香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完整性亦不發表 任何聲明，並明確表示，概不對因本公告全部或任何部分內容而產生或因倚賴該等內容而引致的任何損失承擔任 何責任。 Red Star Macalline Group Corporation Ltd. 紅星美凱龍家居集團股份有限公司 （一家於中華人民共和國註冊成立的中外合資股份有限公司） （股份代號：1528） 持續關連交易 新委管協議及修訂年度上限 緒言 茲提述招股章程及本公司日期為2017年11月20日、2018年11月29日、2019年11 月25日、2019年11月28日、2021年9月17日及2024年9月27日的公告（「該等公 告」），內容有關（其中包括）本集團與若干相關業務夥伴根據有關委管協議進行 的持續關連交易。 於2025年6月30日，董事會議決批准美凱龍品牌管理與常州裝飾城訂立新委管 協議，據此，美凱龍品牌管理將由2025年7月1日起至2028年3月31日止期間為 常州裝飾城提供委管服務。 《上市規則》的涵義 鑒於相關業務夥伴為車先生的聯繫人，因此相關業務夥伴根據《上市規則》為本 公司的關連人士，委 ...

Core Insights - Red Star Macalline is leveraging its extensive network of over 400 malls to innovate in the automotive sector, creating a new ecosystem in the 5 trillion yuan automotive market [1][2][3] - The company is exploring a "car-home integration" model, responding to the structural changes in China's automotive market, where the penetration rate of new energy vehicles has surged to 31.6% [2][3] - Red Star Macalline's automotive business is part of its "3+Star Ecosystem" strategy, which integrates home furnishings, home appliances, and home decoration, while also expanding into new business areas [3][4] Industry Dynamics - The Chinese automotive market is undergoing significant transformation, with traditional 4S stores closing at a record rate of over 2,540, while the aftermarket is valued at 1.6 trillion yuan [2] - The rise of smart cockpit configurations, exceeding 60%, is blurring the lines between cars and homes, leading to the emergence of the "human-car-home" concept [2] Business Model and Strategy - Red Star Macalline aims to provide the "most cost-effective automotive innovation channel" by utilizing its existing mall infrastructure, which allows for lower rental costs compared to traditional automotive retail [4][5] - The company has reported that its automotive business area has surpassed 260,000 square meters, covering 44 cities and collaborating with over 30 brands [2][3] Operational Efficiency - The company boasts a membership base of 16 million with a monthly active rate of 65%, which aligns well with the average transaction values in the automotive sector [6] - Red Star Macalline is implementing innovative space utilization strategies, such as transforming underutilized areas into automotive showrooms and service spaces [6][7] Future Outlook - The company has launched an ambitious "3100 Plan" to develop 1 million square meters of automotive space within three years, aiming for automotive sales to represent 5% of its overall business model [9] - Red Star Macalline is positioning itself as a leader in offline commercial value, focusing on experiential retail that fosters emotional connections and social interactions [9][10]

Core Viewpoint - Red Star Macalline has upgraded its service steward platform in five home furnishing stores in Beijing, focusing on transparency, public accountability, and supervision to enhance consumer satisfaction and improve product and service quality [1][2][6]. Group 1: Service Upgrade and Consumer Transparency - The service steward platform publicly displays consumer complaints, brand satisfaction, and feedback, providing objective references for consumers and encouraging brands to improve their offerings [1][4]. - The customer service team emphasizes that the public disclosure of customer relations and brand satisfaction is based on a multi-dimensional design, ensuring real-time reflection of actual conditions for informed decision-making [2][6]. - The initiative aims to transform consumer complaints into opportunities for improvement, fostering a culture of accountability and quality enhancement within the home furnishing industry [3][6]. Group 2: Consumer Complaint Statistics - In 2024, the furniture complaint volume reached 33,822 cases, marking a year-on-year increase of 20.95%. In the first quarter of this year, complaints in the furniture category surged by 41.55% to 9,317 cases [4]. Group 3: Industry Impact and Future Directions - Red Star Macalline is recognized as a leader in service upgrades within the home furnishing market, implementing measures such as advance compensation and a five-fold price match guarantee to enhance consumer experience [6]. - The company leverages digital tools to convert consumer feedback into quantifiable management metrics, promoting a healthy ecosystem in the home furnishing industry and providing a model for other sectors [6].

Core Insights - Red Star Macalline has upgraded its service steward platform in five home furnishing stores in Beijing, focusing on transparency, public disclosure, and supervision to enhance consumer satisfaction and improve the quality of products and services [1][2] - The company has implemented a systematic design for publicizing consumer complaints, brand satisfaction, and consumer feedback, ensuring real-time reflection of actual conditions through a dynamic information tracking mechanism [1] - Following the implementation of the public disclosure system, the agreement rate increased by 3%, overall case closure rate improved by 5%, and the seven-day case closure rate rose by 7% [1] Company Initiatives - The service innovation emphasizes the importance of consumer perspectives and leveraging consumer power to drive improvements in the home furnishing industry [1] - Red Star Macalline's approach encourages brands to proactively enhance their service quality by using consumer feedback as a driving force for improvement [1] - The public disclosure of consumer satisfaction acts as a mirror for merchants, helping them identify service shortcomings and transition from passive responses to proactive optimizations [1] Industry Impact - Industry experts believe that Red Star Macalline's use of digital tools to convert consumer feedback into quantifiable management metrics can foster a healthy ecosystem in the home furnishing industry and provide a reference for physical retail [2]

Core Insights - The celebration marks the 23rd anniversary of Red Star Macalline's presence in Tianjin, highlighting the brand's evolution and its integration with the city [1][3][11] - The event featured brand ambassador Dilireba, who engaged with the audience, enhancing the brand's youthful image [5][9] - Red Star Macalline is shifting from a traditional home furnishing retailer to a lifestyle leader, focusing on scene-based, high-end, and intelligent strategies for future growth [11][13] Strategic Developments - The "3 + Star Ecosystem" strategy and the "M + Home Design Center" were key highlights, indicating a dual focus on high-end appliances and comprehensive design services [6][8] - The company plans to introduce 2,000 design studios and over 8,000 designers by 2025, aiming to create the largest home design service network in China [8] Brand Engagement - The celebration included interactive segments like the "Wishing Bottle" where audience members shared their hopes for the brand, showcasing community engagement [9] - The event concluded with a symbolic cake-cutting ceremony, emphasizing the brand's connection with its customers and the local community [9][13]

Core Viewpoint - The home appliance industry is entering a highly competitive phase as it shifts towards a saturated market, with companies like Red Star Macalline and JD.com expanding their physical presence to capture market share in the home appliance and home improvement sectors [1][2][3]. Group 1: Market Trends - The home appliance market in China is projected to reach a cumulative scale of 730.4 billion yuan in 2024, reflecting a year-on-year growth of 4.2% [2]. - As of May 19, 2023, the "trade-in for new" program has generated cumulative sales of 5.12 billion yuan, with government subsidies amounting to 829 million yuan, accounting for 16.2% of total sales [1]. - The offline channel is experiencing a strong recovery with a projected annual growth rate of 22.3% in 2024, particularly in large chain stores [4]. Group 2: Company Strategies - Red Star Macalline plans to establish over 150 smart appliance lifestyle stores across 115 core cities by the end of 2024, with a total operating area exceeding 1.5 million square meters, representing 10% of its total operating area [1]. - The company aims to transform its product offerings by reducing the area dedicated to traditional categories from nearly 100% to 60%, with a target of 15% for high-end appliances [5]. - JD.com has opened the largest JD MALL in Beijing, indicating a strategic shift towards integrating home appliances and home improvement services in physical retail spaces [1][4]. Group 3: Consumer Behavior - Consumers are increasingly seeking comprehensive solutions rather than individual products, leading to a demand for integrated service platforms that combine home appliances, home decor, and renovation services [3][7]. - The shift in consumer preferences is evident as the renovation market transitions from new home projects to existing home upgrades and partial renovations in major cities [6]. - The overall consumer logic is evolving, with a preference for one-stop service platforms that cater to diverse needs in home improvement and appliance purchasing [4][7].

Core Viewpoint - The company is holding a temporary shareholders' meeting to discuss financing guarantees for its subsidiaries, aiming to support their operational needs and ensure compliance with regulatory requirements [2][4][14]. Group 1: Financing Guarantees for Subsidiaries - The company proposes to provide a guarantee for its subsidiary, Suzhou Hongxing Meikailong World Home Plaza Co., Ltd., for a loan of RMB 180 million, which is part of a larger borrowing agreement with Industrial and Commercial Bank of China [6][7]. - The financial status of Suzhou Hongxing indicates a total asset of approximately RMB 512.31 million and a total liability of about RMB 601.24 million, resulting in a negative net asset of RMB 88.93 million and an asset-liability ratio of 117.36% as of April 30, 2025 [7][8]. - The company also plans to provide a guarantee for its wholly-owned subsidiary, Wuhan Hongxing Meikailong Global Home Plaza Development Co., Ltd., for a trust loan of RMB 550 million, with the subsidiary's property serving as collateral [10][11]. Group 2: Shareholder Meeting Procedures - The meeting will utilize a combination of on-site and online voting, with each share representing one vote, and shareholders must register to participate [3][4]. - The company emphasizes maintaining order during the meeting, with specific guidelines for speaking time and voting procedures to ensure efficient decision-making [3][4][5]. Group 3: Board of Directors Changes - The company is proposing to add Ms. Ye Yanliu as a non-executive director to its board, following a recommendation from Xiamen Jianfa Co., Ltd., and her qualifications have been reviewed and deemed suitable [14][15]. - Ms. Ye will not receive any remuneration for her role as a non-executive director, and her term will last until the current board's term ends [15][16].

证券代码：601828 证券简称：美凯龙 公告编号：2025-051 红星美凯龙家居集团股份有限公司 关于召开2025年第四次临时股东大会的通知 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 一、 召开会议的基本情况 (一)股东大会类型和届次 2025年第四次临时股东大会 (四)现场会议召开的日期、时间和地点 召开的日期时间：2025 年 7 月 4 日 10 点 30 分 召开地点：上海市闵行区申长路 1466 弄美凯龙环球中心 B 座南楼 3 楼会议 中心 股东大会召开日期：2025年7月4日 本次股东大会采用的网络投票系统：上海证券交易所股东大会网络投票 系统 (二)股东大会召集人：董事会 (三)投票方式：本次股东大会所采用的表决方式是现场投票和网络投票相结合的 方式 (五)网络投票的系统、起止日期和投票时间。 网络投票系统：上海证券交易所股东大会网络投票系统 网络投票起止时间：自2025 年 7 月 4 日 至2025 年 7 月 4 日 年 5 月 31 日披露的相关公告）。 公司第五届董事会第三十 ...

红星美凯龙家居集团股份有限公司 红星美凯龙家居集团股份有限公司 红星美凯龙家居集团股份有限公司 2025 年第四次临时股东大会 会议资料 二〇二五年七月 1 / 2 红星美凯龙家居集团股份有限公司 2025 年第四次临时股东大会会议须知 目 录 | 红星美凯龙家居集团股份有限公司 1 | 2025 | 年第四次临时股东大会会议须知 | | --- | --- | --- | | 红星美凯龙家居集团股份有限公司 3 | 2025 | 年第四次临时股东大会会议议程 | | 议案一：关于公司为子公司（苏州红星美凯龙世博家居广场有限公司）向金融机构的融资 | | | | 提供担保的议案 4 | | | | 议案二：关于公司为子公司（武汉红星美凯龙环球家居广场发展有限公司）向金融机构的 | | | | 融资提供担保的议案 7 | | | | 议案三：关于增补叶衍榴女士为公司第五届董事会非执行董事的议案 11 | | | 2 / 2 红星美凯龙家居集团股份有限公司 各位股东及股东代表： 为维护全体股东的合法权益，确保股东大会的正常秩序和议事效率，保证大 会顺利进行，红星美凯龙家居集团股份有限公司（以下简称"公司"）根据中 ...

Core Insights - Red Star Macalline is leading the home furnishing market in 2025 with unique strategic vision and strong execution capabilities [1] - The company has launched the "618 Life Renewal Season" to stimulate consumer demand and promote home consumption upgrades [3] Group 1: Policy Leverage - Red Star Macalline has seized the opportunity presented by the national "trade-in" policy, completing preparations in major cities like Beijing, Tianjin, and Hangzhou by mid-April [3] - During the "618 Life Renewal Season," the company collaborates with brand factories and distributors to offer trade-in activities, providing consumers with more discounts when purchasing new home products [3] Group 2: Ecosystem Collaboration - The company is enhancing home furnishing ecosystem collaboration by partnering with real estate firms and platforms like Xiaohongshu and Douyin to build an omnichannel marketing network [3] - Online, Red Star Macalline leverages the traffic advantages of platforms like Douyin and Xiaohongshu, while offline, it integrates resources through the "Last Mile" service plan [3] Group 3: Market Activation - To activate consumer purchasing potential in the existing market, Red Star Macalline has introduced a home service system, offering services like appliance cleaning and air quality management [3] - The company aims to provide comprehensive home decoration services from design to construction for property owners through partnerships with real estate developers [3] Group 4: Sustainable Development - The ongoing "618 Life Renewal Season" showcases Red Star Macalline's leadership and innovation in the home furnishing industry, injecting new momentum into sustainable development [5] - The company plans to continue leveraging national policy benefits to drive industry growth [5]