当成分、香氛与情绪价值等在个护赛道展开多维角逐，层出不穷的新概念在为市场注入活力的 同时，也令产品本质的对话变得模糊。喧嚣背后，一个核心矛盾日益凸显：在过度包装的概念 之下，真正依托硬核技术、精准解决中国消费者日常痛点，并能对沐浴体验升级的产品，依然 稀缺。 市场在渴望一种更坚实、更可感知的价值回归。 此时，国民级品牌蓝月亮的净享泡沫沐浴露，以"一按出泡、一冲即净"的技术硬核，与"四季 情绪"的细腻叙事，恰如其分地回应了当代消费者对效率与体验的双重渴望。而近期官宣檀健 次为代言人，则为这一科技作品注入了人格化的温度，共同完成了一次基于真实体验的品牌沟 通。 蓝月亮净享四季海报 这场对话的起点，是对专业的追求；而沟通的桥梁，是代言人与消费者共同验证的、切实可感 的沐浴新体验。 在个护市场的多维竞逐中，品牌如何穿越竞争的喧嚣，与消费者建立真正持久而深刻的连接？ 2 0 2 5年末，檀健次与蓝月亮「净享」的代言合作，提供了一个值得品味的样本。 蓝月亮全球品牌代言人（净享个人护理类）檀健次 双方的合作，是一场"专业精神与真实体验"的双向奔赴。 檀健次在公众视野中的形象，始终与真诚、敬业、对品质的极致追求紧密相连。从对 ...

打江山不易，守江山更难。 蓝月亮集团控股有限公司（以下简称"蓝月亮"）近日发布公告，得益于整体运营效率提升，渠道策略投资成果显 现，预计2025年公司权益持有人应占亏损较上年同期录得不少于50%的减幅。 2024年，蓝月亮的业绩呈现出鲜明反差：收益约85.56亿港元，同比增长16.8%，创下新高；录得亏损7.49亿港 元，上年同期溢利为3.25亿港元。 蓝月亮怎么了？答案可以从财报中寻找。 在2024年年报发布前的盈利预警公告中，蓝月亮坦言，由于报告期内销售活动增加，相应的销售及分销开支亦有 所增加，包括用于推广新产品、拓展新电商渠道及品牌建设的费用。 这笔费用直接影响着蓝月亮的业绩表现。2024年，该公司的销售及分销开支由上年同期的32.44亿港元增长55.6% 至50.49亿港元，在收益中的占比约59%。这意味着，每100港元的收益中，就有59港元被蓝月亮用于销售及分 销。 在经历2024年7.49亿港元、2025年上半年4.35亿港元的亏损后，"洗衣液一哥"的调整初见成效，但距离"扭亏为 盈"仍有一段路要走。这背后，是其面临的流量依赖明显、收入来源单一等掣肘。 溢利曾连续四年下滑，销售及分销开支"狂飙" ...

Core Viewpoint - The company anticipates a significant reduction in losses for the fiscal year ending December 31, 2025, with expected losses decreasing by at least 50% compared to the losses of approximately HKD 749.3 million for the fiscal year ending December 31, 2024, primarily due to improved operational efficiency and successful channel strategy investments [1] Group 1 - The company expects a notable decrease in losses for the fiscal year 2025, driven by enhanced operational efficiency and effective channel strategy investments [1] - Cost optimization and process simplification have led to more precise and efficient resource allocation, reducing redundant expenditures [1] - Continuous investment in new product promotion and knowledge marketing is a core strategic expenditure, aiming to popularize scientific washing methods and expand the reach of new products [1] Group 2 - The company is focusing on the popularization of concentrated laundry detergent to consolidate its market share [2] - In the second half of 2025, the company will actively promote the "Net Enjoy" foam shower gel, which features innovative foam technology and a gentle amino acid cleaning formula to meet consumer demands for convenience, efficiency, and safety [2] - By expanding into the promising personal care market and optimizing product structure, the company is laying the foundation for future development of a full range of products [2]

Core Viewpoint - Blue Moon Group (06993) anticipates a significant reduction in losses for the fiscal year ending December 31, 2025, with expected losses decreasing by at least 50% compared to the losses of approximately HKD 749.3 million for the fiscal year ending December 31, 2024, primarily due to improved operational efficiency and successful channel strategy investments [1] Group 1 - The company expects a notable decrease in losses for the fiscal year 2025, driven by cost optimization and process simplification, leading to more precise and efficient resource allocation and reduced redundant expenses [1] - Continuous investment in new product promotion and knowledge marketing is a core strategic expenditure, focusing on achieving full-channel reach for concentrated laundry detergents and other new products [1] - The company's channel strategy investments have expanded market coverage and enhanced customer reach, successfully attracting a younger demographic of new customers through ongoing investments in emerging e-commerce platforms [1] Group 2 - In 2025, the company aims to solidify its market share by promoting the widespread adoption of concentrated laundry detergents [2] - The company has begun actively promoting the innovative "Net Enjoy Foam Shower Gel" in the second half of 2025, which features innovative foam technology and a gentle amino acid cleaning formula to meet consumer demands for convenience, efficiency, and safety [2] - By expanding into the promising personal care market and optimizing product structure, the company is laying the groundwork for future development of a full range of products [2]

Blue Moon Group Holdings Limited 藍月亮集團控股有限公司 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完整性亦不發表 任何聲明，並明確表示概不就因本公告全部或任何部分內容而產生或因倚賴該等內容而引致的任何損失承擔任何 責任。 本公告所載資料僅基於本公司就目前現有資料（包括本集團的未經審核管理賬目及相關 業務數據，其尚未由其核數師審閱或董事會審核委員會審核或批准）的初步評估。因 此，上述資料與本集團2025財政年度的綜合業績之間可能存在差異。本公司正在編製及 敲定2025財政年度的業績，並預計將於2026年3月31日或之前刊發本公司的年度業績公 告。 （於開曼群島註冊成立的有限公司） （股份代號：6993） 虧損減少 本公告乃由藍月亮集團控股有限公司（「本公司」，連同其附屬公司統稱「本集團」）根據 香港聯合交易所有限公司證券上市規則（「上市規則」）第13.09(2)條及香港法例第571章 證券及期貨條例第XIVA部項下的內幕消息條文（定義見上市規則）而作出。 本公司董事會（「董事會」）謹此知會本公司股東（「股東」）及潛在投資者，根據初步資料 ...

Core Viewpoint - Blue Moon Group (06993) announced compliance with the Hong Kong Stock Exchange listing rules regarding public float requirements, opting for an alternative threshold to enhance flexibility for corporate transactions and share incentive plans [1] Group 1 - The company must maintain a public float of at least 25% of its issued shares or meet an alternative threshold of a market capitalization of at least HKD 1 billion and a public float of at least 10% [1] - As of January 8, 2025, the company's public float market value is HKD 4.07 billion, exceeding the HKD 1 billion requirement, while the public float percentage is approximately 20.21% of the total issued shares [1] - The company has chosen the alternative threshold effective from January 1, 2026, to comply with the listing rules and provide greater flexibility for corporate activities [1]

Core Viewpoint - Blue Moon Group (06993) has announced its compliance with the Hong Kong Stock Exchange listing rules regarding public float requirements, opting for an alternative threshold to enhance flexibility for corporate transactions and share incentive plans [1] Group 1 - The company must maintain a public float of at least 25% of its issued shares or meet an alternative threshold of a market capitalization of at least HKD 1 billion and a public float of at least 10% [1] - As of January 8, 2025, the company's public float market value is HKD 4.07 billion, exceeding the HKD 1 billion requirement, while the public float percentage is approximately 20.21% of the total issued shares [1] - The company has chosen the alternative threshold effective from January 1, 2026, to comply with the listing rules and provide greater flexibility for corporate activities [1]

Blue Moon Group Holdings Limited 藍月亮集團控股有限公司 （於開曼群島註冊成立的有限公司） （股份代號：6993） 選用最低指定公眾持股量替代門檻 本公告乃由藍月亮集團控股有限公司（「本公司」，連同其附屬公司統稱「本集團」）根據 香港聯合交易所有限公司證券上市規則（「上市規則」）第13.32C條而作出。 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完整性亦不發表 任何聲明，並明確表示概不就因本公告全部或任何部分內容而產生或因倚賴該等內容而引致的任何損失承擔任何 責任。 本公司將遵守上市規則第13.32D條之相關披露規定。 股東及潛在投資者於買賣本公司股份時務請審慎行事。 承董事會命 藍月亮集團控股有限公司 主席兼執行董事 根據上市規則第13.32B條，在香港聯合交易所有限公司（「聯交所」）上市的股份必須有 一個公開市場。這一般指，無論何時，在聯交所上市的股份類別中由公眾人士持有的 部分均須：(1)佔發行人該類別已發行股份（不包括庫存股份）總數的至少25%，或根據 上市規則第8.08(1)條上市時所規定的任何較低的最低公眾持股量百分比（「初 ...

公司名稱: 藍月亮集團控股有限公司 呈交日期: 2026年1月6日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 06993 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 10,000,000,000 | HKD | | 0.01 | HKD | | 100,000,000 | | 增加 / 減少 (-) | | | 0 | | | | HKD | | | | 本月底結存 | | | 10,000,000,000 | HKD | | 0.01 | HKD | | 100,000,000 | 本月底法定/註冊股本總額： HKD 100,000,000 FF301 股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2 ...

Core Insights - The home cleaning and care industry is essential for maintaining a healthy living environment and improving quality of life, demonstrating resilience against economic cycles [2][6] - The market size of China's home cleaning and care industry is projected to reach 1,442 billion yuan in 2024, with an expected increase to 1,501 billion yuan in 2025 [6][8] Industry Definition and Classification - The home cleaning and care industry provides products and services for cleaning, maintenance, and disinfection, utilizing chemical agents, physical tools, or manual/intelligent services [3][6] - Products include general home cleaning, kitchen cleaning, and bathroom cleaning [3] Current Development Status - The market is growing due to increased consumer awareness of hygiene and health, with a market size increase of 59 billion yuan from 2023 to 2024 [6] - The industry is characterized by a shift from traditional retail channels to online platforms, with online sales projected to account for 38.72% of the market by 2025 [8] Market Structure and Competition - Traditional sales channels like supermarkets and convenience stores remain dominant, but online sales are steadily increasing [8] - In 2024, online platforms are expected to generate 561 billion yuan, while offline stores will account for 940 billion yuan [8] Related Companies - Key listed companies in the industry include Shanghai Jahwa (600315), Chaoyun Group (06601.HK), Blue Moon Group (06993), and Ruoyuchen (003010.SZ) [3]