Core Viewpoint - The company reported a decline in revenue and net profit for 2024, with a continued downward trend in Q1 2025, although some product lines showed growth [1][2][3]. Financial Performance - In 2024, the company achieved revenue of 3.475 billion, a year-on-year decrease of 4.68%, and a net profit of 199 million, down 31.76% [1]. - Q4 2024 revenue was 1.059 billion, a decline of 3.61%, with net profit at 80 million, down 36.61% [1]. - Q1 2025 revenue was 587 million, a decrease of 8.35%, while net profit was 35 million, down 4.16% [1]. Product Performance - In 2024, revenue from kitchen cabinets, wardrobes, and wooden doors was 2.025 billion, 1.059 billion, and 250 million respectively, with year-on-year changes of -9.30%, +1.41%, and +1.82% [2]. - In Q1 2025, kitchen cabinets, wardrobes, and wooden doors generated revenue of 322 million, 206 million, and 36 million, with year-on-year changes of -17.15%, +8.26%, and +43.92% [2]. Channel Performance - In 2024, revenue from distribution stores, direct sales, bulk business, and overseas markets was 1.756 billion, 10 million, 1.242 billion, and 335 million, with year-on-year changes of -6.62%, -89.59%, -2.64%, and +22.34% [2]. - In Q1 2025, revenue from distribution stores, bulk business, and overseas markets was 306 million, 187 million, and 74 million, with year-on-year changes of +7.17%, -20.21%, and -9.47% [2]. Strategic Focus - The company will continue to focus on the "four-horsepower" strategy, which includes retail, home decoration, refined decoration, and overseas markets, aiming to enhance R&D management and accelerate digital transformation [3]. - The home decoration channel is expected to achieve approximately 40% growth year-on-year in 2024 [3]. Profitability and Cost Management - The gross margin for 2024 was 28.68%, a decrease of 0.91 percentage points, while Q4 2024 gross margin was 31.81%, an increase of 0.65 percentage points [3]. - The company’s expense ratio for 2024 was 24.03%, an increase of 1.22 percentage points, with specific expense rates for sales, management, R&D, and financial expenses [4]. Investment Outlook - The company is expected to achieve revenues of 3.731 billion, 4.074 billion, and 4.345 billion from 2025 to 2027, with year-on-year growth rates of 7.36%, 9.22%, and 6.65% [5]. - The projected net profit for the same period is 217 million, 231 million, and 265 million, with corresponding growth rates of 8.87%, 6.30%, and 14.89% [5].

Investment Rating - The investment rating for the company is "Buy-A" with a target price of 24.33 CNY, maintaining the rating [5]. Core Views - The company has experienced a decline in revenue and net profit in 2024, with a revenue of 3.475 billion CNY, down 4.68% year-on-year, and a net profit of 199 million CNY, down 31.76% year-on-year. However, the company is focusing on upgrading its "four-horsepower" strategy, which includes retail, home decoration, refined decoration, and overseas markets [1][9]. - The company is actively expanding its overseas market presence, particularly in North America, Australia, and Southeast Asia, leading to a 22.34% increase in overseas revenue in 2024 [3]. - The company aims to enhance its home decoration channel, achieving approximately 40% growth in this segment in 2024 [3]. Summary by Sections Financial Performance - In 2024, the company reported a revenue of 3.475 billion CNY, a decrease of 4.68% year-on-year, and a net profit of 199 million CNY, a decline of 31.76% year-on-year. The first quarter of 2025 saw a revenue of 587 million CNY, down 8.35% year-on-year, and a net profit of 35 million CNY, down 4.16% year-on-year [1][9]. - The gross profit margin for 2024 was 28.68%, a decrease of 0.91 percentage points year-on-year, while the first quarter of 2025 saw a gross profit margin of 29.96%, an increase of 1.95 percentage points year-on-year [4]. Product and Channel Performance - In 2024, the company achieved revenues of 2.025 billion CNY from kitchen cabinets, 1.059 billion CNY from wardrobes, and 250 million CNY from wooden doors, with respective year-on-year changes of -9.30%, +1.41%, and +1.82%. In Q1 2025, the revenues were 322 million CNY from kitchen cabinets, 206 million CNY from wardrobes, and 36 million CNY from wooden doors, with year-on-year changes of -17.15%, +8.26%, and +43.92% [2]. - The company’s revenue from distribution stores, direct sales, bulk business, and overseas markets in 2024 was 1.756 billion CNY, 10 million CNY, 1.242 billion CNY, and 335 million CNY, with year-on-year changes of -6.62%, -89.59%, -2.64%, and +22.34% respectively [3]. Future Outlook - The company is projected to achieve revenues of 3.731 billion CNY, 4.074 billion CNY, and 4.345 billion CNY for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 7.36%, 9.22%, and 6.65% [10]. - The expected net profit for 2025, 2026, and 2027 is 217 million CNY, 231 million CNY, and 265 million CNY, with respective growth rates of 8.87%, 6.30%, and 14.89% [10].

Investment Rating - The report maintains a "Buy" rating for the company, with a target price not specified [5]. Core Views - The company has shown signs of effectiveness in its new retail strategy, with revenue and profit figures reflecting the current market challenges [1]. - The company is undergoing a transition phase with its new retail and international strategies, which are currently in the investment stage, leading to increased fixed costs [1][4]. - The company has diversified its product offerings, with resilient growth in the wardrobe segment despite overall revenue declines in other categories [2][3]. Financial Performance Summary - In Q1 2025, the company achieved revenue of 587 million yuan, a year-on-year decrease of 8.4%, and a net profit of 35 million yuan, down 4.2% [1]. - For the full year 2024, the company reported revenue of 3.475 billion yuan, a decline of 4.7%, and a net profit of 199 million yuan, down 31.8% [1]. - The gross profit margin for 2024 was 28.68%, a decrease of 0.90 percentage points year-on-year, while the net profit margin was 5.74%, down 2.28 percentage points [1]. Product Segment Performance - In 2024, the overall kitchen cabinet revenue was 2.025 billion yuan, down 9.3%, while the overall wardrobe revenue increased by 1.4% to 1.059 billion yuan [2]. - In Q1 2025, the kitchen cabinet revenue was 322 million yuan, a decrease of 17.2%, while the wardrobe revenue rose by 8.3% to 206 million yuan [2]. Channel and International Development - The company has implemented a new retail strategy, referred to as the "140 Strategy," focusing on enhancing dealer capabilities and expanding multi-channel marketing [4]. - The company has also accelerated its international development, establishing a manufacturing base in Thailand and satellite factories to enhance local service capabilities [4]. Financial Forecast Adjustments - The profit forecast for 2025-2027 has been adjusted, with expected net profits of 230 million yuan, 250 million yuan, and 270 million yuan respectively [5][7]. - The expected P/E ratios for 2025-2027 are projected to be 12.54, 11.41, and 10.45 respectively [7].

Investment Rating - The report maintains a "Buy" rating for the company with a target price not specified [5] Core Views - The company's new retail strategy is showing results, with a focus on international expansion and multi-channel distribution [4][3] - The financial performance for 2024 shows a decline in revenue and net profit, attributed to pressures in the real estate sector and increased costs from new initiatives [1][2] - The company is adjusting its profit forecasts for 2025-2027, expecting net profits of 2.3 billion, 2.5 billion, and 2.7 billion respectively [5][7] Financial Performance Summary - In Q1 2025, the company reported revenue of 5.87 billion, a year-on-year decrease of 8.4%, with a net profit of 0.35 billion, down 4.2% [1] - For the full year 2024, revenue was 34.75 billion, down 4.7%, and net profit was 1.99 billion, down 31.8% [1] - The gross profit margin for 2024 was 28.68%, a decrease of 0.90 percentage points year-on-year [1] Product Segment Performance - In 2024, overall cabinet revenue was 20.25 billion, down 9.3%, while overall wardrobe revenue increased by 1.4% to 10.59 billion [2] - In Q1 2025, overall cabinet revenue decreased by 17.2%, while overall wardrobe revenue increased by 8.3% [2] Channel and International Expansion - The company is implementing a new retail strategy to enhance dealer capabilities and expand its market presence [4] - International revenue for 2024 was 3.35 billion, an increase of 22.3% year-on-year, indicating successful international market penetration [3] Financial Projections - The company expects revenue growth rates of 5.20%, 8.48%, and 9.24% for the years 2025, 2026, and 2027 respectively [7] - The projected net profit for 2025 is 228.84 million, with a growth rate of 14.83% [7]

兴业证券股份有限公司 关于金牌厨柜家居科技股份有限公司 2023 年向不特定对象发行可转换公司债券 一、保荐机构及保荐代表人承诺 1、保荐总结报告书和证明文件及其相关资料的内容不存在虚假记载、误导 性陈述或重大遗漏，保荐机构及保荐代表人对其真实性、准确性、完整性承担法 律责任。 2、本机构及本人自愿接受中国证监会对保荐总结报告书相关事项进行的任 何质询和调查。 3、本机构及本人自愿接受中国证监会按照《证券发行上市保荐业务管理办 法》的有关规定采取的监管措施。 二、保荐机构基本情况 | 保荐机构 | 兴业证券股份有限公司 | | --- | --- | | 注册地址 | 福州市湖东路 号 268 | | 主要办公地址 | 福州市湖东路 268 号 | | 法定代表人 | 杨华辉 | | 联系人 | 黄熙 | 保荐总结报告书 兴业证券股份有限公司（以下简称"兴业证券"或"保荐机构"）作为金牌 厨柜家居科技股份有限公司（以下简称"金牌家居"、"公司"或"上市公司"） 2023 年向不特定对象发行可转换公司债券的保荐机构，根据《证券发行上市保 荐业务管理办法》、证券交易所监管规则等相关规定及兴业证券与金牌家居签署 的 ...

经中国证券监督管理委员会（简称"中国证监会"）《关于核准金牌厨柜家居科技股 份有限公司公开发行可转换公司债券的批复》（证监许可[2023]39 号）核准，金牌厨柜 家居科技股份有限公司（简称"金牌家居"或"公司"）于 2023 年 4 月 17 日向不特定 对象发行面值总额 77,000.00 万元的可转换公司债券，每张面值 100 元，共计 770 万张， 期限 6 年，募集资金总额为人民币 770,000,000.00 元，扣除发行费，募集资金净额共计 人民币 759,774,775.59 元。上述资金于 2023 年 4 月 21 日全部到位，由华兴会计师事务 所（特殊普通合伙）审验并出具了华兴验字[2023]23005110018 号《验证报告》。 兴业证券股份有限公司（简称"兴业证券"）担任金牌家居向不特定对象发行可转 换公司债券的保荐机构。根据《证券发行上市保荐业务管理办法》，由兴业证券完成持 续督导工作。根据《证券发行上市保荐业务管理办法》和《上海证券交易所上市公司自 律监管指引第 11 号——持续督导》，兴业证券出具本持续督导年度报告书。 一、持续督导工作内容 | 工作内容 | 督导情况 | ...

本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 金牌厨柜家居科技股份有限公司（以下简称"公司"）于近日通 过电话会议交流形式接待了机构调研，现将主要情况公告如下： 一、调研基本情况 （一）调研时间：2025年4月29日、4月30日 | 证券代码：603180 | 证券简称：金牌家居 | 公告编号：2025-040 | | --- | --- | --- | | 债券代码：113670 | 债券简称：金 23 转债 | | 金牌厨柜家居科技股份有限公司 关于接待机构调研情况的公告 3、公司泰国基地建设进度，未来海外业务布局及展望？ （二）调研方式：电话会议交流 （三）调研机构名称（排名不分先后）：信达证券、长江证券、工 银瑞信、汇添富、农银汇理、平安资管、华安基金、华泰保兴、申万 菱信、富安达、建信基金、金鹰基金、中信资管、阳光资产、安信基 金、华泰柏瑞、海辰投资、鑫元基金、东方基金、前海人寿、德邦基 金、国联基金、华泰资产、中信期货资管、禾永投资投研、峰境基金、 兴华基金、东证融汇、招银理财、招商基金、中信自营、华夏基金 ...

证券研究报告 轻工行业24A&25Q1业绩综述： 新消费表现亮眼，补贴链刺激效果初显 分析师：赵中平 执业编号：S1130524050003 分析师：张杨桓 执业编号：S1130522090001 分析师：尹新悦 执业编号：S1130522080004 2025年5月4日 目录 3 1 家居：内销国补刺激效果初显，出口景气度边际有所下行 ➢ 业绩综述 -30% -20% -10% 0% 10% 20% 30% 40% 营收同比增长率(%) 归母净利润同比增长率(%) 01 家居：内销国补刺激效果初显，出口景气度边际有所下行 03 轻工消费宠物潮玩：新消费国货品牌靓丽，多点开花 04 02 造纸：短期盈利压力仍在，资本开支趋缓，优选细分赛道 两轮车：以旧换新助推Q1高景气，产品升级、出海是长期 成长抓手 05 风险提示 01 家居：内销国补刺激效果初显， 出口景气度边际有所下行 图表1：内销家居板块历年营收与净利润同比增长率 图表2：内销家居板块单季度营收与净利润同比增长率 -60% -40% -20% 0% 20% 40% 营收同比增长率(%) 归母净利润同比增长率(%) -20% 0% 20% 40% 60 ...

Investment Rating - The report indicates a positive outlook for the home furnishing sector, driven by domestic consumption stimulus and the recovery of retail channels [1]. Core Insights - The domestic home furnishing sector shows signs of recovery due to national subsidies, while export performance is experiencing marginal decline [4][6]. - The report highlights the performance of leading companies in the sector, which are expected to maintain better profitability due to strategic advantages and effective cost management [26]. Summary by Sections 1. Home Furnishing - Domestic sales in Q1 2025 showed a year-on-year revenue growth of +1.75%, while net profit increased by +7.07% compared to the previous year [13]. - Export figures for the home furnishing sector in Q1 2025 showed a decline of -8.0% year-on-year, indicating a downward trend in overall export sentiment [13]. - The report anticipates that the domestic market will gradually recover, supported by government subsidies and a stabilization in the real estate sector [13]. 1.1 Domestic Sales - Custom Home Furnishing - Retail channels are showing signs of improvement, while bulk channels remain under pressure [20]. - Leading companies are leveraging national subsidies to enhance retail demand, with pre-receipts showing improvement [38]. - Profitability among top-tier companies is improving, with effective cost control and product development strategies [26]. 1.2 Domestic Sales - Soft Home Furnishing - The soft home furnishing sector is under pressure due to real estate downturns, but improvements are noted in Q1 2025 for leading companies like Gujia and Mengbaihe [39]. - Gross margins for major players have shown slight improvements in Q1 2025, indicating a recovery trend [44]. - Pre-receipts for soft home furnishing companies have improved, reflecting a recovery in domestic demand [46]. 1.3 Export Home Furnishing - The overall export sentiment for home furnishings is declining, with a notable drop in export figures for Q1 2025 [51][53]. - Despite the challenges, high-quality enterprises are expected to maintain competitive advantages and better performance [51].