股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年8月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 藍月亮集團控股有限公司 呈交日期: 2025年9月4日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 06993 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 10,000,000,000 | HKD | | 0.01 | HKD | | 100,000,000 | | 增加 / 減少 (-) | | | 0 | | | | HKD | | | | 本月底結存 | | | 10,000,000,000 | HKD | | 0.01 | HKD | | 100,000,000 | 本月底 ...

Core Viewpoint - Blue Moon Group, known as the "king of laundry detergent," reported a slight revenue decline of 3.01% year-on-year to HKD 30.37 billion in the first half of 2025, while its losses significantly narrowed by 34.4% to HKD 4.35 billion, reflecting challenges during its strategic transformation period [1][2][3] Financial Summary - Revenue for the first half of 2025 was HKD 3,036.83 million, down from HKD 3,131.55 million in the same period last year [2][4] - Gross profit was HKD 1,764.49 million, with a gross margin of 58.1%, indicating strong performance in its core laundry care products, which generated HKD 2,641.00 million in revenue, accounting for 87% of total revenue [2][3] - Sales and distribution expenses decreased to HKD 1,909.91 million from HKD 2,201.43 million, showing a reduction of 13.2% [3][8] Marketing and Sales Strategy - The company has been reducing marketing expenses, which historically correlated positively with revenue, leading to the phenomenon of "profit without revenue growth" [3][8] - Blue Moon has engaged in partnerships with top influencers for live-streaming sales, achieving significant sales during events, such as HKD 75 million in sales during a single live-stream event [5][7] - Despite increased sales volume, the costs associated with influencer marketing, including placement fees and commissions, have limited actual profit growth [7][8] Industry Position and Challenges - Blue Moon is attempting to pivot towards high-end products, such as concentrated laundry detergents, which have low penetration in the domestic market compared to international standards [9][11] - The company faces challenges in changing consumer habits and perceptions regarding high-end products, as evidenced by the slow uptake of concentrated detergents [11][13] - Competitors are successfully tapping into niche markets, highlighting the need for Blue Moon to adapt its strategy to remain competitive [13][14] Internal Issues - The company has faced internal challenges, including marketing missteps that have damaged its brand image and product quality complaints from consumers [14][16] - Blue Moon's research and development spending has been significantly lower compared to competitors, raising concerns about its long-term sustainability and product innovation [19][20] - The company has a substantial cash reserve of HKD 4.36 billion, providing it with a buffer for strategic adjustments and potential recovery [20]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示概不就因本公告全部或任何部分內容而產生或因倚賴 該等內容而引致的任何損失承擔任何責任。 Blue Moon Group Holdings Limited 藍月亮集團控股有限公司 （於開曼群島註冊成立的有限公司） （股份代號：6993） 股東特別大會通告 茲通告藍月亮集團控股有限公司（「本公司」）謹訂於2025年9月12日（星期五） 下午三時正假座香港夏愨道18號海富中心1座24樓舉行股東特別大會（「股東特別大 會」），以考慮並酌情通過下列決議案（無論修訂與否）： 普通決議案 「動議謹此批准自本公司的股份溢價賬中宣派及派付中期股息每股普通股8.0港仙 （「中期股息」），並謹此授權本公司任何一名董事（或如須加蓋公司印鑑，則授權本公司 任何兩名董事）按其全權酌情認為就上述各項而言屬必需、適宜、合適及權宜者採取行 動、進行事宜並簽立文件及契據。」 承董事會命 藍月亮集團控股有限公司 主席兼執行董事 潘東 香港，2025年8月28日 註冊辦事處： Cricket Square Hutchins Dri ...

Blue Moon Group Holdings Limited 藍月亮集團控股有限公司 （附註6及7） : 1. 請用正楷填上全名及地址。 2. 請填上登記於 閣下名下的股份數目。倘未有填上股份數目，則本代表委任表格將被視為與登記於 閣下名下的全部股份有關。 3. 如擬委派股東特別大會主席以外的人士為受委代表，請將「股東特別大會主席或」字樣刪去，並在空欄內填上 閣下所擬委派受委代表的姓 名及地址。股東有權委派一名或以上受委代表出席、發言，並在表決時代其投票。受委代表毋須為本公司股東。 4. 注意：閣下如欲投票贊成決議案，請在決議案的「贊成」欄內填上「3」號。 閣下如欲投票反對決議案，請在決議案的「反對」欄內填上「3」 號。如無任何指示，則 閣下的受委代表可自行酌情投票。 閣下的受委代表亦有權酌情就以上所載以外而於大會上適當提呈的任何決議案 投票。 5. 本代表委任表格須由 閣下或 閣下的正式書面授權人簽署。倘股東為公司，則須蓋上公司印鑑，或由公司主管人員或正式授權人簽署。 6. 如為聯名登記持有人，則任何一位該等人士均可就有關本公司股份親自或委派受委代表於大會上投票（猶如其為唯一持有人），但如有一位以 上的 ...

此乃要件 請即處理 閣下對本通函的任何方面或應採取的行動如有任何疑問，應諮詢 閣下的持牌證券經紀或其他 註冊證券機構、銀行經理、律師、專業會計師或其他專業顧問。 閣下如已將名下所有藍月亮集團控股有限公司股份售出或轉讓，應立即將本通函連同隨附代表 委任表格送交買主或承讓人，或經手買賣或轉讓的銀行經理、持牌證券經紀或其他代理，以便 轉交買主或承讓人。 香港交易及結算所有限公司及香港聯合交易所有限公司對本通函的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示概不就因本通函全部或任何部分內容而產生或因倚賴 該等內容而引致的任何損失承擔任何責任。 Blue Moon Group Holdings Limited 藍月亮集團控股有限公司 （於開曼群島註冊成立的有限公司） （股份代號：6993） 建議中期股息 及 股東特別大會通告 藍月亮集團控股有限公司謹訂於2025年9月12日（星期五）下午三時正假座香港夏愨道18號海富 中心1座24樓舉行股東特別大會，大會通告載於本通函第7至8頁。 無論 閣下是否有意出席股東特別大會，務請按隨附的代表委任表格所印列的指示填妥表格， 並盡快交回本公司的香港股份過戶登記分處香 ...

Core Insights - Blue Moon has been a companion to countless Chinese families for 33 years, focusing on cleaning needs and responding to consumer demand through innovation and product expansion [1] - The brand has established emotional connections with consumers through product innovation, starting from kitchen cleaners to hand sanitizers, and has successfully replaced traditional soap with hand sanitizers in the market [2][4] - Blue Moon has consistently captured market opportunities, such as launching deep-cleaning laundry detergent in 2008 when laundry liquid only accounted for 4% of the market, leading to a significant shift in consumer habits [4] - The introduction of concentrated laundry detergent in 2015 marked a pivotal moment, with the market share of concentrated products in developed countries exceeding 98%, while in China it was below 4% [5] - The company has maintained a strong commitment to research and innovation, leading to the launch of the Supreme Biotech Laundry Liquid in 2024, which offers multiple functionalities and meets diverse consumer needs [5][6] Product Innovation and Market Strategy - Blue Moon's journey began with the launch of its powerful kitchen cleaner, which laid the foundation for its future product lines [2] - The brand's marketing strategies, including innovative promotions and channel expansion, have been crucial in establishing its presence in the market [4] - The company has achieved remarkable growth, with revenue increasing from 400 million RMB in 2007 to 4.3 billion RMB in 2015, reflecting a compound annual growth rate of 49% [5] Social Responsibility and Community Engagement - Blue Moon integrates social responsibility into its core operations, responding promptly to societal needs, such as donating 5 million RMB for earthquake relief efforts in Tibet [7] - The company has launched initiatives like the "Beautiful Countryside, Clean Family" project, which has reached nearly 100,000 rural households, promoting hygiene awareness [7][8] - Blue Moon has been recognized as an "Annual Responsible Brand" for ten consecutive years, reflecting its commitment to social value and community support [8] Future Outlook - As consumer cleaning needs continue to evolve, Blue Moon aims to leverage research and innovation while adhering to sustainable development principles to enhance the quality of life for families [8]

Core Viewpoint - The company has demonstrated significant improvement in its financial performance, with a notable reduction in losses and a stable revenue stream, driven by strategic changes in product innovation and channel optimization [1][3][8]. Financial Performance - The company recorded a revenue of 3.04 billion HKD and a gross profit of 1.76 billion HKD in the first half of the year, maintaining stability compared to the previous year [1]. - The pre-tax loss was 460 million HKD, a substantial decrease of 43.7% year-on-year, indicating a recovery in profitability [3]. - The company maintained a high gross margin of 58.1%, showcasing strong pricing power and cost control capabilities despite rising raw material costs [2]. Product Innovation - The company launched innovative personal and home cleaning products, contributing to new growth points, with personal care products generating 220 million HKD in revenue, up 12.4% year-on-year [2]. - The introduction of the "Supreme" series and the "Net Enjoy" foam shower gel marks significant milestones in expanding into the personal care market [4][5]. - The company is focusing on technology-driven product innovation, with increased R&D investment leading to new solutions for various cleaning challenges [5]. Channel Optimization - The company has successfully optimized its distribution channels, with offline distributor revenue reaching 840 million HKD, a 15.0% increase year-on-year [6]. - Online sales revenue was 2.07 billion HKD, reflecting an 8.9% decline due to strategic adjustments, but traditional online and offline channels showed stable growth [6][7]. - The company is implementing a unique channel synergy strategy, leveraging high-end products to drive brand exposure and traffic, which is then converted into sales through traditional channels [7]. Strategic Direction - The company is committed to a dual strategy of maintaining core business stability while aggressively pursuing channel and product innovations [8]. - Future plans include focusing on comprehensive home cleaning solutions, enhancing sales and distribution networks, and promoting "scientific washing" knowledge marketing [8]. - The company aims to accelerate the construction of digital factories, adhering to green and low-carbon development strategies in product development and manufacturing [8].

Core Viewpoint - Blue Moon has launched its new product, the Net Enjoy Foam Shower Gel, marking a significant expansion from laundry and handwashing products into the personal care market, aiming to enhance its brand presence and meet consumer needs for cleanliness and convenience [2][5]. Group 1: Product Launch and Innovation - The launch of the Net Enjoy Foam Shower Gel was highlighted by a live stream featuring top Douyin influencer Zhu Xiaohan, which utilized AI-generated promotional videos, showcasing a new approach to product marketing [2]. - The shower gel emphasizes a quick and efficient bathing experience, with features such as rapid foaming, easy application, and quick rinsing, aligning with the fast-paced lifestyle of younger consumers [3][4]. - The product's technology allows for over 10 million micro-bubbles to be released with a single pump, enhancing user convenience and effectiveness [3]. Group 2: Market Expansion and Strategy - Blue Moon's entry into the shower gel category is a strategic move to diversify its product offerings and tap into the growing personal care market, which has shown a compound annual growth rate of 3.4% since 2019, surpassing global growth rates [5]. - The company has developed a comprehensive brand matrix, now featuring 110 SKUs across various categories, including laundry, personal care, and home cleaning, reinforcing its commitment to "full-scene cleanliness" [6][7]. - Blue Moon's multi-brand strategy is designed to enhance market share and resilience against competition, positioning the company for sustainable growth [7]. Group 3: Brand Vision and Cultural Engagement - Blue Moon aims to transition from being a "cleaning expert" to a "creator of beautiful living," reflecting its commitment to enhancing consumer lifestyles through innovative products and cultural initiatives [8]. - The introduction of the Net Enjoy Foam Shower Gel is seen as a step towards fulfilling the company's vision of providing a clean, healthy, and comfortable living environment for families [8].

Core Viewpoint - Blue Moon Group Holdings Limited has reported a mid-term performance characterized by "loss reduction and quality improvement," signaling stable development amidst a competitive market in 2025 [1] Financial Performance - As of June 30, 2025, the company achieved revenue of HKD 3.04 billion, a slight year-on-year decrease of 3.0%, while net loss narrowed by 34.4% to HKD 435 million, maintaining a high gross margin of 58.1% [1] - The board proposed an interim dividend of HKD 0.08 per share [1] Cost Optimization and Channel Restructuring - The company implemented "management optimization" and "resource reallocation," resulting in a 13.2% decrease in sales and distribution expenses to HKD 1.91 billion and a 20.4% reduction in general and administrative expenses to HKD 450 million [2] - Online channel revenue decreased by 8.9% to HKD 2.07 billion, yet it still accounted for 68.1% of total revenue; offline distributor channels grew by 15% to HKD 840 million [2] Strategic Initiatives - Blue Moon is focusing on "knowledge marketing + all-channel linkage + product innovation" to enhance its market position as a leader in household cleaning [3] - The company is expanding into personal care markets, exemplified by the launch of its new product line on Douyin, marking a significant milestone in its brand evolution [2] Market Trends - The household cleaning market in China is projected to reach CNY 167.7 billion by the end of 2024, with a compound annual growth rate of 8.7% over five years, driven by increasing consumer demand for sustainable products [4] - Blue Moon is leveraging technology and ecological empowerment to navigate the challenges of a slowing industry growth rate [4] Brand Development - The company has initiated various branding projects, such as the "Incredible Future Laundry Technology" IP project, which has garnered over 1.8 billion exposures online, targeting young families and new generations [5] - Blue Moon is advised to adopt a focused multi-brand strategy to enhance consumer engagement and avoid brand dilution [5] Future Outlook - The company aims to promote product innovation and respond to consumer needs while enhancing its digital operations and expanding its sales network [6] - Blue Moon plans to continue developing its three main product categories and invest in knowledge marketing to showcase the benefits of concentrated laundry products [6]

Core Viewpoint - Blue Moon Group (06993.HK) reported a revenue of approximately HKD 3.037 billion for the six months ending June 30, 2025, representing a year-on-year decrease of 3.01% [1] - The loss attributable to equity holders narrowed to approximately HKD 435 million, a year-on-year improvement of 34.41% [1] - The company plans to declare an interim dividend of HKD 0.08 per share [1] Financial Performance - Revenue for the period was approximately HKD 3.037 billion, down 3.01% compared to the previous year [1] - Loss attributable to equity holders was approximately HKD 435 million, which is a 34.41% reduction from the prior year [1] - Earnings per share reflected a loss of HKD 0.0822 [1] Dividend Announcement - The company intends to distribute an interim dividend of HKD 0.08 per share [1]