2024 年年度股东大会会议决议公告 本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有虚假记载、 误导性陈述或重大遗漏。 特别提示： 北京顺鑫农业股份有限公司 2024 年年度股东大会会议决议公告 证券代码：000860 证券简称：顺鑫农业 公告编号：2025-018 北京顺鑫农业股份有限公司 1、本次股东大会未出现否决提案的情形； 2、本次股东大会不涉及变更以往股东大会已通过的决议。 一、会议召开和出席情况 （一）会议召开情况 1、会议召开时间 现场会议召开时间：2025 年 5 月 16 日（星期五）下午 2:30 网络投票时间：2025 年 5 月 16 日 其中，通过深圳证券交易所交易系统进行网络投票的具体时间为2025年5月 16日上午9:15-9:25，9:30-11:30，下午13:00-15:00；通过深圳证券交易所互联网投 票的具体时间为2025年5月16日9:15至15:00期间的任意时间。 2、现场会议召开地点：北京市顺义区站前街 1 号院 1 号楼顺鑫国际商务中 心 14 层会议室 3、召开方式：本次股东大会采用现场表决与网络投票相结合的方式召开。 4、召集人：北京顺鑫农 ...

致：北京顺鑫农业股份有限公司 北京海润天睿律师事务所 关于北京顺鑫农业股份有限公司 2024 年年度股东大会的法律意见书 北京海润天睿律师事务所（以下简称"本所"）接受北京顺鑫农业股份有限公 司（以下简称"公司"）的委托，指派张圣怀律师、冯玫律师出席公司 2024 年年 度股东大会并依据《中华人民共和国公司法》（以下简称"《公司法》"）、《中华人 民共和国证券法》（以下简称"《证券法》"）、《上市公司股东会规则》等法律、法 规和规范性文件及《公司章程》的规定，就公司本次股东大会的召集、召开程序、 出席会议人员的资格、召集人资格、表决程序、表决结果等有关事宜出具本法律 意见书。 对本法律意见书的出具，本所律师特作如下声明： 1．本所及经办律师依据《证券法》《律师事务所从事证券法律业务管理办法》 和《律师事务所证券法律业务执业规则》等规定及本法律意见书出具日以前已经 发生或者存在的事实，严格履行了法定职责，遵循了勤勉尽责和诚实信用原则， 进行了充分的核查验证，保证本法律意见所认定的事实真实、准确、完整，所发 表的结论性意见合法、准确，不存在虚假记载、误导性陈述或者重大遗漏，并承 担相应法律责任。 2．本所律师仅就 ...

Core Insights - The overall performance of listed liquor companies in 2024 showed steady growth despite industry pressures, with 22 companies reporting a total revenue of 446.22 billion yuan and a net profit of 167.82 billion yuan, reflecting a slowdown in growth rates compared to previous years [1][4] Industry Overview - The liquor sector experienced increased differentiation in 2024, with six leading companies accounting for 80% of total revenue and 90% of net profit, even showing slight increases from 2023 [1][4] - The top six liquor companies, including Guizhou Moutai, Wuliangye, and Shanxi Fenjiu, achieved a combined revenue of 379.74 billion yuan, marking a significant increase of 164.96 billion yuan since 2020 [5][6] Competitive Landscape - Shanxi Fenjiu entered the top three with a revenue of 36 billion yuan, indicating a shift in rankings among leading companies [4][5] - The competition among mid-tier liquor companies intensified, with companies like Shunxin Agriculture and Shede Liquor facing significant revenue declines, highlighting the challenges in maintaining market positions [4][9] Market Trends - The industry is undergoing a transition towards high-end and youth-oriented products, with companies needing to focus on national expansion to succeed in a competitive market [4][11] - Regional market reliance remains high among many companies, with some struggling to increase their contributions from outside their home markets [10][11] Future Outlook - Companies are expected to balance expansion with cost control, with a focus on refining distribution channels as a new competitive dimension [11][13] - Emerging markets, particularly in the northwest, are becoming battlegrounds for companies seeking to increase their market share [11][13]

Investment Rating - The investment rating for the company is "Accumulate" [4] Core Views - The company achieved a revenue of 9.1 billion yuan in Q1 2025, representing a year-on-year increase of 14%, and a net profit attributable to shareholders of 231 million yuan, up 178% [1][2] - The company maintains its positioning in the mass liquor market, focusing on core products and enhancing brand advantages, while optimizing product structure through product renewal and channel development [1][2] - The white liquor business shows stable growth, while the pork business continues to reduce losses [1][2] Financial Summary - Revenue forecast for 2024 is 9.13 billion yuan, with a growth rate of 13.85%, and for 2025, it is projected at 8.60 billion yuan, with a growth rate of 5.78% [3] - The net profit attributable to shareholders is forecasted to be 231 million yuan in 2024, increasing to 293 million yuan in 2025, reflecting a growth rate of 26.89% [3] - Earnings per share are expected to be 0.31 yuan in 2024 and 0.40 yuan in 2025 [3] Product Strategy - The company focuses on core product adjustments to achieve product renewal, leveraging the brand advantage of Niulan Mountain and enhancing the classic Erguotou product series [2] - The company is expected to face revenue growth fluctuations due to the ongoing development of new products and the impact of the pork cycle [2] Market Catalysts - Potential catalysts include better-than-expected sales of new products, market expansion exceeding expectations, and improvements in the pork business profitability [2]

Industry Overview - The Chinese liquor industry is undergoing a deep adjustment in 2024, characterized by a decline in both production and sales, a slowdown in terminal sales, shrinking consumption scenarios, and insufficient consumer confidence [1] - The number of liquor companies experiencing revenue decline has increased from 2 to 6 compared to the previous year, with companies like Jiu Gui Jiu and Shun Xin Agriculture facing significant revenue drops for two consecutive years [1] Company Performance - Guizhou Moutai leads the industry with a gross margin of 91.93%, followed by Luzhou Laojiao at 87.54% and Shui Jing Fang at 82.76%. Shui Jing Fang's high gross margin is attributed to the elimination of low-end products, focusing on high-end liquor [2] - The lowest gross margins are reported by Jin Zhong Zi Jiu and Shun Xin Agriculture, at 36.03% and 34.94% respectively. Jin Zhong Zi Jiu's gross margin has decreased by 5.38 percentage points, while Shun Xin Agriculture's margin increased by 4.23 percentage points, mainly due to its slaughtering business [2] Gross Margin Trends - In 2024, the median gross margin for 19 liquor companies is 73.16%, down by 2 percentage points from the previous year. 12 companies, accounting for 63%, reported a decline in gross margins, with She De Jiu Ye experiencing the most significant drop of nearly 9 percentage points [3] - Jiu Gui Jiu also saw a gross margin decline of nearly 7 percentage points, indicating that mid-range liquor brands are facing the most severe impacts in this industry adjustment [3] Net Profit Margin Analysis - Guizhou Moutai boasts a net profit margin of 52.27%, followed by Luzhou Laojiao and Wuliangye at 43.27% and 37.22% respectively, although all three companies experienced slight declines in net profit margins compared to the previous year [4] - The lowest net profit margins are found in Jin Zhong Zi Jiu, Jiu Gui Jiu, Shun Xin Agriculture, Tian You De Jiu, and She De Jiu Ye, all below 10%. The most significant declines in net profit margins were seen in She De Jiu Ye and Jiu Gui Jiu [5] Financial Summary - The financial performance of major liquor companies shows a trend of declining margins, with notable companies like Jiu Gui Jiu reporting a net profit margin as low as 0.88% [4][5] - The financial data indicates that while some companies have managed to improve their net profit margins, the overall trend in the industry is one of contraction and increased pressure on mid-range and low-end products [5][6]

Core Viewpoint - The Chinese liquor industry is experiencing a deep adjustment in 2024, characterized by declining production and sales, sluggish terminal movement, shrinking consumption scenarios, and insufficient consumer confidence, leading to price inversions for various products [1] Group 1: Industry Trends - The liquor industry is facing dual declines in production and sales, with a notable slowdown in revenue growth for liquor companies in 2024 [1] - The number of liquor companies experiencing revenue declines increased from 2 to 6 compared to the previous year, with brands like Jiu Gui Jiu and Shun Xin Agriculture facing significant downturns for two consecutive years [1] Group 2: Sales Expenses - The total sales expenses for 19 listed liquor companies reached 45.87 billion yuan in the previous year, marking an 11% year-on-year increase, which outpaced revenue growth [2] - The median sales expense ratio rose from 16.26% to 19.1%, indicating a growing burden on companies [2] - Notably, Wu Liang Ye had the highest sales expenses at 10.692 billion yuan, followed by Gu Qing Gong Jiu and Kweichow Moutai [2] Group 3: Management Expenses - The total management expenses for listed liquor companies amounted to 22.85 billion yuan, slightly up from 22.66 billion yuan the previous year, with a median management expense ratio of 7.27% [3] - Eleven companies reported an increase in management expenses, while eight companies saw a decline [3] - Companies like Shanxi Fen Jiu, Shui Jing Fang, and Tian You De Jiu experienced management expense growth exceeding 10% [3] Group 4: Expense Ratios - Jiu Gui Jiu had the highest sales expense ratio at 42.94%, followed by Jin Zhong Zi Jiu at 31.84% and Gu Qing Gong Jiu at 26.22% [4] - Kweichow Moutai had the lowest sales expense ratio at 3.24%, indicating efficient cost management [4] - The management expense ratios for Tian You De Jiu, Jiu Gui Jiu, and Jin Zhong Zi Jiu exceeded 10%, while companies like Wu Liang Ye and Kweichow Moutai maintained lower ratios [4]

Industry Overview - The Chinese liquor industry is undergoing a deep adjustment in 2024, characterized by a decline in both production and sales, a slowdown in terminal sales, shrinking consumption scenarios, and insufficient consumer confidence [1] - The number of liquor companies experiencing revenue decline has increased from 2 to 6 compared to the previous year, with companies like Jiu Gui Jiu and Shun Xin Agriculture facing significant downturns for two consecutive years [1] Contract Liabilities - The total contract liabilities for 19 listed liquor companies in 2024 reached 55.986 billion yuan, an increase of 2.9 billion yuan from the previous year [2] - Major companies such as Wu Liang Ye, Yang He, Guizhou Moutai, and Shanxi Fenjiu accounted for 72% of the total contract liabilities, amounting to 40.299 billion yuan [2] - Luzhou Laojiao reported a contract liability of only 3.978 billion yuan, significantly lower than its peers despite similar revenue levels [2] Changes in Contract Liabilities - Eleven companies saw a decline in contract liabilities, with Guizhou Moutai's liabilities decreasing by 32% from 14.126 billion yuan to 9.592 billion yuan [4] - The reduction in Guizhou Moutai's contract liabilities is attributed to a slowdown in the payment pace from distributors and an increase in direct sales channels [4] Cash Collection Ratio - In 2024, two liquor companies reported a cash collection ratio below 100%, down from five the previous year [5] - Jin Zhong Zi Jiu has consistently reported a cash collection ratio below 100% for two years, with a revenue decrease of 37% and a loss of 258 million yuan in 2024 [5] - The company's core revenue from low-end products decreased by 29%, with significant declines in gross margins across all product categories [6] Summary of Key Financial Metrics - A table summarizes the contract liabilities and cash collection ratios for various companies, highlighting significant changes from 2023 to 2024 [7]

有9家酒企归母净利润低于10亿元，4家净利润低于1亿元。去年只有金种子酒一家酒企亏损，亏损金额 从上年的0.22亿元扩大到2.58亿元。 出品：新浪财经上市公司研究院 作者：浪头饮食/ 郝显 2024年，白酒行业进入深度调整！ "行业产销双线下滑、终端动销整体放缓、消费场景萎缩、消费信心不足，诸多产品价格不同程度倒 挂，"茅台集团党委副书记、总经理王莉2024年中曾对白酒行业发展趋势作出过这样的判断。 在这种背景下，渠道库存问题凸显，头部酒企也频频通过停货稳定价格体系。白酒企业分化进一步加 剧，头部酒企仍能维持稳健增长，中小酒企则开始面对压力。 从上市公司层面来看，2024年酒企收入增速大幅放缓，收入下滑酒企数量从上年的2家增至6家。酒鬼酒 和顺鑫农业已经连续大幅下滑两年。 19家上市白酒公司归母净利润增长7.6% 贵州茅台一家占比达到52% 2024年19家上市白酒公司（剔除*ST岩石（维权）），总共实现归母净利润1668.48亿元，同比增长 7.6%。 贵州茅台去年净利润达到862.28亿元，占上市白酒净利润的近52%，提升了3.48个百分点。其次是五粮 液、泸州老窖和山西汾酒，归母净利润分别为318.5 ...

出品：新浪财经上市公司研究院 作者：浪头饮食/ 郝显 2024年，白酒行业进入深度调整！ "行业产销双线下滑、终端动销整体放缓、消费场景萎缩、消费信心不足，诸多产品价格不同程度倒 挂，"茅台集团党委副书记、总经理王莉2024年中曾对白酒行业发展趋势作出过这样的判断。 在这种背景下，渠道库存问题凸显，头部酒企也频频通过停货稳定价格体系。白酒企业分化进一步加 剧，头部酒企仍能维持稳健增长，中小酒企则开始面对压力。 从上市公司层面来看，2024年酒企收入增速大幅放缓，收入下滑酒企数量从上年的2家增至6家。酒鬼酒 和顺鑫农业已经连续大幅下滑两年。 3家酒企经营活动现金流净额转负 经营活动现金流是衡量上市公司核心盈利能力和财务健康度的关键指标，2024年3家酒企经营活动现金 流净额转负，分别为舍得酒业、酒鬼酒、金种子酒，比上年多了两家。 去年8家公司经营活动现金流净额同比增长，剔除皇台酒业之后，增速最快的是泸州老窖、山西汾酒、 口子窖。此外贵州茅台增长38.85%，也排在前列。 此外，伊力特、洋河股份、顺鑫农业、舍得酒业、金种子酒、酒鬼酒在收入下滑的情况下，存货仍在增 长。 | | | 2024年上市白酒公司存货、现金 ...

Core Viewpoint - The white liquor industry is experiencing a significant slowdown in growth, with many companies reporting declining revenues and profits, indicating a challenging market environment [1][12][18]. Group 1: Industry Performance - As of April 29, nearly all listed white liquor companies reported a slowdown in performance for 2024, with six companies experiencing a year-on-year revenue decline [1][4]. - In the first quarter of 2025, nearly half of the white liquor companies reported negative performance, with some experiencing revenue declines of 20% to 30% [1][12]. - The total revenue of all white liquor companies in 2024 exceeded 440 billion yuan, primarily driven by growth from leading companies like Moutai [4][7]. Group 2: Market Dynamics - The competitive landscape of the white liquor industry has shifted, with Shanxi Fenjiu rising to the third position among leading brands, indicating a consolidation of market power among top players [2][8]. - Over the past five years, the rankings of the top ten white liquor companies have changed significantly, with new entrants and established brands experiencing shifts in their market positions [10][11]. - The performance of mid-sized and smaller liquor companies has generally been poor, with some facing delisting risks [2][12]. Group 3: Future Outlook - Analysts suggest that the white liquor industry is currently in a "bottoming out" phase, with expectations of continued low performance in the second quarter of 2025 [2][17]. - The core issue facing the industry is weak consumer demand, with a need for companies to connect with younger consumers and explore new market segments [18].