点评：顺鑫农业在2024年实现了净利润的扭亏为盈，但营业收入的下降显示出公司仍面临较大的经营压 力，未来需要在提升毛利率和优化业务结构方面继续努力。顺鑫农业未来将继续聚焦白酒和猪肉两大主 业，其如何进一步提升白酒毛利率和改善猪肉业务的盈利能力，将是公司未来突围的关键。 NO.2 天佑德酒今年一季度营收净利"双降" 每经记者 谢振宇 每经编辑 肖芮冬 丨2025年4月24日星期四丨 NO.1 顺鑫农业2024年营收跌破百亿元 4月22日晚，顺鑫农业发布2024年年报及2025年一季报。2024年，公司营业收入约91.26亿元，同比下降 13.85%；净利润为2.31亿元。其中，贡献了近八成营收的白酒业务，2024年实现营收约70亿元，同比微 增，但毛利率整体下滑5.23个百分点；另一大猪肉业务则再次"拖后腿"，实现营收约18.91亿元，同比下 滑27.21%，毛利率仅2.42%。 金种子酒4月23日公告称，公司于近期收到阜阳市人民政府国有资产监督管理委员会的批复，阜阳市国 资委原则同意公司公开转让安徽金太阳生化药业有限公司92%股权。公司还称，将积极推进相关工作。 金种子酒该动作被解读为"剥离医药业务"。数据显 ...

分业务看，2024年，顺鑫农业的白酒业务实现营业收入70.41亿元，同比增长3.19%，营收占比为77.15%；猪肉业务实现营业收入18.91亿元，同 比去年减少27.21%。其中屠宰业务和种畜养殖业务收入分别为16.89亿元、2.02亿元。 白酒作为顺鑫农业的主营业务，旗下有"牛栏山"和"宁诚"两大品牌为核心，拥有"经典二锅头""传统二锅头""百年牛栏山""珍品牛栏山""陈酿牛栏 山"等系列产品，以及绵香型宁城老窖白酒。 根据财报，2024年以经典二锅头、百年牛栏山、魁盛号系列为代表的高档酒收入为9.72亿元，同比下降0.59%；以珍品、金标陈酿、牛栏山一号 系列为代表的中档酒收入约10.95亿元，同比下滑1.53%；以陈酿、传统二锅头为代表的低档酒收入为49.74亿元，同比增长5.08%。 4月22日晚，牛栏山母公司顺鑫农业披露2024年年度报告。报告显示，顺鑫农业去年实现营业收入91.26亿元，同比下降13.85%；净利润2.31亿 元，同比增长178.2%，实现扭亏为盈。 但该公司去年除一季度实现正向盈利外，第二、三、四季度均出现净利润的亏损，其中四季度亏损幅度最大。财报显示，顺鑫农业去年第四季 度营 ...

作为顺鑫农业的核心业务，白酒板块正面临严峻挑战。旗下主力品牌牛栏山的两大"拳头产品"——白牛二和金标 陈酿，近年来销量持续走低。而更令市场担忧的是，光瓶酒这一原本由牛栏山主导的赛道，正涌入越来越多的竞 争者，消费低迷、品类创新等不断加剧行业内卷。曾经的"国民光瓶酒"代表，如今正遭遇前所未有的增长压力。 净利润扭亏后又大降 作为民酒代表牛栏山母公司的顺鑫农业，2024年虽然营收依旧处于下滑态势，但净利润终于不再亏损。根据年 报，该报告期顺鑫农业营收为91.26亿元，同比减少13.85%；净利润为2.31亿元，同比增长178.2%；此前2022年、 2023年，该公司净利润分别亏损6.73亿元、2.96亿元。 华夏时报（www.chinatimes.net.cn）记者 周梦婷 北京报道 在顺利剥离房地产业务后，净利润连亏两年的顺鑫农业，在2024年终于实现扭亏为盈。4月22日晚，顺鑫农业发布 年报显示，2024年净利润为2.31亿元。然而，短暂乐观后再遇寒潮，在传统销售旺季的第一季度，顺鑫农业2025 年Q1营收净利润双降，其中净利润同比更是降了近四成。 两大单品继续承压 但对牛栏山而言，接下来的路并不好走，目前 ...

Investment Rating - The investment rating for the company is "Accumulate" with a target price of RMB 18.48 [7][8]. Core Views - The company reported a revenue of RMB 9.13 billion and a net profit attributable to the parent company of RMB 231 million for 2024, reflecting a year-on-year decline of 13.8% in revenue but a turnaround in net profit [1][4]. - The white liquor segment achieved steady growth with a revenue of RMB 7.04 billion in 2024, up 3.2% year-on-year, while the pork business is expected to reduce losses compared to the previous year [2][3]. - The gross margin for the white liquor segment decreased by 5.2 percentage points to 45.0% due to slower growth in high-end liquor, while the pork business saw an increase in gross margin by 8.4 percentage points to 2.4% [3]. Summary by Sections Financial Performance - In 2024, the company’s revenue was RMB 9.13 billion, with a net profit of RMB 231 million, marking a significant recovery from previous losses [6]. - The first quarter of 2025 showed a revenue of RMB 3.26 billion, down 19.7% year-on-year, with a net profit of RMB 280 million [1][2]. Business Segments - The white liquor segment generated RMB 7.04 billion in revenue in 2024, with high-end liquor sales declining slightly, while the pork segment's revenue was RMB 1.89 billion, down 27% year-on-year [2][3]. - The company is focusing on marketing innovations to enhance consumer engagement, particularly through the "Golden Standard" series [2]. Profitability Metrics - The overall gross margin for 2024 improved by 4.2 percentage points to 36.0%, while the net profit margin increased by 5.3 percentage points to 2.5% [3]. - The company expects a gradual recovery in profitability, with EPS estimates for 2025 and 2026 adjusted to RMB 0.28 and RMB 0.35, respectively [4][6].

Core Insights - Shunxin Agriculture reported a revenue of 9.126 billion yuan and a net profit of 231 million yuan for the previous year, marking a year-on-year increase of 178.2% [1] - The company aims to enhance its governance and improve the quality of its listed entity while focusing on its two main businesses: liquor and pork [3] Liquor Business - In 2024, Shunxin's liquor segment generated a revenue of 7.041 billion yuan, reflecting a growth of 3.19% year-on-year, with sales volume reaching 369,400 kiloliters [1] - The Niulanshan distillery capitalized on market trends, achieving significant sales growth in key regions, with the Pearl River Delta market increasing by 50% and Xinjiang market by 23% year-on-year [1] - The classic Erguotou series saw a sales increase of 32%, while the traditional Erguotou series grew by 37% year-on-year [1][2] Pork Business - The pork segment reported a revenue of 1.891 billion yuan, down 27.21% year-on-year, with slaughtering and breeding revenues at 1.689 billion yuan and 202 million yuan, respectively [2] - The company has been adjusting its production rhythm in response to industry dynamics and pork price trends to ensure stable supply in the Beijing market [2] - Shunxin has been recognized as a "Beijing Old Brand" enterprise and has been included in the "China Meat Food Safety Credit System Construction Demonstration Project" for ten consecutive years, enhancing its brand value [2] Future Strategy - For 2025, Shunxin has outlined a "Five-Five" development strategy focusing on governance and quality enhancement, aiming to strengthen its liquor and pork businesses [3] - The liquor segment will leverage consumer trends and technological advancements to establish a new brand of Chinese liquor, while the pork segment will focus on high-quality meat supply and processing [3] - The company plans to distribute a cash dividend of 1.50 yuan per 10 shares, totaling 111.27 million yuan, with a payout ratio of 48.13%, the highest in 22 years [3]

21世纪经济报道记者肖夏 重庆报道 连续两年下跌后，牛栏山终于恢复了增长。 顺鑫农业4月22日晚披露2024年年报，其中白酒业务实现营收70.41亿元，销量36.94万千升，产量37.88 万千升，三者均实现了增长。 在2022年营收跌破百亿元、2023年营收两位数下滑后，牛栏山去年止住了下滑趋势，营收重新回到70亿 元之上，不出意外能保住白酒股前十的位置。 这一表现主要是靠主抓重点市场和核心单品实现的。 从区域市场看，珠三角市场、新疆市场已经成为区域样板市场，去年珠三角整体销售同比增长50%、新 疆市场同比增长23%；从产品结构看，经典二锅头、珍品三十年、传统二锅头等系列同比表现较好， 2024年全年经典二锅头系列产品销售同比增长32%， 传统二锅头系列产品销售同比增长37%。 但过去一年，两大核心产品销量继续下滑，"双轮驱动"战略的动能未能显现。 年报显示， 42度的白牛二去年销量不到24万千升，同比下滑2.95%，相比五年前，白牛二的年销量已经 跌去了四成以上。 （21记者根据财报整理） 但整体销量恢复增长的同时，白酒产品的毛利率全面下滑。 2024年，高档酒、中档酒、低档酒毛利率分别下滑4.35、4. ...

Core Viewpoint - The company reported a revenue decline in 2024 but achieved a significant turnaround in net profit compared to the previous year, indicating a potential recovery trajectory in its core businesses [1][2]. Financial Performance - In 2024, the company achieved a revenue of 9.126 billion, a year-on-year decrease of 13.8%, and a net profit of 231 million, compared to a loss of 296 million in the previous year [1]. - The company reported a net profit of 282 million in Q1 2025, a year-on-year decrease of 37.34% [1]. Business Segment Analysis - **Baijiu (White Liquor) Business**: - In 2024, the Baijiu segment generated revenue of 7.041 billion, a year-on-year increase of 3.2%, with sales volume and price per ton increasing by 0.8% and 2.4% respectively [2]. - The high-end and mid-range Baijiu products saw slight revenue declines, while low-end products increased by 5.1% [2]. - The classic Erguotou series saw sales growth of 32%, and traditional Erguotou series products increased by 37% [2]. - **Pork Business**: - The pork segment reported revenue of 1.891 billion, a year-on-year decrease of 27.2%, with slaughtering business revenue at 1.689 billion, an increase of 3.2% [2]. - The company focused on product structure improvement and cost reduction, leading to a significant reduction in losses [2]. Regional Performance - Revenue from the Beijing region decreased by 35.8% to 2.777 billion, while revenue from outside Beijing increased by 1.2% to 6.349 billion [3]. - The company has seen success in expanding its market presence in regions like the Pearl River Delta and Xinjiang, with sales growth of 50% and 23% respectively [3]. Profitability and Cost Management - The company achieved a gross margin of 36.03% in 2024, an increase of 4.2 percentage points year-on-year, with Baijiu and slaughtering business margins at 44.99% and 2.42% respectively [4]. - The company’s net profit margin for 2024 was 2.53%, an increase of 5.3 percentage points year-on-year [4]. Strategic Focus - The company aims to stabilize its core businesses in Baijiu and pork after divesting its real estate operations, focusing on market cultivation and product structure adjustments [5]. - The company plans to enhance its high-end product promotion and optimize its pork business model to improve profitability [5]. Future Outlook - Revenue projections for 2025 and 2026 are 8.502 billion and 8.860 billion respectively, with expected year-on-year changes of -6.8% and +4.2% [5]. - Net profit forecasts for the same period are 201 million and 269 million, with year-on-year changes of -12.9% and +33.6% [5].

Core Viewpoint - Shunxin Agriculture reported a revenue decline of 13.85% in 2024, despite turning a profit with a net income of 231 million yuan, indicating a struggle with "profit without revenue growth" after shedding its real estate business [1][2][3]. Revenue Performance - The company's total revenue for 2024 was approximately 9.126 billion yuan, down from 10.593 billion yuan in 2023, marking a continuous decline over four years [2][3][4]. - Revenue has decreased nearly 40% from 14.869 billion yuan in 2021 to under 10 billion yuan in 2024 [3][4]. Business Segments - The white liquor segment generated about 7.041 billion yuan in 2024, a 3.19% increase year-on-year, contributing nearly 80% of total revenue [5][9]. - The pork business, however, saw a significant revenue drop of 27.21%, with earnings of approximately 1.891 billion yuan in 2024 [5][15]. Profit Margins - The overall gross margin for the white liquor business was 44.99%, down 5.23 percentage points from the previous year, with declines across all product categories [12][11]. - The pork business reported a gross margin of only 2.42%, continuing a trend of declining profitability since 2021 [15][16]. Quarterly Performance - Shunxin Agriculture has consistently reported losses in the second, third, and fourth quarters from 2022 to 2024, with the first quarter being the only profitable period [8]. - In the first quarter of 2025, both revenue and net profit showed a year-on-year decline, raising concerns about the company's ability to meet annual performance targets [8]. Market Dynamics - The white liquor market is experiencing intensified competition, particularly in the low-end segment, which has seen rapid growth in recent years [10][11]. - Despite having established brands like "Niulanshan," the company has struggled to capitalize on market trends, leading to a decline in gross margins across all liquor categories [11][12].

| 301053 | 远信工 | 0.5900 | 4835.74 | 164.10 | 61638.28 | 26.31 | | --- | --- | --- | --- | --- | --- | --- | | | 业 | | | | | | | 301116 | 益客食 | 0.2200 | 10016.94 | 158.59 | 2083727.00 | -4.80 | | | 品 | | | | | | | 300473 | 德尔股 | 0.2200 | 3242.75 | 151.73 | 451348.48 | 4.98 | | | 份 | | | | | | | 300135 | 宝利国 | 0.0240 | 2230.22 | 149.91 | 196947.19 | -8.23 | | | 际 | | | | | | | 688076 | 诺泰生 | 1.8800 | 40439.00 | 148.19 | 162480.19 | 57.21 | | | 物 | | | | | | | 688118 | 普元信 | 0.0710 | 654.66 | 141.79 | 41983.35 ...

Core Points - The company reported a revenue of 7.041 billion yuan from its liquor business in the first quarter of 2025, representing a year-on-year increase of 3.19% [15] - The company’s pork business generated revenue of 1.891 billion yuan, a decrease of 27.21% compared to the previous year [21] - The company plans to distribute a cash dividend of 1.50 yuan per share based on the total share capital of 741,766,989 shares as of December 31, 2024 [42][43] Financial Data - As of March 31, 2025, accounts receivable increased by 120.65 million yuan, a growth of 52.69% due to increased support for distributors [6] - Inventory decreased by 836.31 million yuan, a decline of 36.48%, primarily due to liquor sales [7] - The net cash flow from operating activities decreased by 259.57 million yuan, a drop of 58.45%, mainly due to reduced cash received from sales [15] Business Operations - The company adjusted its marketing strategies to enhance sales, particularly in key markets such as the Pearl River Delta and Xinjiang, where sales increased by 50% and 23% respectively [17] - The company is focusing on product structure upgrades and has successfully launched new high-end products [18] - The company has implemented cost control measures in its pig farming operations to improve production efficiency and reduce costs [24] Shareholder Information - The company’s board of directors has approved the 2024 annual report and proposed a shareholder meeting to discuss the report and other matters [29][80] - The company has a total of 741,766,989 shares outstanding, with a proposed dividend distribution of 111.27 million yuan [43]