证券代码：002127 证券简称：南极电商 公告编号：2025-036 2、股东股份累计质押情况 截至公告披露日，上述股东及其一致行动人所持质押股份情况如下： 本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 南极电商股份有限公司（以下简称"公司"或"本公司"）近日接到公司控股股东、实际控 制人张玉祥先生的通知，获悉张玉祥先生将其所持有的本公司的部分股份办理了质押手续，具体 事项如下： 一、本次股份质押基本情况 1、本次股份质押基本情况 | | 是否为控股 | | 占其所 | 占公 | 是否 | 是否 | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 股东 | 股东或第一 | 本次质押数 | 持股份 | 司总 | 为限 | 为补 | 质押 | 质押 | 质权人 | 质押 | | 名称 | 大股东及其 | 量（股） | | 股本 | | 充质 | 起始日 | 到期日 | | 用途 | | | 一致行动人 | | 比例 | 比例 | 售股 | 押 | | | ...

Core Viewpoint - Nanji E-commerce, once thriving with a "brand authorization + platform distribution" model, is facing significant challenges due to quality control issues and a tarnished brand reputation, leading to a drastic decline in market value [1][2][4]. Group 1: Company History and Transformation - Founded in 1998 by Zhang Yuxiang, Nanji E-commerce initially gained success in the thermal underwear market, achieving sales exceeding 1 billion yuan by 2004 [1]. - The global financial crisis in 2008 prompted a strategic shift from manufacturing to a pure brand management model, focusing on brand authorization, which coincided with the rise of e-commerce in China [1]. - From 2015 to 2020, the company experienced significant revenue and profit growth, with market capitalization nearing 60 billion yuan, elevating Zhang Yuxiang's family to the ranks of the wealthy [1]. Group 2: Current Challenges and Strategic Shifts - The rapid expansion of the brand authorization model led to a decline in quality control, resulting in frequent product quality issues and a damaged brand reputation, with market value plummeting over 85% in three years [1][2]. - In 2023, the company restructured its brand services into strategic cooperation authorization, fashion authorization, and self-operated retail, with self-operated retail seen as crucial for restoring brand value [2]. - Despite significant investment in self-operated product lines and brand upgrades, the company continues to report negative net profits, and consumer perceptions of "low price, low quality" remain unchanged [2][4]. Group 3: Future Outlook and Recommendations - Zhang Yuxiang has publicly acknowledged the need for transformation, aiming to position Nanji E-commerce alongside successful brands like Uniqlo, although industry experts note that the company lacks essential elements such as fabric research and a responsive supply chain [4]. - A more effective transformation strategy may involve focusing on product quality and reducing product categories to drive factory upgrades [4]. - To regain consumer trust and achieve successful transformation, the company must enhance product quality and user experience, requiring substantial investment and a restructuring of capabilities in supply chain management, design, and manufacturing [4].

Core Viewpoint - The company, once a phenomenon in the e-commerce industry, is facing significant challenges due to quality control issues and a declining brand reputation, prompting a strategic shift towards self-operated and premium products [1][3][14]. Group 1: Company Background and Growth - Founded in 1998 by Zhang Yuxiang, the company initially thrived in the heated domestic thermal underwear market, achieving over 1 billion yuan in sales within four months [5]. - By 2020, the company reached a peak market value of approximately 584.5 billion yuan, with revenues soaring to 41.72 billion yuan and net profits of 11.88 billion yuan [7][9]. - The transition to a light-asset model in 2008, focusing on brand licensing, allowed rapid expansion, increasing the number of suppliers from 422 in 2015 to 1839 by 2021 [7][9]. Group 2: Challenges and Decline - The company began to experience a downturn post-2020, with revenues and net profits declining significantly; for instance, net profit fell to 4.77 billion yuan in 2021, a 59.84% decrease year-on-year [9][12]. - By 2023, the company reported a net loss of 2.37 billion yuan, with a projected profit of only 12 to 18 million yuan for the first half of the year, marking a drop of 76.89% to 84.60% compared to the previous year [1][18]. - Quality control issues have plagued the brand, with multiple products appearing on quality inspection blacklists since 2018, leading to a tarnished reputation among consumers [12][13]. Group 3: Strategic Shift and Future Plans - In response to ongoing challenges, the company is pivoting towards a "self-operated + light luxury" strategy, investing heavily in self-operated product lines and premium offerings [1][14]. - The company aims to rebrand itself by launching new product lines and engaging in high-profile marketing campaigns, including a partnership with media companies and celebrity endorsements [1][15]. - Zhang Yuxiang has expressed a desire for the brand to emulate successful models like Uniqlo, although industry experts highlight significant gaps in product development and supply chain capabilities that need to be addressed for successful transformation [3][21][22].

Core Insights - The article discusses the rise and fall of Nanji E-commerce, which initially thrived on a "brand authorization + platform distribution" model but has faced significant challenges as market conditions changed [1][10][12] - The company is attempting to shift its strategy towards "self-operated + light luxury" to improve brand perception and product quality, but early results indicate this transition is costly and not yet effective [1][3][10] Company Overview - Founded in 1998 by Zhang Yuxiang, Nanji E-commerce initially focused on the thermal underwear market and quickly gained market share through aggressive advertising and a dealer network [4][5] - The company transitioned to a light asset model in response to rising manufacturing costs and market pressures, focusing on brand management and authorization rather than production [5][12] Financial Performance - Nanji E-commerce experienced rapid growth from 2015 to 2020, with revenue soaring from 389 million to 4.172 billion yuan and net profit increasing from 172 million to 1.188 billion yuan [8] - However, by 2023, the company reported a net loss of 237 million yuan for 2024, with a projected profit of only 12 to 18 million yuan for the first half of the year, representing a decline of 76.89% to 84.60% year-over-year [1][10] Market Challenges - The company has faced significant quality control issues, with multiple products appearing on quality inspection blacklists since 2018, leading to a decline in brand reputation [12][13] - The shift in consumer perception towards "Nanji" as a low-quality brand has been exacerbated by the rise of new consumer brands that do not rely on traditional brand endorsements [12][13] Strategic Shift - In 2023, the company began investing heavily in self-operated product lines and launched a light luxury series, partnering with media companies to enhance brand visibility [1][3] - Industry experts suggest that a more effective strategy would involve focusing on product quality and reducing product categories to drive factory upgrades [3]

Group 1 - The latest stock price of Nanji E-commerce is 3.56 yuan, an increase of 0.03 yuan from the previous trading day, with a trading range of 3.51-3.57 yuan and a total transaction volume of 1.38 billion yuan, resulting in a turnover rate of 1.97% [1] - The company's current total market capitalization is 8.739 billion yuan, and the dynamic price-to-earnings ratio is negative [1] - As of August 8, the total number of shareholders is 97,537 [1] Group 2 - The company operates in brand licensing, e-commerce services, and supply chain management, representing a light asset operation model [1] - Nanji E-commerce conducts licensing business through its brand matrix, primarily covering consumer categories such as homewear and underwear [1] Group 3 - On the observation of capital flow, there was a net inflow of 3.6955 million yuan from main funds on that day, but over the past five trading days, there has been an overall net outflow of 57.0244 million yuan [1]

Core Viewpoint - The company, Nanji E-commerce, reported that as of August 8, 2025, the total number of shareholders is 97,537 [1] Summary by Relevant Sections - Company Information - Nanji E-commerce has a total of 97,537 shareholders as of the specified date [1]

Core Viewpoint - The company emphasizes that improving operational performance is fundamental to managing its market value and aims to enhance shareholder returns through sustainable development and quality management [1] Group 1 - The company has received inquiries from investors regarding the lack of a stock price support plan despite a significant decline in stock prices [1] - The company has previously engaged in share buybacks around the 10 CNY mark but has not continued this practice at the current price of 3 CNY [1] - The company is committed to adhering to regulatory policies and improving operational quality while maintaining a stable and sustainable growth approach [1]

证券代码：002127 证券简称：南极电商 公告编号：2025-035 关于公司使用闲置自有资金购买理财产品的进展公告 南极电商股份有限公司 关于公司使用闲置自有资金购买理财产品的进展公告 本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 南极电商股份有限公司（以下简称"公司"）2024年年度股东大会审议通过了《关于使用 闲置自有资金购买理财产品的议案》，授权董事长审批使用公司及合并报表范围内下属子公 司暂时闲置的自有资金用于购买理财产品的额度为250,000万元（人民币）；投资类型为安全 性高、流动性好、保本型或低风险型的理财产品或固定收益类证券（除股票、证券投资基金、 无担保债券等有价证券及其衍生品），期限不超过12个月，在上述额度及期限范围内可循环 滚动使用。 现将公司 2025 年 7 月份使用闲置自有资金购买理财产品的事项公告如下： | 序 | 受托人名 | 产品名称 | 产品类型 | 委托理财 金额（万 | 预计年化 | 起始日 | 到期日 | 资金 | 关联 | | --- | --- | --- | --- | --- | --- | --- | ...

Overview - Socks are essential clothing items that are widely used in daily life, characterized as fast-moving consumer goods with a relatively low average price compared to other textile and apparel products, making the sock market a vast opportunity [1][9] - In 2024, China's sock sales are projected to reach 12.229 billion pairs, generating a revenue of 101.074 billion yuan, with non-transparent socks accounting for over 60% of the market [1][9] - As living standards improve and consumer preferences evolve, there is a growing demand for comfort, functionality (such as antibacterial, moisture-wicking, and odor-resistant features), and fashion, leading to increased opportunities in niche markets [1][9] Market Policies - The Chinese government has implemented various policies to support the development of the textile and apparel industry, including initiatives to promote fashionable domestic products and enhance the innovation of traditional brands [4][6] - Key policies include the promotion of cultural and tourism consumption, support for the innovation of time-honored brands, and the encouragement of high-quality development in the textile sector [4][6] Industry Chain - The upstream of the sock industry includes suppliers of raw materials such as cotton, wool, silk, and synthetic fibers, as well as equipment manufacturers for sock production [7] - The midstream consists of sock manufacturing companies, while the downstream includes various sales channels such as supermarkets, department stores, specialty shops, wholesale markets, and e-commerce platforms [7] Competitive Landscape - The sock industry in China is characterized by a low entry barrier, resulting in a large number of participants, primarily small and medium-sized enterprises, leading to a highly fragmented market [11] - In 2024, the top 10 brands in the sock market accounted for less than 5% of the total market share, indicating significant competition and product homogeneity [11] Company Analysis - **Langsha Co., Ltd.**: One of the world's largest sock manufacturers with advanced digital equipment and a daily production capacity exceeding 4 million pairs. In 2024, Langsha's revenue reached 380 million yuan with a gross profit of 77 million yuan, resulting in a gross margin of 20.38% [13] - **Jiansheng Group Co., Ltd.**: A leading manufacturer of knitted sports apparel, producing 500 million pairs of cotton socks annually. In 2024, the company's revenue was 2.574 billion yuan, with knitted sports socks accounting for 60.61% of total sales [15] Development Trends - The demand for socks is becoming increasingly diversified, with consumers seeking additional functionalities such as anti-slip, antibacterial, and odor-resistant features [17] - Smart socks equipped with sensors to monitor foot health and adjust temperature and humidity are expected to become a market trend, providing personalized experiences for consumers [17]

[Nanji E-commerce 2025 Semi-Annual Performance Forecast](index=1&type=section&id=Nanji%20E-commerce%20Co.%2C%20Ltd.%202025%20Semi-Annual%20Performance%20Forecast) Nanji E-commerce forecasts a significant H1 2025 net profit decline, turning to a loss after non-recurring items, driven by strategic sales investments [Performance Forecast Overview](index=1&type=section&id=I.%20Current%20Period%20Performance%20Estimates) The company forecasts a substantial H1 2025 net profit decline, with net profit after non-recurring items turning to a loss Performance Estimates | Item | Current Period (2025H1) | Prior Period (2024H1) | YoY Change | | :--- | :--- | :--- | :--- | | **Net Profit Attributable to Shareholders of Listed Company (million yuan)** | Profit: 12 – 18 | Profit: 77.905 | Decrease: 76.89% - 84.60% | | **Net Profit After Deducting Non-Recurring Gains and Losses (million yuan)** | Loss: 7 – 13 | Profit: 68.5964 | Decrease: 110.20% - 118.95% | | **Basic Earnings Per Share (yuan/share)** | Profit: 0.0051 – 0.0076 | Profit: 0.0325 | - | [Communication with Accounting Firm](index=1&type=section&id=II.%20Communication%20with%20Accounting%20Firm) The company pre-communicated the performance forecast with its accounting firm, confirming no disagreements, though the data is preliminary and unaudited - The performance forecast data is a preliminary estimate by the company's finance department, unaudited, but pre-communicated with the accounting firm with no disagreements[2](index=2&type=chunk) [Analysis of Performance Change Reasons](index=1&type=section&id=III.%20Explanation%20of%20Performance%20Change%20Reasons) Performance decline stems from increased strategic sales expenses for brand promotion during the company's self-operated transformation, with profitability expected to improve as the expense ratio narrows - The main reason for the performance decline is the company's strategic increase in brand promotion investments (e.g., Focus Media elevator media cooperation, traffic acquisition marketing) during its self-operated transformation, leading to a significant year-over-year increase in sales expenses and short-term profit pressure[3](index=3&type=chunk) - The company states that despite the short-term profit impact, the sales expense ratio has narrowed compared to 2024, and profitability is expected to gradually improve with business scale growth and optimized expense control[3](index=3&type=chunk) [Risk Warning](index=1&type=section&id=IV.%20Risk%20Warning) The company warns this performance forecast is preliminary, with final data subject to the 2025 semi-annual report, advising investors to be aware of risks - This performance forecast is preliminary data, and the final figures will be based on the company's disclosed 2025 semi-annual report, so investors are advised to exercise caution[4](index=4&type=chunk)