广东洪兴实业股份有限公司 2021 年第三季度报告 证券代码：001209 证券简称：洪兴股份 公告编号：2021-019 广东洪兴实业股份有限公司 2021 年第三季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导 性陈述或重大遗漏。 重要内容提示: 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准确、完整，不存在 虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声明：保证季度报告 中财务信息的真实、准确、完整。 3.第三季度报告是否经过审计 □ 是 √ 否 一、主要财务数据 (一)主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 公司不存在其他符合非经常性损益定义的损益项目的具体情况。 将《公开发行证券的公司信息披露解释性公告第 1 号——非经常性损益》中列举的非经常性损益项目界定为经常性损益项目 的情况说明 □ 是 √ 否 | | 本报告期 | 本报告期比上年同期增 | 年初至报告期末 | 年初至报告期末比上年 | | --- | --- | --- | ...

Financial Performance - The company's operating revenue for the first half of 2021 was CNY 516,507,411.45, representing a 12.05% increase compared to CNY 460,979,606.92 in the same period last year[19]. - The net profit attributable to shareholders of the listed company was CNY 53,789,025.25, a slight increase of 0.24% from CNY 53,658,749.62 in the previous year[19]. - The net cash flow from operating activities was negative at CNY -42,072,478.57, a significant decline of 170.68% compared to CNY 59,528,154.03 in the same period last year[19]. - Total assets at the end of the reporting period were CNY 838,060,843.80, reflecting a 5.90% increase from CNY 791,384,742.06 at the end of the previous year[19]. - The net assets attributable to shareholders of the listed company increased by 9.74% to CNY 606,163,285.94 from CNY 552,374,260.69 at the end of the previous year[19]. - The basic and diluted earnings per share remained stable at CNY 0.76[19]. - The weighted average return on equity decreased to 9.29% from 12.05% in the previous year, indicating a decline in profitability[19]. - The company's operating costs increased by 9.40%, amounting to ¥302,928,242.09, up from ¥276,906,887.87 in the same period last year[59]. - Research and development expenses rose by 33.66% to ¥11,852,688.96, compared to ¥8,867,576.52 in the previous year, indicating increased investment in product development[60]. - The company reported a significant decrease in cash flow from operating activities, with a net outflow of ¥42,072,478.57, a decline of 170.68% from a net inflow of ¥59,528,154.03 in the previous year[60]. Market Position and Strategy - The company has established four major brands: "Fenteng," "Marlensha," "Fenteng Ke'an," and "Qianxianyi," catering to different consumer demographics[27]. - The company is recognized as a leading enterprise in the homewear industry, with its "Fenteng" brand receiving multiple national and provincial accolades[37]. - The company has a strong online presence, consistently ranking high in sales on major e-commerce platforms like Tmall, Vipshop, and JD[38]. - The company has been proactive in expanding its online sales channels, responding to the growing trend of e-commerce in the homewear sector[38]. - The company aims to strengthen its market position by leveraging its brand influence and expanding its customer base through innovative product designs[46][48]. - The company has established a comprehensive marketing channel structure, enhancing collaboration with distributors and expanding its e-commerce presence[51]. - The company has implemented an effective information management system to maximize production capacity and respond quickly to market demands[55]. - The company has strengthened online marketing efforts, collaborating with popular influencers to enhance brand visibility and drive traffic to online stores[79]. Product Development and Innovation - The company is committed to continuous innovation and development, aligning its product offerings with market trends and consumer preferences[37]. - The design and R&D team consists of experienced designers who ensure that products align with fashion trends and consumer preferences[49][50]. - The company plans to enhance its product design and R&D capabilities by building a strong internal design team and upgrading its R&D systems[101]. - The company has launched collaborative homewear products featuring popular IPs like "LINE Friends" and "Snoopy," enhancing product diversity[28]. - The company aims to enhance brand differentiation and promote a healthy lifestyle through diverse and personalized homewear products[99]. Sales and Distribution - The company has established a multi-channel sales strategy, with online direct sales and offline distribution being the primary sales modes[44]. - The company's online sales channels include direct sales, consignment, distribution, and agency models, enhancing its market reach[67]. - Online direct sales accounted for 51.36% of total sales, with revenue of ¥200,242,144.28, up from ¥176,540,304.01 in the previous year[74]. - The average sales amount per store for the 12-month-old stores was ¥21,000, reflecting a year-on-year increase of 163%[64]. - The company reported a total order amount of 201,588,163.22 yuan during the order meeting, representing a 29.58% increase compared to the previous year's order amount of 155,565,191.00 yuan[81]. Financial Management and Investments - The company achieved an investment income of 1,601,502.56 yuan, which accounted for 2.42% of total profit, mainly from structured deposit returns[83]. - The company reported a total profit of 15,000.65 million CNY from entrusted financial management products during the reporting period[136]. - The company has no overdue or unrecovered amounts from entrusted financial products, indicating a stable financial management approach[137]. - The company has not engaged in any high-risk financial management activities that could lead to potential losses[137]. - The company aims to optimize its financial condition through public fundraising, enhancing asset scale and capital strength[102]. Risks and Challenges - The company faces potential risks in its future operations, which are detailed in the report[4]. - The company acknowledges the risk of intensified market competition in the homewear sector, necessitating strategic resource allocation for market maintenance and expansion[98]. - The company faces risks from raw material price fluctuations, which account for approximately 60% of production costs, potentially impacting profitability if prices rise significantly[94]. Real Estate and Leases - The company has entered into a lease agreement for a property of 10,650 square meters at an annual rent of 1.278 million yuan for warehousing and office use[127]. - The total leased area for Guangdong Hongxing Industrial Co., Ltd. is approximately 22,000 square meters across various properties[131]. - The company has a total of 14 properties leased, with varying purposes including office and warehouse spaces[132]. - The company is actively managing its real estate portfolio to optimize operational efficiency and cost management[132]. Shareholder Information - The total number of shares remains at 70,458,300, with no changes in the shareholding structure[142]. - The company has maintained a 100% ownership structure with no foreign investment in its shares[142]. - The total number of ordinary shareholders at the end of the reporting period was not disclosed, but significant shareholders include Guo Qiuhong with 30.24% and Zhou Dema with 21.60%[145].