证券代码：002127 证券简称：南极电商 编号：2016-002 | --- | --- | --- | |-------------------|---------------------------------|----------------------------------------------| | | □ 特定对象调研 | □ 分析师会议 | | 投资者关系活动 | □ 媒体采访 | □ 业绩说明会 | | 类别 | □ 新闻发布会 | □ 路演活动 | | | √ 现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参与单位名称及 | 详见附件 | 2、调研人员信息表（共 109 名） | | 人员姓名 | | | | 时间 | 2016 年 9 月 23 日 | 14:00-16:00 | | 地点 | 上海市黄浦区西藏中路 | 555 号 | | | 南极电商 | | | | 董事长兼总经理 张玉祥 | | | 上市公司接待人 | 董秘兼副总经理 刘楠楠 | | | 员姓名 | 董事兼副总经理 沈晨熹 | | | | 时间互联 | | | | 董事长兼总经理 刘 ...

证券代码：002127 证券简称：南极电商 编号：2016-003 □特定对象调研 □分析师会议 □媒体采访 □业绩说明会 投资者关系活动 □新闻发布会 □路演活动 类别 □现场参观 √其他 （公司运营情况介绍） 南极电商股份有限公司投资者关系活动记录表 | --- | --- | |-------------------|-----------------------------------------------------------------| | | | | 参与单位名称及 | 详见附件 2、调研人员信息表（共 19 名） | | 人员姓名 | | | 时间 | 2016 年 12 月 6 日 15:30-16:30 | | 地点 | 南极电商股份有限公司 （上海市黄浦区凤阳路 29 号 18 楼） | | 上市公司接待人 | 董事长、总经理 张玉祥 | | 员姓名 | 董秘兼副总 刘楠楠 | | 投资者关系活动 | 公司近期运营情况 | | 主要内容介绍 | 详见附件 1、南极电商股份有限公司接待日活动会议纪要 | | 附 件 清 单 （ 如 | 附件 1、南极电商股份有限公司接待日活动会议纪要 ...

Group 1: Financial Performance - The company's second-quarter GMV growth has returned to a relatively normal level, but revenue growth is lower than GMV growth due to reliance on traditional categories, primarily apparel [5] - The operating cash flow for the second quarter was positive, with a net inflow of approximately CNY 350 million [7] - The stock option incentive expense for 2020 is approximately CNY 29 million, with CNY 13 million incurred in the first half and CNY 16 million expected in the second half [6] Group 2: Brand and Product Strategy - The company is adjusting its product and revenue structure to include new categories such as home appliances and food, which are expected to grow rapidly [6] - The brand "Cartier Crocodile" has seen a slowdown in GMV growth, but its offline business has performed better than the industry average during the recovery phase [6] - The company plans to maintain moderate investment in brand advertising, focusing on long-term and stable input across various platforms [8] Group 3: Market and Competitive Landscape - The e-commerce market is experiencing a shift, with increased competition leading to a decline in average transaction prices in the home textile category [15] - The company is optimistic about the growth potential in the food and cosmetics sectors, with plans for continued investment and innovation [9] - The company aims to balance the number of suppliers and distributors, allowing for healthy competition while ensuring quality [16] Group 4: Data and Technology Integration - The company has completed the initial phase of its data integration project, which includes data from various marketing channels [9] - Future plans involve enhancing data analysis and management tools to improve marketing effectiveness and operational efficiency [9] - The company is committed to continuous investment in data and information technology to support business growth [9]

证券代码：002127 证券简称：南极电商 编号：2020-005 | --- | --- | --- | |-----------------------------|-----------------------------------------------|-------------------------------| | | | | | | √ | 特定对象调研 □分析师会议 | | | □ | 媒体采访 □业绩说明会 | | 投资者关系活动 | □ 新闻发布会 | □路演活动 | | 类别 | □ 现场参观 | | | | □其他 （ ） | | | 参与单位名称及 | 详见附件 2 | ：调研人员信息表 | | 人员姓名 | | | | 时间 | 2020 年 4 月 16 日 | 17:00-18:30 | | 地点 | 电话会议 | | | 上市公司接待人 | 董事长兼总经理：张玉祥 董事兼副总经理：沈晨熹 | | | 员姓名 | 董秘兼副总经理：曹益堂 | | | 投资者关系活动 主要内容介绍 | 以电话会议的形式解读公司 | 2019 年年报 | | 附 件 清 单 （ 如 | 附件 ...

证券代码：002127 证券简称：南极电商 编号：2020-004 南极电商股份有限公司投资者关系活动记录表 | --- | --- | --- | |-----------------------------|-----------------------------|------------------------------| | | √ | 特定对象调研 □分析师会议 | | | □ | 媒体采访 □业绩说明会 | | 投资者关系活动 | □ 新闻发布会 | □路演活动 | | 类别 | □ 现场参观 | | | | □其他 （ ） | | | 参与单位名称及 | 详见附件 2 | ：调研人员信息表 | | 人员姓名 | | | | 时间 | 2020 年 3 月 5 日 | 19:30-20:20 | | 地点 | 电话会议 | | | | 董事长兼总经理：张玉祥 | | | 上市公司接待人 | 董事兼副总经理：沈晨熹 | | | 员姓名 | 董秘兼副总经理：曹益堂 | | | | 时间互联总经理：虞晗青 | | | 投资者关系活动 主要内容介绍 | 以电话会议的形式解读公司 | 2019 年业绩快 ...

Group 1: Financial Performance - The main reason for the decline in operating cash flow in Q1 2020 was due to net cash outflow from factoring business and payments to new traffic suppliers, including Xiaomi and OPPO [5][6] - The GMV growth in April is reported to be healthy, with confidence in meeting annual performance targets [6][7] - The company plans to maintain a reasonable dividend ratio while actively building a fast-moving consumer goods brand targeting young consumers [7][8] Group 2: Product and Market Strategy - Strong growth is expected in health-related categories, while traditional strong categories have seen slower growth [7][8] - The positioning of the "Nanji Youxuan" offline store is aimed at young consumers, featuring global trendy products and third-party brands [8][9] - The company is focusing on expanding product categories and enhancing brand recognition to leverage opportunities in e-commerce [12][13] Group 3: Operational Challenges - Accounts receivable increased in Q1, primarily due to the factoring business and time interconnect, with plans for stricter cash flow management [7][10] - The decline of 20% in the official flagship store on Alibaba was attributed to a lack of explosive products during Q1 [10][11] - The company is enhancing product quality control through vertical management and partnerships with benchmark factories [11][12] Group 4: Future Outlook - The company anticipates a stable growth in revenue from time interconnect, despite a temporary decline due to low-margin business cessation [10][11] - The future of retail is expected to balance online and offline experiences, focusing on personalized and experiential products [14][15] - The trend towards larger stores with diversified product offerings is seen as a core competitive advantage [12][13]

Group 1: GMV Performance - As of February 19, 2020, the GMV for February has increased by 15% year-on-year, with the overall performance for the first quarter expected to be flat compared to last year [5] - The daily GMV has started to show a month-on-month growth trend [5] Group 2: Impact of COVID-19 on Operations - The recovery rate for online stores and logistics is approximately 80%, while the factory recovery rate is around 50%, with Guangdong factories at 60% [6] - The company anticipates that production capacity will largely recover by the end of February to early March [6] Group 3: Product Categories and Supply Chain - The recovery rates for various product categories are as follows: thermal underwear at 40%, underwear at 60%, socks at 45%, bras at 60%, and homewear at 70% [7] - The company is preparing inventory to support sales through March, focusing on winter and spring/summer products [6] Group 4: Market Dynamics and Competitiveness - The pandemic is expected to accelerate the elimination of weaker competitors, particularly in the private label segment [10] - The company views the current situation as both a crisis and an opportunity, with a potential for market restructuring [10] Group 5: Marketing and Sales Strategies - The company plans to maintain stable service fee rates for partners, with slight fluctuations expected [12] - Marketing efforts will focus on precision rather than excessive spending [13] Group 6: E-commerce Platform Performance - The GMV on platforms like Pinduoduo and VIP.com is experiencing medium to high growth, while stable growth is noted on JD.com [11] - The company aims to achieve a growth rate on Alibaba that is twice the overall market average [11]

证券代码：002127 证券简称：南极电商 编号：2020-001 | --- | --- | --- | |------------------------|-----------------------------------------------|-------------------------------------------------| | | √ | 特定对象调研 □分析师会议 | | | □ | 媒体采访 □业绩说明会 | | 投资者关系活动 | □ 新闻发布会 | □路演活动 | | 类别 | □ 现场参观 | | | | □其他 （ ） | | | 参与单位名称及 | 详见附件 2 | ：调研人员信息表 | | 人员姓名 | | | | 时间 | 2020 年 2 月 5 日 | 19:00-20:00 | | 地点 | 电话会议 | | | 上市公司接待人 | 董事长兼总经理：张玉祥 董事、副总经理：沈晨熹 | | | 员姓名 | | | | | 董秘、副总经理：曹益堂 | | | 投资者关系活动 | | 以电话会议的形式解读公司近期情况 | | 主要内容介绍 | | | | 附 ...

证券代码：002127 证券简称：南极电商 编号：2020-007 南极电商股份有限公司投资者关系活动记录表 | --- | --- | --- | |----------------|------------------------------|-------------------------------------------| | | √ | 特定对象调研 □分析师会议 | | | □ | 媒体采访 □业绩说明会 | | 投资者关系活动 | □ 新闻发布会 | □路演活动 | | 类别 | □ 现场参观 | | | | □其他 （ ） | | | 参与单位名称及 | 详见附件 2 | ：调研人员信息表 | | 人员姓名 | | | | 时间 | 2020 年 5 月 15 日 | 15:00-17:00 | | 地点 | 电话会议 | | | | 董事兼副总经理： 沈晨熹 | | | | 董秘兼副总经理： 曹益堂 | | | | 董事兼副总经理： 陆丽宁 | | | 上市公司接待人 | 副总经理： 冯 | 婕 | | 员姓名 | 副总经理： 林泽村 | | | | | 部门负责人： 甘韦、朱明会、强雅 ...

证券代码：002127 证券简称：南极电商 编号：2019-004 | --- | --- | --- | |--------------------------------|------------------------------|----------------------------------| | | √ | 特定对象调研 □分析师会议 | | 投资者关系活动 | □ | 媒体采访 □业绩说明会 | | 类别 | □ 新闻发布会 | □路演活动 | | | □ 现场参观 | | | | □其他 （ | ） | | 参与单位名称及 | 详见附件 2 | ：调研人员信息表 | | 人员姓名 | | | | 时间 | 2019 年 8 月 22 日 | 15:00-16:30 | | 地点 | 上海市凤阳路 29 | 号新世界商务楼 18 楼会议室 | | 上市公司接待人 | 董事、副总经理：沈晨熹 | | | 员姓名 | 董秘、副总经理：曹益堂 | 董事、副总经理、财务负责人：凌云 | | 投资者关系活动 | 2019 半年报解读 | | | 主要内容介绍 附 件 清 单 （ 如 | 附件 1 | ...