行业的这种变化，或将成为红星美凯龙的一个新机遇。上游家电厂商向智能化、零碳化技术迭代，衍生 出了新的消费需求；而作为家居零售领域的领军企业，红星美凯龙或可通过打通家电与家装、家居之间 的流量关联，实现服务融合及运营协同。 地产市场的周期性波动，给产业链带来了前所未有的挑战。如何找到新增长点考验着相关企业的战略眼 光和经营能力。 作为家居零售领域的领军企业，红星美凯龙（601828）家居集团股份有限公司(以下简称"红星美凯龙") 正通过深入挖掘高端家电等新赛道机遇，探索打开新增量空间。今年5月末，红星美凯龙将其上海全球 家居1号店内的美凯龙电器馆升级到2.0版"Mega-E智电绿洲"，并启动电器新三年战略，拟在未来三年 内，在全国打造40座高端电器生态标杆。 高端电器缘何成为增长引擎？相较于电商及其他家电卖场，红星美凯龙又将如何布局？日前，《证券日 报》记者对红星美凯龙进行了走访调研。公司执行总裁朱家桂表示，基于过往的家居零售优势，红星美 凯龙正在打造"家居、家装、家电"为一体的生态服务体系，旨在以产品为载体，以场景体验为核心，重 塑公司的行业竞争力。"存量时代下，公司更深层目标在于突破传统渠道竞争模式，通过整 ...

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年5月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 紅星美凱龍家居集團股份有限公司 呈交日期: 2025年6月5日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | H | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 01528 | 說明 | H 股 | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 741,285,634 | RMB | | 1 RMB | | 741,285,634 | | 增加 / 減少 (-) | | | 0 | | | RMB | | 0 | | 本月底結存 | | | 741,285,634 | RMB | | 1 RMB | | 741,285,634 | | 2. 股份分類 | 普通股 | 股份類別 | ...

5月27日，红星美凯龙在上海全球家居1号店宣布了一项重要战略升级——电器馆正式从1.0时代迈入2.0时 代，"Mega-E智电绿洲"首次亮相。 这一动作绝非简单的业态迭代，而是对当前家电零售行业"线上流量见顶，线下价值重构"这一核心命题的战略回 应。在线上流量主导的时代，传统家电渠道该如何找到不可替代的价值？红星美凯龙的这次战略升级，或许隐藏 着行业转型的密码。 "四渠割裂"下的升级之道 对于目前的家电零售渠道而言，割裂局面已经成为了制约其发展的最大掣肘。 一方面，电商平台需要争夺流量，连锁卖场受困于规模推进，高端体验店要面对难以下沉的局面；与此同时，政 策推动"以旧换新"，下沉市场释放换新红利，零碳、智能等新趋势重塑行业格局。 在这样的行业变局中，过去的四大类家电零售渠道都碰到了各自的发展瓶颈：线上电商为代表的流量渠道，过度 依赖低价促销和线上导流，造成了用户粘性差、利润稀薄；以连锁卖场为主的规模渠道因为同质化竞争严重，陷 入了"SKU内卷"； 在利润渠道中，聚焦高溢价品类的综合型卖场受线上价格战冲击，增长乏力；而高端体验店作 为形象渠道，虽然塑造了品牌调性，但覆盖人群有限，难以形成规模化……这种"流量-规 ...

Core Viewpoint - Red Star Macalline is innovating in the automotive circulation sector by integrating home and automotive industries, aiming to create a new business model that enhances consumer experience and expands its market presence [1] Group 1: Company Strategy - Red Star Macalline has introduced a "3100" plan to develop a "car-home integration" model over three years, targeting an operational area of over 1 million square meters in the automotive sector [1] - The company is actively collaborating with major automotive manufacturers like Tesla and Ford, as well as automotive platforms such as Katai Chi and Weiche, to expand its automotive offerings [1] Group 2: Market Positioning - The company emphasizes its strategic location advantage, with over 100 malls situated within a 3-kilometer radius of automotive business districts, making it convenient for consumers [1] - Red Star Macalline's rental policies are more competitive compared to traditional shopping centers, enhancing its attractiveness to automotive dealers [1] Group 3: Partnership and Collaboration - The company is inviting quality automotive dealers to collaborate through a tailored "one store, one policy" approach, offering shared consumer data and cross-industry membership benefits [1] - The expansion of Red Star Macalline's automotive ecosystem is aimed at creating a comprehensive platform that connects home and automotive consumption [1]

Core Viewpoint - The company is providing a guarantee for its subsidiary, Suzhou Hongxing, to secure a loan from Industrial and Commercial Bank of China, with a focus on meeting operational needs and ensuring financial stability [2][3][7]. Financing and Guarantee Details - Suzhou Hongxing signed a loan agreement for RMB 500 million in July 2018, with a current balance of RMB 180 million for which the company will provide a 60% joint liability guarantee [3][5]. - The total assets of Suzhou Hongxing as of April 30, 2025, are RMB 512.31 million, with total liabilities of RMB 601.24 million, resulting in a negative net asset of RMB 88.93 million and an asset-liability ratio of 117.36% [4][6]. - The company has provided a guarantee amounting to RMB 108 million, with no existing guarantees overdue [5][6]. Financial Performance of Suzhou Hongxing - For the period from January to April 2025, Suzhou Hongxing reported revenue of RMB 11.81 million and a net loss of RMB 9.43 million [4][6]. - In 2024, the subsidiary had total assets of RMB 526.89 million, total liabilities of RMB 605.11 million, and a net loss of RMB 23.30 million [3][4]. Board's Opinion and Justification - The board believes that the guarantee aligns with the operational needs of Suzhou Hongxing and supports the subsidiary's business development, which is expected to enhance economic benefits for the company and its shareholders [7]. - The overall risk of the guarantee is considered manageable, and it will not adversely affect the company's operations or the interests of its shareholders, particularly minority shareholders [6][7]. Cumulative Guarantee Situation - As of now, the total cumulative guarantee provided by the company and its subsidiaries amounts to RMB 1.54 billion, with guarantees to subsidiaries totaling RMB 1.33 billion, representing 33.21% and 28.57% of the company's net assets as of December 31, 2024 [7].

Core Points - The company held its 38th temporary board meeting on May 30, 2025, with all 13 directors present, including a proxy for one director [2][3] - The board approved a resolution to provide a guarantee for a financing arrangement for its subsidiary, Suzhou Hongxing Meikailong World Expo Home Plaza Co., Ltd., involving a loan of RMB 50 million from Industrial and Commercial Bank of China [2][3] - The company will provide a 60% joint liability guarantee for the remaining loan balance of RMB 18 million, while other shareholders will provide a 40% guarantee based on their shareholding [3] - The board also approved a resolution to convene the fourth temporary shareholders' meeting of 2025, with details to be disclosed later [3]

红星美凯龙家居集团股份有限公司 红星美凯龙家居集团股份有限公司 关于公司为子公司向金融机构的融资提供担保的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 证券代码：601828 证券简称：美凯龙 编号：2025-045 重要内容提示: 一、担保情况概述 为满足日常经营需求，公司的控股子公司苏州红星已于 2018 年 7 月与中国工 商银行股份有限公司苏州道前支行（以下简称"工商银行"）签订了借款金额为人 民币 50,000 万元的《固定资产借款合同（2016 年版）》（以下简称"主合同"）（以 下统称"本次融资"），苏州红星已将其所持有的位于苏州市吴中区木渎镇长江路 18 号（不动产产权证编号：苏（2019）苏州市不动产权第 6049136 号）的苏州红 星家居商场物业为本次融资提供抵押担保。 现因融资方案调整，公司拟对本次融资的余额即人民币 18,000 万元按对苏州 红星持股比例提供 60%的连带责任保证担保（以下统称"本次担保"）。苏州红星的 1 被担保人名称：红星美凯龙家居集团股份有限公司（以下简称"公司"） 控 ...

红星美凯龙家居集团股份有限公司 第五届董事会第三十八次临时会议决议公告 红星美凯龙家居集团股份有限公司 证券代码：601828 证券简称：美凯龙 编号：2025-044 红星美凯龙家居集团股份有限公司 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 红星美凯龙家居集团股份有限公司（以下简称"公司"或"本公司"）第五 届董事会第三十八次临时会议以电子邮件方式于 2025 年 5 月 28 日发出通知和会 议材料，并于 2025 年 5 月 30 日以通讯方式召开。会议应出席董事 13 人，实际 出席董事 13 人（含授权代表），其中执行董事车建兴先生因故无法亲自出席并 委托执行董事施姚峰先生代为出席并投票，会议由董事长李玉鹏主持，本次会议 的召开及审议符合《中华人民共和国公司法》和《红星美凯龙家居集团股份有限 公司章程》等相关规定。会议形成了如下决议： 一、审议通过《关于公司为子公司向金融机构的融资提供担保的议案》 公司的控股子公司苏州红星美凯龙世博家居广场有限公司（以下简称"苏州 红星"）已于 2018 年 7 月与中国工商银 ...

Core Viewpoint - The upgrade of the electrical appliance section by Red Star Macalline to "Mega-E Smart Electric Oasis" represents a significant transformation in the home appliance retail channel, responding to changing consumer demands and market competition [1][8]. Group 1: Upgrade Details - The upgraded electrical appliance section in Shanghai has increased its operating area from 16,000 square meters to 33,000 square meters, and the number of partner brands has expanded from 57 to 103 [3]. - New thematic areas include global audio-visual, household appliances, sports and health, e-sports experience, zero-carbon living, and elderly-friendly appliances, showcasing a focus on niche market demands [3][5]. - The introduction of a user service center aims to enhance customer interaction by offering repair, recycling, and comprehensive lifestyle services, along with spaces for children's entertainment, product launches, and casual dining [5]. Group 2: Market Trends and Strategic Implications - The shift in the electrical appliance market from "single product functionality" to "scene value creation" necessitates enhanced display, demonstration, design, and service capabilities in retail channels [6]. - The "3+Star Ecosystem" strategy of Red Star Macalline integrates home appliances, home furnishings, and home decoration, facilitating a transition from a single seller to a comprehensive service provider [8]. - The demand for innovative experiences in the Shanghai appliance market is high, and the comprehensive upgrade of the electrical appliance section not only aligns with trends but also actively shapes the future retail model [8].

本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 证券代码：601828 证券简称：美凯龙 公告编号：2025-043 红星美凯龙家居集团股份有限公司 2025年第三次临时股东大会决议公告 | 份总数的比例（%） | | | --- | --- | | 其中：A 股股东持股占股份总数的比例（%） | 41.053023 | | 境外上市外资股股东持股占股份总数的比例（%） | 4.757944 | 注：有权出席临时股东大会并投票的本公司股份总数为 4,353,687,873 股（本公司回购专用 账户中的 A 股股份不享有临时股东大会表决权） (四)表决方式是否符合《公司法》及《公司章程》的规定，大会主持情况等。 重要内容提示： 本次会议是否有否决议案：无 一、 会议召开和出席情况 (一)股东大会召开的时间：2025 年 5 月 29 日 (二)股东大会召开的地点：上海市闵行区申长路 1466 弄美凯龙环球中心 B 座南 楼 3 楼会议中心 (三)出席会议的普通股股东和恢复表决权的优先股股东及其持有股份情况： | 1、出席会议的股 ...