet specific criteria to qualify for the flow of traffic, including having a distribution permission and maintaining a minimum product rating [4] Brand Strategies - Blue Moon has focused on live streaming and collaborations with influencers to maintain a high level of exposure, averaging over 16 hours of daily live broadcasts [5][6] - Han Shu has adopted a strategy of keeping popular products consistently available and enhancing product listings to improve click-through and conversion rates [10][11] Future Plans - Both Blue Moon and Han Shu aim to deepen their collaboration with Kuaishou, leveraging the Product Card Flow Plan to explore new growth opportunities and enhance their operational strategies [13]

Core Viewpoint - The recognition of Blue Moon Group as the "2025 Corporate Social Responsibility ESG Rising Star" highlights its outstanding performance in environmental, social, and governance (ESG) practices, which are increasingly important for long-term competitiveness in the context of global green transformation and domestic carbon neutrality strategies [1][7]. Group 1: ESG Practices - Blue Moon Group adheres to the ESG action principle of "better products (services), a friendlier environment, and a happier society," emphasizing business ethics and continuous innovation in the cleaning sector [2][3]. - The company has implemented a comprehensive environmental management system focused on "source prevention and full-process control," actively exploring green development across the supply chain [2][6]. Group 2: Green Product Development - Blue Moon's products are centered on green innovation, leading industry upgrades. For instance, if all Chinese consumers used concentrated detergents, it could reduce carbon emissions by 1.7472 million tons annually and save 8.567 billion kWh of electricity [5]. - The company has eliminated harmful ingredients like formaldehyde and methanol, while introducing natural extracts such as seaweed and tremella into its personal care products [5][6]. Group 3: Green Manufacturing and Energy Management - Blue Moon integrates green development into its production processes by enhancing equipment efficiency, optimizing technology, and promoting clean energy, with three factories recognized as national "green factories" [6]. - The company has established a robust energy management system, including solar power projects that are expected to generate over 2,800 MWh annually by 2025 [6]. Group 4: Future Commitment - The award received by Blue Moon is a recognition of its commitment to green development and innovation-driven low-carbon transformation, with plans to continue leading sustainable development in the industry [7].

Core Insights - The home cleaning and care industry is essential for maintaining a healthy living environment and improving quality of life, demonstrating resilience against economic cycles [1][4] - The market size of China's home cleaning and care industry is projected to reach 1,442 billion yuan in 2024, with an expected increase to 1,501 billion yuan in 2025 [4][6] Industry Definition and Classification - The home cleaning and care industry provides products and services for cleaning, maintenance, and disinfection, utilizing chemical agents, physical tools, or manual/automated services [2][4] Current Development Status - The market size of the home cleaning and care industry in China is increasing, with a growth of 59 billion yuan from 2023 to 2024 [4] - The industry includes a wide range of products, from laundry and personal care to home cleaning, reflecting its importance in daily life [4] Market Structure and Sales Channels - Traditionally, home cleaning products are sold through supermarkets and convenience stores, with online sales channels gaining share [6] - In 2024, online platforms are expected to account for 37.38% of the market, while offline stores will hold 62.62% [6] Competitive Landscape - The industry is characterized by a diverse competitive landscape, with leading brands, emerging brands, and specialized brands each finding suitable development paths [7][8] - Domestic brands focus on local consumer needs and cost-effectiveness, while international brands leverage strong brand influence and advanced R&D capabilities [7] Key Companies - **ChaoYun Group**: A leading multi-category home and personal care platform, with home care product revenue reaching 12.14 billion yuan in the first half of 2025, accounting for 90.7% of total revenue [8] - **Blue Moon**: Established in 1992, it offers a wide range of cleaning products, with home care product revenue of 1.8 billion HKD in the first half of 2025, representing 5.93% of total revenue [10] Future Development Trends - The demand for home cleaning products is shifting towards high-efficiency, safe, and environmentally friendly options, driving innovation and product upgrades in the industry [11]