Financial Performance - Revenue for 2023 was HK$7,323.5 million, a decrease of 7.8% compared to HK$7,946.7 million in 2022[7] - Gross profit margin improved to 62.0% in 2023 from 57.8% in 2022[7] - Net profit attributable to equity holders was HK$325.3 million, a 46.8% decrease from HK$611.4 million in 2022[7] - Basic earnings per share decreased to HK$0.0584 in 2023 from HK$0.1092 in 2022[7] - The final dividend per share was HK$0.06 in 2023, down from HK$0.168 in 2022[7] - Revenue for 2023 decreased by 7.8% to HKD 7,323.5 million compared to HKD 7,946.7 million in 2022, with a 2.9% decline in RMB terms[24][26] - Net profit for 2023 decreased by 46.8% to HKD 325.3 million compared to 2022[25] - Gross profit decreased by approximately 1.2% from HK$4,595.4 million in 2022 to HK$4,540.4 million in 2023, while gross margin increased from 57.8% to 62.0%[30] - Operating profit declined sharply by 80.5% from HK$668.9 million in 2022 to HK$130.4 million in 2023[32] - Profit attributable to equity holders decreased by 46.8% from HK$611.4 million in 2022 to HK$325.3 million in 2023[34] - Revenue for 2023 decreased to HKD 7,323,532K from HKD 7,946,733K in 2022, a decline of 7.8%[187] - Gross profit for 2023 was HKD 4,540,420K, slightly down from HKD 4,595,441K in 2022[187] - Operating profit dropped significantly to HKD 130,435K in 2023 from HKD 668,889K in 2022[187] - Net profit for the year was HKD 325,309K, a 46.8% decrease compared to HKD 611,366K in 2022[187] - Basic earnings per share dropped to 5.84 HK cents in 2023 from 10.92 HK cents in 2022[188] - Net profit for the year 2023 was HKD 325,309 thousand[193] - Total comprehensive income for the year 2023 was HKD 231,797 thousand, including other comprehensive losses of HKD 93,512 thousand[193] - The company's total comprehensive loss for 2022 was HKD 118,520 thousand, including other comprehensive losses of HKD 729,886 thousand[195] Sales and Revenue Breakdown - Online sales accounted for 52.0% of total revenue in 2023, up from 47.3% in 2022[10] - Revenue from fabric care products was HK$6,500.7 million, representing 88.8% of total revenue in 2023[9] - Revenue from personal care products decreased to HK$447.0 million in 2023 from HK$619.0 million in 2022[9] - Revenue from home care products was HK$375.9 million in 2023, down from HK$506.3 million in 2022[9] - Online sales increased by 1.3% to HKD 3,805.2 million, accounting for 52.0% of total revenue, driven by strong performance in emerging online channels[28] - Offline distributor sales decreased by 15.3% to HKD 2,754.9 million, while direct sales to major customers dropped by 18.5% to HKD 763.4 million[28] - Sales of laundry care products decreased by 4.7% to HKD 6,500.7 million, while personal and home care products saw declines of 27.8% and 25.8%, respectively[27] - Sales revenue from goods in 2023 was HKD 7,324 million[181] Cost and Expenses - Cost of sales decreased by 17.0% to HKD 2,783.1 million, primarily due to lower raw material costs[29] - Other income and net gains decreased significantly from HK$100.1 million in 2022 to HK$36.8 million in 2023, primarily due to reduced foreign exchange losses[31] - Sales and distribution expenses increased by 22.4% from HK$2,651.0 million in 2022 to HK$3,244.1 million in 2023, driven by expanded promotional activities[32] - Financial income rose by 52.3% from HK$178.8 million in 2022 to HK$272.2 million in 2023, attributed to increased short-term deposits and higher USD deposit rates[32] - The company paid/accrued HK$4.0 million and HK$2.1 million for audit/audit-related services and non-audit services, respectively, to its independent auditor PwC for the year ended December 31, 2023[167] Cash Flow and Financial Position - Bank deposits and cash decreased by HK$370.6 million to HK$7,331.8 million in 2023, mainly due to dividend payments[35] - Capital expenditures for 2023 amounted to HK$85.3 million, primarily for expanding production capacity[35] - The company maintained a strong liquidity position with a current ratio of 6.70x as of December 31, 2023[35] - Total assets decreased to HKD 12,052,641K in 2023 from HKD 12,729,725K in 2022[189] - Cash and cash equivalents stood at HKD 4,342,528K in 2023, down from HKD 7,702,373K in 2022[189] - Trade receivables and bills decreased to HKD 1,404,647K in 2023 from HKD 2,050,546K in 2022[189] - Total equity decreased to HKD 10,379,043K in 2023 from HKD 11,072,780K in 2022[189] - Total liabilities increased slightly to HKD 1,673,598K in 2023 from HKD 1,656,945K in 2022[190] - Cash flow from operating activities for 2023 was HKD 749,316 thousand, a decrease from HKD 560,673 thousand in 2022[196] - Cash flow used in investing activities for 2023 was HKD 3,027,567 thousand, primarily due to an increase in fixed deposits of HKD 2,938,097 thousand[196] - Cash flow used in financing activities for 2023 was HKD 1,037,603 thousand, mainly due to dividend payments of HKD 936,026 thousand[196] - Cash and cash equivalents decreased by HKD 3,315,854 thousand in 2023, ending the year at HKD 4,342,528 thousand[196] - The company's total equity as of December 31, 2023, was HKD 10,379,043 thousand, compared to HKD 11,072,780 thousand at the beginning of the year[193] - The company issued ordinary shares upon the exercise of share options, resulting in an increase of HKD 3,295 thousand in equity[193] - The company allocated HKD 90,796 thousand to statutory surplus reserves[193] Market Position and Brand Strength - Blue Moon's laundry detergent has ranked first in market share for 14 consecutive years (2009-2022), and hand sanitizer for 11 consecutive years (2012-2022)[17] - Blue Moon's laundry detergent and hand sanitizer have ranked first in the China Brand Power Index for 13 consecutive years (2011-2023)[17] - Blue Moon has nearly 100 product varieties, covering various aspects of daily life[17] - Blue Moon ranked first in sales across multiple platforms during major shopping festivals like 618 and Double 11[18] - The company ranked first in sales on JD.com and Douyin during major shopping festivals, maintaining its leadership in the laundry and hand wash categories[22] ESG and Sustainability - Blue Moon has 48 products certified as "China Environmental Labeling Products," 15 as "China Water-Saving Products," 25 as "China Green Products," and 3 as "China Concentrate+"[19] - Blue Moon was rated AAA by Wind and included in the "ESG Best Practice 100," one of only 5 companies with an AAA rating[20] - The company set ESG goals covering greenhouse gas emissions, energy use, and water efficiency, with details published in the 2023 ESG report[111] - The company will continue to optimize its dividend policy and adhere to ESG principles, promoting green and low-carbon development[23] Product Development and Innovation - Blue Moon launched the "Pure Enjoy Foam Body Wash" in the second half of 2023, expanding its personal care product line[21] - The company plans to enhance its omnichannel sales network, focus on digital transformation, and introduce new products in 2024[23] Operational and Strategic Initiatives - Blue Moon optimized its offline distributor network, improving inventory management and increasing sales point coverage[21] - Blue Moon implemented a reward system to incentivize distributor sales representatives, enhancing product placement and sales[21] - Blue Moon focused on expanding its market presence in counties and townships across China, increasing offline sales coverage[21] - The company operates four production bases in Guangzhou, Tianjin, Kunshan, and Chongqing, China[12] - The company plans to enhance its omnichannel sales network, focus on digital transformation, and introduce new products in 2024[23] Corporate Governance and Board Structure - The company has adopted the "Corporate Governance Code" as its governance standard and has complied with all applicable code provisions for the year ended December 31, 2023[124] - The company has established a culture of trust, respect, and excellence, aligning with its vision and strategy to meet consumer needs and promote long-term healthy development[123] - The Board has delegated the authority and responsibility for executing business strategies and managing daily operations to the executive directors and senior management[128] - The company has implemented a "Standard Code" for directors' securities transactions, with reminders issued twice a year to ensure compliance[125] - All directors have confirmed compliance with the "Standard Code" requirements for the year ended December 31, 2023[126] - The Board has three committees: Audit Committee, Remuneration Committee, and Nomination Committee, each with defined terms of reference[127] - The company has purchased appropriate directors' and officers' liability insurance and will review the coverage annually[128] - Independent non-executive directors provide independent judgment on the company's development, performance, and risk management[127] - The Board regularly reviews its composition to ensure a balance of professional knowledge, skills, and experience for effective supervision[127] - The Board of Directors held a total of four meetings in 2023, in compliance with the Corporate Governance Code, with each meeting held approximately quarterly[130] - The Chairman held separate meetings with independent non-executive directors without the presence of other directors, as required by the Corporate Governance Code[130] - The Board of Directors is responsible for leading, guiding, and supervising the company's business, strategic decisions, and performance, with authority over policy matters, strategy, budgets, internal controls, risk management, and major transactions[134] - The company provides training to directors on their statutory and regulatory responsibilities as directors of a Hong Kong-listed company, including updates on significant changes to the Listing Rules and corporate governance practices[135] - All directors received continuous professional development training in 2023 through reading materials and attending briefings, lectures, meetings, courses, and seminars organized by the company or professional bodies[137] - The roles of the Chairman and CEO are clearly defined and separated to ensure independence, accountability, and a balanced distribution of power and responsibilities[140] - The Audit Committee reviewed the Group's financial reporting procedures, risk management, and internal control systems, ensuring compliance with applicable accounting standards and listing rules[141][142] - The Audit Committee held four meetings and three meetings with the external auditor during the year ended December 31, 2023[142] - The Remuneration Committee determined the remuneration policy for executive directors and assessed their performance, with no awards granted under the 2021 or 2022 Share Award Schemes[143][144] - The Remuneration Committee held one meeting during the year ended December 31, 2023[144] - The Nomination Committee reviewed the Board's structure, size, composition, and diversity, and made recommendations for changes to align with the company's strategy[145] - The Nomination Committee held one meeting during the year ended December 31, 2023[145] - The Board maintains a balance between executive and independent non-executive directors to ensure a high level of independence[146] - The company has a clear nomination and appointment process for directors, considering qualifications, skills, experience, character, integrity, independence, and diversity[147] - The Nomination Committee conducted an annual review of the mechanisms to ensure the Board receives independent views and opinions[148] - No independent non-executive director serves on the boards of more than seven listed companies or has served as an independent non-executive director of the company for more than nine years[149] - The Board of Directors consists of 4 female directors (50%) and 4 male directors, with diverse educational and professional backgrounds, aiming to maintain at least the current level of female representation and achieve gender parity over time[152] - The company's Corporate Secretary, Mr. Pan Guoliang, has completed at least 15 hours of professional training in compliance with Listing Rule 3.29 during the year ended December 31, 2023[157] Risk Management and Internal Controls - The company has established a comprehensive risk management system since 2021, involving risk identification, assessment, and management to mitigate inherent business risks[159] - The company's risk management framework includes three lines of defense: operational departments, professional departments (e.g., finance, legal), and internal audit functions[159] - The Board conducts annual reviews of the company's risk management and internal control systems, covering financial, operational, and compliance controls[160] - The company's internal audit function identifies control deficiencies and proposes improvements, with results communicated to management for corrective actions[162] - The company has implemented procedures for handling and disclosing inside information, including confidentiality protocols and communication with relevant employees[163] Shareholder and Investor Relations - The company recommended a final dividend of HK$0.06 per ordinary share for the year ended December 31, 2023, totaling HK$334.3 million[44] - The company has 5,862,993,406 issued shares as of December 31, 2023[45] - The company issued 876,500 fully paid shares during the year due to the exercise of pre-IPO share options, with a total consideration of HK$3.295 million[46] - The company's distributable reserves as of December 31, 2023, were approximately HK$11,897.6 million[47] - The company purchased property, plant, and equipment worth HK$138.4 million during the year[47] - The company's top five suppliers accounted for approximately 42.9% of total annual procurement, with the largest supplier accounting for 10.4%[47] - The company made external charitable donations of approximately HK$5.9 million for the year ended December 31, 2023[47] - The company has no borrowings as of December 31, 2023[47] - The total number of issued shares as of December 31, 2023, is 5,862,993,406 shares[54] - ZED Group Limited holds 4,446,000,000 shares, representing 75.83% of the company's total shares[54][60] - HHLR Advisors, Ltd. holds 527,422,500 shares, representing 9.00% of the company's total shares[60] - HHLR Fund, L.P. holds 526,542,800 shares, representing 8.98% of the company's total shares[60] - HCM BM Holdings Ltd. holds 500,000,000 shares, representing 8.53% of the company's total shares[60] - Pan Dong holds 4,446,000,000 shares through controlled entities, representing 75.83% of the company's total shares[54] - Luo Qiuping holds 4,446,000,000 shares through spousal interests, representing 75.83% of the company's total shares[54] - Luo Dong holds 4,800,000 shares, representing 0.08% of the company's total shares[54] - Pan Guoliang holds 1,000,000 shares directly and 3,500,000 shares through controlled entities, representing 0.02% and 0.06% of the company's total shares respectively[54] - Xiao Haishan holds 837,500 shares, representing 0.01% of the company's total shares[54] - Total issued shares as of December 31, 2023, were 5,862,993,406[61] - ZED directly holds 75.64% of the shares and indirectly holds 0.19% through VGL[61] - HCM BM Holdings, Ltd. is 95.32% owned by HHLR Fund L.P., which beneficially owns 26,542,800 shares[61] - The company has granted a total of 61,651,000 share options, representing approximately 1.05% of the total issued shares as of December 31, 2023[64][65] - Under the 2021 Share Award Scheme, 21,414,999 reward shares were granted to 366 employees[64] - The exercise price for each share option under the Pre-IPO Share Option Scheme is HK$3.76[70] - The Pre-IPO Share Option Scheme has a remaining term of 6.96 years as of December 31, 2023[71] - As of December 31, 2023, 47,676,023 shares remain available for issuance under the Pre-IPO Share Option Scheme, representing approximately 0.81% of the total shares[72] - 4,800,000 stock options granted to Ms. Luo Dong remain unexercised as of December 31, 2023, with an exercise price of HKD 3.76 per share[73] - 975,000 stock

Investment Rating - The report maintains a "Buy" rating for Blue Moon Group (6993.HK) [4][7] Core Insights - In 2023, the company achieved revenue of HKD 7.324 billion, a decrease of 7.8%, with a gross profit of HKD 4.540 billion, down 1.2%, and a net profit attributable to shareholders of HKD 325 million, down 46.8% [3] - The second half of 2023 saw revenue stabilize at HKD 5.101 billion, an increase of 0.7%, with gross profit rising to HKD 3.313 billion, up 8.0%, but net profit fell to HKD 158 million, down 65.9% [3] - The company has adjusted its EPS forecasts for 2024-2025 to HKD 0.10 and HKD 0.11 respectively, down from HKD 0.13 and HKD 0.14, and introduced a new EPS forecast of HKD 0.14 for 2026 [3] Revenue Breakdown - For the second half of 2023, revenue from the laundry cleaning segment was HKD 4.543 billion, up 4.0%, while personal cleaning and home cleaning segments saw revenues of HKD 327 million and HKD 231 million, down 15.8% and 24.2% respectively [3] - Online sales contributed HKD 2.357 billion, up 3.4%, while offline sales were HKD 2.112 billion, down 2.7% [3] Profitability Analysis - The gross margin improved to 64.9%, an increase of 4.4 percentage points, while the net profit margin decreased to 3.1%, down 6.0 percentage points [3] - Promotional expenses surged to HKD 1.024 billion, up 229.4%, with promotional expenses as a percentage of revenue increasing by 13.9 percentage points [3] Market Position and Strategy - The company remains a leader in the laundry cleaning industry, launching new products and enhancing its marketing strategies, particularly on platforms like JD.com and Douyin [3] - The report highlights a clear strategy for optimizing offline channels, aiming to regain growth through improved distribution and sales management systems [3]

Revenue and Profit Performance - Revenue for 2023 decreased to HKD 7,323,532 thousand from HKD 7,946,733 thousand in 2022, representing a decline of 7.8%[2][4] - Net profit attributable to equity holders dropped to HKD 325,309 thousand in 2023 from HKD 611,366 thousand in 2022, a decrease of 46.8%[2][4] - Operating profit declined to HKD 130,435 thousand in 2023 from HKD 668,889 thousand in 2022[4] - Revenue from clothing care products decreased to 6,500,671 thousand HKD in 2023 from 6,821,397 thousand HKD in 2022[17] - Revenue from personal care products dropped to 447,008 thousand HKD in 2023 from 619,015 thousand HKD in 2022[17] - Revenue from home care products declined to 375,853 thousand HKD in 2023 from 506,321 thousand HKD in 2022[17] - Total revenue decreased to 7,323,532 thousand HKD in 2023 from 7,946,733 thousand HKD in 2022[17] - Revenue for 2023 was HK$7,323.5 million, a decrease of 7.8% compared to HK$7,946.7 million in 2022, primarily due to the depreciation of the RMB against the HKD[33][34] - Net profit for 2023 was HK$325.3 million, a significant decrease of 46.8% compared to the previous year[33] - Gross profit decreased by approximately 1.2% from HK$4,595.4 million in 2022 to HK$4,540.4 million in 2023, while gross margin increased from 57.8% to 62.0%[39] - Operating profit declined sharply by 80.5% from HK$668.9 million in 2022 to HK$130.4 million in 2023[43] - Profit attributable to equity holders decreased by 46.8% from HK$611.4 million in 2022 to HK$325.3 million in 2023[47] Earnings Per Share and Dividends - Basic earnings per share decreased to 5.84 HK cents in 2023 from 10.92 HK cents in 2022[5] - The Board proposed a final dividend of 6.0 HK cents per share for 2023[2] - The company's basic earnings per share (EPS) for 2023 was 5.84 HK cents, a decrease from 10.92 HK cents in 2022[23] - The company's diluted earnings per share (EPS) for 2023 was 5.84 HK cents, compared to 10.87 HK cents in 2022[24] - The company proposed a final dividend of 6.0 HK cents per share for 2023, down from 16.8 HK cents per share in 2022[25] - A final dividend of 6.0 HK cents per share for the year ended December 31, 2023, has been proposed[58] - The final dividend will be paid on June 24, 2024, to shareholders registered by June 18, 2024[65] Assets and Liabilities - Total assets decreased to HKD 12,052,641 thousand in 2023 from HKD 12,729,725 thousand in 2022[6] - Cash and cash equivalents declined to HKD 4,342,528 thousand in 2023 from HKD 7,702,373 thousand in 2022[6] - Trade receivables and bills decreased to HKD 1,404,647 thousand in 2023 from HKD 2,050,546 thousand in 2022[6] - Total equity decreased to HKD 10,379,043 thousand in 2023 from HKD 11,072,780 thousand in 2022[6] - Non-current assets in Hong Kong decreased to 18,728 thousand HKD in 2023 from 21,283 thousand HKD in 2022[16] - Non-current assets in Mainland China decreased to 2,069,079 thousand HKD in 2023 from 2,236,921 thousand HKD in 2022[16] - The company's trade receivables and bills receivable decreased to 1,404,647 thousand HKD in 2023 from 2,050,546 thousand HKD in 2022[27] - The company's trade payables and bills payable increased to 578,074 thousand HKD in 2023 from 481,161 thousand HKD in 2022[30] - The company's property, plant, and equipment had a net book value of 1,455,289 thousand HKD at the end of 2023, compared to 1,487,737 thousand HKD at the beginning of the year[26] - Bank deposits and cash decreased by HK$370.6 million to HK$7,331.8 million in 2023, mainly due to dividend payments[49] - The company maintained a strong liquidity position with a current ratio of 6.70x and no borrowings as of December 31, 2023[49] Costs and Expenses - Cost of goods sold decreased to 2,465,826 thousand HKD in 2023 from 3,036,104 thousand HKD in 2022[19] - Employee benefits expenses remained stable at 1,817,757 thousand HKD in 2023 compared to 1,819,456 thousand HKD in 2022[19] - Promotion expenses increased significantly to 1,290,058 thousand HKD in 2023 from 589,607 thousand HKD in 2022[19] - Tax expenses decreased to 70,600 thousand HKD in 2023 from 226,691 thousand HKD in 2022[20] - The company's income tax expense for 2023 was primarily related to the provision for enterprise income tax for subsidiaries operating in China[21] - Cost of sales decreased by 17.0% to HK$2,783.1 million in 2023, primarily due to lower raw material costs[38] - Sales and distribution expenses increased by 22.4% from HK$2,651.0 million in 2022 to HK$3,244.1 million in 2023, driven by expanded promotional activities[41] - The effective tax rate decreased from 27.0% in 2022 to 17.8% in 2023, benefiting from increased offshore interest income[46] Sales Channels and Product Performance - Online sales channels contributed 52.0% of total revenue in 2023, up from 47.3% in 2022, driven by strong performance in emerging online platforms[37] - Offline distributor sales decreased by 15.3% in 2023, while direct sales to large customers dropped by 18.5%, mainly due to reduced sales to delayed payment customers[37] - Sales of laundry care products accounted for 88.8% of total revenue in 2023, a slight decrease from 85.8% in 2022[35] - Personal care and home care product sales declined by 27.8% and 25.8% respectively in 2023, attributed to reduced demand for disinfection products post-pandemic[35][36] - The company launched new products such as the "Jingxiang Foam Body Wash" in the second half of 2023, expanding its product portfolio[31] - The company ranked first in the laundry care category on JD.com and Douyin during major shopping festivals like "618" and "Double 11" in 2023[32] - The company optimized its offline distribution network, focusing on inventory management and expanding coverage in counties and townships across China[31] Financial and Operational Highlights - Gross profit margin improved to 62.0% in 2023, up from 57.8% in 2022[2][4] - The company's weighted average number of ordinary shares for calculating basic EPS was 5,570,307 thousand shares in 2023, down from 5,600,321 thousand shares in 2022[22] - Other income and net gains decreased significantly from HK$100.1 million in 2022 to HK$36.8 million in 2023, primarily due to reduced foreign exchange losses[40] - Financial income increased by 52.3% to HK$272.2 million in 2023, driven by higher short-term deposits and USD deposit rates[44] - Capital expenditures for 2023 amounted to HK$85.3 million, primarily for expanding production capacity[49] - The company has obtained a total of 1,169 registered trademarks, 335 patents, and 234 copyrights in China as of December 31, 2023[54] - The company had approximately 7,957 employees as of December 31, 2023, with competitive salary levels[55] - Under the 2021 Share Award Scheme, 21,414,999 shares were granted to 366 employees, with 8,621,514 shares vested as of December 31, 2023[55] - No shares were granted under the 2022 Share Award Scheme as of December 31, 2023[56] - The company plans to enhance its omnichannel sales and distribution network, focusing on increasing market penetration on major e-commerce platforms and expanding influence on emerging online platforms[57] - The company aims to accelerate digitalization and upgrade its manufacturing network to improve operational efficiency[57] - The company maintains a public float of 24.06% of its issued share capital, in compliance with the Hong Kong Stock Exchange's requirements[63] - The company's annual general meeting will be held on June 7, 2024, with the notice issued on April 26, 2024[64] - The net proceeds from the global offering amounted to HKD 11,004 million, with HKD 3,380 million remaining for business expansion and laundry services development[67][68] - HKD 1,661 million of the net proceeds is allocated for enhancing brand awareness, sales, and distribution networks, with the balance expected to be fully utilized by the end of 2025[67][68] - HKD 89 million of the net proceeds is allocated for R&D enhancement, with the balance expected to be fully utilized by the end of 2025[67][68] - The total unused net proceeds as of December 31, 2023, amounted to HKD 5,130 million[67] - The company's performance announcement and annual report are available on the HKEX and company websites[69]

INTERIM REPORT 中期報告 2023 Blue Moon Group Holdings Limited 藍月亮集團控股有限公司 Stock Code: ���� (Incorporated in the Cayman Islands with limited liability) 藍月亮集團控股有限公司 Blue Moon Group Holdings Limited 2023 INTERIM REPORT 股份代號:���� (於開曼群島註冊成立的有限公司) 藍月亮集團控股有限公司 Blue Moon Group Holdings Limited 2023 中期報告 目錄 2 公司資料 4 公司摘要 7 管理層討論及分析 16 企業管治及其他資料 25 中期財務資料 25 簡明綜合中期全面收入表 27 簡明綜合中期資產負債表 29 簡明綜合中期權益變動表 30 簡明綜合中期現金流量表 31 簡明綜合中期財務資料附註 胡野碧先生 | --- | --- | --- | |--------------------------------------|----------------------|-- ...

Financial Performance - Revenue for the six months ended June 30, 2023, was HKD 2,222,727, a decrease of 22.9% compared to HKD 2,883,465 for the same period in 2022[2]. - Gross profit for the same period was HKD 1,227,596, resulting in a gross margin of 53.0%, down from HKD 1,529,617 in 2022[2][4]. - The company reported a loss attributable to equity holders of HKD 167,462 for the six months ended June 30, 2023, compared to a loss of HKD 148,872 in 2022, representing an increase in loss of 12.0%[2][5]. - Total comprehensive loss for the period was HKD 347,042, significantly higher than HKD 169,704 in the previous year[5]. - The total revenue for the six months ended June 30, 2023, was HKD 2,222,727,000, a decrease of 22.9% compared to HKD 2,883,465,000 for the same period in 2022[15]. - The revenue from clothing care products was HKD 1,957,974,000, down 20.1% from HKD 2,451,361,000 in the previous year[15]. - The net loss attributable to equity holders for the six months ended June 30, 2023, was HKD 167,462,000, compared to a loss of HKD 148,872,000 for the same period in 2022, resulting in a basic loss per share of HKD 3.01[21][22]. - Operating loss for the six months ended June 30, 2023, was HKD 431.4 million, compared to an operating loss of HKD 245.9 million for the same period in 2022[43]. - Basic and diluted loss per share for the six months ended June 30, 2023, was HKD 3.01, compared to HKD 2.65 for the same period in 2022[48]. Assets and Liabilities - Cash and cash equivalents as of June 30, 2023, were HKD 7,686,907, slightly down from HKD 7,702,373 at the end of 2022[6]. - Total assets decreased to HKD 11,752,107 as of June 30, 2023, from HKD 12,729,725 at the end of 2022[6][7]. - The company's total equity attributable to owners was HKD 9,809,485, down from HKD 11,072,780 at the end of 2022[6][7]. - Trade receivables and other receivables amounted to HKD 890,618 and HKD 324,965 respectively, compared to HKD 2,050,546 and HKD 349,006 at the end of 2022[6]. - Trade payables and notes payable as of June 30, 2023, total HKD 304,840,000, a decrease from HKD 481,161,000 as of December 31, 2022[30]. - The company had no borrowings as of June 30, 2023, maintaining a current ratio of approximately 5.24 times[48]. - As of June 30, 2023, the group had no significant contingent liabilities[50]. Inventory and Receivables - Inventory increased to HKD 348,234 as of June 30, 2023, compared to HKD 272,900 at the end of 2022, indicating a rise of 27.6%[6]. - Trade receivables and notes receivable as of June 30, 2023, amount to HKD 890,618,000, down from HKD 2,050,546,000 as of December 31, 2022[26]. - The company has a credit period of up to 60 days for major online and offline distributors, with trade receivables aging analysis showing HKD 1,046,886,000 net of loss provisions[26]. Dividends - The board has resolved not to declare an interim dividend for the six months ended June 30, 2023[2]. - The board proposed a final dividend of HKD 0.168 per share for the year ended December 31, 2022, amounting to approximately HKD 936,041,000, which was approved by shareholders[24]. - The company has not declared any interim dividend for the six months ended June 30, 2023[24]. - The board decided not to declare an interim dividend for the six months ending June 30, 2023[52]. Government Grants and Tax - The group received government grants amounting to HKD 18,772,000, down from HKD 34,569,000 in the previous year[16]. - The deferred tax credit for the six months ended June 30, 2023, was HKD 201,812,000, compared to HKD 132,819,000 in the previous year[18]. - The company recorded a tax credit of HKD 130.3 million for the six months ended June 30, 2023, compared to HKD 19.5 million in the same period of 2022, with the effective tax rate rising to 43.8%[46]. Operational Insights - The group operates a single business segment focused on the manufacturing, sales, and distribution of cleaning products, with no separate segment analysis presented[14]. - The company plans to enhance its product offerings by introducing new products in its three main categories, focusing on high-margin quality products[33]. - The company aims to strengthen its online sales channels and increase its influence on emerging online sales platforms while promoting new products[33]. - The company will continue to improve its digital infrastructure and operational processes to enhance efficiency[33]. - The company emphasizes its commitment to social responsibility and sustainable development in its product development and manufacturing processes[33]. Employee and Shareholder Information - The group employed approximately 8,758 employees as of June 30, 2023, with competitive salary levels maintained[50]. - Under the 2021 Share Award Scheme, 12,022,999 shares were granted to 347 employees, with 3,649,766 shares already vested as of June 30, 2023[50]. - No awards were granted under the 2022 Share Award Scheme, and no shares were vested, cancelled, or lapsed during the six months ending June 30, 2023[51]. Future Plans and Investments - The net proceeds from the IPO in December 2020 amounted to approximately HKD 11,004 million, with HKD 6,645 million remaining unutilized as of June 30, 2023[58]. - Funds for business expansion, including capacity expansion plans, amounted to HKD 3,415 million remaining unutilized as of June 30, 2023[59]. - The expected unutilized amount for enhancing brand awareness and increasing product penetration is HKD 3,115 million, projected to be fully utilized by the end of 2025[59]. - The expected unutilized amount for enhancing R&D capabilities is HKD 115 million, also projected to be fully utilized by the end of 2025[59]. Reporting and Governance - The mid-term performance announcement and report will be published on the Hong Kong Stock Exchange and the company's website[60]. - The board of directors includes both executive and independent non-executive members, ensuring diverse oversight[61].

Financial Performance - Total revenue for 2022 was HKD 7,946.7 million, an increase of 4.6% from HKD 7,597.5 million in 2021[6]. - Gross profit for 2022 was HKD 4,595.4 million, with a gross margin of 57.8%, down from 58.4% in 2021[6]. - Net profit attributable to equity holders for 2022 was HKD 611.4 million, a decrease of 39.7% from HKD 1,014.4 million in 2021[6]. - Adjusted EBITDA for 2022 was HKD 1,256.2 million, compared to HKD 1,457.0 million in 2021, reflecting a decline of 13.8%[6]. - The adjusted net profit for 2022 was HKD 767.4 million, down from HKD 949.9 million in 2021, indicating a need for strategic adjustments[6]. - Operating profit decreased by approximately 41.8% from about HKD 1,149.8 million for the year ended December 31, 2021, to about HKD 668.9 million for the year ended December 31, 2022[37]. - Profit before tax decreased by approximately 34.1% from about HKD 1,271.0 million for the year ended December 31, 2021, to about HKD 838.1 million for the year ended December 31, 2022[38]. - Basic and diluted earnings per share for the year ended December 31, 2022, were approximately HKD 0.1092 and HKD 0.1087, respectively, compared to HKD 0.1749 and HKD 0.1739 for the year ended December 31, 2021[39]. - The company incurred a total comprehensive loss of HKD 118,520 for the year ended December 31, 2022, compared to a total comprehensive income of HKD 1,244,243 in 2021[198]. Sales and Distribution - Online sales accounted for 47.3% of total revenue in 2022, down from 50.1% in 2021, while offline distributors increased to 40.9% from 35.8%[8]. - In 2022, the company's revenue increased by approximately 7.7% year-on-year, driven by strong offline sales growth and continuous reform of sales and distribution channels[18]. - The company maintained a leading position in online channels and ranked first in sales of clothing care products on major e-commerce platforms during key shopping festivals like "618" and "Double 11"[15]. - The company achieved a balanced online and offline sales ratio of approximately 50:50, indicating significant reform effectiveness and a solid foundation for future growth[15]. - The sales of laundry care products increased by approximately 5.7% to about HKD 6,821.4 million, driven by high penetration in offline channels and new product launches[29]. - Online sales channels contributed approximately HKD 3,756.9 million, accounting for 47.3% of total revenue, while offline distributors contributed HKD 3,252.6 million, representing a 19.7% increase[30]. Market Position and Strategy - The company maintained its market leadership with laundry detergent and hand sanitizer, holding the top market share for 13 and 10 consecutive years respectively[13]. - The company plans to enhance digitalization and supplier management to improve efficiency amid rising raw material costs and supply chain challenges[13]. - The company plans to upgrade and restructure its product portfolio, focusing on higher-margin quality products and diversifying within three product categories in 2023[23]. - The company aims to strengthen its omnichannel distribution network and increase product penetration through enhanced collaboration with major e-commerce platforms and expansion into emerging platforms[23]. - The company is focused on expanding its distribution network in lower-tier cities, with an increasing number of distributors and retail stores[15]. - The company plans to continue innovating across products, channels, and marketing strategies to provide safer and more efficient products and services in the recovering market[16]. Sustainability and Corporate Responsibility - Over 90% of the company's products received China Environmental Label certification, with 11 products certified as water-saving and 28 as green products by the end of 2022[16]. - The company actively participated in the development of green manufacturing standards for the detergent industry, contributing to the establishment of a unified technical specification for green manufacturing[17]. - The company’s Chongqing factory was recognized as a "Water Efficiency Leader" and a "Healthy Enterprise" in Chongqing, reflecting its commitment to sustainable production practices[16]. - The company made charitable donations of approximately HKD 17.8 million during the year[60]. - The company has committed to reducing its environmental impact and has complied with all relevant laws and regulations, including the Companies Ordinance and the Listing Rules[174]. Corporate Governance - The company has adopted the Corporate Governance Code as its own governance framework and has complied with all applicable provisions for the year ended December 31, 2022[133]. - The board of directors consists of five executive directors, one non-executive director, and three independent non-executive directors, complying with the listing rules[135]. - The board held a total of four meetings during the year ended December 31, 2022, in accordance with the Corporate Governance Code[137]. - The company has obtained written confirmations of independence from all independent non-executive directors, affirming their independence[135]. - The board is responsible for maintaining an effective risk management and internal control system to protect shareholder investments and the group's assets[166]. - The company has implemented appropriate directors' and officers' liability insurance, which is reviewed annually[136]. Risk Management - The group has established a comprehensive risk management framework since 2021 to effectively manage and mitigate inherent business risks[165]. - The risk management team conducts annual risk assessments from top to bottom, prioritizing risks based on their significance[165]. - The board will review the effectiveness of the risk management and internal control systems at least annually[166]. - The internal audit function operates independently from operational management and reviews key operational, financial, compliance, and risk management controls[167]. Shareholder Relations - The company emphasizes effective communication with stakeholders, including employees, shareholders, and investors, to enhance relationships and promote long-term development[175]. - The company encourages shareholders to participate in annual general meetings to express their opinions on the group's performance and strategies[179]. - The company has a shareholder communication policy in place to ensure timely access to comprehensive information regarding its financial performance and strategic goals[181]. - The independent auditor's report confirms that the consolidated financial statements reflect the group's financial position as of December 31, 2022, in accordance with Hong Kong Financial Reporting Standards[183]. Future Outlook - The company has set a future outlook with a revenue guidance of $200 million for the next quarter, indicating a projected growth of 33%[126]. - New product development is underway, with three innovative products expected to launch in Q3 2024, targeting a market expansion of 20%[127]. - The company plans to expand its market reach into Southeast Asia, aiming for a 15% market share by 2025[127]. - The management team emphasized the importance of technology development, allocating 10% of revenue towards R&D initiatives[125].

Financial Performance - The total revenue for the year ended December 31, 2022, was HKD 7,946,733, an increase of 4.6% compared to HKD 7,597,481 in 2021[6] - The adjusted profit for the year was HKD 611,366, a decrease of 39.7% from HKD 1,014,415 in 2021[7] - The gross profit margin for 2022 was approximately 57.9%, compared to 58.4% in 2021[6] - The basic earnings per share for 2022 was HKD 0.1092, down from HKD 0.1749 in 2021[7] - The diluted earnings per share for 2022 were HKD 10.87, down from HKD 17.39 in 2021, indicating a decrease of approximately 37.7%[25] - Net profit attributable to equity holders fell by 39.7% to HKD 611.4 million, primarily due to increased costs and foreign exchange losses[54] Revenue Breakdown - Revenue from clothing care products was HKD 6,821,397 thousand in 2022, up from HKD 6,456,510 thousand in 2021, indicating a growth of 5.6%[19] - Revenue from personal care products increased to HKD 619,015 thousand in 2022 from HKD 601,814 thousand in 2021, a rise of 2.8%[19] - Revenue from home care products decreased to HKD 506,321 thousand in 2022 from HKD 539,157 thousand in 2021, a decline of 6.1%[19] Costs and Expenses - The company reported a total cost of goods sold of HKD 3,036,104 thousand in 2022, compared to HKD 2,843,712 thousand in 2021, reflecting an increase of 6.8%[21] - Employee benefits expenses rose to HKD 1,819,456 thousand in 2022 from HKD 1,555,931 thousand in 2021, marking an increase of 16.9%[21] - Operating profit decreased by 41.8% to HKD 668.9 million due to increased costs and other losses[49] Cash and Assets - The net cash and cash equivalents decreased to HKD 7,702,373 from HKD 9,233,656 in 2021, representing a decline of 16.6%[9] - The total assets decreased to HKD 12,729,725 from HKD 14,511,736 in 2021, a reduction of 12.3%[10] - The company's equity attributable to shareholders decreased to HKD 11,072,780 from HKD 12,346,422 in 2021, a decline of 10.3%[10] Dividends - The company proposed a final dividend of HKD 0.168 per share for the year[5] - The proposed final dividend for 2022 is HKD 0.168 per share, an increase from HKD 0.138 per share in 2021, representing a growth of approximately 21.7%[26] Foreign Exchange and Tax - The company reported a foreign exchange loss of HKD 156,000, compared to a foreign exchange gain of HKD 64,500 in 2021[5] - The company’s income tax expense for 2022 was HKD 226,691 thousand, a decrease from HKD 256,596 thousand in 2021, representing a decline of 11.6%[22] Shareholder Information - The company had a total of 5,862,116,906 ordinary shares issued and fully paid as of December 31, 2022, compared to 5,859,575,000 shares at the end of 2021[30] - The weighted average number of ordinary shares used to calculate basic earnings per share was 5,600,321,000 for 2022, compared to 5,800,998,000 for 2021, a reduction of about 3.5%[25] Market Position and Strategy - The company continues to focus on the design, research, development, manufacturing, and sales of personal care, home care, and laundry care products in China[11] - The company maintained its leading position in the O2O platform for home care and laundry care products, ranking first in categories on platforms like Meituan and JD[36] - The company focused on customer-centric product development, launching a series of sports laundry detergents designed to remove bacteria, odors, and stains[35] Future Plans - In 2023, the company plans to upgrade and restructure its product portfolio, focusing on higher-margin quality products and diversifying across three product categories[69] - The company aims to strengthen its omnichannel distribution network and increase product penetration through enhanced collaboration with major e-commerce platforms and expansion into emerging platforms[69] Utilization of IPO Proceeds - The net proceeds from the IPO in December 2020 amounted to HKD 11,004 million, which will continue to be utilized as per the prospectus[76] - As of December 31, 2022, approximately HKD 3,680 million remains unutilized for business expansion, including capacity expansion plans and the development of laundry services, expected to be fully utilized by the end of 2025[78]

Financial Performance - The company reported a revenue of HKD 2,883 million for the first half of 2022, compared to HKD 2,355 million in the same period of 2021, representing a growth of 22.3%[15]. - The company recorded a revenue of approximately HKD 2,883.5 million for the six months ended June 30, 2022, representing a year-on-year increase of about 22.4% compared to HKD 2,355.4 million for the same period in 2021[29]. - The total revenue for the first half of 2022 was approximately HKD 2,883.5 million, representing a 22.4% increase compared to HKD 2,355.4 million in the same period of 2021[31]. - The sales of laundry care products reached HKD 2,451.4 million, accounting for 85.0% of total revenue, with a growth of 25.2% year-on-year[31]. - The company faced a net loss of approximately HKD 148.9 million for the six months ended June 30, 2022, primarily due to foreign exchange losses from offshore RMB deposits[29]. - The company recorded a net loss attributable to equity holders of approximately HKD 148.9 million for the first half of 2022, compared to HKD 43.9 million in the same period of 2021[45]. - Operating loss for the first half of 2022 was approximately HKD 245.9 million, compared to an operating loss of HKD 97.7 million in the same period of 2021[41]. - The company reported a basic loss per share of HKD 2.65 for the period, compared to HKD 0.75 in the same period last year, highlighting increased losses on a per-share basis[78]. - The company reported a total comprehensive loss of HKD 169,704 for the period, which includes other comprehensive losses from foreign currency translation[81]. Gross Profit and Margins - Gross profit for the first half of 2022 was HKD 1,530 million, with a gross margin of 53.0%, compared to HKD 1,259 million and a gross margin of 53.5% in the first half of 2021[15]. - The gross profit for the same period was HKD 1,529,617 thousand, up 21.4% from HKD 1,259,463 thousand year-on-year[77]. - The gross profit for the first half of 2022 was approximately HKD 1,529.6 million, up 21.4% from HKD 1,259.5 million in the same period of 2021, maintaining a gross margin of 53.0%[36]. Market Position and Product Development - The company maintained its leading market share in laundry liquid and hand wash products for 13 years and 10 years respectively, according to industry statistics[13]. - The company has expanded its product portfolio to include three main categories: fabric care, personal care, and home care, enhancing its brand matrix[13]. - The company plans to continue focusing on consumer needs and technological innovation to drive product upgrades and market expansion[13]. - The company has successfully launched innovative products, including the first pump-head measuring packaging for laundry liquid in China[13]. - The company introduced four new clothing care products and one new personal care product in the first half of 2022, focusing on sportswear laundry detergent[20]. - The company aims to improve consumer experience by offering a full suite of products and services, including laundry services and a membership program[28]. - The company’s laundry detergent and hand wash ranked first in brand power index in China for 12 and 13 consecutive years, respectively[20]. Sales and Distribution Channels - Online sales channels contributed significantly to revenue, with direct sales to major clients also playing a crucial role in distribution[15]. - The company maintained its leading position in online sales, ranking first in multiple online platforms during the "618 Shopping Festival" in June 2022[26]. - The company continues to strengthen its sales and distribution channels, expanding into convenience stores and local shops across China[23]. - The company plans to expand and upgrade its product portfolio, enhance its distribution network, and strengthen partnerships with major e-commerce platforms to capture opportunities in various city tiers[27]. Financial Position and Assets - The company had cash and cash equivalents totaling approximately HKD 8,262.5 million as of June 30, 2022, a decrease of HKD 971.2 million from HKD 9,233.7 million at the end of 2021[47]. - The total assets as of June 30, 2022, were HKD 13,257,352 thousand, down from HKD 14,511,736 thousand at the end of 2021, indicating a decrease in asset value[79]. - The company’s total equity decreased to HKD 11,210,934 thousand from HKD 12,346,422 thousand, reflecting a decline in shareholder value[79]. - The company’s retained earnings as of June 30, 2022, were HKD 1,291,757, a decrease from HKD 2,213,813 at the beginning of the year[81]. - The company’s total reserves decreased to HKD 9,860,563 as of June 30, 2022, from HKD 10,074,014 at the beginning of the year[81]. Production and Capacity Expansion - The company has established multiple production bases across China, enhancing its geographical coverage in key regions[15]. - The new production facility in Chongqing commenced commercial production on July 6, 2022, with a total construction area of approximately 49,000 square meters and an annual capacity of 100,000 tons[52]. - The new production facility is expected to add up to 11 additional production lines for various cleaning products, including disinfectants and bleach[52]. - Capital expenditure for the first half of 2022 was approximately HKD 149.2 million, mainly for expanding production capacity[48]. Employee and Shareholder Information - The group has approximately 8,190 employees as of June 30, 2022, with competitive salary levels maintained[51]. - As of June 30, 2022, the total number of issued shares was 5,861,433,500, with significant shareholdings by directors, including 75.85% held by Ms. Pan Dong and Mr. Luo Qiuping[54]. - The shareholding structure indicates a concentrated ownership, with the top four shareholders holding over 90% of the total shares[60]. - The company reported a total of HKD 12,163,000 in key management personnel compensation for the six months ended June 30, 2022, slightly down from HKD 12,705,000 in the same period of 2021[133]. Compliance and Governance - The company confirmed compliance with the Corporate Governance Code during the six months ended June 30, 2022[68]. - The company has adopted the Model Code for Securities Transactions by Directors of Listed Issuers and confirmed compliance by all directors for the six months ended June 30, 2022[69]. - The company’s audit committee reviewed the accounting principles and practices adopted by the group for the six months ended June 30, 2022[71]. Risks and Financial Management - The group’s activities expose it to various financial risks, including market risk, credit risk, and liquidity risk[95]. - The group measures equity investments at fair value, with changes recognized in other comprehensive income[90]. - The group’s financial risk management policies have not changed since the end of the previous year[95].