本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或 重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 引力传媒股份有限公司（以下简称"公司"）分别于 2023 年 2 月 22 日、2023 年 7 月 28 日披露了《股东减持股份计划公告》：蒋丽女士拟减持不超过 8,000,000 股，占公 司总股本的 2.987%；罗衍记先生拟减持不超过 10,700,000 股，占公司总股本的 3.995%。 截止目前，罗衍记先生及蒋丽女士尚未通过任何方式减持公司股份。 根据证监会于 2023 年 8 月 27 日发布的监管要求，结合公司具体情况，公司控股股 东罗衍记先生及一直行动人蒋丽女士终止上述减持计划。 特此公告。 引力传媒股份有限公司董事会 证券代码：603598 证券简称：引力传媒 公告编号：2023-047 引力传媒股份有限公司 控股股东及一致行动人终止减持计划的公告 2023 年 8 月 28 日 ...

Financial Performance - The company's operating revenue for the first half of 2023 reached ¥2,283,802,743.85, representing a 15.68% increase compared to ¥1,974,229,811.26 in the same period last year[22]. - Net profit attributable to shareholders for the first half of 2023 was ¥32,027,211.97, up 42.59% from ¥22,461,669.46 in the previous year[22]. - The net profit after deducting non-recurring gains and losses was ¥25,882,323.35, which is an 83.03% increase from ¥14,140,716.91 in the same period last year[22]. - Basic earnings per share for the first half of 2023 were ¥0.12, a 50.00% increase from ¥0.08 in the same period last year[23]. - The weighted average return on net assets increased by 11.17 percentage points to 19.83% from 8.66% in the previous year[23]. - The company reported a total comprehensive income for the first half of 2023 of ¥32,027,211.97, compared to ¥22,471,491.53 in the same period of 2022, reflecting overall growth[111]. Cash Flow and Financial Position - The company reported a net cash flow from operating activities of -¥273,480,860.72, compared to -¥129,964,849.42 in the same period last year, indicating a worsening cash flow situation[22]. - Cash and cash equivalents decreased by 86.27% to CNY 42,940,506.92, primarily due to payments to suppliers[59]. - The company's operating cash flow for the first half of 2023 was negative at -¥273,480,860.72, indicating increased payments to suppliers[56]. - The ending balance of cash and cash equivalents decreased to CNY 35,676,724.30 from CNY 99,048,263.01 in the previous year, showing a significant reduction in liquidity[118]. - The total current assets decreased to ¥1,151,802,123.18 from ¥1,278,259,640.93[101]. - The company’s total liabilities decreased from CNY 1,238,898,969.98 to CNY 1,076,097,086.79, a decline of about 13.1%[103]. Assets and Liabilities - The company's total assets decreased by 9.45% to ¥1,253,580,176.85 from ¥1,384,354,848.07 at the end of the previous year[22]. - Accounts receivable increased by 567.66% to CNY 7,210,813.17, attributed to reduced settlement of notes receivable[59]. - Prepayments rose by 75.22% to CNY 354,547,950.26, mainly due to payments to suppliers[59]. - Tax payable increased by 49.72% to CNY 8,273,286.51, primarily due to an increase in corporate income tax[59]. - The company reported a total of CNY 7,263,782.62 in restricted cash, due to bank account freezes and guarantees[60]. Market and Strategic Initiatives - The internet advertising market is projected to reach 159.34 billion, with a year-on-year growth of 8.1% in Q2 2023[34]. - The national online retail sales reached 7.16 trillion, reflecting a year-on-year increase of 13.1% in the first half of the year[35]. - The live-streaming e-commerce sales amounted to 1.27 trillion in the first half of the year, indicating a stable growth trend[35]. - The company has established a comprehensive ecosystem for marketing services, integrating brand, effect, e-commerce, and data[37]. - The company aims to enhance operational efficiency and brand value through a full-link marketing service system[37]. - The company is focusing on data-driven marketing strategies to meet the evolving demands of brand clients[33]. Technological Investments and Innovations - The company has increased its investment in innovative marketing strategies, including influencer social marketing and AI applications[37]. - The integration of AI technology is expected to reshape business logic and drive industry upgrades[36]. - The self-developed intelligent marketing tool "Nuclear Power System" has empowered various business segments, enhancing marketing effectiveness[39]. - The company has established a team of nearly 100 technical and data professionals to enhance its capabilities in data-driven marketing[39]. - The company has launched the 1.0 version of "Nuclear AI," which includes features for generating marketing copy and image recognition[40]. Corporate Governance and Compliance - The company does not plan to distribute cash dividends or issue bonus shares for the first half of 2023[4]. - There are no non-operating fund occupations by controlling shareholders or related parties reported during the period[6]. - The company has committed to minimizing related party transactions with its subsidiaries and will adhere to legal and internal governance procedures for unavoidable transactions[79]. - The company has confirmed that it has no current involvement in any competing businesses that could conflict with its main operations[79]. - The company has not reported any significant litigation or arbitration matters during the reporting period[82]. Shareholder Information - As of June 30, 2023, the total number of common shareholders was 27,261[91]. - The top shareholder, 罗衍记, held 99,326,300 shares, representing 37.08% of total shares, with a reduction of 8,378,500 shares during the reporting period[94]. - The company has not reported any changes in the controlling shareholder or actual controller during the reporting period[96]. Accounting Policies and Financial Reporting - The financial report was approved by the board of directors on August 17, 2023[133]. - The company adheres to the relevant accounting standards, ensuring that the financial statements reflect a true and complete view of its financial position[138]. - The company classifies financial assets into three categories: amortized cost, fair value through other comprehensive income, and fair value through profit or loss[147]. - The company recognizes financial assets when the contractual rights to cash flows have expired or when the risks and rewards of ownership have been transferred[150]. - The company uses observable inputs for valuation whenever possible, prioritizing relevant market data[153].

证券代码：603598 证券简称：引力传媒 公告编号：2023-037 （二）公司于2023年08月07日以书面方式向全体董事发出会议通知。 （三）本次会议于2023年08月17日以现场和通讯相结合形式召开。 引力传媒股份有限公司 第四届董事会第十六次会议决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或 重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 一、董事会会议召开情况 （一）引力传媒股份有限公司（"引力传媒"或"公司"）第四届董事会第十六次会议 的召开符合有关法律、行政法规、部门规章、规范性文件和公司章程的规定。 （四）会议应出席董事7人，实际出席董事7人。 （五）本次会议由罗衍记先生主持，公司监事和高级管理人员列席了本次会议。 二、董事会会议审议情况 （一）审议通过《关于公司 2023 年半年度报告及其摘要的议案》 公司 2023 年半年度报告及其摘要详细内容请见公司同日于上海证券交易所网站 （www.sse.com.cn）披露的《2023 年半年度报告》及《2023 年半年度报告摘要》。 表决结果：同意 7 票，反对 0 票，弃权 0 票。 特此公告。 ...

本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或重 大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 重要内容提示： 引力传媒股份有限公司（以下简称"公司"）已于2023年8月18日发布公司2023 年半年度报告，为便于广大投资者更全面深入地了解公司2023年半年度经营成果、 财务状况，公司计划于2023年09月11日 下午 15:00-16:30举行2023年半年度业绩说 明会，就投资者关心的问题进行交流。 一、说明会类型 本次投资者说明会以网络互动形式召开，公司将针对2023年半年度的经营成果及财 务指标的具体情况与投资者进行互动交流和沟通，在信息披露允许的范围内就投资者普 遍关注的问题进行回答。 二、说明会召开的时间、地点 1、会议召开时间：2023年09月11日 下午 15:00-16:30 证券代码：603598 证券简称：引力传媒 公告编号：2023-046 引力传媒股份有限公司 关于召开 2023 年半年度业绩说明会的公告 2、投资者可于2023年09月04日(星期一) 至09月08日(星期五)16:00前登录上证路演 中心网站首页 ， 点 击 " 提问预征集 ...

（一）引力传媒股份有限公司（"引力传媒"或"公司"）第四届监事会第十四次会 议的召开符合有关法律、行政法规、部门规章、规范性文件和公司章程的规定。 （二）公司于2023年8月7日以书面方式向全体监事发出会议通知。 （三）本次会议于2023年8月17日在公司会议室以现场方式召开。 （四）会议应出席监事3人，实际出席监事3人。 （五）本次会议由监事会主席赵路桃女士主持。 证券代码：603598 证券简称：引力传媒 公告编号：2023-045 引力传媒股份有限公司 第四届监事会第十四次会议决议公告 本公司监事会及全体监事保证本公告内容不存在任何虚假记载、误导性 陈述或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带 责任。 一、监事会会议召开情况 本公司监事会认真审议了公司编制的2023年半年度报告及其摘要，认为公司2023 年半年度报告及其摘要的编制程序符合法律、行政法规和中国证监会的规定，报告内 容真实、准确、完整地反映了公司2023年半年度的财务状况和经营成果，不存在虚假 记载、误导性陈述或重大遗漏，未发现参与年度报告编制和审议的人员有违反保密规 定的行为。详细内容见公司同日于上海证券交易所网站（ ...

Financial Performance - The company's operating revenue for 2022 was approximately ¥4.33 billion, a decrease of 21.17% compared to ¥5.50 billion in 2021[22]. - The net profit attributable to shareholders for 2022 was approximately -¥100.02 million, an improvement of 51.76% from -¥207.34 million in 2021[22]. - The net cash flow from operating activities was ¥121.95 million, down 33.48% from ¥183.33 million in 2021[22]. - Total assets at the end of 2022 were approximately ¥1.38 billion, a decrease of 18.83% from ¥1.71 billion at the end of 2021[22]. - The net assets attributable to shareholders decreased by 41.14% to approximately ¥145.43 million at the end of 2022 from ¥247.09 million at the end of 2021[22]. - The company reported a decrease in revenue from its main business activities, with a total of approximately ¥4.33 billion, down 21.19% from ¥5.49 billion in 2021[22]. - The basic earnings per share for 2022 was -0.37 CNY, a 51.95% improvement compared to -0.77 CNY in 2021[23]. - The diluted earnings per share for 2022 was also -0.37 CNY, reflecting the same 51.95% improvement from the previous year[23]. - The weighted average return on equity increased by 8.45 percentage points to -50.96% in 2022 from -59.41% in 2021[23]. - The total revenue for Q4 2022 was 1,231,885,772.19 CNY, with a net profit attributable to shareholders of -126,031,018.20 CNY[25]. - The net cash flow from operating activities in Q4 2022 was 247,601,594.26 CNY, indicating a positive cash flow after previous quarters' losses[25]. - The company reported a goodwill impairment of CNY 28,315,800.00 in 2022, with the goodwill balance reduced to zero[61]. - The company reported a net loss of CNY 144,535,213.02 in 2022, compared to a loss of CNY 44,519,744.80 in 2021, reflecting a worsening of approximately 224.5%[197]. Business Strategy and Operations - The company plans not to distribute profits or increase capital reserves for the year 2022 due to operating losses[5]. - The company has acknowledged potential risks in its future development strategies and operational plans[6]. - The company focuses on a comprehensive marketing solution that integrates brand marketing, performance marketing, social marketing, and data marketing consulting[33]. - The company aims to enhance service quality and efficiency for existing clients while expanding its high-quality client base to sustain healthy growth in brand marketing[34]. - The company has introduced the "IP Full-Field Marketing 4.0" concept to leverage IP value across multiple marketing scenarios[34]. - The company completed nearly 20,000 original short video advertisements and served over 500 clients across various industries, including education, finance, and e-commerce in 2022[35]. - The company has developed the "Nuclear Power Intelligent Selection System," which integrates a database of over one million influencers and covers major social media platforms, enhancing social marketing efficiency[36]. - The e-commerce marketing business has expanded its service capabilities, focusing on sectors such as food, beauty, and 3C digital products, with a goal to increase brand signing numbers and enhance brand incubation capabilities[38]. - The company aims to leverage new technologies such as AIGC and VR/AR to enhance marketing services and improve consumer engagement[44]. - The company will implement a "4+1" operational plan in 2023, focusing on four advertising marketing lines: brand, performance, social, and e-commerce, along with e-commerce operations[88]. - The company aims to enhance its full-chain marketing service capabilities, integrating brand marketing, performance marketing, social marketing, and e-commerce marketing to meet diverse client needs[86]. - The company plans to strengthen its data technology platform and develop a comprehensive data system to enable real-time digital insights and intelligent decision-making[89]. - The company will actively explore AI+ marketing applications, leveraging AIGC+ technology to transform its business model and improve gross margins[90]. Market and Industry Insights - The digital economy is projected to account for 10% of GDP by 2025, with the marketing and e-commerce service industry playing a crucial role in driving high-quality economic development[44]. - The advertising market in 2022 saw a slight growth of 1.4%, reaching 663.92 billion yuan, driven by increased online user engagement[42]. - The company has achieved a 24.1% year-on-year growth in the brand e-commerce service market, reaching a market size of 366.32 billion yuan in 2022[43]. Governance and Compliance - The company emphasizes the importance of investor relations, with a dedicated office responsible for communication and feedback from institutional investors and minority shareholders[104]. - The board of directors and supervisory board are composed in accordance with legal regulations, ensuring independent oversight of the company's operations and financial status[104]. - The company has implemented measures to maintain the independence of its assets, personnel, and operations, with no significant changes in competitive conditions reported[104]. - The company has a commitment to transparency, adhering to the Shanghai Stock Exchange's disclosure rules to ensure timely and accurate information for all shareholders[104]. - The company’s governance structure aligns with the requirements set by the China Securities Regulatory Commission, with no significant discrepancies noted[104]. - The company has established specialized committees, including the audit committee and the remuneration and assessment committee, to enhance governance[114]. - The company has a structured process for the appointment and evaluation of directors, ensuring compliance with regulations[114]. - The company has made commitments to avoid competition with related parties and ensure compliance with relevant laws and regulations regarding related transactions[138]. - The company is focused on maintaining compliance with relevant laws and regulations regarding related party transactions[140]. Employee and Management Structure - The company had a total of 800 employees, with 621 in the parent company and 179 in major subsidiaries[121]. - The employee composition includes 136 sales personnel, 35 technical staff, 39 financial staff, and 173 media strategy personnel[121]. - The total pre-tax remuneration for the board members and senior management during the reporting period amounted to 530.57 million yuan[104]. - The company’s performance evaluation for senior management is based on annual performance indicators set by the remuneration and assessment committee[110]. Financial Management and Investments - The company optimized its customer structure and strengthened accounts receivable management to ensure healthy cash flow[61]. - The total operating cost decreased by 21.31% to CNY 4,136,305,924.46, reflecting adjustments in business structure and client base[62]. - The company’s investment income turned negative at CNY -2,695,035.36, a decrease of 262.67% compared to the previous year[62]. - The company has committed to increasing investment in data technology and talent development to drive its digital transformation[85]. Risks and Challenges - The company faces risks from intensified market competition and technological changes that may disrupt its marketing business model[93][94]. - The company reported significant losses in its subsidiaries, with Zhuhai Shitong Chaoran Cultural Media Co., Ltd. posting a net loss of approximately 21.85 million yuan[84]. Environmental and Social Responsibility - The company did not implement any carbon reduction measures during the reporting period, resulting in no reduction in carbon dioxide equivalent emissions[134]. - The company did not disclose a separate social responsibility report, sustainable development report, or ESG report[135]. - The company has not reported any significant environmental or social responsibility initiatives during the reporting period[135].

Financial Performance - The company's operating revenue for Q1 2023 was CNY 957,083,616.07, representing an increase of 18.62% compared to the same period last year[6]. - The net profit attributable to shareholders of the listed company was CNY 8,677,466.98, a significant increase of 4,330.78% year-on-year[6]. - The basic earnings per share for the period was CNY 0.0324, reflecting a year-on-year increase of 3,495.82%[6]. - Operating profit for Q1 2023 was ¥11,086,188.83, significantly higher than the profit of ¥121,301.26 in Q1 2022[21]. - Net profit for Q1 2023 amounted to ¥8,668,679.49, compared to a net loss of ¥1,000,000.00 in Q1 2022[21]. - The net profit for Q1 2023 was ¥8,668,679.49, a significant increase from ¥236,554.14 in Q1 2022, representing a growth of approximately 3,566%[22]. - The net profit attributable to the parent company's shareholders was ¥8,677,466.98, compared to ¥195,845.02 in the same period last year, marking an increase of about 4,329%[22]. - The basic and diluted earnings per share for Q1 2023 were both ¥0.0324, up from ¥0.0009 in Q1 2022, reflecting a growth of approximately 3,511%[22]. Assets and Liabilities - The total assets at the end of the reporting period were CNY 1,347,472,041.21, a decrease of 2.66% from the end of the previous year[7]. - Total assets as of March 31, 2023, were ¥1,347,472,041.21, a decrease from ¥1,384,354,848.07 at the end of 2022[18]. - Total liabilities as of March 31, 2023, were ¥1,193,347,483.63, down from ¥1,238,898,969.98 at the end of 2022[18]. - The company’s equity attributable to shareholders increased to ¥154,107,218.58 from ¥145,429,751.60, reflecting a growth of 5.8%[18]. Cash Flow - Cash flow from operating activities showed a net outflow of CNY -272,014,730.97, indicating a significant change in cash management[6]. - The net cash flow from operating activities was -¥272,014,730.97, worsening from -¥109,336,332.96 in Q1 2022[24]. - Cash inflow from operating activities totaled ¥1,308,165,586.51, slightly down from ¥1,327,023,055.87 in the previous year[23]. - Cash outflow from operating activities increased to ¥1,580,180,317.48 from ¥1,436,359,388.83 in Q1 2022[23]. - The net cash flow from investing activities was -¥256,798.00, compared to -¥195,793.99 in Q1 2022[24]. - The net cash flow from financing activities improved to ¥39,913,801.74 from ¥22,585,310.99 in the same quarter last year[24]. - The ending cash and cash equivalents balance was ¥73,150,086.50, down from ¥117,698,648.70 at the end of Q1 2022[24]. Shareholder Information - The number of ordinary shareholders at the end of the reporting period was 31,526[12]. - The top shareholder, Luo Yanjiji, holds 39.38% of the shares, with a total of 105,474,300 shares, of which 54,092,200 are pledged[12]. Other Financial Metrics - The weighted average return on equity for the period was 5.79%, slightly up from 5.71% in the previous year[7]. - The company reported a 167.84% increase in prepayments, primarily due to payments made for brand zone business[9]. - Short-term borrowings increased by 37.17%, reflecting new borrowings taken during the period[9]. - Cash and cash equivalents decreased to ¥80,439,928.44 from ¥312,771,310.27 at the end of 2022, representing a decline of 74.3%[16]. - Accounts receivable decreased to ¥577,191,501.30 from ¥700,654,813.96, a reduction of 17.6%[16]. - The company reported a significant increase in prepayments, which rose to ¥541,967,365.68 from ¥202,343,961.87, an increase of 167.5%[16]. - The company did not report any net profit from subsidiaries prior to the merger in Q1 2023, consistent with the previous year[23].

证券代码：603598 证券简称：引力传媒 公告编号：2023-015 引力传媒股份有限公司 关于召开 2022 年度业绩说明会的公告 三、参加人员 公司董事长兼董事会秘书、董事兼总裁、董事兼财务总监、独立董事。 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或重 大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 重要内容提示： 引力传媒股份有限公司（以下简称"公司"）已于2023年4月29日发布公司2022 年度报告，为便于广大投资者更全面深入地了解公司2022年度经营成果、财务状况， 公司计划于2023年05月22日下午15:00-16:30举行2022年度业绩说明会，就投资者关 心的问题进行交流。 一、说明会类型 本次投资者说明会以视频结合网络互动召开，公司将针对2022年度经营成果及财务 指标的具体情况与投资者进行互动交流和沟通，在信息披露允许的范围内就投资者普遍 关注的问题进行回答。 二、说明会召开的时间、地点 1、会议召开时间：2023年05月22日下午 15:00-16:30 会议召开时间：2023年05月22日(星期一)下午 15:00-16:30 会议召开地 ...

Financial Performance - The company's operating revenue for the first half of 2022 was ¥1,974,229,811.26, a decrease of 26.60% compared to ¥2,689,640,390.16 in the same period last year[18]. - The net profit attributable to shareholders for the first half of 2022 was ¥22,461,669.46, down 1.37% from ¥22,773,600.96 in the previous year[18]. - The net profit after deducting non-recurring gains and losses increased by 20.87% to ¥14,140,716.91 from ¥11,699,456.91 year-on-year[18]. - The net cash flow from operating activities was negative at -¥129,964,849.42, a decline of 237.35% compared to ¥94,620,852.05 in the same period last year[18]. - The net assets attributable to shareholders increased by 9.94% to ¥271,656,659.78 from ¥247,089,526.37 at the end of the previous year[18]. - Total assets decreased by 18.90% to ¥1,383,020,372.57 from ¥1,705,398,221.10 at the end of the previous year[18]. - Basic earnings per share remained unchanged at ¥0.08 compared to the same period last year[19]. - The weighted average return on net assets increased by 3.76 percentage points to 8.66% from 4.90% year-on-year[19]. - The company achieved a revenue of 1.974 billion yuan in the first half of 2022, a year-on-year decrease of 26.60%[46]. - The net profit attributable to shareholders was 22.46 million yuan, a year-on-year decrease of 1.37%, while the net profit excluding non-recurring gains and losses increased by 20.87% to 14.14 million yuan[46]. Market Trends - The digital economy in China reached a scale of 45.5 trillion yuan in 2021, accounting for 39.8% of GDP, highlighting its critical role in high-quality economic development[31]. - The internet advertising market in China was estimated at 290.34 billion yuan in the first half of 2022, reflecting a decrease of 2.3% year-on-year, although video and social media advertising maintained relative growth[32]. - The brand e-commerce service industry in China is projected to reach a market size of 366.32 billion yuan in 2022, with a year-on-year growth of 24.1%[34]. Business Operations - The company has established long-term partnerships with nearly 1,000 domestic and international brand enterprises, including over 100 clients for more than 10 years[25]. - The company collaborates with over 300 media outlets, including major traditional and digital platforms, to meet diverse advertising needs[26]. - The company's marketing services are divided into four main segments: brand marketing, performance marketing, social marketing, and e-commerce marketing and operations[24]. - The company leverages rich customer resources and media partnerships to create a private traffic matrix for clients, enhancing business growth through social marketing[29]. - The company has developed innovative performance marketing capabilities driven by creative content and data technology, improving advertising effectiveness and ROI for clients[27]. - The company aims to provide comprehensive data-driven marketing strategies to assist clients in decision-making and achieving business growth objectives[30]. - The company has a professional team of over 300 people dedicated to content creation and marketing, capable of producing nearly 5,000 short videos monthly[37]. - The company has developed a data technology platform to enhance its marketing capabilities, focusing on data-driven and technology innovation[43]. - The company has improved its gross profit margin, particularly in social marketing and e-commerce services, despite a decline in overall business scale[46]. - The company has actively expanded its effect advertising, social marketing, and e-commerce data services to meet client demands[39]. Financial Management - The company's cash and cash equivalents decreased by 50.04% to ¥105,420,767.33 from ¥211,017,930.08 year-on-year[61]. - Accounts receivable decreased by 34.04% to ¥684,480,434.60 from ¥1,037,720,541.65 in the previous year, reflecting a reduction in business scale[61]. - Prepaid accounts increased by 58.23% to ¥373,867,685.08 from ¥236,274,671.40, attributed to new business development[61]. - The company reported a significant increase in investment income, rising to ¥221,154.38 from a loss of -¥307,605.58, marking a 171.90% improvement[59]. - The net cash flow from financing activities increased by 157.17% to ¥25,934,264.64 from ¥10,084,678.26 year-on-year[59]. - The company faces potential risks from regulatory changes in advertising and data protection laws, which may impact its operations[64][65]. Corporate Governance - Independent director Lu Chuang will resign after serving for nearly six years, in compliance with regulations limiting the term of independent directors to six years[73]. - Chen Gang has been nominated as the independent director candidate, with his term starting from the approval date of the 2021 annual general meeting until the end of the current board's term[74]. - The company will not distribute cash dividends, issue bonus shares, or increase capital from the capital reserve for the first half of 2022[75]. - The company has not granted any of the reserved 1.3 million stock options from the 2020 stock option incentive plan, which have now expired[78]. - The company has made commitments to avoid competition with its subsidiaries and ensure no direct competition arises post-acquisition[82]. - The company has established measures to minimize related party transactions and will sign agreements in accordance with relevant laws and regulations when unavoidable[83]. - The company has committed to not engaging in any competitive business activities that could harm its interests or those of its shareholders[85]. - The company will not allow its controlling shareholders to seek improper benefits that could damage the interests of other shareholders[85]. - The company has set a deadline for compliance with its commitments until the controlling shareholder ceases to be a shareholder of the company[85]. - The company will take necessary actions to terminate any competitive business activities if they arise during the holding period[85]. Risk Management - The company has strengthened risk control in its performance marketing business by optimizing client selection and increasing the proportion of advance payments[48]. - The company has committed to compensating for any economic losses incurred by shareholders due to violations of commitments made by the controlling shareholders[85]. - The company has committed to minimizing related party transactions with Gravity Media, ensuring compliance with relevant laws and regulations[87]. Shareholder Information - The total number of ordinary shareholders as of the end of the reporting period was 35,752[99]. - The largest shareholder, 罗衍记, held 42.23% of the shares, with a total of 113,126,000 shares[101]. - The second-largest shareholder, 滨州合众信息科技中心, held 7.47% of the shares, totaling 20,000,000 shares[101]. - The company did not experience any changes in its total share capital or share structure during the reporting period[98]. Accounting Policies - The company’s financial report was approved by the board of directors on August 30, 2022, ensuring compliance with regulatory requirements[142]. - The company's financial statements are prepared based on the assumption of going concern, in accordance with the relevant accounting standards and policies[144]. - The company adheres to the accounting standards, ensuring that its financial reports accurately reflect its financial position and operating results[147]. - The company consolidates all controlled subsidiaries and structured entities in its financial statements[152]. - The company recognizes financial assets and liabilities based on their classification and measurement methods, including fair value and amortized cost[155].

Financial Performance - The company's operating revenue for Q1 2022 was ¥806,869,926.88, a decrease of 39.22% compared to the same period last year[6]. - The net profit attributable to shareholders was ¥195,845.02, down 98.76% year-on-year[6]. - The net cash flow from operating activities was -¥109,336,332.96, a decline of 12.53% compared to the previous year[6]. - Basic earnings per share were ¥0.0009, reflecting a decrease of 98.48% year-on-year[7]. - The company reported a net loss of RMB 44,323,899.78 for Q1 2022, compared to a loss of RMB 44,519,744.80 in Q1 2021[16]. - The total revenue from operating activities decreased to CNY 1,302,867,483.16 in Q1 2022 from CNY 1,658,209,396.86 in Q1 2021, representing a decline of approximately 21.4%[22]. - The total operating profit for Q1 2022 was CNY 121,301.26, a sharp decline from CNY 20,742,570.72 in Q1 2021[19]. Assets and Liabilities - Total assets at the end of the reporting period were ¥1,459,314,665.23, down 14.43% from the end of the previous year[7]. - Current assets totaled RMB 1,282,203,472.93 as of March 31, 2022, compared to RMB 1,534,847,138.78 at the end of 2021, reflecting a decrease of 16.4%[14]. - Non-current assets amounted to RMB 177,111,192.30, an increase from RMB 170,551,082.32 year-over-year[15]. - Total liabilities reached RMB 1,211,086,805.36, a decrease from RMB 1,458,459,647.34, representing a reduction of 17.0%[16]. - Shareholders' equity totaled RMB 248,227,859.87, slightly up from RMB 246,938,573.76 year-over-year[16]. Shareholder Information - The number of ordinary shareholders at the end of the reporting period was 40,397[9]. - The top shareholder, Luo Yanjie, holds 42.33% of the shares, amounting to 113,376,000 shares[10]. Operating Costs and Expenses - The company reported a 39.73% decrease in operating costs, attributed to scale control and the selection of quality clients[8]. - Research and development expenses decreased by 54.14%, indicating reduced investment in this area[8]. - Research and development expenses decreased to CNY 2,790,082.36 in Q1 2022 from CNY 6,083,901.40 in Q1 2021, a reduction of approximately 54.1%[19]. - The company's interest expenses for Q1 2022 were CNY 2,486,980.56, down from CNY 2,739,221.14 in Q1 2021[19]. Cash Flow and Equivalents - Cash and cash equivalents were RMB 124,071,114.12, down from RMB 211,017,930.08 in the previous year, reflecting a decrease of 41.2%[14]. - The cash and cash equivalents at the end of Q1 2022 were CNY 117,698,648.70, slightly up from CNY 113,862,665.68 at the end of Q1 2021[24].