北京顺鑫农业股份有限公司 独立董事候选人声明与承诺 声明人徐浩然作为北京顺鑫农业股份有限公司第十届董事会 独立董事候选人，已充分了解并同意由提名人北京顺鑫农业股份有 限公司董事会提名为北京顺鑫农业股份有限公司（以下简称"该 公司"）第十届董事会独立董事候选人。现公开声明和保证，本 人与该公司之间不存在任何影响本人独立性的关系，且符合相关 法律、行政法规、部门规章、规范性文件和深圳证券交易所业务 规则对独立董事候选人任职资格及独立性的要求，具体声明并承 诺如下事项： 一、本人已经通过北京顺鑫农业股份有限公司第九届董事 会提名委员会或者独立董事专门会议资格审查，提名人与本人 不存在利害关系或者其他可能影响独立履职情形的密切关系。 是 □ 否 如否，请详细说明： 二、本人不存在《中华人民共和国公司法》第一百七十八 条等规定不得担任公司董事的情形。 是 □ 否 如否，请详细说明： 三、本人符合中国证监会《上市公司独立董事管理办法》 和深圳证券交易所业务规则规定的独立董事任职资格和条件。 是 □ 否 如否，请详细说明： 四、本人符合该公司章程规定的独立董事任职条件。 是 □ 否 如否，请详细说明： 五、本人已经参加培训 ...

证券代码：000860 证券简称：顺鑫农业 公告编号：2025-033 北京顺鑫农业股份有限公司 关于取消监事会并修订《公司章程》的公告 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有虚假记载、 误导性陈述或重大遗漏。 北京顺鑫农业股份有限公司（以下简称"公司"）于 2025 年 12 月 12 日召 开第九届董事会第二十五次会议，会议审议通过了《关于取消监事会并修订<公 司章程>的议案》。该议案须提交公司股东大会以特别决议通过后方可实施。现 将有关情况公告如下： 一、取消监事会情况 根据《公司法》《上市公司章程指引》《关于新<公司法>配套制度规则实施 相关过渡安排》《深圳证券交易所股票上市规则》《深圳证券交易所上市公司自 律监管指引第 1 号——主板上市公司规范运作》等有关法律、法规和规范性文件 的规定，结合公司实际情况，公司拟取消监事会，由公司董事会下设的审计委员 会行使《公司法》等法律法规规定的监事会职权。《公司章程》经股东大会审议 通过后，公司《监事会议事规则》相应废止，公司各项制度中涉及监事会、监事 的规定不再适用，公司监事自动解任。在相关工作完成之前，公司第九届监事会 应当继续遵守 ...

一、本人已经通过北京顺鑫农业股份有限公司第九届董事 会提名委员会或者独立董事专门会议资格审查，提名人与本人 不存在利害关系或者其他可能影响独立履职情形的密切关系。 是 □ 否 声明人宁宇作为北京顺鑫农业股份有限公司第十届董事会独 立董事候选人，已充分了解并同意由提名人北京顺鑫农业股份有限 公司董事会提名为北京顺鑫农业股份有限公司（以下简称"该公 司"）第十届董事会独立董事候选人。现公开声明和保证，本人 与该公司之间不存在任何影响本人独立性的关系，且符合相关法 律、行政法规、部门规章、规范性文件和深圳证券交易所业务规 则对独立董事候选人任职资格及独立性的要求，具体声明并承诺 如下事项： 北京顺鑫农业股份有限公司 独立董事候选人声明与承诺 二、本人不存在《中华人民共和国公司法》第一百七十八 条等规定不得担任公司董事的情形。 是 □ 否 如否，请详细说明： 三、本人符合中国证监会《上市公司独立董事管理办法》 和深圳证券交易所业务规则规定的独立董事任职资格和条件。 是 □ 否 如否，请详细说明： 四、本人符合该公司章程规定的独立董事任职条件。 是 □ 否 如否，请详细说明： 五、本人已经参加培训并取得证券交易所认可的 ...

Core Viewpoint - The future of "people's liquor" is evolving beyond mere cost-performance metrics to focus on emotional resonance, cultural depth, and connection with consumers, as exemplified by Niulanshan's marketing transformation [1] Group 1: Quality Foundation - Niulanshan has sold 6 billion bottles of its aged liquor over the past decade, reflecting its commitment to quality and the principle of "brewing for the people" [2] - The company has invested in modern scientific research and collaborated with top institutions to enhance its traditional brewing techniques, integrating modern microbiological technology with classic craftsmanship [2] - The successful launch of various products, such as "Beijing Tequ" in 1984 and "Niulanshan Chen Nian" in 2002, showcases the brand's ability to innovate while maintaining its core values [2] Group 2: Emotional Resonance - Niulanshan's marketing strategy this year focuses on emotional engagement, transforming the quality of "people's liquor" into an emotional experience through relatable narratives [4] - The brand's campaigns, including the "Fireworks in the World" series and collaborations with popular media, have achieved over 300 million views, effectively resonating with consumers [4] - By targeting younger demographics with trendy products and social media engagement, Niulanshan has successfully redefined the perception of white liquor among younger consumers [4] Group 3: Cultural Depth - Niulanshan aims to integrate cultural heritage into modern life by promoting traditional brewing techniques and engaging consumers through interactive experiences [6] - The brand's participation in cultural events and its inclusion in the "Beijing Intangible Cultural Heritage Tour" project highlight its commitment to cultural transmission and community engagement [6] - By leveraging social media to share traditional brewing experiences, Niulanshan is revitalizing its cultural narrative and connecting with a younger audience [6] Group 4: Systematic Upgrade - The company's innovations represent a comprehensive upgrade around the positioning of "people's liquor," emphasizing emotional connection, enjoyment, and cultural sharing [7] - Niulanshan's transformation reflects a deep interpretation of quality, encompassing not just taste but also emotional comfort and cultural identity [7] - The brand's approach serves as a model for traditional companies seeking to transition towards high-quality, emotionally resonant products [7]

Core Insights - The demand for liquor in the banquet market, particularly for birthday celebrations, is significantly increasing, becoming a key growth driver in the industry [1][2] - The overall liquor consumption for banquets accounts for approximately 40% of total liquor consumption, with an estimated market size of around 250 billion yuan this year [1] - The trend shows a shift from high-end business banquets to more accessible celebrations like weddings, birthday parties, and graduation parties, with birthday banquets seeing notable growth [1] Group 1 - The birthday banquet segment is characterized by frequent occurrences and concentrated locations, particularly in regions like Guangdong, where the average scale is over 20 tables [1] - Consumers are increasingly focused on value for money, with mid-range products priced between 300 to 500 yuan becoming the mainstream choice for birthday banquets [1] - The cultural significance of birthday banquets is emphasized, as they serve not only as social gatherings but also as expressions of respect and familial bonds [1][3] Group 2 - The brand Honghua Lang is strategically positioning itself within the birthday banquet market by integrating cultural elements and emotional connections into its offerings [2] - Recent initiatives by Honghua Lang, such as promotional events and cultural displays, have strengthened its influence in the banquet market and contributed to sales growth for distributors [2] - The competition in the banquet market is evolving from a focus on price and distribution channels to a greater emphasis on cultural and emotional value [2][3]

Market Overview - The liquor sector experienced a slight decline of 0.16% on December 1, with *ST Rock leading the drop [1] - The Shanghai Composite Index closed at 3914.01, up 0.65%, while the Shenzhen Component Index closed at 13146.72, up 1.25% [1] Individual Stock Performance - Key stocks in the liquor sector showed mixed performance, with Kuaizi Liquor (603589) rising by 1.14% to close at 30.99, and *ST Rock (600696) falling by 2.85% to close at 4.78 [2][1] - Other notable performers included Yanghe Co. (002304) down 1.06% to 65.50 and Shanxi Fenjiu (600809) down 0.27% to 193.78 [2] Trading Volume and Value - The trading volume for Kuaizi Liquor was 33,400 hands with a transaction value of 1.03 billion yuan, while *ST Rock had a trading volume of 64,900 hands with a transaction value of 31.16 million yuan [2][1] - The overall liquor sector saw a net outflow of 969 million yuan from major funds, while retail investors contributed a net inflow of 160 million yuan [3] Fund Flow Analysis - Major funds showed significant outflows from key stocks such as Kweichow Moutai (600519) with a net outflow of 65.91 million yuan, while retail investors had a net inflow of 7039.03 million yuan into Wuliangye (000858) [3] - The fund flow dynamics indicate a shift in investor sentiment, with retail investors increasingly active in the market [3]

Core Viewpoint - The article highlights a crackdown on counterfeit "Niulanshan" liquor in Jiangdu District, Yangzhou City, where authorities seized 419 bottles of fake products that violated trademark rights and food safety laws [1][2]. Group 1: Incident Details - Jiangdu District Market Supervision Administration received a report about a supermarket selling counterfeit "Niulanshan" liquor [1]. - During the inspection, officials found 419 bottles of counterfeit liquor, which appeared similar to the genuine product but were identified as infringing on trademark rights [1]. - The counterfeit products were seized based on several identification criteria, including irregularities in packaging and labeling [1]. Group 2: Regulatory Actions - The involved merchants faced administrative penalties, including warnings, confiscation of infringing goods, and fines for violating trademark and food safety laws [1]. - The Jiangdu District Market Supervision Administration plans to enhance supervision of the liquor market, encouraging self-discipline among operators and strict adherence to procurement verification systems [2].

Core Insights - The 2025 (7th) Sohu Wine Industry Annual Forum and Tasting Event successfully concluded on November 27 in Beijing, serving as a platform for connecting the wine industry with diverse sectors [2][3] - The event highlighted the transition of the Chinese wine industry from "high-speed growth" to "high-quality development," emphasizing brand upgrades, value innovation, and ecological transformation [3][4] Industry Trends - The wine industry is witnessing a shift where traditional craftsmanship is being combined with modern lifestyle integration, leading to a more rational and mature consumer base that values intrinsic quality over mere prestige [4] - The emergence of new consumer demographics and innovative sales channels, such as instant retail and live-streaming e-commerce, is driving profound changes in the wine ecosystem [4] Product Highlights - The tasting event featured the Dragon Horse series, a flagship product of Langjiu, which will officially launch in December [5] - The Dragon Horse Jinma is noted for its complex flavor profile, appealing to younger consumers seeking a balanced drinking experience [11][12] Cultural Significance - The event included discussions on the cultural implications of wine in Chinese society, with insights from cultural scholars emphasizing wine as a reflection of personality and a source of philosophical contemplation [23][26] - The forum underscored the importance of wine in providing emotional solace and self-healing in contemporary life [26] Future Outlook - The Sohu Wine Industry aims to continue fostering industry dialogue and development, leveraging its unique media and platform advantages to navigate the evolving landscape of the wine sector [23]

Core Insights - The event highlighted the transition of the Chinese liquor industry from "high-speed growth" to "high-quality development," emphasizing brand upgrades, value innovation, and ecological transformation as key drivers of revitalization [5][6][24] Industry Trends - The liquor industry is witnessing a shift in consumer behavior, with a focus on internal quality over external prestige, leading to comprehensive value innovation [5][6] - The emergence of new consumer groups and channels, such as instant retail and live-streaming e-commerce, is causing profound changes in the liquor ecosystem [5][6] Event Highlights - The 2025 Sohu Liquor Annual Forum and Tasting Event took place on November 27 in Beijing, serving as a platform for dialogue among industry leaders from various sectors [3][4] - The event featured a tasting experience of the Longma Lang Jinma, a flagship product of Langjiu, which will officially launch in December [6][8] Cultural Significance - The forum included discussions on the cultural implications of liquor in Chinese society, emphasizing its role as a personality amplifier, a philosophical tool, and a means of self-healing in contemporary times [24][26]

Core Viewpoint - The company is facing challenges in its pork business, which has been unprofitable, while it aims to enhance its liquor business through quality and marketing strategies [2][3]. Group 1: Company Performance - As of November 14, 2025, the company's stock closed at 15.92 yuan, down 0.38%, with a turnover rate of 1.08% and a trading volume of 79,700 shares, amounting to a transaction value of 127 million yuan [1]. Group 2: Business Strategy - The company is actively working to improve the resilience and profitability of its pork business by optimizing product structure and reducing costs [2]. - The liquor business is focused on maintaining product quality and implementing a "1-2-12-3+" marketing strategy, which includes product renewal, marketing innovation, and brand expansion [3]. Group 3: Market Sentiment - On November 14, there was a net outflow of 9.4565 million yuan from institutional investors, while retail investors saw a net inflow of 8.8933 million yuan [4].