2019 年半年度报告 公司代码：603598 公司简称：引力传媒 引力传媒股份有限公司 2019 年半年度报告 1 / 128 2019 年半年度报告 重要提示 五、 经董事会审议的报告期利润分配预案或公积金转增股本预案 公司2019年半年度不分配现金股利，不送红股，不进行资本公积金转增股本。 六、 前瞻性陈述的风险声明 √适用 □不适用 本半年度报告涉及未来发展战略和经营计划等前瞻性陈述，不构成公司对投资者的实质承诺，请 投资者注意投资风险。 七、 是否存在被控股股东及其关联方非经营性占用资金情况 否 八、 是否存在违反规定决策程序对外提供担保的情况？ 否 九、 重大风险提示 公司已在本报告中详细描述可能存在的相关风险，敬请查阅第四节经营情况的讨论与分析中可能 面对的风险部分的内容。 十、 其他 □适用 √不适用 2 / 128 一、 本公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容的真实、准确、完 整，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 二、 公司全体董事出席董事会会议。 三、 本半年度报告未经审计。 四、 公司负责人罗衍记、主管会计工作负责人王晓颖及会计 ...

2019 年第一季度报告 一、 重要提示 1.1 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真实、准确、完整， 不存在虚假记载、误导性陈述或者重大遗漏，并承担个别和连带的法律责任。 2019 年第一季度报告 公司代码：603598 公司简称：引力传媒 引力传媒股份有限公司 2019 年第一季度报告 1 / 19 | ਮ | | --- | | 一、重要提示 3 | | --- | | 二、公司基本情况 3 | | 三、重要事项 6 | | 四、附录 8 | 1.2 公司全体董事出席董事会审议季度报告。 1.3 公司负责人罗衍记、主管会计工作负责人王晓颖及会计机构负责人（会计主管人员）张宗保 证季度报告中财务报表的真实、准确、完整。 1.4 本公司第一季度报告未经审计。 二、 公司基本情况 2.1 主要财务数据 非经常性损益项目和金额 √适用 □不适用 单位：元 币种：人民币 | 项目 | 本期金额 | 说明 | | --- | --- | --- | | 非流动资产处置损益 | -25,865.60 | | | 越权审批，或无正式批准文件，或偶发性的税收返还、减免 | | | | 计入当期 ...

2018 年年度报告 公司代码：603598 公司简称：引力传媒 引力传媒股份有限公司 2018 年年度报告 1 / 157 2018 年年度报告 重要提示 三、 瑞华会计师事务所（特殊普通合伙）为本公司出具了标准无保留意见的审计报告。 四、 公司负责人罗衍记、主管会计工作负责人王晓颖及会计机构负责人（会计主管人员）张宗声 明：保证年度报告中财务报告的真实、准确、完整。 五、 经董事会审议的报告期利润分配预案或公积金转增股本预案 经公司董事会审议通过，鉴于公司2019年投资计划支出金额较大，基于公司发展的长远利益 考虑，确保公司投资项目的顺利实施，公司2018年度拟不进行利润分配，不进行资本公积金转增 股本。 六、 前瞻性陈述的风险声明 √适用 □不适用 本年度报告涉及未来发展战略和经营计划等前瞻性陈述，不构成公司对投资者的实质承诺， 请投资者注意投资风险。 七、 是否存在被控股股东及其关联方非经营性占用资金情况 否 八、 是否存在违反规定决策程序对外提供担保的情况？ 否 九、 重大风险提示 公司已在本报告中详细描述可能存在的相关风险，敬请查阅第四节经营情况讨论与分析中可 能面对的风险部分的内容。 十、 其他 ...

Financial Performance - The company's operating revenue for the first half of 2016 was ¥883,505,723.46, a decrease of 6.44% compared to ¥944,368,245.29 in the same period last year[23]. - The net profit attributable to shareholders for the first half of 2016 was ¥19,538,779.81, down 18.34% from ¥23,927,165.14 in the previous year[23]. - Basic earnings per share for the first half of 2016 were ¥0.07, a decline of 36.36% compared to ¥0.11 in the same period last year[21]. - The weighted average return on net assets decreased to 3.44%, down 1.56 percentage points from 5.00% in the previous year[21]. - The net profit after deducting non-recurring gains and losses was ¥19,806,584.72, a decrease of 2.19% from ¥20,250,720.57 in the previous year[23]. - The company reported a significant increase in revenue for the first half of 2016, with a year-over-year growth of 25%[66]. - The company reported a net profit of 10,989,925.27 RMB for the first half of 2016[51]. - The company reported a net profit of -3,991,827.89 CNY for the first half of 2016, compared to a net profit of 16,275,179.07 CNY in the same period last year, indicating a significant decline[110]. - Total profit for the period was -5,527,602.58 CNY, down from 21,757,250.86 CNY in the prior year, highlighting a negative trend in profitability[110]. Cash Flow and Assets - The net cash flow from operating activities for the first half of 2016 was ¥78,074,972.05, a significant improvement from a negative cash flow of ¥61,854,996.96 in the same period last year[23]. - The total assets at the end of the reporting period were ¥900,555,922.79, a slight decrease of 0.19% from ¥902,258,500.88 at the end of the previous year[23]. - Cash and cash equivalents increased to CNY 295,016,138.13 from CNY 232,688,354.02, representing a growth of approximately 27%[99]. - The company's total liabilities decreased to CNY 80,419,765.24 from CNY 111,360,011.80, a reduction of 27.78%[104]. - The company's total assets decreased to CNY 480,974,491.64 from CNY 515,906,566.09 at the beginning of the period, reflecting a decline of 6.76%[104]. Investments and Acquisitions - The company invested 12 million RMB to acquire a 15% stake in Shanghai Oqu Culture Media Co., Ltd. on February 1, 2016[41]. - The company acquired a 20% stake in Beijing Zhongshi Xingchi Culture Media Co., Ltd. in October 2015, with an audited net profit of 8 million RMB for 2015, slightly exceeding the expected profit[41]. - The acquisition of 51% stake in Huachuan Culture Communication (Tianjin) Co., Ltd. resulted in a net loss of 1.114 million RMB in 2015, falling short of the promised net profit of at least 8 million RMB[42]. - The company is considering strategic acquisitions to enhance its product offerings and market reach[66]. Shareholder Information - The total number of shareholders reached 19,828 by the end of the reporting period[83]. - The largest shareholder, Luo Yanjie, holds 129,000,000 shares, representing 48.37% of the total shares[85]. - The proportion of restricted shares is 36.51%, totaling 48,680,000 shares, while unrestricted shares account for 63.49%, totaling 84,660,000 shares[76]. - The total number of shares held by the top ten shareholders includes significant stakes from domestic individuals and non-state-owned legal entities[85]. Strategic Initiatives and Future Outlook - The company plans to distribute capital reserves by increasing the share capital at a ratio of 1:1 based on the total share capital of 133,340,000 shares as of December 31, 2015[53]. - The company provided a future outlook, projecting a revenue growth of 20% for the next fiscal year[68]. - New product launches are expected to contribute an additional $50 million in revenue by the end of 2016[66]. - The company is expanding its market presence in Southeast Asia, targeting a 15% market share by 2018[67]. - The management emphasized the importance of maintaining shareholder value through consistent performance and strategic growth initiatives[66]. Compliance and Governance - The company has established a robust internal control system and governance structure, which complies with the requirements of the Company Law and relevant regulations[72]. - The company is committed to ensuring compliance with the decision-making process for share repurchase and will vote in favor of such matters at the board and shareholders' meetings[70]. - There were no changes in accounting policies, estimates, or methods during the reporting period[73]. - The company has not reported any significant penalties or rectifications involving its directors, supervisors, senior management, or major shareholders[72]. Financial Reporting and Accounting Policies - The company's financial statements are prepared based on the assumption of going concern and comply with the relevant accounting standards[137]. - The company’s accounting policies are tailored to its operational characteristics, particularly in revenue recognition[138]. - The company recognizes revenue from product sales when the risks and rewards of ownership have transferred to the buyer, and the amount can be reliably measured[190]. - Service revenue is recognized based on the percentage of completion method when the outcome can be reliably estimated, ensuring that the revenue amount and related costs can be measured reliably[191].

Financial Performance - The company's operating revenue for 2015 was ¥1,858,126,553.56, representing a 30.43% increase compared to ¥1,424,595,966.98 in 2014[17] - The net profit attributable to shareholders for 2015 was ¥27,150,261.04, a decrease of 45.94% from ¥50,218,130.29 in 2014[17] - The basic earnings per share for 2015 was ¥0.23, down 54.00% from ¥0.50 in 2014[19] - The diluted earnings per share for 2015 was also ¥0.23, reflecting the same decline as the basic earnings per share[19] - The weighted average return on equity decreased to 5.96% in 2015 from 17.16% in 2014, a drop of 11.20 percentage points[19] - The company reported a net profit of ¥27,150,261.04 for 2015, with no cash dividends proposed for shareholders [70] - The company reported a net profit of ¥25,721,336.92, a decrease of 49.5% from ¥50,970,784.59 in the previous year[152] - The company’s operating profit decreased to ¥1,791,953.31 from ¥24,468,329.67 in the previous period, reflecting a decline of 92.7%[154] Assets and Liabilities - The total assets at the end of 2015 were ¥902,258,500.88, an increase of 52.44% from ¥591,895,837.71 in 2014[18] - The net assets attributable to shareholders increased by 75.51% to ¥557,625,204.91 at the end of 2015 from ¥317,712,543.87 in 2014[17] - The total share capital at the end of 2015 was 133,340,000 shares, an increase of 33.34% from 100,000,000 shares in 2014[18] - The total liabilities at the end of 2015 were RMB 334,916,411.99, compared to RMB 269,094,316.73 at the beginning of the year, indicating an increase of about 24.5%[145] - The company's total equity reached RMB 567,342,088.89, up from RMB 322,801,520.98, reflecting a growth of approximately 76%[145] - The company reported a significant increase in accounts payable, which rose by 297.56% to CNY 108,042,697.35[43] Cash Flow - The company reported a net cash flow from operating activities of -¥210,293,313.49 in 2015, a significant decline from ¥71,319,273.87 in 2014[17] - The net cash flow from operating activities was negative in Q1 at -¥86.54 million, turned positive in Q2 at ¥24.69 million, but fell back to -¥102.32 million in Q3 and -¥46.12 million in Q4[21] - Total operating cash flow was negative at approximately -¥210.29 million, a decrease of 394.86% compared to the previous year[53] Market and Industry Trends - The advertising industry faced challenges, with a 3.5% year-on-year contraction in the first three quarters of 2015, particularly in print media, which saw the largest decline[30] - The advertising market in China saw a 3.5% year-on-year contraction in the first three quarters of 2015, impacting overall industry growth[38] - The content industry saw significant growth in 2015, with over 16,000 episodes of TV dramas and 767 variety shows aired, indicating a shift towards content-driven advertising [61] Strategic Initiatives - The company focused on media strategy and agency services, emphasizing direct client relationships and tailored media plans[29] - The company is focusing on enhancing its "one body, two wings" strategic plan to adapt to industry trends[40] - The company plans to invest in content production, particularly in variety shows, and explore opportunities in film and television production [63] - The company has initiated new strategies for market expansion and potential acquisitions to enhance its competitive position[169] Shareholder Information - The company did not implement cash dividends for 2015, opting instead for a capital reserve transfer to increase share capital[2] - The largest shareholder, Luo Yanjiji, holds 48.37% of the shares, totaling 64.5 million shares[94] - The number of ordinary shareholders decreased from 15,115 to 11,959 during the reporting period[92] Employee and Governance - The total number of employees in the parent company is 249, and the total number of employees in major subsidiaries is 81, resulting in a combined total of 330 employees[121] - The company has implemented a robust employee training and incentive mechanism to support personal growth and career advancement[81] - The company has established a performance evaluation and incentive mechanism for senior management, linking their compensation to company performance and individual achievements[133] Compliance and Audit - The company has not encountered any non-standard audit reports during the reporting period[74] - The company has established a comprehensive internal control management system in compliance with relevant laws and regulations, ensuring the protection of shareholders' rights[126] - The financial statements of the company comply with the requirements of the accounting standards, accurately reflecting the financial position as of December 31, 2015, and the operating results for the year 2015[188]

| 目录 | | --- | 2015 年第三季度报告 公司代码：603598 公司简称：引力传媒 引力传媒股份有限公司 2015 年第三季度报告 1 / 22 | 一、 | 重要提示 | 3 | | --- | --- | --- | | 二、 | 公司主要财务数据和股东变化 | 3 | | 三、 | 重要事项 | 8 | | 四、 | 附录 | 10 | 2015 年第三季度报告 一、 重要提示 1.1 公司董事会、监事会及董事、监事、高级管理人员应当保证季度报告内容的真实、准确、完 整，不存在虚假记载、误导性陈述或者重大遗漏，并承担个别和连带的法律责任。 1.2 公司全体董事出席董事会审议季度报告。 1.3 公司负责人 罗衍记 、 主管会计工作负责人 王晓颖 及会计机构负责人（会计主管人员） 张京华保证季度报告中财务报表的真实、准确、完整。 1.4 本公司第三季度报告未经审计。 二、 公司主要财务数据和股东变化 2.1 主要财务数据 3 / 22 单位：元 币种：人民币 本报告期末 上年度末 本报告期末比上年度末增 减(%) 总资产 835,270,017.04 591,895,837.71 41.12 ...

Financial Performance - The company's operating revenue for the first half of 2015 was ¥944,368,245.29, representing a 21.68% increase compared to ¥776,137,982.14 in the same period last year[17]. - The net profit attributable to shareholders for the first half of 2015 was ¥23,927,165.14, a decrease of 31.71% from ¥35,037,078.52 in the previous year[17]. - The net cash flow from operating activities was negative at -¥61,854,996.96, compared to a positive cash flow of ¥6,550,680.41 in the same period last year, marking a decline of 1,044.25%[17]. - Basic earnings per share for the first half of 2015 were ¥0.22, down 37.14% from ¥0.35 in the same period last year[18]. - The weighted average return on net assets decreased to 0.05%, down 0.07 percentage points from 0.12% in the previous year[18]. - Operating profit decreased to ¥27,194,209.61, down 35.8% from ¥42,385,556.27 year-over-year[87]. - Net profit for the current period was ¥24,353,667.13, a decline of 31.5% compared to ¥35,630,955.96 in the previous period[88]. - Total profit for the current period was ¥32,096,135.71, down 32.5% from ¥47,870,400.31 in the previous period[87]. Assets and Liabilities - The total assets at the end of the reporting period were ¥838,878,041.69, an increase of 41.73% from ¥591,895,837.71 at the end of the previous year[17]. - The total current assets of RMB 806,189,269.85 as of June 30, 2015, an increase from RMB 565,088,238.58 at the beginning of the period, representing a growth of approximately 42.6%[80]. - Cash and cash equivalents increased to RMB 363,315,038.39 from RMB 201,466,429.19, showing a significant rise of about 80.4%[80]. - Current liabilities totaled ¥278,960,453.58, compared to ¥269,094,316.73, indicating a slight increase of about 3%[81]. - Total liabilities remained stable at ¥278,960,453.58 compared to ¥269,094,316.73, showing a marginal increase of around 3%[81]. - Owner's equity rose to ¥559,917,588.11, a significant increase from ¥322,801,520.98, reflecting an increase of approximately 73%[82]. Revenue and Expenses - The company's advertising revenue reached ¥944,313,725.39, representing a year-over-year increase of 21.68%[33]. - Operating expenses increased by 7.25% to CNY 13.05 million due to rising personnel costs[30]. - The cost of sales for advertising was ¥877,452,617.40, which increased by 26.62% compared to the previous year, leading to a decrease in gross margin by 33.86%[33]. - Revenue from media strategy and agency services increased by 22.10%, while costs rose by 27.01%, resulting in a gross margin decline of 36.55%[33]. - The company reported a significant increase in sales expenses, which rose to ¥13,045,858.95 from ¥12,164,164.56, marking a 7.2% increase[87]. Investments and Acquisitions - The company completed the acquisition of 51% of Huachuan Cultural Communication (Tianjin) Co., Ltd. and is in the process of acquiring 20% of Beijing Zhongshi Xingchi Cultural Media Co., Ltd.[28]. - The company plans to use its own funds to acquire 20% equity in Beijing Zhongshi Xingchi Culture Media Co., Ltd.[51]. - The company invested 6,027,000.00 RMB in acquiring subsidiaries and other business units[97]. Shareholder Information - The total number of shares increased from 100,000,000 to 133,340,000, representing a 33.34% increase[66]. - The total number of shareholders reached 19,239 by the end of the reporting period[67]. - The largest shareholder, 罗衍记, holds 64,500,000 shares, accounting for 48.37% of the total shares[69]. - The company has a total of 64,500,000 shares held by shareholder Luo Yanjie, which are subject to a lock-up period of 36 months from the date of listing[72]. Corporate Governance and Compliance - The company has established a robust internal control system and improved its corporate governance structure in compliance with relevant laws and regulations[58]. - The financial statements have been approved by the board of directors on August 7, 2015, ensuring accountability and transparency in financial reporting[117]. - The company has renewed the appointment of Ruihua Certified Public Accountants as its auditing firm for the year 2015[57]. Cash Flow and Financial Management - The net cash flow from operating activities was -61,854,996.96 RMB, a decrease compared to 6,550,680.41 RMB in the previous period[94]. - Total cash inflow from operating activities amounted to 760,266,427.38 RMB, up from 653,621,344.92 RMB year-on-year[94]. - Cash outflow from operating activities increased to 822,121,424.34 RMB, compared to 647,070,664.51 RMB in the previous period[94]. - The ending balance of cash and cash equivalents was 349,792,771.89 RMB, significantly higher than 133,925,972.57 RMB at the end of the previous period[95]. Accounting Policies and Financial Reporting - The company operates under the continuous operation assumption and adheres to the accounting standards set by the Ministry of Finance, ensuring accurate financial reporting[119]. - The financial statements are prepared based on the accrual basis of accounting, reflecting the company's financial position and operating results accurately[120]. - The company has not reported any changes in accounting policies or prior period error corrections[106]. Bad Debt and Receivables - The company reported a total of ¥197,252,342.73 in accounts receivable, with a bad debt provision of ¥18,548,248.24, indicating a provision rate of 9.40%[193]. - The aging analysis shows that accounts receivable over three years old totaled ¥3,758,823.74, with a 100% provision rate[196]. - The bad debt provision for the current period was ¥3,447,194.40, with no recoveries or reversals reported[197].