智通财经APP讯，蓝月亮集团(06993)发布公告，公司透过一间全资附属公司成功投得一幅位于广州黄埔 区，总地盘面积约40,785平方米的地块的土地使用权，年期为50年，以发展成为一幢多用途综合大楼。 项目公司已与广州市规划和自然资源局就土地订立国有建设用地出让合同，以取得土地使用权。 近年来，集团积极开发及推广科学洗衣方法及清洁知识，帮助消费者解决清洁的难题，使洗涤方式变得 更高效、更方便。此项目为集团提供业务拓展的机会，不但可以建立长远的发展基础，而且可以整合集 团不同的职能部门，加强运营管理能力以及提高管理效率。项目完成后，预期可以实现集团的发展战略 目标，完善全链条洁净生态，加强集团在洗衣产品及洗衣服务领域的影响力。 就该土地的发展而言，项目公司亦已与广州开发区经济和信息化局订立投入产出监管协议，据此，集团 已同意根据"洁净之都"的概念，将土地发展为集智能洗涤服务、研发、总部营运及集团其他教育及配套 功能于一体的洗涤服务及总部综合大楼。项目的估计投资金额不低于人民币8.9亿元，预计将于四年期 间分阶段投入，包括土地收购成本、建筑成本及其他资本开支、营运资金及其他开支，惟须视乎将与不 同订约方订立的进一 ...

公告称，收益增长主要是由于所有产品类别及除直接销售予大客户渠道外的所有销售渠道的销售额增 加。尤其是，于新兴电商渠道取得的销售额大幅增加。于2024年，在"618购物节"、"双11 购物节"期 间，该集团持续维持领先地位，在多个主要电商平台的累计销售额排名第一。 蓝月亮集团(06993)稳居清洁护理龙头 2024年收益突 破85亿港元 同比增长16.82% 线上渠道销售额同比增加34.1%至51.04亿港元，乃主要得益于集团于电商平台成功的市场营销和产品组 合。线下分销商的销售额同比上升13.6%至31.29亿港元，主要受益于年内全品类产品销售的上升及经销 商渠道的深耕及精细化管理。 智通财经APP讯，蓝月亮集团(06993)公布2024年业绩，实现收益约85.556亿港元，同比增长16.82%。毛 利51.83亿港元，同比增长14.16%，毛利率达60.6%。董事会建议派发每股6.0港仙的末期股息。 通过集团努力不懈为消费者提供优质的衣物清洁护理产品、个人清洁护理产品及家居清洁护理产品，集 团的产品获得客户的认可及肯定。集团的洗衣液及洗手液连续14 年(2011年至2024年)在中国品牌力指数 中排名第一。 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完整性亦不發表 任何聲明，並明確表示概不就因本公告全部或任何部分內容而產生或因倚賴該等內容而引致的任何損失承擔任何 責任。 Blue Moon Group Holdings Limited 藍月亮集團控股有限公司 （於開曼群島註冊成立的有限公司） （股份代號：6993） 截至2024年12月31日止年度的全年業績公告 及 變更未動用所得款項淨額用途 | 財務摘要 | | | | --- | --- | --- | | | 2024年 | 2023年 | | | 千港元 | 千港元 | | 收益 | 8,555,601 | 7,323,532 | | 毛利 | 5,183,436 | 4,540,420 | | 毛利率 | 60.6% | 62.0% | | 年內（虧損）╱溢利及本公司權益持有人應佔 | | | | （虧損）╱溢利 | (749,312) | 325,309 | | 董事會建議派發每股6.0港仙的末期股息。 | | | 1 全年業績 藍月亮集團控股有限公司（「本公司」）董事會（「董事會」或「董事」）欣然宣佈本公司 ...

股票研究 /[Table_Date] 2025.03.16 2024 年收入稳健增长，至尊浓缩引领行业变革 蓝月亮集团(6993) ——蓝月亮集团更新报告 [Table_Industry] 耐用消费品 毛利率显著提升，推广开支增加拖累净利 2024.03.28 渠道改革成效渐显，有望重回增长轨道 2023.12.03 | 财务摘要（百万港元） | 2021 | 2022 | 2023 | 2024E | 2025E | 2026E | | --- | --- | --- | --- | --- | --- | --- | | 营业收入 | 7,597 | 7,947 | 7,324 | 8,503 | 9,389 | 10,381 | | (+/-)% | 8.6% | 4.6% | -7.8% | 16.1% | 10.4% | 10.6% | | 毛利润 | 4,439 | 4,595 | 4,540 | 5,187 | 5,727 | 6,332 | | 净利润 | 1,014 | 611 | 325 | -706.6 | 406.0 | 587.7 | | (+/-)% | -22.5% | -39. ...

市场表现 [Table_QuoteInfo] 恒生指数对比 1M 2M 3M 绝对涨幅（%） -10.62 -0.44 -33.19 相对涨幅（%） -20.40 -26.33 -53.06 资料来源：海通证券研究所 收入增速修复，短期费用投放影响利润率 [Table_Summary] 投资要点： 风险提示：原材料价格上涨，新品推广不及预期，费用投放超预期。 [Table_MainInfo] 公司研究/造纸轻工/轻工制造 证券研究报告 蓝月亮集团（6993）公司研究报告 2025 年 03 月 17 日 [Table_InvestInfo] 投资评级 优于大市 首次 覆盖 股票数据 | 0[3Table_StockInfo 月 17 日收盘价 ] | 3.11 港元 | | --- | --- | | 52 周股价波动 | 1.73~4.44 港元 | | 总股本/流通港股 | 58.63 亿/58.63 亿 | | 总市值/流通市值 | 182 亿/182 亿港元 | | 相关研究 | | 主要财务数据及预测 | [Table_FinanceInfo] | 2022 | 2023 | 2024E | 202 ...

上市三年市值蒸发千亿，狂烧 11 亿转战直播，蓝月亮："赔 本赚吆喝"，历史还会再给一次机会吗？ 导语：营销力度大到难以持续。 作者：市值风云 App：扶苏 一、中期营收大增，带动股价反弹 1、上市以来股价跌剩零头 国内洗衣液和洗手液龙头——蓝月亮集团（06993.HK，"公司"）自 8 月 22 日公 布中期业绩以来，股价反弹势头明显。 截至 9 月 20 日收盘，公司股价 2.26 港元，较中期业绩公布前一日收盘价 1.74 港元，不到一个月已累计涨 30%，并触及今年以来股价高位。 （今年以来股价走势，来源：东方财富 Choice） 中期业绩显示，2024 年上半年，公司营收 31.3 亿港元，同比增 41%，并创下历 史最高增速水平。 公司上一次高光时刻，还是出现在招股书中：2018 年，公司营收 67.7 亿港元， 同比增 20%；此后年份，公司营收或为个位数同比增速，或为负增长。 1 / 17 营收及增速 = 营收 = -YoY 79.5 76.0 73.2 70.0 70.5 67.7 56.3 亿港 20.2% 位： 31.3 6% 4.6% 0.8% 7.8% 2017 2018 2019 ...

Financial Performance - Revenue for the first half of 2024 increased to HKD 3,131 million, up from HKD 2,223 million in the same period of 2023[8] - Gross profit for the first half of 2024 rose to HKD 1,836 million, compared to HKD 1,228 million in the first half of 2023[8] - Revenue for the six months ended June 30, 2024, increased to 3,131,155 thousand HKD, up from 2,222,727 thousand HKD in the same period in 2023, representing a 40.9% growth[64] - Gross profit rose to 1,836,435 thousand HKD in 2024, compared to 1,227,596 thousand HKD in 2023, a 49.6% increase[64] - Operating loss widened to 938,535 thousand HKD in 2024 from 431,355 thousand HKD in 2023, reflecting a 117.6% increase in losses[64] - Net loss attributable to equity holders of the company increased to 663,745 thousand HKD in 2024, up from 167,462 thousand HKD in 2023, a 296.4% rise[64] - Total comprehensive loss for the period amounted to 698,391 thousand HKD in 2024, compared to 347,042 thousand HKD in 2023, a 101.2% increase[65] Revenue Breakdown - Revenue from online sales accounted for 23.2% of total revenue in the first half of 2024, up from 5.5% in the same period of 2023[9] - Revenue from direct sales to major clients represented 4.2% of total revenue in the first half of 2024, compared to 6.1% in the first half of 2023[9] - Revenue from offline distributors accounted for 72.6% of total revenue in the first half of 2024, down from 88.4% in the same period of 2023[9] Production and Operations - The company operates four production bases in Guangzhou, Tianjin, Kunshan, and Chongqing as of June 30, 2024[10] - The Tianjin production base, established in 2011, covers the North China, Northeast China, and Northwest China regions[10] Market Position and Brand Strength - The company's laundry detergent and hand wash products have ranked first in the China Brand Power Index for 14 consecutive years (2011-2024)[7] - The company's laundry detergent has held the top market share in its category for 15 consecutive years (2009-2023)[7] - The company's hand wash products have maintained the leading market share in their category for 12 consecutive years (2012-2023)[7] - The company's laundry detergent and hand sanitizer have ranked first in the China Brand Power Index for 14 consecutive years (2011-2024)[15] - The company's laundry detergent and hand sanitizer have ranked first in market share for 15 and 12 consecutive years respectively (2009-2023 and 2012-2023)[15] - The company ranked first in cumulative sales on JD.com's self-operated brand list and laundry care merchant store list during the 618 shopping festival[15] - The company ranked first in the cumulative sales list of the laundry care industry on Douyin during the 618 shopping festival[15] Strategic Plans and Initiatives - The company plans to enrich and launch new products in its three major product categories to meet consumer demand[16] - The company aims to strengthen cooperation with major e-commerce platforms and increase its influence on emerging online sales and distribution platforms[16] - The company will continue to deepen its offline sales channels and focus on different sales points to promote sales[16] - The company plans to promote cleaning knowledge and scientific cleaning methods to improve customer experience[16] - The company will accelerate digitalization and upgrade its manufacturing network to improve operational efficiency[16] - The company is committed to maintaining a stable dividend policy to provide sustainable returns to shareholders[16] Shareholding Structure - ZED Group Limited holds 4,326,400,000 shares, representing 73.79% of the total issued shares[44] - HHLR Advisors, Ltd. holds 527,422,500 shares, representing 9.00% of the total issued shares[44] - HHLR Fund, L.P. holds 526,542,800 shares, representing 8.98% of the total issued shares[44] - HCM BM Holdings, Ltd. holds 500,000,000 shares, representing 8.53% of the total issued shares[44] - Tricor Trust (Hong Kong) Limited holds 293,742,986 shares, representing 5.01% of the total issued shares[44] - BMGH T Limited holds 293,742,986 shares, representing 5.01% of the total issued shares[44] - As of June 30, 2024, the total number of issued shares is 5,862,993,406[44] - HCM BM Holdings, Ltd. is 95.32% owned by HHLR Fund, L.P.[45] - As of June 30, 2024, there are 46,308,473 unexercised pre-IPO share options, representing approximately 0.79% of the total issued shares[49] - Under the 2021 Share Award Plan, 21,690,999 shares were awarded to 371 employees, with 9,750,314 shares already vested as of the reporting date[50] - The company has approved a 2022 Share Award Plan, granting 119,600,000 shares to three executive directors and three individuals as directors of subsidiaries, with 41,800,000 shares already vested[51] - The board has proposed an interim dividend of HK$0.04 per share for the six months ended June 30, 2024[52] - The company maintains a public float of 24.06% of its issued share capital, in compliance with the Hong Kong Stock Exchange's requirements[59] Financial Utilization and Future Plans - The company has utilized HK$1,409 million of the net proceeds from its global offering in the first half of 2024, with HK$3,721 million remaining unutilized as of June 30, 2024[62] - The company expects to fully utilize the remaining funds for business expansion, brand enhancement, and R&D by the end of 2025[63] Asset and Liability Changes - Property, plant, and equipment decreased slightly to 1,437,497 thousand HKD in 2024 from 1,455,289 thousand HKD in 2023, a 1.2% decline[66] - Inventory increased to 409,895 thousand HKD in 2024, up from 258,160 thousand HKD in 2023, a 58.8% rise[66] - Trade receivables and bills decreased to 932,003 thousand HKD in 2024 from 1,404,647 thousand HKD in 2023, a 33.6% decline[66] - Total assets decreased to 10,785,998 thousand HKD in 2024 from 12,052,641 thousand HKD in 2023, a 10.5% decline[67] - Total liabilities decreased to 1,425,476 thousand HKD in 2024 from 1,673,598 thousand HKD in 2023, a 14.8% decline[67]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完整性亦不發表 任何聲明，並明確表示概不就因本公告全部或任何部分內容而產生或因倚賴該等內容而引致的任何損失承擔任何 責任。 Blue Moon Group Holdings Limited 藍月亮集團控股有限公司 （於開曼群島註冊成立的有限公司） （股份代號：6993） 截至2024年6月30日止六個月的中期業績公告 | --- | --- | --- | |-----------------------------------------|-----------------------|------------| | | | | | | | | | | | | | | 未經審核 截至 6 月 30 | 日止六個月 | | | 2024 年 | 2023 年 | | | 千港元 | 千港元 | | 收益 | 3,131,155 | 2,222,727 | | 毛利 | 1,836,435 | 1,227,596 | | 毛利率 | 58.7% | 55.2% | | 期內虧損╱本公司權益持有人應佔虧損 | (663,745) ...

Financial Performance - Revenue for 2023 was HK$7,323.5 million, a decrease of 7.8% compared to HK$7,946.7 million in 2022[7] - Gross profit margin improved to 62.0% in 2023 from 57.8% in 2022[7] - Net profit attributable to equity holders was HK$325.3 million, a 46.8% decrease from HK$611.4 million in 2022[7] - Basic earnings per share decreased to HK$0.0584 in 2023 from HK$0.1092 in 2022[7] - The final dividend per share was HK$0.06 in 2023, down from HK$0.168 in 2022[7] - Revenue for 2023 decreased by 7.8% to HKD 7,323.5 million compared to HKD 7,946.7 million in 2022, with a 2.9% decline in RMB terms[24][26] - Net profit for 2023 decreased by 46.8% to HKD 325.3 million compared to 2022[25] - Gross profit decreased by approximately 1.2% from HK$4,595.4 million in 2022 to HK$4,540.4 million in 2023, while gross margin increased from 57.8% to 62.0%[30] - Operating profit declined sharply by 80.5% from HK$668.9 million in 2022 to HK$130.4 million in 2023[32] - Profit attributable to equity holders decreased by 46.8% from HK$611.4 million in 2022 to HK$325.3 million in 2023[34] - Revenue for 2023 decreased to HKD 7,323,532K from HKD 7,946,733K in 2022, a decline of 7.8%[187] - Gross profit for 2023 was HKD 4,540,420K, slightly down from HKD 4,595,441K in 2022[187] - Operating profit dropped significantly to HKD 130,435K in 2023 from HKD 668,889K in 2022[187] - Net profit for the year was HKD 325,309K, a 46.8% decrease compared to HKD 611,366K in 2022[187] - Basic earnings per share dropped to 5.84 HK cents in 2023 from 10.92 HK cents in 2022[188] - Net profit for the year 2023 was HKD 325,309 thousand[193] - Total comprehensive income for the year 2023 was HKD 231,797 thousand, including other comprehensive losses of HKD 93,512 thousand[193] - The company's total comprehensive loss for 2022 was HKD 118,520 thousand, including other comprehensive losses of HKD 729,886 thousand[195] Sales and Revenue Breakdown - Online sales accounted for 52.0% of total revenue in 2023, up from 47.3% in 2022[10] - Revenue from fabric care products was HK$6,500.7 million, representing 88.8% of total revenue in 2023[9] - Revenue from personal care products decreased to HK$447.0 million in 2023 from HK$619.0 million in 2022[9] - Revenue from home care products was HK$375.9 million in 2023, down from HK$506.3 million in 2022[9] - Online sales increased by 1.3% to HKD 3,805.2 million, accounting for 52.0% of total revenue, driven by strong performance in emerging online channels[28] - Offline distributor sales decreased by 15.3% to HKD 2,754.9 million, while direct sales to major customers dropped by 18.5% to HKD 763.4 million[28] - Sales of laundry care products decreased by 4.7% to HKD 6,500.7 million, while personal and home care products saw declines of 27.8% and 25.8%, respectively[27] - Sales revenue from goods in 2023 was HKD 7,324 million[181] Cost and Expenses - Cost of sales decreased by 17.0% to HKD 2,783.1 million, primarily due to lower raw material costs[29] - Other income and net gains decreased significantly from HK$100.1 million in 2022 to HK$36.8 million in 2023, primarily due to reduced foreign exchange losses[31] - Sales and distribution expenses increased by 22.4% from HK$2,651.0 million in 2022 to HK$3,244.1 million in 2023, driven by expanded promotional activities[32] - Financial income rose by 52.3% from HK$178.8 million in 2022 to HK$272.2 million in 2023, attributed to increased short-term deposits and higher USD deposit rates[32] - The company paid/accrued HK$4.0 million and HK$2.1 million for audit/audit-related services and non-audit services, respectively, to its independent auditor PwC for the year ended December 31, 2023[167] Cash Flow and Financial Position - Bank deposits and cash decreased by HK$370.6 million to HK$7,331.8 million in 2023, mainly due to dividend payments[35] - Capital expenditures for 2023 amounted to HK$85.3 million, primarily for expanding production capacity[35] - The company maintained a strong liquidity position with a current ratio of 6.70x as of December 31, 2023[35] - Total assets decreased to HKD 12,052,641K in 2023 from HKD 12,729,725K in 2022[189] - Cash and cash equivalents stood at HKD 4,342,528K in 2023, down from HKD 7,702,373K in 2022[189] - Trade receivables and bills decreased to HKD 1,404,647K in 2023 from HKD 2,050,546K in 2022[189] - Total equity decreased to HKD 10,379,043K in 2023 from HKD 11,072,780K in 2022[189] - Total liabilities increased slightly to HKD 1,673,598K in 2023 from HKD 1,656,945K in 2022[190] - Cash flow from operating activities for 2023 was HKD 749,316 thousand, a decrease from HKD 560,673 thousand in 2022[196] - Cash flow used in investing activities for 2023 was HKD 3,027,567 thousand, primarily due to an increase in fixed deposits of HKD 2,938,097 thousand[196] - Cash flow used in financing activities for 2023 was HKD 1,037,603 thousand, mainly due to dividend payments of HKD 936,026 thousand[196] - Cash and cash equivalents decreased by HKD 3,315,854 thousand in 2023, ending the year at HKD 4,342,528 thousand[196] - The company's total equity as of December 31, 2023, was HKD 10,379,043 thousand, compared to HKD 11,072,780 thousand at the beginning of the year[193] - The company issued ordinary shares upon the exercise of share options, resulting in an increase of HKD 3,295 thousand in equity[193] - The company allocated HKD 90,796 thousand to statutory surplus reserves[193] Market Position and Brand Strength - Blue Moon's laundry detergent has ranked first in market share for 14 consecutive years (2009-2022), and hand sanitizer for 11 consecutive years (2012-2022)[17] - Blue Moon's laundry detergent and hand sanitizer have ranked first in the China Brand Power Index for 13 consecutive years (2011-2023)[17] - Blue Moon has nearly 100 product varieties, covering various aspects of daily life[17] - Blue Moon ranked first in sales across multiple platforms during major shopping festivals like 618 and Double 11[18] - The company ranked first in sales on JD.com and Douyin during major shopping festivals, maintaining its leadership in the laundry and hand wash categories[22] ESG and Sustainability - Blue Moon has 48 products certified as "China Environmental Labeling Products," 15 as "China Water-Saving Products," 25 as "China Green Products," and 3 as "China Concentrate+"[19] - Blue Moon was rated AAA by Wind and included in the "ESG Best Practice 100," one of only 5 companies with an AAA rating[20] - The company set ESG goals covering greenhouse gas emissions, energy use, and water efficiency, with details published in the 2023 ESG report[111] - The company will continue to optimize its dividend policy and adhere to ESG principles, promoting green and low-carbon development[23] Product Development and Innovation - Blue Moon launched the "Pure Enjoy Foam Body Wash" in the second half of 2023, expanding its personal care product line[21] - The company plans to enhance its omnichannel sales network, focus on digital transformation, and introduce new products in 2024[23] Operational and Strategic Initiatives - Blue Moon optimized its offline distributor network, improving inventory management and increasing sales point coverage[21] - Blue Moon implemented a reward system to incentivize distributor sales representatives, enhancing product placement and sales[21] - Blue Moon focused on expanding its market presence in counties and townships across China, increasing offline sales coverage[21] - The company operates four production bases in Guangzhou, Tianjin, Kunshan, and Chongqing, China[12] - The company plans to enhance its omnichannel sales network, focus on digital transformation, and introduce new products in 2024[23] Corporate Governance and Board Structure - The company has adopted the "Corporate Governance Code" as its governance standard and has complied with all applicable code provisions for the year ended December 31, 2023[124] - The company has established a culture of trust, respect, and excellence, aligning with its vision and strategy to meet consumer needs and promote long-term healthy development[123] - The Board has delegated the authority and responsibility for executing business strategies and managing daily operations to the executive directors and senior management[128] - The company has implemented a "Standard Code" for directors' securities transactions, with reminders issued twice a year to ensure compliance[125] - All directors have confirmed compliance with the "Standard Code" requirements for the year ended December 31, 2023[126] - The Board has three committees: Audit Committee, Remuneration Committee, and Nomination Committee, each with defined terms of reference[127] - The company has purchased appropriate directors' and officers' liability insurance and will review the coverage annually[128] - Independent non-executive directors provide independent judgment on the company's development, performance, and risk management[127] - The Board regularly reviews its composition to ensure a balance of professional knowledge, skills, and experience for effective supervision[127] - The Board of Directors held a total of four meetings in 2023, in compliance with the Corporate Governance Code, with each meeting held approximately quarterly[130] - The Chairman held separate meetings with independent non-executive directors without the presence of other directors, as required by the Corporate Governance Code[130] - The Board of Directors is responsible for leading, guiding, and supervising the company's business, strategic decisions, and performance, with authority over policy matters, strategy, budgets, internal controls, risk management, and major transactions[134] - The company provides training to directors on their statutory and regulatory responsibilities as directors of a Hong Kong-listed company, including updates on significant changes to the Listing Rules and corporate governance practices[135] - All directors received continuous professional development training in 2023 through reading materials and attending briefings, lectures, meetings, courses, and seminars organized by the company or professional bodies[137] - The roles of the Chairman and CEO are clearly defined and separated to ensure independence, accountability, and a balanced distribution of power and responsibilities[140] - The Audit Committee reviewed the Group's financial reporting procedures, risk management, and internal control systems, ensuring compliance with applicable accounting standards and listing rules[141][142] - The Audit Committee held four meetings and three meetings with the external auditor during the year ended December 31, 2023[142] - The Remuneration Committee determined the remuneration policy for executive directors and assessed their performance, with no awards granted under the 2021 or 2022 Share Award Schemes[143][144] - The Remuneration Committee held one meeting during the year ended December 31, 2023[144] - The Nomination Committee reviewed the Board's structure, size, composition, and diversity, and made recommendations for changes to align with the company's strategy[145] - The Nomination Committee held one meeting during the year ended December 31, 2023[145] - The Board maintains a balance between executive and independent non-executive directors to ensure a high level of independence[146] - The company has a clear nomination and appointment process for directors, considering qualifications, skills, experience, character, integrity, independence, and diversity[147] - The Nomination Committee conducted an annual review of the mechanisms to ensure the Board receives independent views and opinions[148] - No independent non-executive director serves on the boards of more than seven listed companies or has served as an independent non-executive director of the company for more than nine years[149] - The Board of Directors consists of 4 female directors (50%) and 4 male directors, with diverse educational and professional backgrounds, aiming to maintain at least the current level of female representation and achieve gender parity over time[152] - The company's Corporate Secretary, Mr. Pan Guoliang, has completed at least 15 hours of professional training in compliance with Listing Rule 3.29 during the year ended December 31, 2023[157] Risk Management and Internal Controls - The company has established a comprehensive risk management system since 2021, involving risk identification, assessment, and management to mitigate inherent business risks[159] - The company's risk management framework includes three lines of defense: operational departments, professional departments (e.g., finance, legal), and internal audit functions[159] - The Board conducts annual reviews of the company's risk management and internal control systems, covering financial, operational, and compliance controls[160] - The company's internal audit function identifies control deficiencies and proposes improvements, with results communicated to management for corrective actions[162] - The company has implemented procedures for handling and disclosing inside information, including confidentiality protocols and communication with relevant employees[163] Shareholder and Investor Relations - The company recommended a final dividend of HK$0.06 per ordinary share for the year ended December 31, 2023, totaling HK$334.3 million[44] - The company has 5,862,993,406 issued shares as of December 31, 2023[45] - The company issued 876,500 fully paid shares during the year due to the exercise of pre-IPO share options, with a total consideration of HK$3.295 million[46] - The company's distributable reserves as of December 31, 2023, were approximately HK$11,897.6 million[47] - The company purchased property, plant, and equipment worth HK$138.4 million during the year[47] - The company's top five suppliers accounted for approximately 42.9% of total annual procurement, with the largest supplier accounting for 10.4%[47] - The company made external charitable donations of approximately HK$5.9 million for the year ended December 31, 2023[47] - The company has no borrowings as of December 31, 2023[47] - The total number of issued shares as of December 31, 2023, is 5,862,993,406 shares[54] - ZED Group Limited holds 4,446,000,000 shares, representing 75.83% of the company's total shares[54][60] - HHLR Advisors, Ltd. holds 527,422,500 shares, representing 9.00% of the company's total shares[60] - HHLR Fund, L.P. holds 526,542,800 shares, representing 8.98% of the company's total shares[60] - HCM BM Holdings Ltd. holds 500,000,000 shares, representing 8.53% of the company's total shares[60] - Pan Dong holds 4,446,000,000 shares through controlled entities, representing 75.83% of the company's total shares[54] - Luo Qiuping holds 4,446,000,000 shares through spousal interests, representing 75.83% of the company's total shares[54] - Luo Dong holds 4,800,000 shares, representing 0.08% of the company's total shares[54] - Pan Guoliang holds 1,000,000 shares directly and 3,500,000 shares through controlled entities, representing 0.02% and 0.06% of the company's total shares respectively[54] - Xiao Haishan holds 837,500 shares, representing 0.01% of the company's total shares[54] - Total issued shares as of December 31, 2023, were 5,862,993,406[61] - ZED directly holds 75.64% of the shares and indirectly holds 0.19% through VGL[61] - HCM BM Holdings, Ltd. is 95.32% owned by HHLR Fund L.P., which beneficially owns 26,542,800 shares[61] - The company has granted a total of 61,651,000 share options, representing approximately 1.05% of the total issued shares as of December 31, 2023[64][65] - Under the 2021 Share Award Scheme, 21,414,999 reward shares were granted to 366 employees[64] - The exercise price for each share option under the Pre-IPO Share Option Scheme is HK$3.76[70] - The Pre-IPO Share Option Scheme has a remaining term of 6.96 years as of December 31, 2023[71] - As of December 31, 2023, 47,676,023 shares remain available for issuance under the Pre-IPO Share Option Scheme, representing approximately 0.81% of the total shares[72] - 4,800,000 stock options granted to Ms. Luo Dong remain unexercised as of December 31, 2023, with an exercise price of HKD 3.76 per share[73] - 975,000 stock

Investment Rating - The report maintains a "Buy" rating for Blue Moon Group (6993.HK) [4][7] Core Insights - In 2023, the company achieved revenue of HKD 7.324 billion, a decrease of 7.8%, with a gross profit of HKD 4.540 billion, down 1.2%, and a net profit attributable to shareholders of HKD 325 million, down 46.8% [3] - The second half of 2023 saw revenue stabilize at HKD 5.101 billion, an increase of 0.7%, with gross profit rising to HKD 3.313 billion, up 8.0%, but net profit fell to HKD 158 million, down 65.9% [3] - The company has adjusted its EPS forecasts for 2024-2025 to HKD 0.10 and HKD 0.11 respectively, down from HKD 0.13 and HKD 0.14, and introduced a new EPS forecast of HKD 0.14 for 2026 [3] Revenue Breakdown - For the second half of 2023, revenue from the laundry cleaning segment was HKD 4.543 billion, up 4.0%, while personal cleaning and home cleaning segments saw revenues of HKD 327 million and HKD 231 million, down 15.8% and 24.2% respectively [3] - Online sales contributed HKD 2.357 billion, up 3.4%, while offline sales were HKD 2.112 billion, down 2.7% [3] Profitability Analysis - The gross margin improved to 64.9%, an increase of 4.4 percentage points, while the net profit margin decreased to 3.1%, down 6.0 percentage points [3] - Promotional expenses surged to HKD 1.024 billion, up 229.4%, with promotional expenses as a percentage of revenue increasing by 13.9 percentage points [3] Market Position and Strategy - The company remains a leader in the laundry cleaning industry, launching new products and enhancing its marketing strategies, particularly on platforms like JD.com and Douyin [3] - The report highlights a clear strategy for optimizing offline channels, aiming to regain growth through improved distribution and sales management systems [3]