Group 1 - The 35th Hong Kong Book Fair will be held from July 16 to 22, featuring over 620 cultural activities under the theme "Food Culture · Future Life" [1] - The Sichuan theme pavilion will showcase over 500 quality books and cultural products, presenting a cultural feast titled "Beautiful Tianfu · Leisurely Sichuan" in a 120 square meter area [1][2] - The pavilion is divided into three main areas: a book area resembling a miniature Bashu cultural museum, a fusion area featuring panda-themed cultural products, and an activity area showcasing interactive performances [2] Group 2 - The Sichuan exhibition team will organize multiple new book launches and reading exchange activities to strengthen cultural exchanges between Sichuan and Hong Kong [3] - Events include the "Humanistic Bashu · Beautiful Tianfu" travel literature series sharing session and the second Golden Panda Award promotion meeting [3] - Intangible cultural heritage representatives will perform traditional Sichuan opera face-changing and tea art during the fair [3]

Core Viewpoint - The unexpected appearance of "Lu E Ge" during IShowSpeed's visit to China has brought significant attention to Rongchang, leading to a surge in tourism and local business [1][3]. Group 1: Tourism Impact - Rongchang's "Lu E" has gained immense popularity, resulting in a 194% increase in search volume from April 10 to 20 compared to March [3]. - The local government has implemented free public transport, waived entrance fees for attractions, and organized events like the Rongchang Braised Goose Creative Marathon to accommodate the influx of visitors [3]. - Rongchang has become a trending destination for the May Day holiday, ranking 7th in domestic travel and 6th in inbound travel [3]. Group 2: Cultural and Historical Significance - Rongchang has a rich history of over 1,200 years, with its name symbolizing prosperity and flourishing [5]. - The region has been a cultural and transportation hub, facilitating the blending of various dialects, crafts, and culinary traditions due to historical immigration [4][5]. - The local culture is deeply intertwined with the natural beauty and unique flora, such as the fragrant sea buckthorn, which is a significant part of Rongchang's identity [6]. Group 3: Local Products and Economy - In addition to the fame of "Lu E," Rongchang is known for its four treasures: pigs, ceramics, fans, and cloth, which have historical significance and contribute to the local economy [7][8]. - Rongchang pigs are recognized as one of China's three famous pig breeds, and the region hosts events like the "Pig Competition" to promote local agriculture [7]. - Rongchang's summer cloth, known for its lightweight and breathable qualities, has historical ties to the local textile industry and was even a royal tribute [7][8]. Group 4: Future Prospects - The local government is optimistic about sustaining tourism growth beyond the initial surge, leveraging Rongchang's cultural heritage and hospitality to attract visitors [13][14]. - The region's strategic location allows for easy access to other cultural sites in the Sichuan area, enhancing the overall tourist experience [9][12].